Do you feel that the media reflect or create the ideal image of women in our society? Or do you think it is a bit of both?

With improvements in living standards, most people have paid more attention to their physical appearances. With diverse cultural backgrounds, age groups, gender and the media influence, people have had diverging body images, especially women.

The media has had a role to educate and inform people. However, in delivering this role, a negative impact has emerged. Media coverage shapes the community, and this has been in existence for several decades.

Advertising, as portrayed by the media, has the capacity to produce and affirm the fictions on the desires of women and their identity. In keeping with the media industry’s self-stated mission I creating a market that it pitches to, there is little inevitable stories shown on women about various cultural standards in terms of money, power and cultural presence.

Advertising and the various persuasive pattern it hopes to achieve in selling particular brands of feminism, produces casualties in the world that are beyond what the media shows. It also reflects, exacerbates and exploits various deep-seated personal and social anxieties on feminism, masculinity and the continued ambivalence on the shifting gender roles. This undermines the way girls’ and women see themselves and at the sometime normalizes the violence they face in the hands of men.

Women and girls are often depicted as being in competition with each other for men. This creates a challenge to them especially in forming solid friendships and bonds. In addition, mainstream media has also increasingly traded in the sexualization of young girls and teenagers. When teenagers emulate the celebrities and models, they are emulating an object that has been designed expressly by marketers to be consumed as an