...Ashley Chong Derek Gladwin Essay #2 2/7/2015 Does sex sell? It is quite common nowadays for a young woman to flip through a consumer magazine or turn on the television and find provocative images of beautiful women, and men, in revealing outfits selling a wide range of branded goods. Sexual imagery, varying from modest to the obscene, is used throughout much of the commercial advertising in today’s social media. According to Branding Strategy Insider, “Sexual information does grab attention. Sex evokes a hardwired emotional response that is linked to species survival” (Daye). In the advertising world, employing sexual imagery is an effective means to draw attention to a product. However, the marketing industry must be wary of images that traditionalize or stereotype male-female gender roles. The above advertisement is a good example of an advertisement that uses sexual imagery to draw attention to a product. The above image shows two women holding two different food bars. Both women are of similar height, ethnicity and hair color. The differences between the women are that the woman on the left is a plus-size woman holding a sugary candy bar whereas the woman on the right is a lean woman holding a Detour protein bar. The text at the top of the advertisement states, “There’s Candy Bars...Then There’s PROTEIN Candy Bars.” (Cape). The advertisers of the referenced image use a, “if you eat this product, then you get this result” sort-of comparison when describing...
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...Objectification of women Vs. "Sex Sells": Where is the Line drawn Why is it that we have become impervious to the objectification of women today? Why do a large group of men and women allow and condone this type of behavior? A perfect example of this is my friend Chad. He is your stereotypical play-boy. In his mind he is God's gift to women. One day we were at the bar. He was doing his usually "surveillance" as he called it. Looking around trying to find out which girl would be most likely to go home with him just by their physical appearance. I thought of it more as his predatorily stalking like a hyena looking for a wounded calf in a herd of buffalo. (No objectification meant) His eyes fixated on a women in her mid twenties with red hair and a super model body. It wasn't an hour later that he left the bar with her, leaving me in the company of a sweating Heineken and a $53 tab. Two days later we met up and lounged on his porch in the late afternoon enjoying the cool weather. He began to brag about the red haired woman he took home. He nicknamed her "Lips" for reasons I prefer not to get into but spoke of her actions during their little sexual escapade. He spoke in graphic detail about things I just didn't care to hear. After a few minutes of this assault Chad asked me what I had done after he left. I don't know if it was anger that compelled me but something motivated me to do something I have avoided doing in a long time. I began to speak of an explicit encounter...
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...Sex Sells and Ethics “In our day to day lives, we always face situations were we have to make decisions and decide what is right and wrong. We are always faced with the debate of what is moral or immoral, ethical or unethical”[The Ethical Dilemma of Advertisements]. Is it ethical to implement the ideal “sex sells” within Marketing? In order to answer the posed question, one must first define ethics. Ethics as outlined in Marketing the Core is “the moral principles and values that govern the actions and decisions of an individual or a group”. Although ethical choices stem from your personal moral philosophy, which can be categorized into two ideals: moral idealism, a “personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome”[Marketing the core]. Where as utilitarianism is a “personal moral philosophy that focuses on the ‘greatest good for the greatest number’”[Marketing the core]. Sex appeal can be defined as messages, whether as brand information in advertising contexts or as persuasive appeals in marketing contexts, which are integrated with sexual information, in particular, this appeal can be defined as the degree of nudity or sexual explicitness in an Ad, It can be found in the visual, audio, and verbal elements of advertisements.[Liu&Li&Cheng2006] In Mark Levit’s Article: Sex in Advertising: Does it Sell? he explains “Sex appeal can increase the effectiveness of an ad or commercial because it attracts...
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...INTRODUCTION HOW TO REALLY GET A JOB IN BANKING: The single most important thing you can do is to talk to as many people as you can. Talk to bankers and second years at SOM, learn about their experiences and views, and above all think for yourself. Getting a job in investment banking should involve two efforts on your part: (1) Learning your own needs - what is it you want in a job? (2) Learning what an investment bank is and does - does this type of job meets your needs? As a final warning, there is an allure to investment banking, namely that it is a high powered, fast-paced, exciting, dynamic career that can make you rich. This can be true, but it is also just a job - particularly as a first-year associate when it may not be as glamorous as you thought it would be. QUALITIES THAT INVESTMENT BANKS LOOK FOR It is important to see yourself as a portfolio of skills and qualities conducting an internet job search as well as any other. There are a number of skills and qualities that banks look for, and a successful candidate needs to put together several, but certainly not all of them. Additionally, it is probably a good idea to have some balance in your portfolio. Some qualities that banks look for on a resume or in the interview and some suggested ways to demonstrate them (these are just a few, and some banks will emphasize some more than others): Show a strong interest in Finance: Be able to convey to an interviewer/contact that you understand what...
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...This article is a detailed, academically supported body of work, designed to retort the following questions: How and why are semantically sexualised women used as a perceptive marketing stunt’ and ‘what role does the media play in legitimizing gender discrepancies through framing and cultivation strategies? Coaxed by the issue of female objectification in the mass media, the following research was conducted both practically, and theoretically, to overtly annunciate the social and democratic problems associated with advertised female subordination. The relative research involves a semiotic analysis of two sources, coupled with a survey of 40 candidates of varying ages. Furthermore, theoretical mechanisms of media framing and cultivation have been deconstructed throughout this article to uncover the impact of magnified female subordination on the domestic expectations of children and young adults. Through the collection of data, it was able to be conclusively recognized the impact of objectification on social attitudes. Results had shown the many conceptions concerning the female purpose, these include; a woman’s role as a domestic and sexual slave to her male partner. Through the convergence of data, semiotic analysis and academic theory, it may be meticulously understood how female objectification in the mass media is a social complication in the construction of an egalitarian future. ‘Women’s bodies are predominantly valued for its use to others’ Fredrickson & Roberts 1997 ...
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...How Music Treats Women Madonna and Don Mclean sang about “the day the music died.” While music hasn’t died, it has certain changed. Music has been commercialized, and it has become quite the profitable business. Gone are the days of artistic expression. They’ve given way to the era of the bottom dollar. This music industry is dominated by men. The artists, managers, and executives are all mostly males. They target other males as their primary consumers, and everything revolves around that fact. The easiest way to market a product is with sex, and since these industry’s power players target male consumers, they use women as cheap sexual marketing tools. The music industry promotes the objectification of women because they are used to sell a product with their sexual appeal. While the majority of the earth’s population is female, most people in positions of influence are actually men. For years, females have been forced to keep silent in a male-dominated world. Jennifer Mclune states in her article “Unlike men, women in hip-hop don’t speak in a collective voice.”(1) Women have very little voice in the music business, and few females wield any real power. The industry is full of male power players including most producers and composers. A heavy hitter in the hip hop world is Rapper Jay Z. He’s been around for several years, and he’s sold plenty of records. Jay Z also has his own clothing line and owns a sports representation agency. Needless to say, this man is at the top of...
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...Chapter 4 “Men sexual activity is assumed and accepted; after all, “Boys will be boys.” Girls may easily get a “bad reputation” and be condemned as “sluts”.” (Women’s Sexuality pg. 175) This is so true in the society in which I grew up in. I talked about it in my paper where my brother and I were raised different. In high school my brother had his high school girlfriend living with my mom where she had a baby when they were still in school; yet, when I was grown living in my mother house where I already had a child I could not have my child father stay the night with me and sleep in the same bed. I thought this was a double standard not only in my house but also in my community. Another thing I hear all the time is when a female get pregnant at an early age she is called names; however, men are looked at totally different in this situation. For example my mother had got pregnant with me when she was sixteen. My mother and my father attended the same school where they both received different responses from their peers. My mom was looked at as fast and all the males wanted her because they thought she could be used as a sexual being in their eyes. Yet, my father was praised by the males and females. The females thought he was so manly and now most girls wanted to date him. I feel this is ridiculous because they were both young and irresponsible but, my mom had taken all the blame for being pregnant at an early age. This is very upsetting to know that we have not come too far...
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...Sex Ads vs. Healthy Food Ads seems to be the primary subject matter. According to Fowles', people have a number of needs that appeal to their personality. “There are assumptions about personality underlying advertisers' efforts to communicate via assumptions have stood the test, they still need to be aired out.” Individuals, is likely to walk around with a range of unsuccessful urges and motives floating around in their minds. “Lust, ambition, tenderness, and vulnerabilities that are constantly popping up, seeking resolution.” These preferred viewers for the ad is both young males and females, also for men that have ugly wives or Horney old men that never get no sex at home. However, the setting of the commercial takes place on a beach near the ocean with Nina Agdal in her swimsuit laying on a teal color towel in the sand, apparently in connection to the item being promoted, a healthy grilled fish sandwich. Hardee’s is a pretty usual, fast-food restaurant that most of our country associates with obesity and unhealthiness as the current cultural preference is trending towards healthier, natural food options. The purpose is the model characterized in the advertisement is a white female, likely to be in her twenties. This leads society to believe that the advertisement is put toward young, white fit guys. A group of overweight individuals, children, other females and elderly people are not represented in the commercial, probably because they are not as profitable as the young...
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...is gender Identity? III. Gender Discrimination A. Male B. Female IV. Appearance V. Gender and Interpersonal VI. Development a. Sex role stereotypes VII. Environmental factors VIII. Conclusion Introduction Throughout this paper I will be talking about gender identity which I have done a research. I will be using different several articles that researched on gender identity and will share the information I got out of the articles. Gender identity is something that most of the time goes unnoticed and lot of people are afraid to be who they are. What is gender identity? Gender Identity (1988) Social Psychology Quarterly, Retrieved from http://www.jstor.org/stables/2786925 This article talks about gender identity, self-esteem, physical and sexual abuse in dating relationships. The article gives important information about gender identity. The researchers had examined the roles of gender identity and self-esteem in both physical and sexual abuse in dating relationships. Gender Discrimination Race and Gender Discrimination, (2009). Retrieved from http://www.jstor.org/stable/2118176 This article focuses on gender discrimination and race on buying cars. The information presented in the article goes depth into highlighting how sellers sometimes can use race or gender to sell cars to their buyers. Example could be male via female, males may have the advantage female buyers lack. Male: most of males would compare the prices of cars...
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...DANNY MARTIN #13506691 AIU PHASE 3 INDIVIDUAL PROJECT Introducing, “Body Coated,” and, “Bottle Sex.” A product that save lives and prevents unwanted pregnancies. This love spray is ideal for anyone who is not yet ready for a family, teen-agers, college students, and anyone who enjoys intimate love making with the convenient of the spray on condom. To purchase this product and receive more information please set up your own personal electronic profile. You may upload a picture. (Optional) Age: 18 under 18-30 30-45 45-60 60+ Gender: Male/Female Zip code: Highest level of education: Occupation: Household income: Marital status: Number of kids: ___m ___f Do you smoke? Yes/No Do you drink alcohol? Yes/No Clubs/ organizations you belong to: Activities: Email: This Advertisement is geared to target males and females of all ages who are sexually active. This product helps avoid putting your life at risk an STI, HIV/Aids, and unplanned families. “Body Coated” and “Bottle Sex”, is intended to capture the attention of the ideal customer who is sexually active on the weekends, nightlife (such as clubbing, partying, etc.). Anyone who is engaging in risky sexual behavior. These two products are the key to your solutions with no more worries of having to check the expiration date on condom package, tearing open the wrapper, unwrapping the condom...
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...against male applicants? Does Hooters management appear to have a bias against males? Response: Hooters employee selection is critical to the effective Hooter’s primary image is that of sex appeal and the entire waitstaff is the reflection of the company’s image. Hooters main target audience is middle age men and the business sell wings by using the sex appeal of it’s servers. Hooters has a reputation of having only female waitress that are very attractive with little uniform. Even their logo resembles a female anatomy. Their whole business model is based on those principals. Majority of the customers go there to get served food and entertained by attractive waitress. Hooters is a major food retailer with 400 restaurants that employe thousands of people primarily women. These women are making a living with having a job at Hooters. Hooters has the right to hire only female waitress because that’s their company image and principal. Having a male waiter at Hooters just doesn’t mix with company image. Hooters will also loose a lot of customers if they integrate, because the majority of the customers go there for the female waitress. That’s what makes Hooters different from the other restaurants. There are a lot of restaurants that sell the same type foods. The customers have a lot of choices of restaurants but Hooters customers go there because of the all girl attractive waitress. Hooters restaurant does not have...
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...into young adults we encounter other influences, decide what makes most sense to us as individuals, and we start to develop our own morals/ethics. Our surroundings also play a large part in our moral approach. In the book Elements of Moral Philosophy it was explained that psychologist Lawrence Kohlberg developed a scenario that was presented to random individuals in order to gage their moral beliefs (Rachels, 2003). The scenario involved a guy whose wife was fatally ill. The guy knew a pharmacist who was selling a medication that could cure his wife’s illness. The pharmacist was selling the drug for significantly more money than what it cost to produce the drug and more than what the husband could afford. The pharmacist would not agree to sell the medicine to the husband for any less than the offered price and would not allow a payment plan. The husband is now contemplating stealing the medication. The question is would he be wrong for doing so? This scenario was pitched to two people, a young boy and a young girl. The boy expressed that he didn’t feel it would be wrong for the husband to steal the medication the female disagreed. I feel that this example strongly shows the difference between males and females morals and ethics. A female is raised to morally feel to do no wrong, whereas a male thinks in a completely different way. The two opinions were than discussed by feminist Carol Gilligan who determined that the young boy...
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...elements deemed sexually charged. Their findings were that although men were increasingly being sexualized throughout the cover timeline, overall, women were experiencing more, 10x more to be exact. Nauert concluded that the problems created by the over sexualization allow for more opportunities of violence towards women because women have been given the status of sexual object and submissive. Sexual harassment in the workplace and in the community has also elevated. It also gives unrealistic expectations for females and therefore women and men are open for disappointment. Rolling Stone was chosen as it is a founded publication that analyzes music, politics, film and top news stories. Clymer, C. (2013). ‘Woman’ Should Not Be Another Word For Sex. Huffington Post. Retrieved from http://www.huffingtonpost.com/charles-clymer/woman-should-not-be-another-word-for-sex_b_3307013.html Clymer, a blogger for the Huffington Post and army veteran, wrote this article about the undeniable fact that a woman’s primary role in society is to be sexually attractive to others around them. What he tries to illustrate through many examples is that women’s experiences and opinions are linked with how they are perceived in society. Clymer uses Angelina Jolie’s public announcement of her double mastectomy to further his point that even though she was courageously making...
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...the first beer commercial that I have memory of. It impacted my life in such a way that I have never forgotten it. Budweiser takes advantage of their reputation and makes witty and funny commercials that are fun to watch and unforgettable. They incorporate humour and sex appeal into their ads to sell beer to men. Through their advertisements, beer products are designed to appeal to the young and middle aged hyper-masculine men. Women only appear in the ads to bring men their beer, or to be attracted to the magical masculinity that comes with drinking this brand of beer. Bud Light (derived from Budweiser) is a prime example as their ads use visual appearance, a metaphor, and ethos to send a message to men that there is nothing more pleasing in life than drinking beer. With little time, and little space, advertisements must convince people to buy their product, and the best way to do this is through visual appearance. In the article by Jib Fowles, he states that in order for an image to be effective "the image must be pleasant to the greatest number and offensive to the fewest..." (Fowles, 149). For many products it is easiest to use sex appeal to convey their message. It is less difficult to use sex appeal on men than it is on women. This is because in general men have minimal criteria for sexual desire; basically, men are concerned with a woman's anatomy - as long as women look young and healthy, she is desirable. Bud Light uses a pathos approach to play on the emotions...
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...This essay will look at how women are represented in the media and how they are portrayed differently to men. I will be looking at the different types of media products such as Television or Magazines. What is the media portrayal of women today and how does this impact how young girls feel about themselves? With programs such as The bachelor showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or beauty product, and television commercials showing off a woman's thigh and bum to sell trainers, it may be difficult for society not to be influenced by the overwhelming message to objectify women. The first thing I am going to talk about is the differences between the way male and female characters are portrayed in films. For example in modern day action movies the male character is usually the hero of the story, saving the world and getting the girl. They are intelligent characters who make the most vital decisions, they would most certainly get the girl along the way and she would most certainly be beautiful with a body to match. Even in films where the girl is the heroine, for example’ Lara Croft’ she would almost certainly have to be physically appealing to the male audience. In other film genres the woman is seen in the same way, look at the comedy character...
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