...advertising costs. It also stimulated awareness and interest in its targeted audience group, the Millennials. In class we talked a lot about using social media to get the customers involved in the advertising process, and Ford did that by having 100 agents test out and promote the Ford Fiesta through multiple social media platforms. It was so successful because Ford’s agents engaged multiple social media sites to increase exposure and enhance customer interaction with the brand. The agents constantly updated information and communicated stories to interact with and engage social network users. The agents definitely improved the value of the Ford Fiesta through their usage of social media and changed the way other consumers perceived the brand. Ford allowed the agents to co-create value in the brand and the agents helped gain consumers trust in the Ford Fiesta. Overall, the agents were very successful since ninety-seven percent of the leads were from those who never owned a Ford before. While the campaign was very successful, it definitely could have been improved. The campaign did not seem to have a ‘core’ message since each agent was free to do what he or she wanted for the most part. A core message could have made the campaign easier to follow. Ford could have also increased the number of agents to increase their reach in social networks to engage more potential consumers. They also could have used some authority figures in addition to the agents they had to provide a better...
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...adults used a social networking site such as Facebook or Twitter. As of 2012 the user count for Facebook was one billion people and for Twitter was 500 million people (Are Social Networking Sites Good for our Society?, 2013). These sites are used by simply creating a personalized profile for yourself. By using the tools provided by that profile you can connect with friends, family, and business associates; as well as share your thoughts, pictures, music or links with the world. It gives you the opportunity to meet people from across the globe who also shares in the same interests as you. Facebook is the largest social media site with one out of seven people having a profile and only 16 percent of users are in the original age range of 18 to 22 with 50 percent of users over the age of 36 (Are Social Networking Sites Good for our Society?, 2013). Social media sites have become so entwined into the lives of people across the globe that so many have come to rely wholly upon them. With such a reliance on social media sites there is a difficulty to foresee what might happen when they don’t exist anymore. If you were to ask twenty different people what would happen if social networking sites disappeared tomorrow, you would get twenty different answers ranging from a complete collapse of humanity to not much change at all. Society surely would have a difficult time repairing itself after the removal of social media sites, but it wouldn’t dissolve completely. Social media has become...
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... Technologies and online communities What is the importance of social media in today’s society? How is it used and by whom? What would be the effect on society if social media were suddenly removed? Social media has gained importance by instantly connecting groups together to exchange thoughts and ideas on both current events and personal opinions. People can express their thoughts to anyone that chooses to log on and read what is posted. Given humans are social creatures this allows everyone to interact on a level that was previously unheard of and unimaginable. Nearly everybody has a Facebook account or follows Twitter and the numbers grow as more and more people gain comfort with the ability to converse online. It also allows a degree of anonymous contribution of thoughts and opinions that may not be otherwise accepted. In businesses, social media has allowed for transfer of information more rapidly and more widespread than previously available. Companies now are able to promote themselves more both within their area and outside the previous norm. In medicine for example, doctors can access information that they would have had to otherwise wait to be published in trade journals. This has been a boon to the medical community. Were social media to be removed, the effect on society would be one of immediate shock and similar to drug withdrawal. People have gotten hooked on the Internet and social media access very much like addiction to harmful drugs and the withdrawal...
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...Societal Impact of Pop Culture Western culture has always been influenced by ideas and content perceived as popular by others. The compilation of these cited works provide insights as to how social media and entertainment outlets continue to formulate perspectives and influence culture within western society as well as emerging global markets. The selected writings provide information specific to the societal impacts of watching TV, playing video games, and communication through social media networks. Bissell, Tom. "Extra Lives: Why Video Games Matter” They Say I Say, The Moves that Matter in Academic Writing With Readings. 2nd ed. Ed. Gerald Graff, Cathy Birkenstein, and Russel Durst. New York: Norton, 2012. 349-362. Tom Bissell describes his personal experience playing the newly released video game Fallout 3 on November 4, 2008. Bissell expresses how he played the game for seven hours straight and missed watching the CNN International broadcast of the United Sates Presidential election results that occurred this same date. The remainder of the article Bissell describes the related game content and characteristics for which he expended his time. Bissell evaluates and provides specifics regarding the games atmospheric graphic elements, overall style, and in-game play intelligence. Bissell expresses that he is more interested in video games that tell stories. Bissell evaluates the differences between films and video games by which the player creates the game...
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...We’re all connected: The power of the social media ecosystem Richard Hanna a, Andrew Rohm a, Victoria L. Crittenden b,* a b College of Business Administration, Northeastern University, Boston, MA 02115, U.S.A. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, U.S.A. KEYWORDS Social media; Traditional media; Online ecosystems; Marketing communications; Marketing metrics; Consumer engagement and interaction Abstract Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization’s successful efforts to leverage social media in reaching an important audience of...
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...where the customer has various choices for an affordable meal. As the fast casual segment continues to grow, The Burrito Shack will look for various opportunities to grow and increase our revenue. One such way to do this is to increase our online presence as our tech savvy client base continue to use the internet, especially social media, to guide their decisions. Benefits of a Strong Online Presence There are many benefits for increasing our online presence. We will keep our brand in the forefront of people’s decisions. Using social media, we will keep the idea of our restaurant as a stop for lunch or dinner as a daily opportunity for our customers. Using Search Engine Optimization (SEO) software, we can increase the likelihood of our website being visited by new customers. Using Customer Relationship Management (CRM) software, we can use our customers’ preferences to tailor our offerings more to what they are looking for and address any concerns immediately to increase our customer loyalty as well as identify what new visitors are looking for. The benefits to the customer are that they will receive more deals in return for their loyalty. With social media, they will be kept up to date with any daily specials. With the CRM software, their wants as well as issues will be addressed in a timely fashion. In short, increasing our online presence will increase our customer loyalty, drive new customers into our store, and increase our retention of those new customers. Situation...
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...EXECUTIVE SUMMARY Founded in 1993 and headquartered in New York City, Take-Two Interactive Software, Inc. are a global publisher, developer and distributor of interactive entertainment. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The company has approximately 2,100 employees working in 15 countries, and Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. The company markets its interactive entertainment for customers here in the United States and internationally. They offer their products under the labels, including Rock star Games; and 2K, which publishes its titles under 2K Games, 2K Sports, and 2K Play. It also develops and publishes action and adventure products under the Grand Theft Auto brand, as well as other franchises. Take Two’s products are designed for console gaming systems, such as PlayStation 3 and PlayStation 2, Xbox 360, and Wii which is a handheld gaming systems that consist of DS, 3DS, and PlayStation Portable and personal computers including smart phones and tablets. The delivery of its products is done through physical retail, digital download, online platforms, and cloud streaming services. The company sells its software titles to retail outlets in North America, Europe, and Asia through direct relationships with retail customers and third-party distributors. ...
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...Club IT Part 3 There are many businesses moving forward with technology. They are installing operating systems and managing their budgets using the tools provided by these systems. Club IT is no different. While still a success, there are many improvements that can be made by the night club. Organization Description and Demographic Information The owners, Ruben Keys and Lisa Tejada, are both business graduates. They currently own a night club, called Club IT. Club IT is a music venue that centralizes their business as a night club. They recently have been remodeled in order to build business and bring in more clientele. Club IT offers food, such as appetizers and short orders from the kitchen. They have successfully installed four- pour stations in the bar area, so there is always an opportunity for the guest to order a drink. The owners, Ruben Keys and Lisa Tejada are desperate to find more ways to become successful in the night club business. Their mission is to offer live music, DJ’s, dancing, and a community of friends in the night club. Wiley.com. (n.d.). Lisa and Ruben are excited to move forward with new ways to use technological systems in the night club. Wiley.com. (n.d.). The information system they currently have does not operate well regarding food cost, beverage cost, labor, payroll, concert events, and marketing campaigns. The first step is to install a transacting processing system (TPS) in order to accomplish these goals. With the new TPS system,...
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...Another barrier might be the cultural differences. It will be difficult to communicate with the people having a different culture and background. There will be miscommunication when we make the wrong assumption that others people’s attitudes and lives are similar to us. Communicating with colleagues using different native language might be a problem as well. Therefore, it is important for us to understand that not everyone will behave and communicate in the same way with us. Culture with collaboration and open communication will enhance communication in the organization. Trust and openness to express ideas and perceptions are very important. Barriers of communication that exist will affect the effectiveness of communication in organization. Level of effective communication will actually affect the level of satisfaction of members in organization. Satisfaction of the member will affect the whole operation of the organization. Introduction The following report will discuss and resolve the possible barriers in effective communication. It will include different ways in which to overcome the threats that pursue an important discussion, debate or conversation. This report can be useful for people writing reports on effective communication in and around their business or company. 1. Potential Barrier in communication (Cultural Differences) Cultural differences can cause many problems in an effective discussion, for example: If two people are trying to have a discussion and...
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...communities The importance of social media in today’s generation is really significant, and because of its influence, it is recognized as an excellent marketing tool and could help businesses in building an online presence. Social media paved the way for the evolution of social relations and of people’s interaction. Nowadays, people seem to do everything online: making friends, watch movies, and even transact businesses (admin, 2011). As part of your social media branding, the importance of social media in today’s society is nothing to be overlooked at and it should never be, it was not existed a short few years ago but yet we could not see ourselves without it. Today’s social media is much more than just a website that young teenagers and our children use to talk to their friends. Everybody from big business to independent business owners is using some form of social media marketing plan in their day to day lives. Social media is being used all over the world by many people, different age range but mostly by teenagers and young adults. Social media is being used mostly for businesses, social networking, researching, entertainment and news. The importance of social media has really made the world a smaller place; we can now do business with people from all over the world so much easier and quicker than before (Lodge, 2012). If social media was to be removed, the effects on society would obviously be negative but in a way somewhat positive. Social media being part of our daily lives...
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...variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The user generated content industry is utilizing the increase in demand for video sharing as ability for companies to increase and track customers through various media channels like YouTube and MetaCafe and also capitalize on a revenue stream as this demand grows. You Tube has become a phenomenon, individuals from all walks of life are dependent on it for information, entertainment, and a source...
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...Case Analysis: Susan G. Komen for the Cure vs. Planned Parenthood By Katharina Volkmer Situation Susan G. Komen for the Cure (SGK) decided to stop making grants for breast exams to Planned Parenthood (PP), a decision that the Foundation later reversed. The first announcement caused an immense social media backlash, political posturing and a huge amount of donations for Planned Parenthood. SGK’s Strategy In mid-December, SGK informed PP about stopping grants. On January 31, the Associated Press broke the news and an immense social media reaction started (Miller, 2012). People’s dissatisfaction about the decision was expressed on Twitter, Facebook and on various individual blogs. News stations reported about the reactions on social media platforms, causing numerous reports in TV and radio broadcast and print coverage. Even though SGK initiated the announcement, for about 24 hours, it did not provide a statement, no expression nor an apology about its decision. SGK did not respond to negative comments and its activity on Twitter was not frequent (Miller, 2012). The organization even declined interviews with network news and major newspapers. Its defensive position seemed like the Foundation was hoping that the crisis would end soon. SGK’s position was criticized publicly, as it did not listen and engage with affected groups of interest that supported it for many years. In the late evening of February 1st, the Foundation finally started publishing responses...
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...Internet, and • communicate the web site’s existence and advantages to existing clients. Objectives Offline • build face to face relationships with gun dealers and wholesalers • product placement and public awareness Tactics Online • sharing experience and observations in the weapons industry through participation in discussion boards, while being transparent in your intentions • monthly newsletter • listing/submitting your site to targeted search engines and directories. • Google adwords • Youtube product introduction/demonstration, product testing, more elaborate than just a video of someone shooting the product • establish all social media sites Twitter, Youtube, and Facebook • all webpages display Twitter, Youtube, and Facebook widgets • possible forum linked to webpage so customers can blog about their Big Products • On social networking sites monthly drawings for the 1000th email, this promotes interest in our facebook and twitter accounts Tactics Offline • face to face visits with gunshops and wholesalers i.e. leave literature and free products to gain interest • visit not only yearly trade shows, but smaller gun shows that usually draw a large crowd of gun fanatics • design and print stickers to accompany products but also to give away to...
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...OBE49749 Campaign for Sightsavers Tactical Response Recent research by the market research organisation DJS has revealed some intriguing trends in the attitudes of Britons to donating to charity (DJS 2013). For example, it was found that those who were earning an average income were more likely to donate to charities than those who were earning a higher than average income. Another very important finding of the survey was the fact that charities could be missing out on as much as £665 million in donations a year because they failed to address the main reasons for non-donation, which were found to be financial constraints and a distrust of charities due to lack of information. Among the concerns expressed by respondents were wastage costs, lack of transparency and administration costs. In other words, people were discouraged from donating to charities if they could not see a real and definite impact in the charity’s work. They wanted to feel that their donations were having a definite effect. Within this context then, the communication problems of a charity such as sight savers are twofold: On the one hand, the charity needs to make sure that it has a real presence in the public consciousness, and draw attention towards the urgency of the issues that it is concerned with. On the other hand, it needs to demonstrate to potential donors that their money is being used effectively to address these issues, and that a real impact is being made. A useful starting point for developing...
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...Persuasive Outline Title of Presentation: Social Network Media Benefits in Business Name of Presenter: Brian Cruz Description of Business Audience and Context (and your role…who are you?): I am a contracted sales and advertisement advisor speaking to a company’s higher management to inform them of the potential benefits from integrating social network media to our sales plan and why we should implement it into business. Introduction: (attention grabber) Good afternoon, my name is ____ “Today I will be covering… (Get interrupted by cell phone) sorry about that I forgot to put my phone on silent. I just got another Facebook notification; a friend suggested that I “like”511 tactical gear. Anyone here have a Facebook account, LinkedIn or something of that sort?” How many of us have family, friends or acquaintances that use it?” What do you use it for? How often do you use it? I personally don’t know anyone who does not use it, and that’s what I’m here to talk about, Social networking media. It seems to be popping up everywhere around us. I see people waiting in lines using Facebook on their phones. Athletes Tweets being quoted on ESPN. Stephen Curry recently signed an endorsement contract with Under Armour and announced a visit to one of their stores on Twitter. I even am starting to notice commercials with the Facebook logo on the advertisement while stating, “Visit us on Facebook.” Thesis Statement: Social media is medium that has great exposure to the public...
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