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Terra Runyan
Walmart pulls 'Naughty Leopard' Halloween costume made for TODDLERS after complaints from outraged parents (September 26, 2013)

http://www.dailymail.co.uk/news/article-2432913/Walmart-pulls-Naughty-Leopard-Halloween-costume-TODDLERS-complaints-outraged-parents.html#ixzz2iht9tRma

Naughty: behaving badly, guilty of disobedience or misbehavior. (http://www.merriam-webster.com/dictionary/naughty) A word that used to mean “misbehaving” has now been sexualized. How has a word that once meant to behave badly, turned sexual? What does this mean for people now? In this paper I will use symbolic interactionism to explain the article. In the “…Naughty Leopard…” article it describes how the toddler costume is stirring up controversy within the parenting community. The word “naughty” has been put on a package next to a toddler girl, wearing a black dress with leopard trim, and leopard ears. Parents believe that by using the term “naughty” Walmart is trying to “sexualize” our children. The costume has been pulled from the shelves, and a spokesman for Walmart has apologized and said “It was never our intention to offend anyone and we apologize to any customers who may have been offended by the name of our costume”. Let’s look back at the history of the term. The word “naughty” during the 16th century meant "unhealthy, unpleasant, bad (with respect to weather), vicious (of an animal), inferior, or bad in quality". In the early days in Middle England, the word “naughti” meant "evil, hostile, ineffectual, and needy."(http://www.thefreedictionary.com/naughty). These definitions have changed over time, going from unhealthy, hostile, misbehavior to now a sexual term. One could say the words “Daddy” and “Baby” have also been changed from what they used to mean (obviously). In other languages, there are multiple words for the same meaning. For example, the word

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