Contents Competitive advantage: 2 Business dilemma: 2 Making Business Decision I 3 E.Business: 4 Business dilemma: 4 Making Business decision 1: 5 E business strategy: 5 Ethics: 6 Business Dilemma: 6 Security: 7 Making business decision II 7 Making business decisions I 8 Sources: 9
Competitive advantage:
Business dilemma:
As a Coffee shop with almost 60 years of company history, I would like to make that fact our unique selling proposition (USP) and use the tools and techniques of modern information system to make my coffee shop updated to the norms of modern business. One of the employees have raised a concern about how a Starbucks is about to open nearby. This will pose a threat to my business, but if I stick to the above strategy proposed, and retain our old customer base, improving our management and supply chain system in the process, we will be able to retain our old customers.
Environmental scanning: is the acquisition and analysis of events and trends in the environment external to an organisation. Using information technology, we can access valuable information and data about star bucks, as well our target market. As a public company, Starbucks has detailed information published publicly about its financial situation as well as how good or bad it is doing in the coffee shop industry.
Competitive advantage: the competitive advantage of Broadway coffee shop over Starbucks would be its traditional and home-made style baked goods. Also using modern technology, Broadway will offer its customer unique access to eBooks and wireless internet connectivity, which other coffee shops do not offer yet.
First mover advantage: As a completely new business idea for a coffee shop, access to eBooks at every coffee table will give Broadway, a first mover advantage in the
