Case ANALYSIS to: DR. tommy jamieson from: TEAM 7: Vijay Periasamy, Anjana RAMAn, KATHAN SHAH, SURAJ SHESHADRI, Pooja Soman subject: managing the new PRODUCT DEVELOPMENT process
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date: 11/19/2013

Introduction
Frog is a global design firm located around the world. They specialize in designing of products and work with clients in a range of industries including retail, entertainment, finance, medical and fashion. They have a very strong client list including Dell, GE, HP, Microsoft and Yahoo. The company is well known for its techno hip style and creating products with an aesthetic appeal. Frog is engaged in three kinds of activities; Evolving i.e. reinvigorating a company's existing asset, Expanding i.e. identifying new products and services for existing and new markets and lastly, Envision i.e. rethinking of the brand. Frog offers a multidisciplinary team for any project including visual designers, business strategists, mechanical and software engineers. Their process is organized in three phases: discover, design and deliver.
The problem
We have identified few problems. Firstly, frog relies heavily on the potential consumers for design suggestions. It was observed that the consumers are constrained to suggest for modification of the potential product that were more elaborate and detailed models. This can lead to incorrect conclusion of the usability of the products and in turn lead to product failure and loss of functionality and value. Also, frog design emphasizes rudimentary prototypes, sketches and digital renderings rather than functional prototypes. This approach might not be the best approach for all kinds of development projects.
Recommendations
We suggest that the company should not accept the inputs from the consumers at the face value. Proper testing and