INTERNSHIP
REPORT

INTERNSHIP REPORT

T R E N D A N A L YS I S OF G E N E R I C S H I F T I NG I N T H E B A NG L A DE S H
PHARMACEUTICAL MARKET (2006-2010)
EMPLOYEE ORGANIZATION: SQUARE PHARMACEUTICALS LTD BANGLADESH

PREPARED BY
Monamee Afroze Ishika
ID: 07104021
BRAC Business School
BRAC University

PREPARED FOR
Mr. Anup Chowdhury
Assistant Professor
BRAC Business School
BRAC University

DATE of SUBMISSION
8th December, 2010

Transmittal Message
December 08, 2010
Mr. Anup Chowdhury
Assistant Professor,
BRAC Business School
BRAC University
Subject: Submission of Internship Report
Dear Sir,
With great pleasure I am submitting my Internship report on Trend Analysis of Generic
Shifting in the Bangladesh Pharmaceutical Market (2006-2010). I got the opportunity to work at country’s leading pharmaceutical company, world reputed Square Pharmaceuticals
Limited (SPL) and was placed under one of the most important departments in the company
Product Management Department (PMD). I have found the experience to be quite interesting and under the guidance of my supervisors and with the help of all the members of the department
I have tried my level best to prepare an effective report on the above mentioned topic.
The report contains the trend analysis of generic shifting, the reasons behind it and future potentiality of certain generic shifting events and SPL’s planning in the present scenario. Here I have gathered data and information through actual interviews of product managers and secondary data from IMS software and Research department of the organization (MRPC).
I honestly hope that my analysis will help to give the idea how generic shifting event occur in the pharmaceutical market in Bangladesh and performance of different brands of different generics in the market. I hope you will find this report worth all the labor I have