Free Essay

Shahrukh

In:

Submitted By Reema28
Words 967
Pages 4
Shah Rukh Khan (born Shahrukh Khan, 2 November 1965), also known as SRK, is an Indian film actor, producer and television personality. Referred to in the media as "Baadshah of Bollywood",
"King of Bollywood" or "King Khan", he has appeared in more than 80 Bollywood films. Described by the Los Angeles Times as perhaps "the world's biggest movie star",[3] Khan has a significant following in Asia and the Indian diasporaworldwide. He is one of the richest actors in the world, with an estimated net worth of US$400–600 million, and his work in Bollywood has earned him numerous accolades, including 14 Filmfare Awards.
Khan started his career with appearances in several television series in the late 1980s. He made his
Bollywood debut in 1992 with Deewana. Early in his career, Khan was recognised for portraying villainous roles in the films Darr (1993), Baazigar (1993) and Anjaam (1994). He then rose to prominence after starring in a series of romantic films, including Dilwale Dulhania Le
Jayenge (1995), Dil To Pagal Hai (1997), Kuch Kuch Hota Hai(1998) and Kabhi Khushi Kabhie
Gham... (2001). He earned critical acclaim for his portrayal of an alcoholic in Devdas (2002), a
NASA scientist in Swades (2004), a hockey coach in Chak De! India (2007) and a man withAsperger syndrome in My Name Is Khan (2010). Many of his films display themes of Indian national identity and connections with diaspora communities, or gender, racial, social and religious differences and grievances. For his contributions to film, the Government of India honoured him with the Padma Shri, and the Government of France awarded him both the Ordre des Arts et des Lettres and the Légion d'honneur. As of 2015, Khan is co-chairman of the motion picture production company Red Chillies
Entertainment and its subsidiaries, and is the co-owner of the Indian Premier League cricket team Kolkata Knight Riders. He is a frequent television presenter and stage show performer. The media often label him as "Brand SRK" because of his many endorsement and entrepreneurship ventures. Khan's philanthropic endeavours have provided health care and disaster relief, and he was honoured with UNESCO's Pyramide con Marni award in 2011 for his support of children's education.
He regularly features in listings of the most influential people in Indian culture, and in
2008 Newsweek named him one of their fifty most powerful people in the world.
Khan was born on 2 November 1965 in New Delhi.[2] He spent the first five years of his life in Mangalore, where his maternal grandfather, Ifthikar Ahmed, served as the chief engineer of the port in the 1960s.[4][5][a] According to Khan, his paternal grandfather, Jan Muhammad, was from
Afghanistan.[7][8] Khan's father, Meer Taj Mohammed Khan, an ethnic Pashtun (Pathan), was an Indian independence activist from Peshawar, British India(present-day Pakistan). As of 2010,
Khan's paternal family was still living in Shah Wali Qataal area of Peshawar's Qissa Khawani
Bazaar.[8] Meer was a follower of Khan Abdul Ghaffar Khan,[9] and affiliated with the All Indian
National Congress.[8] He moved to New Delhi before the 1947 partition of India.[10] Khan's mother,
Lateef Fatima, was the daughter of a senior government engineer.[11][b] His parents were married in
1959.[14] Khan described himself on Twitter as "half Hyderabadi (mother), half Pathan (father), [and]

some Kashmiri (grandmother)".[15] His cousin in Peshawar, Maqsood Ahmed, claims that the family is actually of Hindkowan origin, and also contradicts the claim that his grandfather was from
Afghanistan.[8]
Khan grew up in the Rajendra Nagar neighbourhood of Delhi.[16] His father had several business ventures including a restaurant, and the family lived a middle-class life in rented apartments.[17] Khan attended St. Columba's School in central Delhi where he excelled in his studies and in sports such as hockey and football,[18] and received the school's highest award, the Sword of Honour.[17] In his youth, he acted in stage plays and received praise for his imitations of Bollywood actors, of which his favourites were Mumtaz and Amitabh Bachchan.[19] One of his childhood friends and acting partners was Amrita Singh, who became a Bollywood actress.[20] Khan enrolled atHansraj College (1985–88) to earn his bachelor's degree in Economics, but spent much of his time at Delhi's Theatre Action
Group (TAG),[21] where he studied acting under the mentorship of theatre director Barry John.[22]After
Hansraj, he began studying for a master's degree in Mass Communications at Jamia Millia Islamia, but left to pursue his acting career.[23] He also attended the National School of Drama in Delhi during his early career in Bollywood.[24] His father died of cancer in 1981,[c] and his mother died in 1991 from complications of diabetes.[27] After the death of their parents, his older sister, Shahnaz Lalarukh, born in 1960,[2] fell into a depressed state and Khan took on the responsibility of caring for her.[25][28] Shahnaz continues to live with her brother and his family in their Mumbai mansion.[29]
Although Khan was given the birth name Shahrukh Khan, he prefers his name to be written as Shah
Rukh Khan, and is commonly referred to by the acronym SRK.[1] He married Gauri Chibber, a Punjabi Hindu, in a traditional Hindu wedding ceremony on 25 October 1991, after a six-year courtship.[30][31] They have a son Aryan (born 1997) and a daughter Suhana (born 2000).[23] In 2013, they became parents of a third child named AbRam,[32] who was born through a surrogate mother.[33] According to Khan, while he strongly believes in Islam, he also values his wife's religion.
His children follow both religions; at home the Qur'an is situated next to the Hindu deities.[34]

Similar Documents

Free Essay

Advertising of Lux in India

...It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently released film “Jab Tak Hai Jaan.” Recent Lux Add featuring Shahrukh and Katrina Today Lux advertising has been reduced to some extent because of the brand awareness in the minds of customers. The year 2013 saw...

Words: 332 - Pages: 2

Free Essay

Advertising of Lux in India

...It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently released film “Jab Tak Hai Jaan.” Recent Lux Add featuring Shahrukh and Katrina Today Lux advertising has been reduced to some extent because of the brand awareness in the minds of customers. The year 2013 saw Tamil film star Dhanush and Sonam...

Words: 1186 - Pages: 5

Free Essay

Effect of Celebrity Endorsement

...Project Report on Impact of celebrity Endorsement on Consumer Buying Behavior Subject: Consumer Behavior Submitted to: Prof. Kunal Mankodi 2013 Amrut Mody School of Management 10/5/2013 Submitted By: Shivam Bhatt: A 02 Maitree Patel B 35 Krupa Raval B 44 Pramoda Tadvi B 66 Table of Contents Problem Statement: 3 Objectives: 3 Research Design: 4 Qualitative Research Analysis 5 Conclusion 11 Problem Statement: To study whether the celebrity endorsements carry any direct or indirect effect on the purchasing behaviour of the consumer. Objectives: * To identify how is celebrity endorsed advertisement perceived. * To explore customer perception towards Brand Ambassadors promoting specific product or services. * To find which type of celebrity persona is more effective. * To study the reliability of companies on brand ambassadors for enhancing the sale of their products. * To identify whether the celebrity endorsement actually leads to purchasing. Research Design: Research Design consists of the methodology and procedures used to conduct a particular research. On the basis of the data collected and objectives stated, we need to do exploratory research. Exploratory Research: Exploratory research is conducted for a problem that has not been clearly defined. Here in this project, we are trying to find the impact of the celebrity endorsement; this is the problem statement which tries to gain insights about the same. Sample...

Words: 2084 - Pages: 9

Free Essay

Sujeet

...Biography Khan was born in 1965 to Muslim parents of Pathan descent in New Delhi, India. His father, Taj Mohammed Khan, was an Indian independence activist from Peshawar, British India. According to Khan, his paternal grandfather was originally from Afghanistan. His mother, Lateef Fatima, was the adopted daughter of Major General Shah Nawaz Khan of the Janjua Rajput clan, who served as a General in the Indian National Army of Subash Chandra Bose. Khan's father came to New Delhi from Qissa Khawani Bazaar in Peshawar before the partition of India, while his mother's family came from Rawalpindi, British India Khan has an elder sister named Shehnaz. Growing up in Rajendra Nagar neighbourhood, Khan attended St. Columba's School where he was accomplished in sports, drama, and academics. He won the Sword of Honour, an annual award given to the student who best represents the spirit of the school. Khan later attended the Hansraj College (1985–1988) and earned his Bachelors degree in Economics (honors). Though he pursued a Masters Degree in Mass Communications at Jamia Millia Islamia, he later opted out to make his career in Bollywood. After the death of his parents, Khan moved to Mumbai in 1991. In that same year, before any of his films were released, he married Gauri Chibber, a Hindu, in a traditional Hindu wedding ceremony on 25 October 1991. They have two children, son Aryan (b. 1997) and daughter Suhana (b. 2000). According to Khan, while he strongly believes in Allah,...

Words: 361 - Pages: 2

Premium Essay

Research

...BRAND BUILDING BY, Savin Shetty (1227) U.K.S.I.M.S.R Introduction Dishtv is India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group. Dishtv has on its platform 250 channels & services including 21 audio channels with over 6 million subscribers, which is growing. Dishtv has a vast distribution network of about 700 distributors & 48,000 dealers that spans around 6600 towns across the country. Dishtv has 24* 7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. For more information on Dishtv, visit www.dishtv.in Dishtv launches new ad campaign featuring SRK. Dishtv unveils its new Brand Identity Campaign ‘Ghar Aayi Zindagi’. New Brand Identity is progressive, dynamic & contemporary, Builds its campaign and positioning around emotional values 3rd Dec. 2009, Dishtv - India’s No. 1 direct-to-home company unveiled its new Brand Identity and Brand Positioning ‘Ghar Aayi Zindagi’. The new brand communication scores high on “emotional connect”. The new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning implies that Dishtv is a force that unites families together, a catalyst that brings happiness into homes. The brand campaign is targeted at a wide base of new and existing subscribers, through a 360° media approach, uses multiple platforms such as Television, Out-of-Home...

Words: 1906 - Pages: 8

Free Essay

Chyawanprash

...Chyawanprash Chyawanprash is a wonderful Ayurvedic heath tonic, which is increasingly gaining popularity in India. It boosts the energy levels and strengthens the immune system of the body. Chyawanprash is truly an elixir of life, as it helps to prolong the longevity of life. Known for its nutritional value, it is highly beneficial for the human body and also helps to get rid of various forms of diseases. Chyawanprash is spelled differently by people. Some call it Chyavanprash or chyavanaprasha, while others pronounce it as chyavanaprasam and chyawanaprash. Talking about the origin of Chyawanprash, the credit for the initial preparation of this herbal tonic can be accredited to Chyawan Rishi. In fact, this tonic has been named after him. To know about the uses of Chyawanprash, read further. Chyawanprash Ayurvedic Tonic Known as the elixir of life, Chyawanprash is of great value in Ayurvedic treatment. It is an ancient Ayurvedic tonic that serves as the best and the most natural health supplement for the human body. Well, Chyawanprash is a brown colored sticky paste that is quite thick in consistency. It has a blend of sweet and sour taste and this is what makes it quite popular amongst the youngsters. Chyawanprash Benefits Chyawanprash is a reservoir of benefits. There are distinct ways of defining Chyavanprash such as energy booster, rejuvenator, health tonic and many more. It offers a multitude of health benefits for which it has become so popular in India. In...

Words: 3328 - Pages: 14

Free Essay

Indian Actors

...1. Aparna Tilak Aparna Tilak is an actress and model born in India. She graduated from the St. Xaviers College and after finishing school, she began pursuing her career as a model. Her first major breaks in the modeling industry included working for worldwide companies such as Pepsi, Head `n Shoulders, Coca Cola and many more. Her first role in the movie industry was in „Family No. 1”, a very popular soap opera centered on families created by Sony Entertainment media. She played Rashmi, a character obsessed with keeping her beauty. Her role in this TV series brought her many other contracts in the television industry, since her talent began to be recognized by the audience and by the critics. After the success with “Family No. 1”, Aparna Tilak became well known in the film industry and soon she received a role in Zee Television. The way she played “Koi Apna Sa” in this TV series turned her into one of the most sought-after actresses in the industry. She had another huge success with “Footpath” and she is currently starring in “Jeet”. Although she was offered many roles in Bollywood soap operas, she declined them, as she searches for important roles that will make her stand out in the crowd of female actresses. Aparna Tilak is married to a man 12 years older than her and has a teenage son from this marriage. 2. Aparna Dixit Aparna Dixit is an Indian born actress that started out as a model and only recently became one of the most popular actresses in the Indian...

Words: 894 - Pages: 4

Premium Essay

Lux- Brand Phenomenon

...Lux (soap) From Wikipedia, the free encyclopedia Jump to: navigation, search Lux Laundry Soap Ad, 1916 Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use.[1] Lux is currently a product of Unilever. The name "Lux" was chosen as the Latin word for "light" and because it was suggestive of "luxury."[1] Lux toilet soap was introduced as a bathroom soap in the US in 1925, and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap. Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'. As of June 2009 Lux is sold in over 100 countries Celebrity endorsements Hollywood Since the 1930s, many well-known Hollywood actresses have marketed the soap to women as...

Words: 1472 - Pages: 6

Free Essay

A Case Study on 4 P's of Lux

...PROMOTION Promotion is an important marketing force that provides an extra incentive(usually short term in nature) for consumers, the trade, the sales force and other influential groups. Promotion ranks with advertising and selling efforts as one of the major activities that can be utilized in the marketing of packaged goods. Promotion is directed not only to consumers or the trade but also to the occasion to the sales force and other influential groups. The great Indian brand wagon of Lux started nearly 4 decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which include Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Sairah Banu, Hema Malini, Zeenat Aman, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwaria Rai Bachchan, Kareena Kapoor, Priyanka Chopra and most recently Katrina Kaif. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name in the country. Lux advertisements through ages Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer...

Words: 1396 - Pages: 6

Free Essay

Rab Ne...as a Product of Mass Culture

...RAB NE BANA DI JODI (A match made by God) Runtime: 164min 4secs Tagline: There is an extraordinary love story in every ordinary Jodi. Language: Hindi Written & Directed by: Aditya Chopra Dialogues by: Jaideep Sahni Hindi cinema has been a major point of reference for popular Indian culture. It has been an effective instrument for shaping and expressing popular Indian sentiment. Movies by Yash Raj studios, especially, have been the most widely distributed and well-received. Concepts of love, marriage, family, and a shallow look into a more meaningful existence, are those most frequently addressed by these films. Kitsch like this arises out of a failed attempt at art or simply because art has had to take a backseat to the more foreseeable advantages of a commercial undertaking like the movie to be analysed, ‘Rab ne bana di Jodi’. Synopsis Surinder Sahni (Shah Rukh Khan) works for Punjab Power and leads a simple life, until his simple life is turned around when he meets & instantly ends up in love with young & bubbly fun-loving Taani (Anushka Sharma) on the eve of her wedding. Tragedy strikes, however (predictably), and the unknown fiancé is killed en route in an accident. With the imminent death of her own father, as a result of the shock on hearing this devastating news, leaves Taani virtually numb to what’s going on around her because of which, when her father asks her to marry Suri, she doesn’t give it a second thought simply consenting to that promise, made by...

Words: 1552 - Pages: 7

Free Essay

Q2Wq2

...[Management Views from IIMB is an exclusive column written every two weeks for india.wsj.com by faculty members of the Indian Institute of Management Bangalore.] Who sells the largest number of cameras in India? Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note. Try this. Who is the biggest in music business in India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours). Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India. That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy you can't be farther from truth. Nokia confessed that they all but missed the smartphone bus. They admit that Apple's Iphone and Google's Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these ...

Words: 1295 - Pages: 6

Free Essay

Paper

...Beauty, for men ~~~~~~~~ Rachit Vats Aug. 23--MUMBAI -- Half a decade ago, when Shah Rukh Khan took a dip in a bathtub to endorse Lux, he did much more than just endorse a soap brand. He set a precedent. Back then, the male grooming market was almost non-existent and the Indian market had few dedicated products to offer men. It's different today. Now, as the segment evolves, even Shahid Kapoor and John Abraham are endorsing male grooming products. Soon after Khan's commercial, Emami Group entered the men's fairness cream market. Market talk was that a noticeable proportion of sales of Fair & Lovely, a women's cream, were coming from men. Emami decided to push the opportunity, the rest followed. The market was soon offering males fairness creams, haircare products beyond dyes, scrubs and face washes. Today, the male grooming segment in personal care is ready for its next round of product expansions and additions. Emami entered the men's fairness cream segment in 2005 with the launch of Fair & Handsome, which still dominates the space with close to 70 per cent share. In 2007, Hindustan Unilever launched Fair & Lovely Menz Active but it could not gather much share. Over the past year, multinationals such as Beiersdorf (Nivea for Men) and L'Oreal (Garnier PowerLight) launched a slew of products for men's skin care. While the overall cosmetics industry is growing at 15 per cent year-on-year, fairness creams constitute a huge market with sales worth nearly Rs 2,000...

Words: 967 - Pages: 4

Premium Essay

Celebrities Have a Moral Responsibility to Be Good Role Models for the Society

...Celebrities have a moral responsibility to be good role models for the society, would you agree? First of all by using the dictionary the main definitions can be broken down; the definition for a celebrity is ‘a famous or well known person’. The definition of moral responsibility is ‘the idea that a person has moral obligations in certain situations.’ The definition of a good role model is ‘a person whose behaviour, example, or success is or can be emulated by others, especially by younger people.’ Our opinion as a group is that every human being has a moral responsibility towards society although celebrities tend to have the upper hand when it comes down to being ‘good’ role models. Our three arguments for this topic would be: First, ‘yes celebrities do have a moral responsibility towards society’. Second, ‘every human being has some kind of moral responsibilities towards society’. Third, ‘Celebrities influence the youth of today’. Our counter argument will be: ‘Celebrities cannot be considered as ‘good’ role models because some of their actions can be inappropriate and be a bad influence on others’. Our refutation will be: ‘Miley Cirus is on illegal drugs and Lindsay Lohan was jailed due to the misconduct of the law.’ Our first argument is ‘Celebrities do have a moral responsibility towards society’. Celebrities nowadays are everywhere, from television to your doorstep. Their approach is becoming stronger towards the general population/audience by the simultaneous diversification...

Words: 961 - Pages: 4

Free Essay

Kabhi Kushi Kabhi Gham

...Kabhi Kushi Kabhie Gham synopsis: Kabhi Khushi Kabhie Gham "It's All About Loving Your Parents." Kabhi Khushi Kabhie Gham is a lavish movie that deals with the issues of class distinction and the roles of women and men in marriage. It opens with a grown Rohan (Hrithik Roshan) finishing his boarding school education and returning to visit his grandmothers before he goes home for Diwali. His grandmothers, haunted by the memory of Rohan's estranged brother, Rahul (Shah Rukh Khan), sit Rohan down, and in their grief, tell him the story of his family. Yashvardhan Raichand (Amitabh Bachchan) is a famous, wealthy Indian businessman. He and his wife Nandini (Jaya Badhuri) adopted a baby, Rahul (Shah Rukh Khan), and raised him as their own. Nine years later they had a natural son, Rohan (Hrithik Roshan), and considered their family complete. Rahul was raised as the beloved eldest son, and promised his father he would always uphold the respect and traditions of the Raichand family, and always do his parents proud. However, love intervenes... On his way to deliver medication for Daijaan, the nanny who raised both him and his brother, Rahul sees a beautiful girl, Anjali Sharma (Kajol) celebrating India's cricket win in the street. Enchanted by her exuberance, he watches her dance and then follows her into her family's sweet shop. There, she mistakes him for the prospective groom of her best friend. Thinking him to be Ashfaque the poet, who is set to marry her friend, Anjali recites...

Words: 2926 - Pages: 12

Free Essay

Lux Case Study

...Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,” says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited...

Words: 380 - Pages: 2