...NAVRATRI IS A MAJOR FESTIVAL OF THE HINDU RELIGION AND COMMENCES THE BEGINNING OF THE AUTUMN SEASON ACCORDING TO THE LUNAR CALENDAR. IT IS CELEBRATED THROUGHOUT INDIA AND IS A FESTIVAL THAT WORSHIPS SAKTHI, THE FEMININE FORM OF TH SUPREMELY DIVINE. LITERALLY DERIVED FROM SANSKRIT. IT MEANS NINE NIGHTS. THESE NIGHT NIGHTS CELEBRATE THE BATTLE OF GOODNESS OVER EVIL. THE TENTH DAY, VIJAYA DASHMI IS A CULMINATION OF THE FESTIVAL WITH THE TRIUMPHS OF EVIL BEING VANQUISHED. DURING THIS FESTIVAL, EACH OF THE NINE NIGHTS ARE DEVOTED TO ONE OF THE NINE FORMS OF THE MOTHER GODDESS. THESE NINE FORMS ARE THAT OF SHAILPUTRI MATA, BRAHMACHARINI MA, CHANDAGHANTA MA, KUSHMANDA MA, SKANDMATA, KATAYAYANI MA, KAALRATRI MA, MAHAGURI MA, AND SIDDHIATRI MA. EACH GODDESS IS WORSHIPPED TO ATTIAN THE MANY BOONS THESE DEVIS OFFER. GENERALLY, DURGA DEVI IS WORSHIPPED FOR THE FIRST THREE DAYS OF NAVRATRI, FOLLOWED BT LAKSHMI DEVI, AND LASTLY FOLLOWED BY SARASWATI DEVI. THIS SYMBOLIZES THAT THE LIVES OF EVERY INDIVIDUAL IS DIVIDED INTO THREE PHASES. FIRST IS THE PHASE TO GAIN ENERGY, THE SECOND IS TO EARN MONEY AND MAKE A LIVING, AND THE THIRD PHASE IS TO SPREAD THE KNOWLEDGE ACCUMULATED THROUGH A LIFE WELL LIVED. DURGA EVOKES SAKTHI, A STRENGTHENING FORCE THAT IS REQUIRED TO CUT THE MIND FROM ITS DEEP ROOTED NEGATIVE TENDENCIES. DURING NAVRATRI THERE ARE MANY STORIES OF THE TRIUMPHS OF GOOD OVER EVIL. DURGA IS WORSHIPPED BECAUSE THE CONQUERING OF MAHISHASUR, A DEMON BY THE SUPREME GODDESS...
Words: 580 - Pages: 3
...CONTENTS 1.INTRODUCTION 2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION 3.BENEFITS 4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT 5.SUPPORT SHAKTI. 6.MARKET LINKAGE FOR RURAL PRODUCTS 7.INDUSTRY ROLE IN BUILDING MARKET LINKAGES 8.SCOPE AND OPPORTUNITIES 9.LITERATRURE REVIEW 10.CONCLUSION 11.REFERENCES AND BIBLIOGRAPHY Introduction Rural products of India are unique, innovative and have good utility and values. Large number of these rural products (like handicraft items, food products, embroidery, clothes & other products) sustains a significant segment of the population in the rural areas. Several attributes of rural products can be identified, for which, it has a demand in the market. Out of the lots, ‘ethnic origin’ and ‘indigenous design & appearance’ are two traits of rural products, attracting a premium in the market. But, contrary to this, the non-uniformity of rural products (from one another) and lack of its quality control measures has been creating a negative demand. Besides, the small sized and dispersed production units of these rural products hinder realization of the economies of scale in marketing and result in high transaction costs per unit of output. Niche-based products have no local market. Products in local use are also not marketed horizontally; they often first travel down to market through a long chain of intermediaries and then up to more difficult locations...
Words: 4232 - Pages: 17
...Michael Kropac Dalit Empowerment and Vocational Education An Impact Study © 2006 by Michael Kropac Winkelriedplatz 2 4053 Basel, Switzerland 0041 (0)61 361 36 03 Mail: kropac@gmail.com For all people of Navsarjan who resolutely follow their ideal of an egalitarian society Preface and Acknowledgements Preface and Acknowledgements The present work is based on my thesis submitted to the University of Basel (Switzerland) in December 2005. Ever since I have started to study Geography, I wanted to write a thesis that would be read by more people than only my supervisors and would prove to be useful in some way. A traineeship during my studies as well as various projects and a general interest to discover the ‘mystery’ called India had brought me to the subcontinent several times since 2002, and it was soon clear to me I would focus on a topic in the Indian context. Even before I visited India for the first time I knew that it was not only about the Taj Mahal, tigers and finding enlightenment in some yoga class, but also about development, poverty and caste. Once in India, the contrast between vibrant economic development and widespread poverty became more than obvious, but the idea of caste remained somehow ambiguous. As foreigners are often only able to speak English, they can only communicate directly with those strata of society who also speak this language – most often these are not the poor or deprived of the Indian society, but those at the ‘upper’...
Words: 62514 - Pages: 251
...Name 100 Girls Duology DVDRip Xvid-Anarchy/ 2 STATES 2014 Hindi 720p DvDRip x264 AAC...Hon3y/ 22.Jump.Street.2014.1080p.WEB-DL.AAC2.0.H264-RARBG/ 3 Days to Kill (2014) [1080p]/ 300 Rise of an Empire [2014] Subbed HDRip XViD juggs[ETRG]/ A Beautiful Mind (2001) [1080p]/ A Wednesday 2008 Hindi 720 BDRip x264 E-SuB xRG/ All The Best 2009 Hindi 720p BRRip x264...Hon3y/ Almost.Married.2014.DVDRip.XviD-EVO/ American Pie [Collection]/ Anchorman The Legend Of Ron Burgundy (2004) [1080p]/ Andaz Apna Apna 1994 (New Source) Hindi 720p DvDRip x264 AC3 5.1...Hon3y/ Angaar (1992) - DVDRip - XviD - [DDR]/ Armageddon (1998) [1080p]/ Atithi Tum Kab Jaoge - DVDRip - 720p - AC3 - x264 - [DDR]/ August Rush (2007) [1080p]/ Australia[2008]DvDrip-aXXo/ Bad Teacher[2011]R5 Line XviD-ExtraTorrentRG/ Badmaash Company 2010 720p BRRip CharmeLeon Silver RG/ Bang Bang 2014 Hindi DvDRip 720p x264 AAC...Hon3y/ Barfi! [2012] 1080p BluRay AC3 x264 BUZZccd [Wild BoyZ HD]/ Blade (1998)/ Blended.2014.HDRip.XviD-SaM[ETRG]/ Blood Diamond (2006)/ Blow (2001) [1080p]/ Bodyguard - DVDRip - XviD - 1CDRip - [DDR]/ Braveheart (1995) [1080p]/ Bridget.Jones.Diary.2001.720p.BluRay.x264.anoXmous/ Bunty Aur Babli 2005 Hindi 720p BRRip x264...Hon3y/ Captain America The Winter Soldier (2014)/ Captain Phillips 2013 WEBRip x264 AC3-MiLLENiUM/ Captain.America.The.First.Avenger.DVDRip.XviD-TARG/ Cars 2 (2011) DVDRip XviD-MAXSPEED/ Cast Away (2000) [1080p]/ Catch Me If You Can (2002)/ Chak De India...
Words: 1780 - Pages: 8
...ASSIGNMENT ON SHAKTI PROJECT OF UNILEVER 1) What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key Features of Shakti: • This project was started in 2001 with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach SHGs. • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas with banks from credit. • One Shakti entrepreneur is appointed for one village & villages that are about 2 kilometers apart from her village. • The Shakti dealer places initial orders worth Rs.15000(principal customer of HUL) • The Shakti dealer organizes a “Shakti Day” in the village(display of products & free gifts) • The recruitment of a Shakti Entrepreneur or Shakti Amma (SA) begins with the executives of HUL identifying the uncovered village. • The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. • After training she is asked to put up Rs 20,000 as investment which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home. Positive Aspects: • The Shakti entrepreneur program creates livelihood opportunities for underprivileged rural women. • The Shakti Vani program works to improve the quality of life in rural India, by spreading...
Words: 769 - Pages: 4
...1. What are the key features of the Project Shakti? What are its positive aspects and what are its drawbacks? Key features of Project Shakti: • The project was started in 2001 with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach self-help group (SHG). • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas with banks from credit. • One Shakti entrepreneur is appointed for one village & villages that are about 2 kilometers apart from her village. • The Shakti dealer places initial orders worth Rs.15000(principal customer of HUL) • The Shakti dealer organizes a “Shakti Day” in the village(display of products & free gifts) • The recruitment of a Shakti Entrepreneur or Shakti Amma (SA) begins with the executives of HUL identifying from the uncovered village. • The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. • After training she is asked to put up Rs 20,000 as investment which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home. Positive Aspects: • The Shakti entrepreneur program creates livelihood opportunities for underprivileged rural women. • The Shakti Vani program works to improve the quality of life in rural India, by spreading awareness of...
Words: 379 - Pages: 2
...SPECIAL REPORT The Shakti Revolution How the world’s largest home-to-home operation is changing lives and stimulating economic activity in rural India BY GAVIN NEATH AND VIJAY SHARMA R O J A M M A I S A S I N G L E M OT H E R with two daughters living in Kurumurthy, a small rural village 150 kilometres south west of Hyderabad in Andhra Pradesh. Until five years ago she scraped an existence by working in her mother’s field, earning barely enough to live on herself, let alone bring up two children. Then her life changed beyond recognition. Today she earns around 650 rupees (US$16) a month, is widely recognized and respected in her community, and has become a role model for other women wanting to raise themselves out of poverty. What changed was a visit to her village by a representative from Hindustan Unilever and her decision to become a Project Shakti entrepreneur. Hindustan Unilever, the Indian arm of global consumer goods company Unilever, is one of India’s leading businesses, with an annual turnover of US$2.3 billion and a history in India stretching back a hundred years. It markets such well-known international brands as Lipton, Lifebuoy, Surf, Vim and Pond’s, as well as local brands, such as Kissan, Annapurna, Lakme and Wheel. Unilever has always held the firm belief that the private sector can contribute to social development by creating win-win solutions to social challenges through innovative strategies that meet both business and social objectives. It was this...
Words: 2353 - Pages: 10
...Strengths &Weaknesses of Unilever in Indian Market HLL has numerous advantages; well-established strong brands, sales and distribution system, local manufacturing and distribution. Another strong point of HLL is its first-mover advantage. HLL entered India much earlier than other multinational FMCG companies like Procter & Gamble and Colgate-Palmolive. HLL has the greatest market penetration and geographical coverage among other FMCG giants operating in India. HLL has also strong position against unorganized local competitors who do not work to build brand image. HLL offers a very large number of brands and SKU to serve Indian market. On weaknesses side of Unilever; unorganized local players can sell their products at lower prices than HLL brands. HLL might entered the India first but after economic liberalizations other major FMCG players whom Unilever is competing globally also entered India. So HLL’s vast product line and brands brought great number of competitor at each profit-center that HLL operates in high-price segment. The competition led to price-reduction and resulted profit-loss. Opportunities &Threats for Unilever in Indian Market One of the greatest opportunities in India for Unilever is the number actual and potential customers. India has the second largest population in the world with 1.2 Billion. Majority of this population is young people under 25 years-old and willing to consume. India’s rising GDP and purchasing power is bringing extra opportunities. Unilever...
Words: 1077 - Pages: 5
...tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. By combining multinational expertise with our deep roots in diverse local cultures, HUL is continuing to provide a range of products to suit a wealth of consumers. HUL is thriving to strengthen strong relationships in the emerging markets as they believe that it will be significant for the future growth of the organization. With these economic and social objectives in mind HUL started project Shakti to tap the vast market of rural India. Project Shakti Intense competition and saturated urban markets made FMCGs look at rural markets. 70% of India’s population lives in rural areas and therefore they hold great potential notwithstanding the low income levels. Government measures like loans waiver, national rural employment guarantee scheme (NREGS) and higher minimum support price for agriculture produce have resulted in higher disposable incomes in rural India. Nevertheless, rural markets are beset with problems such as poor infrastructure, scattered settlements, lack of education and virtually non-existent communication medium. It is uneconomical for retailers to be present in all villages as many of them are so small that marketing would become unviable. Hindustan...
Words: 5919 - Pages: 24
...welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan an ambitious blueprint outlining the company’s growth strategies for the 21st century. The Millennium Plan was a part of the company’s renewed emphasis on business focus and operational efficiencies. Additionally, a core aspect of the Plan was to identify and nurture businesses of the future. Over 150 new businesses were proposed before the list was narrowed down to nine. These included a foray into drinking water, a plan for network-based marketing (along the lines of Amway) and an entry into retailing herbal therapy products and services through a chain of therapy centers. Perhaps the most interesting, though, was an initiative called Shakti, which aimed to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages at the base of the economic pyramid, a market not well-served by HLL at the time. NO T On August...
Words: 9344 - Pages: 38
...Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring, and operating changes that HLL underwent in the 1990s had helped profits grow through 2003, the company’s top-line growth had remained more or less stagnant over the past few years, causing some analysts to re-align their portfolios. In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan - an ambitious blueprint outlining the company’s growth strategies for the 21st century....
Words: 9305 - Pages: 38
...THE WILLIAM DAVIDSON INSTITUTE 06 November 2006 case 1-428-604 Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed as a 100% subsidiary of Unilever in India. It primarily sold soaps, detergents, and other household products to a select group of affluent consumers, such as British government employees and the Indian elite. In Research Assistant Maulin Vakil and Professor Ted London of the University of Michigan developed this case. They thank Vijay Sharma and Rohithari Rajan of Hindustan Lever for their assistance.© 2008, Ted London. DO In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan an ambitious blueprint outlining the company’s growth strategies for the 21st century. The Millennium Plan was a part of the company’s renewed emphasis on business focus and operational efficiencies. Additionally...
Words: 9456 - Pages: 38
...BUSINESS ENVIRONMENT A TERM PAPER ON PROJECT SHAKTI - _STRATEGIC ADVANTAGES OF CSR SUBMITTED BY; NAME;-Pravita Mehta ROLL;-Ao1 SECTION;-RT1002 REGISTRATION NUMBER;-11008575 COURSE;-MBA(3501) CONTENTS 1.INTRODUCTION 2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION 3.BENEFITS 4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT 5.SUPPORT SHAKTI. 6.MARKET LINKAGE FOR RURAL PRODUCTS 7.INDUSTRY ROLE IN BUILDING MARKET LINKAGES 8.SCOPE AND OPPORTUNITIES 9.LITERATRURE REVIEW 10.CONCLUSION 11.REFERENCES AND BIBLIOGRAPHY Introduction Rural products of India are unique, innovative and have good utility and values. Large number of these rural products (like handicraft items, food products, embroidery, clothes & other products) sustains a significant segment of the population in the rural areas. Several attributes of rural products can be identified, for which, it has a demand in the market. Out of the lots, ‘ethnic origin’ and ‘indigenous design & appearance’ are two traits of rural products, attracting a premium in the market. But, contrary to this, the non-uniformity of rural products (from one another) and lack of its quality control measures has been creating a negative demand. Besides, the small sized and dispersed...
Words: 4266 - Pages: 18
...and planting is done with high yielding clones which have been propagated in the Company’s own nurseries. The Company is proud of its Quality Systems, which ensures production of superior quality teas, which are delivered to the consumer. The two prestigious gardens in Darjeeling, Marybong, and Runglee Rungliot , have very successfully implemented Quality Systems in line with ISO 9002 standards. They have been awarded the ISO 9002 Certification from Det Norske Veritas(DNV). On environmental conservation, The Group gardens plant over 2,00,000 trees every year to help improve the micro climate of the area. Tea Brands: Duncan Tea Ltd. has various brands mainly under 2 categories: 1] Darjeeling Tea - Runglee Rungliot 2] CTC Tea - Shakti - Double Diamond - No. 1 - Sargam Market Segmentation: Geographic Segmentation: Runglee Rungliot- This brand (100% Darjeeling) enjoys a pride of place in the markets of Kolkata, Delhi and Chennai with its band-wagon of brand loyalists, and is currently spreading its base all over the country. Double Diamond - While it has a national presence, its strongholds are Uttar Pradesh, Madhya Pradesh and...
Words: 779 - Pages: 4
...ITC In Rural India: Case Study By Group X2 Indian context- * 88 % of rural population lived on less than $2/day * NGO’s provided assistance to the poor & voiceless * Foreign investment was discouraged * Great effort was devoted to improve agriculture * Organized sector labour was privileged compared to the poorest people * Government announced rural jobs program to lift 60 million people out of poverty * The IT sector grew rapidly as foreign companies aggressively outsourced services to India * Indian companies rarely competed abroad because of government restrictions * To increase rural presence, HUL started “Project Shakti” which was very successful * ITC launched “e-choupal” to enter into agri-business division & interact directly with the farmers * Retail sales in India was around $250 billion in 2006, which was estimated to rise by 15-18 % by 2016 * Despite widespread poverty, the poor provided significant markets for products like tea, oil, bulb, footwear, bicycles & radios * FMCG accounted for 80% of all Indian consumer spending Opportunities and challenges presented by the India’s rural market Opportunities:- 1. Majority of the Indian population is from rural areas. So in rural market the consumer base is very large. 2. In the category of consumable and durable products, there are lot of products whose rural share is more than that of urban share. This provides a great opportunity for the companies to focus on...
Words: 1243 - Pages: 5
