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Shaping Strategy

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Submitted By edwynn25
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Literature Review
Analysis and Report of “Shaping Strategy in a world of Constant Disruption”
Havard Business Review
Article by: John Hagel III, Seely Brown, Land Davison

Presented by:
Edwin Martin, Shawn Ransome, Jason Roach

November 2011

Table of Contents

1. Executive Summary 1 2. What is this reading about? 2 3. Critical Issues 3 4. Relation to topics discussed 4 5. Alignment of concepts with topics discussed 6

Executive Summary
A shaping strategy is one which will normally command the majority into changing their paradigms about a certain product, causing disruptive innovation to take place.
In order to garner such massive support for such a new product, the product must be marketed well enough to convincingly express the new opportunities afforded to the audience. The new product must also define new standards and practices which make participation easy and affordable. Also, demonstrating that there is the conviction and resources for success which would not compete against participants.
Essentially there are 3 key ingredients to making a successful shaping strategy; 1. Create a shaping view, 2. Develop a shaping platform and 3. Demonstrate shaping acts.
This report will attempt to review and analyze the HBR article “Shaping strategy in a world of constant disruption” and would show how the shaping strategy can be used to propel business growth while gaining massive support for new innovative and technological products.
The report is divided into the following sections. 1. Executive Summary 2. What is the reading about 3. Critical Issues 4. Relations to topics discussed 5. Alignment of concepts with topics discussed
The only literature reviewed for this report is the HBR article articulated above.

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