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Shariah Complaint Data

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Submitted By 25181
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UNILEVER | DOVE SOAP |

Product: Dove Soap

Submitted By:Muhammad Shoaib 25021Bakhtawar Jabeen 20181Gufran Ahmed 24845Shabahat Naureen 24838Submitted to: Ms.Ayesha Aman |

Acknowledgement

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Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity to express our highest gratitude and compliment to the people who are involved directly or indirectly in this report.

In this report we examine the importance of the marketing strategies for the Unilever firm like DOVE. We have analysis of how a product’s sales are driven by brand name, weighted for market leadership, stability and ability to cross national borders. Beside, the product’s prices usually reflect its proper value in the eyes of the consumer. It’s always not a good idea that the strategy of offering lower prices is to penetrate the advantaged economies.

Thank you to all people who are involved in making our report / assignment a successful one and may all your help and effort are blessed.

We give honor and privilege to our respected resource person who helped us in thinking in the right direction by giving us this challenging task.

JAZAKALLAH
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LETTER OF TRANSMITTAL

23rd MAY-2012

SUBJECT: SUBMISSION OF MARKETING REPORT - DOVE

We feel immense pleasure in presenting to your good self, the marketing report as part of our course requirement. We found this report to be truly challenging in many aspects, indeed very interesting in relation to the various interpretational and engrossing exercises. Writing & designing this report itself was truly comprehensive learning experience. The report

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