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Shaved Ice Swot Analysis

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Shaved Ice SWOT Analysis
BUS 210
May 8, 2011

Shaved Ice SWOT Analysis
The Shaved Ice Beverage Business Plan is the plan of interest. This company’s business plan will create a green and healthy way to deliver a craving of delicious shaved ice as well as the alternative of iced coffee. The business energy source will come from solar panels. The solar panels will lower the cost of the company’s electricity cost because most of the electricity used will generate from the sun’s light. The products selected are blocks of 100% pure filtered water that provides a contaminant free desert with 100% pure fruit juice free of concentrates compared to other shaved ice companies. The machines are energy star compliant. With a low overhead cost, the amount of square footage needed as well is low. The beach front design presents imaginary scenery that allows individuals to enjoy their delicious treats outside in the sun or underneath a few patios covered with palm tree leaves. All of the trash generated will have proper recycling trash cans for paper and plastic.
Opportunities
The selection of iced coffee targets the adults producing sales in the colder months giving the business minimum revenue. The growth of the company can expand fast as the number of customers throughout most of southern part of the United States experience a relatively mild winter. This will bring in more profit for the company as it expands at a rate of 5%. The company is new and can offer other varieties such as food or a healthy ice cream.
Threats
The business is very competitive with a considerable number of companies selling shaved ice. The company’s that have been around for many years have an impressive reputation built with the customers making the newer companies fight 10 times harder to obtain customer loyalty or simply try our product out. The shaved ice market is oversupplied in the

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