Free Essay

Sheet

In:

Submitted By moshie
Words 4693
Pages 19
ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

FACTORS INFLUENCING STUDENT’S ENROLLMENT DECISIONS IN
SELECTION OF HIGHER EDUCATION INSTITUTIONS (HEI’S)

Farhan Mehboob
Sukkur Institute of Business Administration Sukkur, Pakistan
Syed Mir Muhammad Shah
Sukkur Institute of Business Administration Sukkur, Pakistan
Niaz A Bhutto
Sukkur Institute of Business Administration Sukkur, Pakistan

Abstract
The study investigates the factors affecting student’s enrollment decision when they come across with selection of HEI’s. The main objective of this study is to explore those factors that stand out very critical in influencing and determining student’s attendance decision in HEI’s. The study demonstrates three factors which are further categorized into eleven sub factors, internal factors
(Aspiration, Aptitude, and Career), External factors (Courses, Cost, Location, Reputation,
Promotion, and Facilities) and Social factors (parents/friends/teacher). The study depicts mixed results; all factors are found somehow important in selection of Institutes. The factor Career has been found as the most preferred one for students to pursue in HEI’s. The three factors have found significantly related to student enrollment decision. The factor “facility” is the most influential attribute found in determining student enrollment decisions in HEI’s.
Keywords: FACTORS ; INFLUENCING STUDENT’S ENROLLMENT DECISIONS ;
SELECTION ; HIGHER EDUCATION INSTITUTIONS (HEI’S)
INTRODUCTION
Much of the reforms have been seen across the world over the period of time, as the world has been experiencing substantial socio- cultural transitions and economic restructuring due to
Information Technology and Globalization. These changes also raised concerns for countries not only to be more adoptiveto the changes but also design and develop innovative tools, equipment, processes, systems, structures, policies and resources in such a way to remain compatible in this
Globalized arena. The same case also being viewed in education sector especially The Higher
Education Institutions (HEI). The massive growth has also been seen in HEI’s as well, in term of student’s enrollment and high spending from both public and private investorsto this regard. The continuous increasing demand for competent Human resource by the corporate sector also induce more pressure on HEI’s to produce highly acclaimed professional who can perform at their optimum KSA’s level.
The high growth and increased demand also intensifies the competition within HEI’s to grab up more attention of the students across. Thus HEI’s putting more efforts towards their marketing operations by enhancing their marketing mix attributes in order to identify, communicate, attract and serve their customers (Students) better than their competitors, Renewing their recruitment/ staffing policies as wellby identifying those aspects which are critical to student needs and aspirations. The purpose of this study is also to explore the various factors that stand out very critical for students in college choice decisions. The study aims to identify those factors that have a
COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

558

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

significant influence on student’s enrollment decisions and play a vital role in their decision making process. Many factors have been explored and studied by various researcher across the globe and investigated its direction and magnitude of relationship with students enrollment decisions. They all found various factors, its relationship and relative influence on decision choice. The current study also aims to extend the findings of the previous studies and to identify that which factor influencing more in college attendance choice in Pakistani context.
LITERATURE REVIEW
Many studies have been done in order to explore the various antecedents and factors which effect the university or college selection choice decisions among students. Many variables have been identified and investigated to determine their impact on the student choice of university or college. Chapman (1981) demonstrated the influence of various factors on student college choice and reported that personal aspiration, performance at school and external factors contributes more to college choice (Hossler and Gallagher 1987;Borus 1993). Those external factors include marketing efforts by college (Hossler and Bean 1990), characteristics of Institute
(Kohn et al, 1976) and significant persons (Baharun et al, 2002). In another study Student educational aspirations found positively related with college attendance choice (Carpenter and
Fleishman 1987; Ariffin et al 2008). The student’s own ability and aptitude also reported as one of the important contributor in selection of colleges (Manski and Wise 1983; Hossler1984).
College location also found to be a significant predictor of College choice as investigated by
(Kohn et al 1976; Servier 1986; Servier 1994; Absher and Crawford1996). They noted that college proximity and distance from home could also have a significant impact on student choice to enroll in college. Academic program offerings, its content range and duration also found to have a significant association on student’s college selection as reported by (Ford et al, 1999;
Yousaf et al, 2008). College Reputation found to be a very strong predictor of College choice as examined by (Lay and Maguire 1981; Murphy 1981;Keling 2006). They observed that college reputation has a strong influence and persuasiveness power on student’s college selection decisions. Cost associated with college also termed as an important factor to be discussed by various researchers (Webb 1993;Joseph and Joseph 1998) as cost has a strong influence in college choice decisions. Availability of financial aid also has a persuasive power on student college attendance (Litten 1982; Manski 1983; Jackson 1986). They analyzed that financial aid will likely to induce more enrollments in colleges than other factors.
Paulson (1981) examined the impact of Employment opportunity and its relation with college choice decisions and found that employment opportunities are the stronger predictor of enrollment decisions. In another study (Sevier 1998 Garma and Moy 2003) also identified and reported a significant association between employment rate of graduates in determining the college attendance decisions. Campus visit also found an important factor in college selection process as noted by (Hossler 1990; Sevier 1992). They concluded that student’s visit to college also persuade them to enroll in the college.
On the other hand Marketing Mix, Marketing efforts and channels also found to be an important factor in influencing student’s college choice. Many researchers study this variable and found it a very significant contributor of enrollment decisions. Felix (2006) while investigating the impact of marketing mix strategies explained that Program and Price attribute of Marketing mix are significant determinants of student enrollment choice than other marketing mix variables.
Hossler(1990) also examined the influence of advertisement on student college selection and found that radio and television ads provide a good vehicle for educational marketers to

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

559

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

communicate a good image and build strong brand recognition among students in an effective way. METHODOLOGY
The study has being done on the first year students of Higher Education institutions (HEI). About
251 (n=251) students from HEI’s participated in that study. A self-administrative questionnaire,
(Institute selection choice, ISC) was used to collect data from students of various HEI’s. having compact description of the purpose of the study that why the study is being conducted for what the participants actually have to do with. The ISC questionnaire constitutes 11 factors
(Courses/program, Cost/fee structure, Location, Career opportunities, Student Aspirations
Aptitude/Ability, Friends/Parents Influence, Financial Aid, Institute’s Reputation
Advertisement/Promotion and Facilities/Accommodation) that influence student’s enrollment decisions in selection of HEI’s. The factors consist of 40 items with minimum of 3 items each to a single factor as shown(). The response scale ranges from (Not important 1 to Very Important
5). There was also Rank Preference Question put into that questionnaire, stating all 11 factors.The participants were given a task to rank any three of the most preferred factors influencing their selection decision as 1, 2 and 3 respectively. There was also a portion for
Demographic information, with Gender, Age, Program, Semester, Institute, and Monthly
Household Income. The participants were given ample time to fill the questionnaire.
Before starting conducting surveys, questionnaire was presented to group of experts for having expert opinion on the contents, items, scale and factor description etc. After having some amendments, it was finally put into survey process. A pilot study was also being done on 15 students in order to check the content or face validity and reliability of the questionnaire as well.
The test gave reasonable results towards validity and reliability thus making it feasible for data collection. The reliability coefficient, Cronbach’s alpha of 44 items was found to be .92 which shows a highly reliable and consistent measuring tool. According to Nunnally (1978) the reliability coefficient of .70 is acceptable one for internal consistency of the measure.
DATA ANALYSIS
The various statistical techniques have been applied to accomplish the objectives of the study.
Descriptive stats, Mean, Standard Deviation, has done to check the level of importance of each factor and across demographics i.e Gender, Age, Household income etc. as well, the standard deviation to know the variance of the data from its mean value. For ordinal values descriptive stats has also been done to check the frequency and preferences of the factor orders. The interitem correlation has also been done to test the multi - co linearity among predicting variables with each other. The coefficient of correlation (Pearson r) also done to test the direction and magnitude of relationship among enrollment decision factors with institute selection decisions.
Multiple regression analysis has also been done to check out the relative influence of predicting variables in determining student’s enrollment decisions.
RESULTS/FINDINGS
The Descriptive stats have been done to know the relative frequency and proportionate distribution among demographic variables table 1. It also shows the mean value of the factors and their contributions to the enrollment decisions among students table 1. In Gender, male students took part more in the study with valid percentage case of 73.1 % than female students, who’s valid percentage was 26.9% of the total participation. In Age group, the participants with
COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

560

ijcrb.webs.com

SEPTEMBER 2012

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

VOL 4, NO 5

age under 20 have contributed more in the study with valid percentage of 53.3%. As only the first year students of HEI actually the target population of the study therefore the students studying in first and second Semester were targeted to accomplish this study. The students studying in second semester participated more in the study with valid percentage of 54.3% than the first semester students. Other variable like House hold income were also added in the demographic contents, in order to know the Household income level of the students and its relative influence in determining student’s enrollment decision, that is analyzed in Regression
Analysis. The Students having household income less than 25000 PKR were found more than other income group individuals with valid percentage of 47.2%. Table 1 also shows the mean values of the enrollment decisions with each of the demographic variable.
Table 1: Frequency Distribution and Mean values of the Demographics
Frequency

Gender
Male
Female
Age
Under 20
Above 20
Semester
1st
2nd
House hold Income PKR/Monthly
Less than 25000
25001-50000
50001-75000
75001-100000
More than 100000

Valid Percentage

Mean Enrollment Decision

182
67

73.1
26.9

3.73
3.68

106
93

53.3
46.7

3.87
3.60

113
134

45.7
54.3

3.79
3.66

84
51
21
04
18

47.2
28.7
11.8
2.2
10.1

3.81
3.82
3.74
3.24
3.91

Table 2 shows the Mean value of the factors contributing to enrollment decision in HEI’s. It also shows the number of items, a factor possesses in the study and the values of the measure of
Cronbach’s alpha for each of the factors to know their reliability and internal consistency. The factor “Aspiration” has found to be the most important attribute and contributing more in the enrollment decisions made by the students in selection of HEI’s with mean value of 4.12. While
“cost” found to be the least important factors in contributing to student’s enrollment decisions.
Table 2 also shows the Cronbach’s alpha of factor each, Reliability Coefficient of all factors found reasonable except the two factors Courses/Program and Location, whose Cronbach’s
Alpha was touch on the lower side with alpha (.524 and .481) respectively. The factors “Career opportunities” and “Facilities/Accommodation” shows a strong reliability and internal consistency with alpha (.847 and .831) respectively.

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

561

ijcrb.webs.com

SEPTEMBER 2012
VOL 4, NO 5

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
Table 2: Mean values, Number of items and Cronbach’s alpha of each Factor
*Mean

*Items

*Cronbach's

Course/Program

3.49

4

0.524

Cost/Fee Structure

3.11

4

0.707

Location

3.68

3

0.481

Career

3.88

4

0.847

Aspirations

4.12

4

0.712

Aptitude/Abilities

3.93

3

0.611

Friends/Parents Influence

3.41

3

0.662

Financial Aid

3.85

3

0.723

Institute's Reputation

3.96

3

0.781

Advertisement/Promotion

3.49

4

0.792

Facilities/Accommodation

3.82

5

0.831

Table 3 shows the rank preference of each factor, the students rank each of the factors according to their utmost preferences. There was also a preference rank question in the questionnaire in which students were asked to rank any three most preferred factors that stimulates their enrollment decision in HEI’s. The table shows the students rank distribution to each factor. The factor “Career opportunities” was regarded as the most preferred factor among the students that induce their enrollment decision. The “Courses/ Program” was the second most preferred factor respectively. It means that student prefer their career as the one which motivates them to take
Rank
First 1
Second 2
Third 3

C/P C
36
20
21

L
10
22
16

CO

A

A/A

F/P/T

FA

IR

A/P

F/A

21
11
22

39
30
24

5
8
9

4
11
8

12
16
14

15
16
17

20
21
12

2
5
7

3
7
13

admission in HEI’s.
Table 3: Rank orders of the Factors
C/P (Courses/Program), C (Cost), L (Location), CO (Career Opportunities), A (Aspiration), A/A (Aptitude/Abilities), F/P/T
(Friends/Parents/Teacher), FA (Financial Aid), IR (Institute’s Reputation), A/P (Advertisement/Accommodation), F/A
Facilities/Accommodation.

Table 4 shows the inter-item correlation matrix among predicting variables in order to analyze the magnitude and direction of the relationship with each other. The main objective of this technique is to check the multi co-linearity among predicting variables with each other. The VIF
(Variance Inflation Factor) a multi co-linearity detector tool was used to identify the multi colinearity among predicting variables because high multi co linearity could distort the values of standard error thus affecting the t values. So there are possibilities to commit Type I or Type II error. To avoid those possibilities of multi co linearity the VIF has being done in this study. The
COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

562

ijcrb.webs.com

SEPTEMBER 2012

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

VOL 4, NO 5

values of VIF of all predicting variables fall between 1and 3 thus showing that multi co linearity among variables is acceptable. Although the relationship between predicting variable with each other is significantly positive but the multi co linearity is reasonably one.

1

2

3

4

5

6

7

8

9

10

Courses

1

Cost

.305**

1

Location

.247**

.126*

1

Career

.464**

.102

.304**

1

Aspiration

.301**

.278**

.318**

.514**

1

Aptitude

.243**

.049

.190**

.294**

.402**

1

Parents

.241**

.076

.175**

.194**

.222**

.131*

1

Financialaid

.253**

.174**

.228**

.399**

.298**

.333**

.132*

1

Reputation

.415**

.123

.309**

.523**

.542**

.382**

.296**

.341**

1

Promotion

.420**

.204**

.193**

.309**

.387**

.180**

.345**

.246**

.421**

1

Facilities

.484**

.205**

.308**

.442**

.411**

.331**

.242**

.423**

.549**

11

.572**

1

Table 4: Inter-factor Correlation Matrix
*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).

Table 5 shows the Multiple Regression Analysis results in which all 11 factors were regressed with the dependent variable of student decisions. The MRA has been done in order to check the relative influence and predicting power of the predicting variables in predicting student’s enrollment decision. That test actually based on the objectives of our study, to know the influence of the factors which actually determines the enrollment decisions. The MRA shows that three factors Facilities, Financial Aid and Parents/friends, found significantly influential in predicting student enrollment decision in HEI’s. The factor Facilities/Accommodation has found to be the most influential factor (b = .362, P < .01) in determining student enrollment decision, followed by “financial aid and Parents/friends” with (b = .138, P < .05 and b = .134, P < .05) respectively. The factor “Facilities” contains five of the mentioned items. The Quality instructional aids,
Reasonable Hostel accommodation, Library facilities with adequate study materials and resources, Transport facilities and Computer lab facilities provided by the Institute. The MRA depicts that Facilities provided by the institute have the greater impact when the student want to be in the institute and could be the decisive factor in their selection decisions. So the institute

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

563

ijcrb.webs.com

SEPTEMBER 2012

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

VOL 4, NO 5

should take more care about their facilities and services infrastructure to flourish and long run prospects. On the other hand Zero order correlation has also been done in order to know the magnitude and direction of the relationship among independent variables and the enrollment decision. All factors found positively related to student enrollment decision but the magnitude of the relationship was weak to moderate one. The Facilities shows a strong correlation (r = .553, P <
.01) with student enrollment decision while the factor Cost shows a weak association (r = .168) with enrollment decision.
The R- square shows the goodness of fit that how our model integrates with estimations and predictions we made. It also shows that how much the variance has been explained by predicting variables in the dependent variable. The R- square was found to be a reasonable one of .372, which suggests that 37.2% of the variance has been explained by the independent variables in dependent variable. The F test (ANOVA) shows a significant difference (F = 10.224, P < .01) between independent variables and dependent variable.
Table 5: Multiple Regression Analysis (MRA) and Zero Order Correlation Analysis
Coefficients
Standardized

Model

t

Sig.

Correlations

Coefficients

Zero-order
Beta

(Constant)

.304

.761

.362*

4.467

.000

.553

Promotion

.108

1.395

.165

.423

Reputation

.066

.798

.426

.399

Financial aid

.138

**

2.027

.044

.351

Aptitude

-.002

-.033

.974

.233

Aspiration

-.015

-.185

.853

.345

.019

.246

.806

.325

-.052

-.707

.481

.293

Cost

.022

.342

.733

.168

Location

.066

1.015

.312

.292

**

2.113

.036

.319

Facilities

Career
Courses

Parents
R Square
F

.135
.372
10.224*

a. Dependent Variable: Student Decision

*P < .01, **P < .05

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

564

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

DISCUSSION/CONCLUSION
The study investigates those critical factors that affects and contributes more to the enrollment decisions made by students in selection of HEI’s. The study actually explores three dimensions of Student Decision choice, one aspect are the factors internal to student, driving them internally towards selection decision. It entails student’s own Aspirations (Chapman 1981; Carpenter et al
1987; Ariffin et al 2008) and Aptitude &Abilities as indicated by (Manski et al. 1983;Hossler
1984; Hossler et al. 1987;Borus 1993) which determines student’s direction to move on and be with the institute or not. The second aspectis the factors that lie external to student’s domain and influence by and large to the decisions made by them (Chapman 1981). The internal factor motivates student intrinsically and drive them towards HEI’s i.e “Aspiration” the student desire and personal interest, his aptitude & abilities induces them to attain higher education. The external factors are the factors which are external to student or in other words the factors outside the student domain. The external factors influence student decisions by developing an appealing stimulus for them to respond towards it. These external factors mainly based on or revolve around the institutes, so most of the factors like Program/Courses offered (Ford et al, 1999;
Yousaf et al, 2008), Location(Kohn et al, 1976; R.A. 1986; Servier R.A. 1994;Absher et al,
1996), Facilities, Financial aid(Jackson 1986; Litten1982; Manski, 1983) offerings by the institute, Communication channels like Advertisement, Promotions and campus visit (Hossler
1990; Sevier 1992;Felix 2006) Reputation of the Institute(Lay et al, 1981; Keling 2006, &
Murphy 1981) Cost and fee structure (Webb 1993; Joseph et al 1998). These are the various factors that are the key determinants of student selection choice. The third important attribute is the social factor like friends, parents and teachers (Baharun et al 2002), they also play an important part in determining student enrollment decision. Their good or bad word of mouth, right or wrong could make it very worthwhile for student decision choice at the end.
The study comprises three parts; the first one is to find out the importance of each attribute by observing its mean values. The second part consist of the preference order opted by students via ranking each of the factors accordingly.
The third part depicts the relative influence, (the causation effects) of the factors on enrollment decisions. As all factors contributing more or less to the selection decisions, the study found multiple results in the analysis. The factor “Aspiration” got the highest rating mean score in the analysis which suggests that student’s desire and ambition to study at HEI’s contributes highly to the selection choice thus supporting the findings of (Chapman 1981; Carpenter et al 1987;
Ariffin et al 2008). On the other hand the rank order reveals that the students are very keen and more concerned about their career goals and employment prospects as reported by (Paulson 1981
Sevier 1998; Romana Garma et al 2003). That’s why in rank order most of the students preferred
Career as their decisive factor and most preferred one as well to get enrolled in HEI’s.
Meanwhile the MRA shows that three factors Facilities, Financial aid and Parents/Friends influence, found significant in predicting student’s enrollment decision. The factor “Facilities” is relatively more influential in determining student decision. So it suggests that institute’s providing better facilities and services infrastructure will more likely to effect on the student choice in selection of the institute. The financial aid (Merit based scholarships, Need based
Scholarships and Educational loan) also play a vital role in order to grab up the attention of students all over, as explained by (Litten 1982; Manski 1983; Jackson 1986).

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

565

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

The study concludes that there isn’t a single factor that going into the mind of student when making decision choice. There are multiple variables or factors that are affecting students simultaneously, as this study suggests. The Objective of the study is not only to explore the factors influencing student’s attendance decision, but also to investigate those factors rather comprehensively by applying multiple statistical techniques in order to find out an association among them. The study found that Career is the most preferred factor as rank by most of the students, while addition to it three factors Facilities, Financial aid and Social influence found significantly related to student choice decision. The factor “facilities” found strong predictor of
Selection decisions of HEI’s.

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

566

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

References
Absher, K. & Crawford, G. (1996), “Marketing the community college starts with understanding students’ perspectives” Community College Review, 23(4), pp.59-67
Ariffin, A. A., Ahmad, A. H., Ahmad, M. S. & Ibrahim, M. A. (2008), “Determining decision-making styles and demographic differences inSelectinghigher education services among Malaysian ”International Journal of Business and Society, 9(1), pp.1-18
Baharun, R. (2002), “A study of market segmentation in tertiary education for local public higher learning institutes,” Malaysian Management Review, 37(1)
Borus, M.E. (1993), “Factors associated with college attendance of high school seniors,” Economics of Education
Review, 3(3), pp.169-176
Carpenter, P.G. & Fleishman, J.A.(1987), “Linking intentions and behavior: Australian students’ college plans and college attendance,” American Educational Research Journal, 24(1), pp. 70-105
Chapman, D. (1981), “A model of student college choice,” Journal of Higher Education, 52(5), pp. 490-505
Ford, J. B, Joseph, M. & Joseph, B.(1999), “Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA,” The Journal of Services Marketing, 13(2), pp. 171-186
Garma, R. & Moy, T. Y.(2003), “University Selection: A comparison of Australian and Malaysian students’ prechoice behavior,” Paper presented at ANZMAC 2003 Conference, Adelaide, 1-3 December pp.1344-1350.
Hossler, D. (1984).“Enrollment management: An integrated approach,” New York, College Entrance Examination
Board
Hossler, D., Bean, J. P.& Associates,(1990) “The strategic management of college enrollments” San Francisco,
Jossey-Bass, Inc.
Hossler, D. & Gallagher, K. (1987), “Studying student college choice: A three-phase model and the implications for policy makers,” Collegeand University. 62(3), pp. 207-221.
Jackson, G. A. (1986). “Workable, comprehensive models of college choice. Carnegie Foundation for the
Advancement of Teaching: National Institute of Education,” Washington, D.C.: Spencer Foundation, Chicago
Joseph, M. & Joseph B. (1998), “Identifying need of potential students in tertiary education for strategy development” Quality Assurance in Education, 6(2), pp. 90-96.
Keling, S. B. A. (2006), “Institutional factors attracting students to Malaysian institutions of higher learning,”
International Review of Business Research Papers, 2(1), 2006, pp. 46-64.
Kohn, M., Manski, C. & Mundel, D. (1976), “An empirical investigation of factors influencing going behaviors”
Annual of Economic and Social measurement, 54(4), pp. 391-419
Lay, L & Maguire, J. (1981), “Coordinating market and evaluation research on the admission rating process,”
Research in Higher Education, 14(1), pp. 71-85
Litten, L.(1982), “Different strokes in the applicant pool: some refinements in model of student choice,” Journal of
Higher Education, 4, pp. 378
Manski, C. & Wise, D.(1983), “College Choice in America” Cambridge, MA: Harvard University Press,

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

567

ijcrb.webs.com

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

SEPTEMBER 2012
VOL 4, NO 5

Murphy, P. E. (1981), “Consumer buying roles in college choice: Parents and students’ perceptions,” College and
University, 56(2), pp. 140-150.
Paulsen, M. B.(1990) “College Choice: Understanding student enrollment behavior,” (Report No. EDO-HE-90-60),
Washington, D.C..: ERIC clearinghouse on higher education.
Servier, R. A. (1986) “Freshmen at competitive liberal arts college: A survey of factors influencing institutional choice” Unpublished dissertation, Ohio State University, Columbus, Ohio.
Sevier, R. A., (1992) “Recruiting African-American undergraduates: A national survey of the factors that affect intuitional choice,” College and University, 68, pp. 48-51.
Servier, R. A. (1994), “Image is everything: Strategies for measuring, changing and maintaining your institution’s image,” (White paper No.1) Cedar Rapids, IA: Stamats Communications, Inc.
Sevier, R. A. (1998), “Charting a course: Finding direction amidst the swell of data on student recruiting,” White
Paper No. 6, Cedar Rapids, IA, Stamats Communication, Inc.,
Webb, M. (1993), “Variables influencing graduate business students’ college selections,” College and University,
68(1), pp. 38-46.
Yusof, M., Ahmad, S. N. B., Tajudin, M. &Ravindran, R. (2008), “A study of factors influencing the selection of a higher education institution” UNITAR e-journal, 4(2), pp. 27-40

COPY RIGHT © 2012 Institute of Interdisciplinary Business Research

568

Similar Documents

Premium Essay

Balance Sheet

...rP os t 9-101-108 REV: MARCH 5, 2007 DAVID F. HAWKINS The Balance Sheet op yo A balance sheet, otherwise referred to as the Statement of Financial Position, presents information related to a company’s financial condition as of a specific point in time based on generally accepted accounting principles. These data are classified in three categories—assets, liabilities, and owners’ equity. The basic balance sheet is: Assets = Liabilities + Owners’ Equity or Resources = Creditors’ and Owners’ Claims on Resources tC Assets are probable, measurable, future economic benefits (things of value that the company owns or controls) to which the business holds the rights, which have been acquired through a current, or past, transaction. These are the resources of the firm. Liabilities are probable, measurable, future economic sacrifices arising from a company’s obligations to convey assets or perform services to a person or other organization outside of the company at some time in the future. These are the creditors’ claims on the resources of the firm. No Owners’ equity is the residual balance remaining after total liabilities are deducted from total assets. It represents the stockholders’ claims on the resources of the business. Do Assets and liabilities are presented in two categories: current and noncurrent. Current assets are cash and cash equivalents and those assets that are expected to be liquidated (turned into cash) or consumed...

Words: 2991 - Pages: 12

Premium Essay

Balance Sheet

...BALANCE SHEET FORMULAS The balance sheet shows the assets, liabilities and equity of a business at a point in time. You can connect an ending balance sheet (e.g., end of year) to a beginning balance sheet (e.g., start of year) through the simple idea that: what you start with, plus what you add to it, minus what you take away from it, is what you end with. Cash = (BS) Previous Cash + (CF) Total Cash In – (CF) Total Cash Out Accounts Receivable = (BS) Previous A/R + (IS) Sales – (CF) Cash Sales – (CF) A/R Receipts Inventory = (BS) Previous Inventory + (Inv) Purchases – (IS) COGS Capital Assets (current value) = (BS) Previous Value – (IS) Depreciation Accts Payable = (BS) Previous A/P + (Inv) Purchases – (CF) Cash Purch – (CF) A/P Payments Accrued Expenses = (BS) Previous A/E + (IS) Total Operating Exp – (CF) Total Operating Exp Accrued Interest = (BS) Previous A/I + (IS) Interest – (CF) Interest Payment Accrued Income Tax = (BS) Previous A/T + (IS) Income Tax – (CF) Income Tax Payment Short-Term Debt = (BS) Previous STD + (CF) ST Loan Receipts – (CF) Repayment of Principal on STD Current Portion of Long-Term Debt = (BS) Previous CP/LTD + (Loan) Portion of LTD Becoming Current this Period – (CF) Repayment of Principal on LTD Long-Term Debt = (BS) Previous LTD + (CF) LT Loan Receipts – (CF) Repayment of Principal on LTD Owners Investment = (BS) Previous Owners Investment + (CF) Owners Investment Retained Earnings...

Words: 289 - Pages: 2

Premium Essay

Balance Sheets

...Luke Cresswell Balance sheets A document describing the financial position of a company at a particular point in time, by comparing items owned by the organisation with the amounts that it owes. An account showing the income and expenditure of a firm over a period of time. These documents are required by law in order to show people the financial strengths and weaknesses of an organisation's recent performance and current situation. They can also be used to assess the potential of a business, particularly when trend analysis is used to estimate future performances based on recent history. Both documents are based on historical data and show what has happened in the recent past. Analysing balance sheets: A balance sheet looks at the accumulated wealth of a business and an be used to assess its overall worth. It lists the resources that a business owns and the amounts it owes to others. In addition, it shows the equity provided by the owners. Equity is provided through either the purchase of shares or the agreement to allow the company to retain or plough back profit into the business, Known as reserves , rather than using it to pay further dividends to the shareholders. Elements of the balance sheet: In order to understand the layout of the balance sheet, it is important to understand the different elements listed in it. Assets: Assets can be divided into two main categories according to time: Non current assets tend to be owned by an organisation...

Words: 657 - Pages: 3

Free Essay

Balance Sheet

...The Balance Sheet and Notes To The Financial Statements The Balance Sheet and Notes To The Financial Statements Kegunaan Neraca (Usefulness of the Balance Sheet) Balance Sheet yang dikenal sebagai statement of financial position, merupakan laporan pada saat tertentu mengenai sumber daya perusahaan (asset), hutang-hutangnya (liabilities), dan klaim pemilikan residual terhadap sumber daya (owner’s equity). Dengan menganalisis hubungan di antara pos-pos ini, maka investor atau creditor dapat mengetahui: 1. Liquidity, yaitu kemampuannya untuk memenuhi short-term obligations 2. Solvency, yaitu kemampuan untuk membayar semua current and long-term debt pada saat jatuh tempo. Comparative Balance Sheet dapat memberikan banyak informasi yang berguna bagi pihak yang berkepentingan dalam menganalisis kekuatan suatu perusahaan. UNSUR-UNSUR NERACA (Elements of The Balance Sheet) 1. Assets mencakup costs yang belum ditandingkan dengan revenue di masa lalu dan diharapkan memberi manfaat ekonomi dalam menghasilkan revenue di masa depan. Assets meliputi aktiva moneter (monetary assets), seperti cash, certain marketable securities, receivables, dan nonmonetary assets yang mencakup costs seperti inventory, prepaid insurance, equipment, patents dll 2. Liabilities, mengukur klaim para creditor terhadap sumber daya entitas. 3. Owner Equity, mengukur hak pemilik dalam total sumber daya perusahaan bersangkutan. Classified Balance Sheets Assets Current Assets Cash Investment Securities Account and...

Words: 2560 - Pages: 11

Premium Essay

Balance Sheet

...Total current liabilities | $390,000 | 441,000 |   |   |   | Long-term liabilities |   |   | Long-term debt | 85,000 | 65,000 | Deferred taxes | 19,000 | 17,000 | Total non-current liabilities | $104,000 | 82,000 |   |   |   | Total liabilities | $494,000 | 523,000 |   |   |   | Shareholders’ Equity |   |   | Capital | $100,000 | $100,000 | Additional paid-in capital | 15,000 | 15,000 | Retained earnings | 738,000 | 625,000 | Total equity | $853,000 | 740,000 |   |   |   | Total liabilities and equity | $1,347,000 | $1,263,000 | Definition of a balance sheet: A balance sheet is a financial statement that summarizes a company’s assets, liabilities and shareholders’’ equity at a specific point in time. These three balance sheet segments give investors an idea as to what the company owns and owes, as well as the amount invested by shareholders. The balance sheet adheres to the following formula: Assets=Liabilities + Shareholders’...

Words: 254 - Pages: 2

Premium Essay

Balance Sheet

...Balance Sheet | Get Balance Sheet for: | View: Annual Data | Quarterly Data | All numbers in thousands | Period Ending | Jun 29, 2013 | Mar 30, 2013 | Dec 29, 2012 | Sep 29, 2012 | | Assets | Current Assets | | Cash And Cash Equivalents | 3,932,000   | 3,952,000   | 3,207,000   | 3,387,000   | | Short Term Investments | -   | -   | -   | -   | | Net Receivables | 7,327,000   | 7,912,000   | 8,077,000   | 7,305,000   | | Inventory | 1,465,000   | 1,403,000   | 1,440,000   | 1,537,000   | | Other Current Assets | 1,481,000   | 1,736,000   | 1,598,000   | 1,480,000   | | Total Current Assets | 14,205,000   | 15,003,000   | 14,322,000   | 13,709,000   | Long Term Investments | 2,683,000   | 2,566,000   | 2,622,000   | 2,723,000   | Property Plant and Equipment | 21,875,000   | 21,650,000   | 21,671,000   | 21,512,000   | Goodwill | 27,342,000   | 27,428,000   | 27,433,000   | 25,110,000   | Intangible Assets | 7,430,000   | 7,493,000   | 7,532,000   | 5,015,000   | Accumulated Amortization | -   | -   | -   | -   | Other Assets | 7,030,000   | 7,218,000   | 7,062,000   | 6,829,000   | Deferred Long Term Asset Charges | -   | -   | -   | -   | | Total Assets | 80,565,000   | 81,358,000   | 80,642,000   | 74,898,000   | | Liabilities | Current Liabilities | | Accounts Payable | 5,658,000   | 6,325,000   | 6,767,000   | 6,393,000   | | Short/Current Long Term Debt | 2,219,000   | 3,556,000   | 4,815,000  ...

Words: 696 - Pages: 3

Premium Essay

Balance Sheet

...The Purposes and Components of Balance Sheet and Income Statement. An income statement of an organization shows its revenues and expenses during a particular period. It indicates how revenues are converted into net income. It shows revenues documented for a precise period, and the cost, taxes as well as the expenses that were charged (Helfert, 2001). The purpose of the income statement is to tell managers and investors if an organization made profit or not during the period that is being reported. Income statement represents a period of time whiles balance sheet shows the same information but at a single moment in time (Gapenski, 2012). Challenges that Might be Encountered in Interpreting Financial Statements There are certain problems and issues that might be encountered in analyzing financial statements which demand care and Verdict. The basic problem in financial statement is that there is no theory which tells us which numbers we need to look at and how to interpret them. In the absence of a fundamental theory, financial statement analysis appears to be informal and subjective. Again many organizations, particularly the big ones, have set-ups spanning a varied range of industries. This makes it very difficult in trying to find suitable standards for evaluating financial performance. In solving this issues organizations have to put in place an underlying theory and standards (Rao, 2008). This will prevent errors and confusion that arises after reading such documents. Key...

Words: 352 - Pages: 2

Premium Essay

Balance Sheet

...Analysis of Balance Sheet for 2011-2012: 1. Total assets/liabilities has increased by21.45%, which indicates that the company is growing at a faster rate. 2. Fund Utilization: There is no change in share capital, but reserve has increased by 21.71%. There are no loan funds. Net worth has increased by 21.45%. It indicate a strong financial condition because the company has utilized the funds well. 3. Asset Utilization : Net fixed assets has a marginal increase of 0.12% as compared to the net operating income of 23.11%. It indicates that the company has taken up new and better technology. 4. Receivable Management: Sundry debtors has increased by 28.30% while the net operating income has increased only by 23.11%. So, the company is not in a good financial condition. 5. Liquidity Position: Net current assets has increased by 24.94%, it indicates a good liquidity condition. 6. Cash and Bank balances: The companies cash and bank balance has increased by 2698.75% which is a bad condition because the company is not generating any revenue. 7. Net Fixed Assets, Work in Progress and Net Operating Income comparison: Net block has increased by only 0.12% as compared to the work in progress change of 104.61% which is a bad financial health. Analysis of Profit and Loss Account for 2011-2012: 1. % increase or decrease of Net Operating Income: Net operating income has increased by 23.23% that means the company is in growth phase. 2. Operating Expenses Vs...

Words: 403 - Pages: 2

Premium Essay

Balance Sheet

...James Lowe ACC201 Financial Accounting Module 1 Case Assignment Part I. Search the course background information, the Internet and/or the Cyber Library. Discuss each of the following terms. Your discussion should expand on the definition as given in the course terms. Explain why this concept is important to financial statements. A. Generally Accepted Accounting Principles. As per Investopedia, GAAP refers to "common set of accounting principles, standards and procedures that companies use to compile their financial statements. GAAP are a combination of authoritative standards (set by policy boards) and simply the commonly accepted ways of recording and reporting accounting information." GAAP provides guidelines to prepare and present the financial statements. GAAP ensures consistency in the preparation of financial statements. It provides credibility to the financial accounting records. GAAP relates to all the aspects of recording, preparing and presenting the financial transactions. B. Liquidity. As per Investopedia, Liquidity refers to: 1. The degree to which an asset or security can be bought or sold in the market without affecting the asset's price. Liquidity is characterized by a high level of trading activity. 2. The ability to convert an asset to cash quickly. Also known as "marketability". Hence Liquidity refers to the ease of conversion of assets in cash. Current assets are more liquid that fixed assets. An organization should...

Words: 744 - Pages: 3

Premium Essay

Balance Sheet

...Schedule VI Page 2 INTRODUCTION TO REVISED SCHEDULE VI Every company registered under the Act shall prepare its Balance Sheet, Statement of Profit and Loss and notes thereto in accordance with the manner prescribed in Schedule VI to the Companies Act, 1956. To harmonise the disclosure requirements with the Accounting Standards and to converge with the new reforms, the Ministry of Corporate Affairs vide Notification No. S.O. 447(E), dated 28th February 2011 replaced the existing Schedule VI of the Companies Act, 1956 with the revised one. Government vide Notification No. F.N. 2/6/2008 – C.L-V dated 30th March 2011 made the revised Schedule VI applicable to all companies for the financial year commencing from 01st April 2011. The requirements of the Revised Schedule VI however, do not apply to companies as referred to in the proviso to Section 211 (1) and Section 211 (2) of the Act, i.e., any insurance or banking company, or any company engaged in the generation or supply of electricity or to any other class of company for which a form of Balance Sheet and Profit and Loss account has been specified in or under any other Act governing such class of company. Key Features of Revised Schedule VI –Balance Sheet • The revised schedule contains General Instructions, Part I – Form of Balance Sheet; General Instructions for Preparation of Balance Sheet, Part II – Form of Statement of Profit and Loss; General Instructions for Preparation of Statement of Profit and Loss. • The Revised...

Words: 6818 - Pages: 28

Premium Essay

Balance Sheets

...Balance Sheet Assets Current assets: Yr 1 Yr 2 Yr 3 Cash 88,000 58,800 76,500 Inventories 100,000 88,000 118,000 Accounts receivable 89,000 71,000 97,000 Pre-paid expenses 43,000 61,500 57,500 Other 4,700 6,300 5,950 Total current assets 324,700 285,600 354,950 Fixed assets: Yr 1 Yr 2 Yr 3 Property & equipment 42,000 61,500 79,000 Raw Materials 28,000 21,500 18,500 Less Accumulated Depreciation 7,800 11,300 14,100 Total fixed assets 77,800 94,300 111,600 Total assets 301,500 379,900 466,550 Liabilities and owner's equity Current liabilities: Yr 1 Yr 2 Yr 3 Accounts payable 68,300 62,100 86,500 Accrued wages 12,000 15,750 17,380 Income taxes payable 5,750 6,230 4,790 Other 4,250 8,920 1,650 Total current liabilities 90,000 122,000 154,000 Long-term liabilities: Yr 1 Yr 2 Yr 3 Capital repayment 50,000 100,000 100,000 Total long-term liabilities 50,000 100,000 100,000 Owner's equity: Yr 1 Yr 2 Yr 3 Investment capital 100,000 100,000 150,00 Accumulated retained earnings 61,500 59,900 62,550 Total owner's equity 261,500 259,900 212,550 Total liabilities and owner's equity 301,500 379,900 466,550 Balance 301,500 379,900 466,550 Ratios • Current Ratio: Current Assets/ Current Liabilities Yr 1: 324,700/ 90,000 = 3.6 Yr 2: 285,600/ 122,000 = 2.34 Yr 3: 354,950/ 154,000 =...

Words: 271 - Pages: 2

Premium Essay

Balance Sheet

...BALANCE SHEET AS AT ` Crore Particulars EQUITY AND LIABILITIES Shareholders' funds Share capital Reserves and surplus Deferred revenue Non-current liabilities Long-term borrowings Deferred tax liabilities (net) Other long-term liabilities Long-term provisions Current liabilities Trade payables Other current liabilities Short-term provisions TOTAL ASSETS Non-current assets Fixed assets Tangible assets Intangible assets Capital work-in-progress Intangible assets under development Non-current investments Long-term loans and advances Other non-current assets Current assets Current investments Inventories Trade receivables Cash and bank balances Short-term loans and advances Other current assets TOTAL Significant accounting policies The accompanying notes form an integral part of these financial statements. For and on behalf of the Board of Directors (A.K.Rastogi) Company Secretary For O. P. Bagla & Co. Chartered Accountants Firm Reg. No. 000018N (Rakesh Kumar) Partner M No.087537 For V. Sankar Aiyar & Co. Chartered Accountants Firm Reg. No. 109208W (M. S. Balachandran) Partner M No. 024282 Place : New Delhi Dated : 15th May 2014 Note 31.03.2014 31.03.2013 2 3 4 5 6 7 8 8,245.46 77,569.86 85,815.32 1,609.88 62,405.75 1,051.61 2,512.46 879.36 66,849.18 6,633.34 11,343.86 7,302.60 25,279.80 179,554.18 8,245.46 72,142.05 80,387.51 1,244.05 53,253.66 915.30 1,969.84 739.92 56,878.72 5,132.39 10,469.25 7,004.54 22,606.18 161,116.46 9 10 11 12 12 13 13 14 15 15A ...

Words: 466 - Pages: 2

Premium Essay

Balance Sheet

...ANALYSIS OF BALANCE SHEET ASSETS Total assets increased $233.1 million, or 7%, as of December 31, 2002, primarily as a result of higher cash and cash equivalents, prepaid expenses and other current assets, and other non-current assets, partially offset by lower deferred income taxes, inventories, property, plant, and equipment, and goodwill. Current assets increased by $96.1 million, or 8%, principally reflecting increased cash and cash equivalents, prepaid expenses and other current assets, substantially offset by a decrease in deferred income taxes. The increase in cash and cash equivalents reflected strong cash flows from operations during the year, offset by contributions of $308.1 million to the Corporation's pension plans. Prepaid expenses and other current assets reflected higher prepaid pension expense associated with the funding of pension plans during the year and increased original margin balances for commodity futures. The elimination of current deferred income taxes resulted primarily from the significant liability related to the tax effect on other comprehensive income associated with the gains on commodity futures contracts during the year. Property, plant and equipment was lower than the prior year primarily due to depreciation expense of $155.4 million and the retirement of property, plant and equipment of $19.0 million, partially offset by capital additions of $132.7 million. The decrease in goodwill primarily reflected the impact of the sale of certain...

Words: 4209 - Pages: 17

Premium Essay

Classified Balance Sheets

...order in which they are expected to be converted into cash (Kimmel, Weygandt, & Kieso, 2003). Long-term investments are stocks and bonds purchased from another company. These assets are normally held for many years, hence the name long-term investments. Long-term investments can also include land or buildings owned by the company but not currently being used by the company. These investments can gain value over time which makes them an asset to a company. Long-term investments may never be sold. These investments provide a slow yet steady means of revenue as these assets gain value. This section would provide information about the company’s ability to pay long-term debts. The Property, plant, & equipment section of the balance sheet is also referred to as fixed assets. This section covers the assets that the company is going to being using for a long time in their operating activities. This includes any equipment necessary for producing products, land and building currently being...

Words: 678 - Pages: 3

Premium Essay

Balance Sheet Ratios

...Balance sheet ratios The important ratios that arise from the Balance Sheet include working capital, liquidity, net worth, debtors turnover, return on assets and return on investment. Working capital ratio This ratio is also known as "the current ratio", and is one of the best-known measures of financial strength. The main question this ratio addresses is: "Does your business have enough current assets to meet the payment schedule of its current debts with a margin of safety for possible losses in current assets, such as stock shrinking or uncollectable debtors?" A generally acceptable current ratio is 2:1; but whether or not a specific ratio is satisfactory, depends on the nature of the business and the characteristics of its current assets and liabilities. The minimum acceptable current ratio is obviously 1:1 but that relationship is usually playing it too close for comfort. Because there is a time lag between paying for materials and labour used to produce your goods and the receipt of the cash for those goods, the business needs money to fund its day-to-day operations. This money is referred to as working capital and is represented by the difference between current assets and current liabilities. The formula for working out your working capital ratio is as follows: Current Assets ($120,000) / Current Liabilities ($80,000) = 1.5 : 1.0 In this case it means that there is $1.50 available in current assets to meet every $1 of current liability. This ratio...

Words: 1101 - Pages: 5