Holland’s biggest profitable organization Evaluative Report

Preface

In front of you lies an evaluation report about the biggest profitable Dutch company, Shell.
Via this report we want to show you how Shell is performing at this moment and how they stay at the top of their segment.

The reason for writing this report is to give an insight into what Shell does, we all know them from their gas stations but Shell does much more and tries to be innovative by looking for new and improved energy sources all around the world. Besides that we choose Shell because of its Dutch background and the fact that they are recognized all over the world.

Briefly said, Shell is the biggest company in The Netherlands and via this report we´ll try to unfold how they manage to perform this well and what the secret is to their success.

Bergen op Zoom, Noord – Brabant
May 31st , 2011

Table of Contents

1. Introduction 1 2. General description of Shell 2
2.1 History of the organization 2
2.2 Products and Services 3
2.3 Operations 3
2.4 Financial Situation 4
2.5 Legal Aspects 4
2.6 Corporate Governance and Social Responsibility 5
2.6.1 Corporate Governance 5
2.6.2 Social Responsibility 5 3. Organization Environment 6
3.1 Relevant market 6
3.2 Supply chain 6
3.3 Shareholders 6
3.4 Relevant Macro Factors and Business Trends 7
3.5 Competition in Particular 7 4. Organization Goals and Strategies 9
4.1 Mission and Vision 9
4.1.1 Mission 9
4.1.2 Vision 9
4.2 Marketing Strategies 9
4.2.1 STP - Model 9
4.2.2 Marketing Mix 10 5. Organization Structure 12
5.1 Porters Value Chain 12
5.2 Inbound logistics 12
5.3 Operations 12
5.4 Outbound logistics 12
5.5 Marketing & Sales 13
5.6 Service 13
5.7 Support Activities 13
5.8 Procurement 13
5.9 Technology development 14
5.10 Human Resource Management: 14
5.10.1 Training 15 5.10.2