Americans in today’s society don’t tend to think before they consume their favorite foods. Maybe if we knew the harmful effects that the ingredients in everyday foods could potentially have on our body then we would rethink what foods we take in. When trying to persuade someone of these harmful effects, the audience is more likely to believe or understand what you are pitching to them if the author provides rhetorical elements such as ethos, pathos, and logos. If you appeal to the reader’s sense of emotion, provide credibility, as well as give logical evidence, you are guaranteed to make them have a better understanding while possibly convincing them of your argument. “Food Doesn’t Have to Wear Makeup” by Shilpa Ravella addresses the negative …show more content…
Since the FDA is a trusted government administration, the reader is more prone to believing “the report conceded that dyes made symptoms worse in children with ADHD and other preexisting behavioral problems”(Ravella). This report from the FDA gives the reader something that is credible with the report that they presented in the article. If the FDA was not mentioned, the reader is more likely to have trouble believing the fact since a reliable source can’t give them something to connect to. Another outstanding example of ethos in this article is this “the FDA’s “Generally Recognized as Safe” (GRAS) designation, introduced in 1958, allows companies to evaluate their own substances and deem them acceptable themselves, after which the FDA can review the evaluation—if it wants to”(Ravella). Ravella here, is providing this ethos example to explain that America does not have the best regulations when it comes to food. She’s showing people that companies have the right to evaluate their own substances and the FDA can evaluate when it wants to. By her providing people with these great examples of ethos it makes it really hard for someone not to be persuaded because of the credible source