Eiryxecutive Summary
The Market
Competitive situation

SUPERIOR UNIVERSITY

Action Plan
Internal Factors
Strength
Weakness
Organizational Constrains & Characteristics
Competitive Advantage
Exhibits

SHIMLA DAIRY

MBA Professional (Evening)
Session 2007-09

KHALID AZEEM

8257

The Shimla Dairy is well grown cheese Manufacturer in India. It has better market positioning.
The
market is over crowded by multi national companies.
The Shimla dairy can be the player of the dairy industry, but still there are much hidden problems which decrease its market share.
The
deficiency of advertisement, low production, improper organizational structure & poor policy of distribution are major faults.
Keeping the view market of share I have prepared an action plane.
The initial investment of
7.249 million is required. it will generate the revenue of
0.360 million. The whole investment will be required in just 6 years.

The Market
The Shimla Dairy is producing 29 dairy products in India under Leadership of Danish Khana since 2004.
The major focus and Market of Shimla Dairy is on West of India.
The Major focus market includes:
• Retailers (17%)
The retailer includes Super Markets & Small Shops.
• Hotels (46%)
The Hotels Fall in The category of Five-Star Hotels & Mid-Low End
Hotels.
• Restaurant (20%)
The Shimla Dairy Provides its product Italian, Continental, Chinese,
& Indian Restaurants.
• Pizza Chains (17%)

Competitor & Competitive Landscape
Brand Competition
This competition deals directly with the brand name Different brands of are available in the market who are directly Shimla brand competitors
Competitors are called sum of those companies which are in same market, producing same product at same prices.
When we analyze the competitors we have to keep four important aspects of the competitors in our