...Marketing ❖ The nature and role of markets and marketing The role of marketing in the firm and in society What is marketing? • Marketing is a system of business activities designed to plan, price, promote and distribute want-satisfying products, services and ideas to customers in order to achieve business objectives. • The process is customer-focused; it focuses on the needs and wants of customers, providing goods and services at the right price, place and time. Marketing’s role in the firm • By continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction or adjust its tactics by providing new products or changing existing productions. • Marketing continues to become more competitive; many goods and services are similar, so business needs to understand its target market to stand out and better serve its customers. Marketing’s role in society • Maximises customer satisfaction and improves quality of life. • Create jobs. • To operate in a socially responsible way. • Provide goods and services. Types of markets • Market – set of all actual and potential buyers of a product. Resource market • Identified as being where the factors of production (land, labour, capital, enterprise) are sold or exchanged. • The resources are used by firms to produce goods and services, which are then sold to customers. • Land: all the natural resources...
Words: 5245 - Pages: 21
...How do composers use distinctively visual elements to reveal and explore important ideas? Discuss how effectively these images have been used in John Misto’s ‘ The shoe Horn Sonata ‘ and one other related text of your choosing. Composers use distinctively visual images in order to engage their audience, this allowing the writer to have the story expressed their ideal way. This is done through the composer's use of language or visual techniques to induce distinctive images into the reader’s mind. The play ’The Shoe Horn Sonata by John Misto, and the film ‘Beneath Hill 60’, directed by Jeremy Sims have both illustrated just how effectively distinctively visual texts have the power to provoke reactions of pleasure or anger. The intentions of both texts are to promote the audience to question the...
Words: 1255 - Pages: 6
...Summary of scene 7 This Scene starts off with the male journalist asks Bridie about conditions in the camp. Explaining how the women were weighed regularly and outlining the contents of a will she drew up at this time, Bridie mentions a caramel. Questioned further about this caramel, which she and Sheila would suck on every Sunday night, Bridie explains how it came to be consumed. At Christmas 1943, to the amazement of the women, a group of male Australian POW’s managed to get to the barbed-wire fence. Then they sang a Christmas carol and were serenaded in turn by the female prisoners. After this even which so surprised the Japanese, that they did nothing about it, Sheila and Bridie decided to have a ‘proper Christmas dinner’, which meant finishing the caramel. A soldier who had winked at Bridie remained in her thoughts and when the war ended they married. Importance of Scene 7 Scene 7 serves to reinforce for the audience the wartime bonds of friendship between the two women, a reoccurring theme within the play, and their shared caramel provides a powerful image in our minds of the deprivation they endured, but also of the tenacity, hope and friendship they clung to. Distinctively Visual Elements of the Scene • Caramel is symbolic because it symbolizes hope and survival of the girls. This shows that the caramel is the only luxury that they have in the camp. • The male choir is symbolic of strength and self-determination because it shows how determined the men were, that...
Words: 389 - Pages: 2
...Through the use of projected images, music and dialogue, distinctively visual texts represent challenging aspects of life effectively. This is portrayed through texts such as John Misto’s play The Shoe Horn Sonata, Kevin McDonalds docu-drama Touching the Void and Roberto Innocenti’s picture book Rose Blanche. The shoe horn sonata by John Misto is a play that deals with the brutality of World War 2 by locking at the stories of two financial characters, Bridie and Sheila. When he wrote the play, Misto was concerned that the pain and suffering that many women endured at the hands of their Japanese captors after the fall of Singapore had been forgotten. Both army nurses and civilians were the victims of terrible mistreatment and cruelty during the war, yet their stories were not widely known, nor had successive Australian governments acknowledged them. The play serves as a tribute to those victims of the atrocities of war, and looks at the effects such horrendous experiences can have on those who experience them. By the use of distinctively visual elements, Misto has created a compelling play. Whilst projected images of the celebrations at Martin Place are projected behind the actors, the women struggling to live at Belalau are still fighting through the war. During this scene, the women struggle to ascend up a hill thinking it will be the last moment of their lives. Dialogue used to reveal the weakness is quoted “The sick and the dying were left behind” and “the old and frail began...
Words: 1483 - Pages: 6
...The Shoe-Horn Sonata John Misto, play, Published by Currency Press in 1996, it deals with events that occurred during World War 2 in a Japanese prisoner-of-war camp. A broad audience, particularly an Australian audience. Quote ‘I do not have the power to build a memorial so I wrote a play instead.’ (John Misto) The shoe horn sonata by John Misto is a play that deals with the brutality of World War 2 by locking at the stories of two financial characters, Bridie and Sheila. When he wrote the play, Misto was concerned that the pain and suffering that many women endured at the hands of their Japanese captors after the fall of Singapore had been forgotten. Both army nurses and civilians were the victims of terrible mistreatment and cruelty during the war, yet their stories were not widely known, nor had successive Australian governments acknowledged them. The play serves as a tribute to those victims of the atrocities of war, and looks at the effects such horrendous experiences can have on those who experience them. Structurally, act 1 contains scenes 1 to 8, with act 2 comprising scenes 9 – 14. The action of the play takes place in two locales – the first a television studio. The second a motel room where the central characters are staying. Act 1 the play is set in the present day and begins a army nurse, is being interviewed for a documentary program about her experiences as a prisoner of the Japanese. Misto cleverly uses interviews and discussions between Bridie and...
Words: 3731 - Pages: 15
...Module A: Distinctively Visual Analysis of Related Texts |Title |Composer | |Type of text |Publication details | | | | BOS Syllabus: “In their responding and composing students explore the ways the images we see and/or visualise in texts are created. Students consider how the forms and language of different texts create these images, affect interpretation and shape meaning. Students examine one prescribed text, in addition to other texts providing examples of the distinctively visual.” SISTERS OF WAR 1. Background Information http://www.abc.net.au/tv/sistersofwar/about/default.htm In January 1942, the Japanese war machine thundered across South East Asia. In its path lay a tiny Catholic mission station, Vunapope. Here a handful of Australian nurses took refuge along with a number of wounded Australian soldiers. Sisters of War is inspired by the true story of two extraordinary Australian women, Lorna Johnston (nee Whyte), an army nurse and Sister Berenice Twohill, a Catholic nun from country New South Wales who was stationed at Vunapope. Although they were two very different women, their friendship would survive the incredible events...
Words: 1125 - Pages: 5
...Todd Terje-Inspector Norse (Dope as Fuck) Twin sister – lady day dream (coo) Twin sister – I want a house (coo) Mr twin sister – Blush (Dope AF) Mr twin sister – Sensitive (nice AF) Clark – winter linn (coo) Mr twin sister – Rude boy (Dope) Jodeci Acapella on soultrain(the intro) Boyz 2 Men – Don’t go/can you stand the rain (live) Jodice – What about us (This is a hit!!!) Jodice – Alone (dope) Isaac Hayes – Ik’s Mood (dope) Mark Asari –Revive (dope AF) Michael Jackson – The Lady in my life (Dope) Ericka Baduh – didn’t u know (ill) Switch- I call your name(coo) Erick Sermon – Fat gold chain (Dope AF) Silver Convention – Fly robin, fly (Checkit) SWV – Weak Mikey Dread – Roots and Culture (nice) Charles Earland – Happy ‘cause I’m goin’ home (Dope) Cortex – Juit Octobre 1971 (dope AF) Cortex – Triypeau bleu (coo) Cortex – Chanson D’un jour D'hiver (This shit is crazy!!!) Carole King – It’s to late (nice) The Shirelles – Baby it’s you (???) Tony! Toni! Tone! – Pillow (???) Luther Vandross – So Amazing (The Montserrat session) (nice) Melvin Sparks – Cranberry Sunshine Kaskade-Fire and Ice (kaskade mix) (Coo) Blank & Jones – Face La Mer (this shit is ill) Zeb – The Circle (This is it!!!) Smadj – Sel (Dope AF) Ella Fitzgerald & Louis Armstrong – Summertime (the end is trill) Joe – All the things (the break down in the middle is ill) Earl Klugh –A Certain Smile (intro) Earl Klugh – Another Time, Another Place Earl Klugh – Could it be I’m falling...
Words: 14135 - Pages: 57
...Download GRE Big Book Word List GRE Big Book Word List abase v. To lower in position, estimation, or the like; degrade. abbess n. The lady superior of a nunnery. abbey n. The group of buildings which collectively form the dwelling-place of a society of monks or nuns. abbot n. The superior of a community of monks. abdicate v. To give up (royal power or the like). abdomen n. In mammals, the visceral cavity between the diaphragm and the pelvic floor; the belly. abdominal n. Of, pertaining to, or situated on the abdomen. abduction n. A carrying away of a person against his will, or illegally. abed adv. In bed; on a bed. aberration n. Deviation from a right, customary, or prescribed course. abet v. To aid, promote, or encourage the commission of (an offense). abeyance n. A state of suspension or temporary inaction. abhorrence n. The act of detesting extremely. abhorrent adj. Very repugnant; hateful. abidance n. An abiding. abject adj. Sunk to a low condition. abjure v. To recant, renounce, repudiate under oath. able-bodied adj. Competent for physical service. ablution n. A washing or cleansing, especially of the body. abnegate v. To renounce (a right or privilege). abnormal adj. Not conformed to the ordinary rule or standard. abominable adj. Very hateful. abominate v. To hate violently. abomination n. A very detestable act or practice. aboriginal adj. Primitive; unsophisticated. aborigines n. The original of earliest known inhabitants of a country. http://www.testsworld.com/gre-word-list...
Words: 46293 - Pages: 186
...Download GRE Big Book Word List GRE Big Book Word List abase v. To lower in position, estimation, or the like; degrade. abbess n. The lady superior of a nunnery. abbey n. The group of buildings which collectively form the dwelling-place of a society of monks or nuns. abbot n. The superior of a community of monks. abdicate v. To give up (royal power or the like). abdomen n. In mammals, the visceral cavity between the diaphragm and the pelvic floor; the belly. abdominal n. Of, pertaining to, or situated on the abdomen. abduction n. A carrying away of a person against his will, or illegally. abed adv. In bed; on a bed. aberration n. Deviation from a right, customary, or prescribed course. abet v. To aid, promote, or encourage the commission of (an offense). abeyance n. A state of suspension or temporary inaction. abhorrence n. The act of detesting extremely. abhorrent adj. Very repugnant; hateful. abidance n. An abiding. abject adj. Sunk to a low condition. abjure v. To recant, renounce, repudiate under oath. able-bodied adj. Competent for physical service. ablution n. A washing or cleansing, especially of the body. abnegate v. To renounce (a right or privilege). abnormal adj. Not conformed to the ordinary rule or standard. abominable adj. Very hateful. abominate v. To hate violently. abomination n. A very detestable act or practice. aboriginal adj. Primitive; unsophisticated. aborigines n. The original of earliest known inhabitants of a country. http://www...
Words: 46293 - Pages: 186
...THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE This page intentionally left blank THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE SIXTH EDITION ± ± John Algeo ± ± ± ± ± Based on the original work of ± ± ± ± ± Thomas Pyles Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Origins and Development of the English Language: Sixth Edition John Algeo Publisher: Michael Rosenberg Development Editor: Joan Flaherty Assistant Editor: Megan Garvey Editorial Assistant: Rebekah Matthews Senior Media Editor: Cara Douglass-Graff Marketing Manager: Christina Shea Marketing Communications Manager: Beth Rodio Content Project Manager: Corinna Dibble Senior Art Director: Cate Rickard Barr Production Technology Analyst: Jamie MacLachlan Senior Print Buyer: Betsy Donaghey Rights Acquisitions Manager Text: Tim Sisler Production Service: Pre-Press PMG Rights Acquisitions Manager Image: Mandy Groszko Cover Designer: Susan Shapiro Cover Image: Kobal Collection Art Archive collection Dagli Orti Prayer with illuminated border, from c. 1480 Flemish manuscript Book of Hours of Philippe de Conrault, The Art Archive/ Bodleian Library Oxford © 2010, 2005 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including...
Words: 164520 - Pages: 659
...A Company of Swans Chapter One There was no lovelier view in England, Harriet knew this. To her right, the soaring towers of King's College Chapel and the immaculate lawns sloping down to the river's edge; to her left, the blue and gold of the scillas and daffodils splashed in rich abundance between the trees of the Fellows' Gardens. Yet as she leaned over the stone parapet of the bridge on which she stood, her face was pensive and her feet— and this was unusual in the daughter of a professor of classics in the year 1912— were folded in the fifth position. She was a thin girl, brown-haired and brown-eyed, whose gravity and gentleness could not always conceal her questing spirit and eagerness for life. Sensibly dressed in a blue caped coat and tarn o'shanter bought to last, a leather music case propped against the wall beside her, she was a familiar figure to the passers-by: to ancient Dr. Ferguson, tottering across the willow-fringed bridge in inner pursuit of an errant Indo-Germanic verb; to a gardener trimming the edges of the grass, who raised his cap to her. Professor Morton's clever daughter; Miss Morton's biddable niece. To grow up in Cambridge was to be fortunate indeed. To be able to look at this marvelous city each day was a blessing of which one should never tire. Harriet, crumbling bread into the water for the world's most blase ducks, had told herself this again and again. But it is not cities which make the destinies of eighteen-year-old girls, it is people— and...
Words: 97572 - Pages: 391
...The prince’s baby of shame Cassie Kyriakis was wrongly accused of murdering her father and jailed, leaving her wild-child roots and Seb, her one true love, behind her… Now, the throne awaits Prince Sebastian Karedes! Seb had once loved Cassie so passionately he would have chosen her over his kingdom. But she rejected him. Now she’s been released from prison, he discovers that she may be innocent of her crime – but she gave birth to his baby in her cell! Sebastian must choose between his own honour and his duty to his kingdom. He will claim his love-child – but what about his bride? Two crowns, two islands, one legacy A royal family, torn apart by pride and its lust for power, reunited by purity and passion The islands of Adamas have been torn into two rival kingdoms: TWO CROWNS The Stefani diamond has been split as a symbol of their feud TWO ISLANDS Gorgeous Greek princes reign supreme over glamorous Aristo Smouldering sheikhs rule the desert island of Calista ONE LEGACY Whoever reunites the diamonds will rule all. THE ROYAL HOUSE OF KAREDES Many years ago there were two islands ruled as one kingdom – Adamas. But bitter family feuds and rivalry caused the kingdom to be ripped in two. The islands were ruled separately, as Aristo and Calista, and the infamous Stefani coronation diamond was split as a symbol of the feud and placed in the two new crowns. But when the king divided the islands between his son and daughter, he left them with these words: “You will rule each island...
Words: 57354 - Pages: 230
...ПРАКТИЧЕСКИЙ КУРС АНГЛИЙСКОГО ЯЗЫКА 4 курс Под редакцией В.Д. АРАКИНА Издание четвертое, переработанное и дополненное Допущено Министерством образования Российской Федерации в качестве учебника для студентов педагогических вузов по специальности «Иностранные языки» Сканирование, распознавание, редактирование Июнь 2007 Москва гуманитарный издательский центр ВЛАДОС 2000 Практический курс английского языка. 4 курс под ред. В.Д. Аракина ББК 81.2Англ-923 П69 В.Д. Аракин, И.А. Новикова, Г.В. Аксенова-Пашковская, С.Н. Бронникова, Ю.Ф. Гурьева, Е.М. Дианова, Л.Т. Костина, И.Н. Верещагина, М.С. Страшникова, С.И. Петрушин Рецензент кафедра английского языка Астраханского государственного педагогического института им. С.М. Кирова (зав. кафедрой канд. филол. наук Е.М. Стпомпель) Практический курс английского языка. 4 курс: П69 Учеб. для педвузов по спец. «Иностр. яз.» / Под ред. В.Д. Аракина. - 4-е изд., перераб. и доп. - М.: Гуманит, изд. центр ВЛАДОС, 2000. 336 с.: ил. ISBN 5-691-00222-8. Серия учебников предполагает преемственность в изучении английского языка с I по V курс. Цель учебника - обучение устной речи на основе развития необходимых автоматизированных речевых навыков, развитие техники чтения, а также навыков письменной речи. Учебник предназначен для студентов педагогических вузов. ББК 81.2Англ-923 2 Практический курс английского языка. 4 курс под ред. В.Д. Аракина ПРЕДИСЛОВИЕ Настоящая книга является четвертой частью серии комплексных учебников...
Words: 117864 - Pages: 472
...Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to...
Words: 130018 - Pages: 521
...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
Words: 231422 - Pages: 926