...The Shoe Store Incident This paper will show that this scenario provides a case for gender discrimination. Gender discrimination is illegal under Title VII (Bennett-Alexander & Hartman, 2007). In addition, this paper will show what legal and ethical issues arise in this case. Furthermore, this paper will show what Bob should do in this case. Title VII Issues Discrimination comes in all shapes and sizes, and managers have to be careful not to cross the line and do the wrong thing. Companies do not want lawsuits for discrimination or anything else. The store’s best customer, Imelda, probably did not intend to offend anyone nor did she probably know that she was discriminating against anyone. Many times discrimination is not intended. Customers generally believe they are always right and get what they want. However, in this instance the customer is very wrong. Requesting a female employee over a male employee is a form of discrimination, gender discrimination. Gender discrimination is illegal under Title VII (Bennett-Alexander & Hartman, 2007). If Bob asks Tom to step aside and allow Mary to assist Imelda with her purchases, he will be “in violation of Title VII and can be held liable to the employee for gender discrimination. Customer preference is not a legitimate and protected reason to treat otherwise-qualified employees differently based on gender” (Bennett-Alexander & Hartman, 2007, p. 283). Legally and ethically, Manager Bob cannot swap employees Tom and Mary simply because...
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...Monae’s Shoe Store Marketing Plan Company Address 2106 Boulevard Circle, Colonial Heights, VA 23834 Phone: 804-524-1240 Fax: 804-524-1212 Email: monaesboutiqueshoestore@gmail.com Website: monaesboutiqueshoestore.com Student: Aungel Williams Professor: Donna Falloon MKT100 February 2,2014 Table of Contents Executive Summary 3 Swot ANALYSIS 4 Strengths 4 Weaknesses 5 Opportunities 5 Marketing Objectives 5 Marketing Objectives 5 MARKETSEGMENTATION…………………………………………………………………………………………6 Product, Price, Promotion and Distribution Strategies 7 Products or Services 7 Pricing Strategy 8 Promotion Strategy 8 Distribution Strategy 9 Appendix/References 10 Executive Summary * Monae’s Shoe Store is an upscale store for women of fashion and style that will carry only top of the line quality in women’s shoes and accessories seven days a week. MSS selection will range from the basics of comfortable flats, scandals, and the trendy stiletto shoes and boots. When it comes to trendy, nice looking shoes, aesthetics are prioritized more than fit. This is evidenced by the fact that women wear high heels shoes with narrow, pointy toes. Clearly these shoes are not comfortable, but they look so nice and that is what counts. MSS shoes and accessories will be purchase through sales of sizes, colors, and styles to fit for all customers base. MBSS can receive a customer’s needed size within two days rush over night shopping is available at additional cost...
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...The Shoe Store Incident HRM 546 The Shoe Store Incident Our regional office for FJN Incorporated has been tasked by one of their regional store managers in trying to help solve a scenario that may cause internal or external discrimination if not properly address. FJN Inc. needs to find a happy median that satisfies all the parties involved and ultimately gives the customer first class service. FJN Inc. wants to ensure that their regional offices are meeting the policies that they have put into practices. Three things that have the owner must do: adhere to policy, don’t discriminate, and meet the customer’s needs. To ensure they meet all these needs the regional managers need to refresh Bob’s memory on Title VII of the Civil Rights Act of 1964 and also abide by public policy that protects any harm to the employee or the customer’s satisfaction. To ensure Bob thoroughly thought the issue out FJN Inc. management advised Imelda that Tom will be available to assist her in choosing the best shoes that meet all her expectations. If Imelda insists then FJN Inc. management will explain to her in a professional manner about our company policy and how is upholds equality within the company. Management will also let her know that in order for the company to continue to have good relationship with their employees is to enforce the company policy which includes employees rotate on a daily basis. By law, it is the person’s ability to perform...
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...guide the corporation may create unnecessary legal exposure. Once she entered the shoe store, Imelda adamantly requested that a female salesperson assist her with purchasing shoes. Bob clarified to Imelda that Tom would be the salesperson who assisting her. Imelda indicated that she would buy more shoes if a female salesperson assisted her. Bob lamentably let Imelda know that the company has a stringent plan stating that the salespersons need to rotate positions and that day just happened to be Tom’s day to provide customer service. Unfortunately, Bob realizes the store may lose additional purchases because of the decision to have Tom assist Imelda. Nevertheless, Bob fervently believes that the company policy is a resolute guideline to adhere to, and he should not deviate from it. To begin with, gender discrimination is a major legal issue that arises out of the case of the female customer requesting a female salesperson to assist her in purchasing shoes. As the sales manager, Bob cannot replace Tom with Mary to pacify the customer. It is company policy that two floor employees rotate between working in the back and assisting customers. If Bob were to adjust the rotation and allow Mary to assist the employee, he would be violating gender discrimination law-Title VII, in addition he would be violating equal pay law (Bennett-Alexander & Hartman, 2007). The policy at the store states that the rotation of the employees is used to allow the floor employees to receive...
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...Location 6. Production Planning System Viz Capacity Planning Operation Management Sheduling Etc. 7. Inventory Management 8. Model of Supply Chain Management Being Following Brief History of the Company The Business That Became the Bata Shoe Organization Was Established On August 24, 1894 In Zlin, Czechoslovakia by Tomas Bata, And Included His Brother Antonin and Sister Anna. Although This Business Was New, The Bata Name Had Been Part of a Tradition of Shoemaking for Eight Generations, Spanning Three Hundred Years. It Was One of the First Modern Day Shoe ‘manufacturers’ , A Team of Snitchers and Shoemakers Creating Footwear Not Just for the Local Town , But Also for the Distant Retail Merchants. This Departure From the Centuries Old Tradition of the One Man Cobbler’s Workshop Was a Brand New Concept, Creating an Entirely New Industry. The Bata Enterprise Revolutionized the Treatment of Employees and Labor Conditions. Tomas Consistently Maintained a Human Focus, Creating Opportunities for Development and Advancement, And Added Compensation for Employees Based On Achievement. In Late 1985. Antonin Was Drafted Into the Army for Compulsory Military Service and Lift Family Shoe Business. Also That Year, Anna Left the Company to Marry, Leaving a Young Tomas to Build the Business On His Own. By 1905 Tomas Had Taken the New Enterprise to 2200 Pairs of Shoes Per Day , Produced by 250 Employees – Utilizing Resourceful Imaginations , Skilled Hands and...
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...MKT 470- MARKETING RESEARCH Topic: A study on Bata Shoes’ success in attracting all different ages of customers of Bangladesh Prepared For: Samy Ahmed (SyA) Faculty Member School of Business Prepared By: Group Members: ID Tashfeen Ahmad 0920796530 Sarah Marzia Rahman 0930759530 Nafiza Nasir 0910227030 Md.Moshiur Rahman 1020936030 Shihabuddin Chowdhury 072723045 Sec: 4 Date: 16/4/2014 Letter of Transmittal 16th April 2014 Mr. Samy...
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...Aniceta, Donna Faye D. TOIC PROPOSAL Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations. Socks and other hosiery are usually worn between the feet and other footwear, less often with sandals and flip flops (thongs). Footwear is sometimes associated with fetishism, particularly in some fashions in shoes, including boots. Durable shoes are a relatively recent invention, though many ancient civilizations wore ornamental footwear. Many ancient civilizations saw no need for footwear. The Romans saw clothing and footwear as signs of power and status in society, and most Romans wore footwear, while slaves and peasants remained barefoot. The Middle Ages saw the rise of high-heeled shoes, also associated with power, and the desire to look larger than life, and artwork often depicted someone barefoot as a symbol of poverty. Bare feet are also seen as a sign of humility and respect, and adherents of many religions worship or mourn barefoot, or remove their shoes as a sign of respect towards someone of higher standing. In some cultures, it is customary for people to remove their shoes before entering a home, and some religious communities require shoes to be removed before entering a building which they regard as holy, such as a temple. Practitioners of the craft of shoemaking are called shoemakers...
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...very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders started wearing Vans, thus prompting Vans to start producing shoes for a number of other action sports including wakeboarding, surfing, snowboarding, BMX, motocross. The company was now a big competitor in the athletic shoe market. In 1982 the movie Fast Times at Ridgemont High had an iconic character wearing the slip on Vans shoe. After the release of the movie shoe sales soared....
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...Managerial Economics Chapters 1-6, 8 1) Goal Alignment at a Small Manufacturing Company The owners of a small manufacturing company have hired a manager to run the company with the expectation that he will buy the company after five years. Compensation of the new vice president is a flat salary plus 75% of first $150,000 of profit, and then 10% of profit over $150,000. Purchase price for the company is set as 4.5 times earnings (profit), computed as average annual profitability over the next five years. Does this contract align the incentives of the new vice president with the goals of the owners? A) No, these incentives are not aligned. If the VP keeps $112,500 of the first $150,000k then he will be motivated up to that point. Only 10% of the profit over $150,000 will be retained by him which is a very real decreasing marginal benefit. In addition, setting the purchase price based on profit certainly incentivizes him to keep the total profit down during that time. See below: So in this scenario he would earn $75k less over the 5 years, but would be able to buy the company for ½ the price. I have not factored in the flat salary as it isn’t really relevant except to add to the discrepancy even more. 2) Production Opportunity Cost A can manufacturing company produces and sells three different types of cans: versions X, Y, and Z. A high-level, simplified profit/loss statement for the company is provided here. Corporate overhead (rent, general and administrative...
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...in this project, i need to go to the shoe's deparment which is in second floor of macy's store. and i will explain the 5ps and image of the brand. the brand i choose is michael kors. my first impression of the brand is simply elegant, luxurious and sophisticated the disign of shoe is ease, luxury and simplicity, high fashion which well suit to the modern women taste and lifestyle. product-Michaelkors' shoe comprise quality materials(leather), proportion, shape, sleek style and versatility which give custmor sense of comfortable and relexed fit. there are variety of styles shoe for women wear to different occassion, such as pumps, sandals, wedges, platforms, flats and boots. Each shoe design meet the needs of customer. shoes' price point sell for about $100-$600. property-michael kors shoe brand is located in the core of the shoe's department. the fixture are very bright and mostly clean white. from the outside passing by, i can se that the inside is very pearl white and bright from the light which showcase the quality, luxurious colors and usability of the product. the ambience fits to the brand image. the display and layout of the space is simplic,organzied ,minimumlist which associate to the signiture style of the brand. each shoe is displaied in grid grass shelf and table which obvious show the product to customer. the big advertise present in the store which a women comfortable sitting, reading and enjoying the leisurelly time provide sensory pleasure and...
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...check with nobody on what I wanted if I wanted something I could just buy it. I still thought about what my dad would say about the price of pants, shoes, and shirts and shopped smart. Shopping smart is when you get what you want on sale or more for less. So the first store I when into was H&M I walked around and saw some black pants I checked the price. The price of the black pants was $49.99 I thought about what my dad would say so I put them back. Once I put the pants back I was looking around the store for a better deal so I when to the sale section of the store and found the same black pants for 50% off . By me looking around and not buying the first thing I saw I saved some money. I ended up buying some black pants and some white T shirts out of H&M it only cost me around $40.00. I was ready to go to the next store but there where so many options it was somewhat overwhelming like a kid in a candy store. I started to walking around the mall looking for the next store I wanted to shop out of so I when into a shoe store that go’s by the name footlocker. The reason I when into footlocker is to find some shoes to go with my outfit from H&M so I'm looking for some white shoes. I am looking around the shoe store and I see all kinds of shoes red shoes,black shoes,blue...
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...conditions, as well as children walking without shoes. He also noticed that the traditional Argentine alpargata shoe as a simple canvas become apparent as he began seeing it at everywhere whether in cities, farm or even in night club. After discovering the lack of shoes is one of the problem in Argentina, he decide to produce a kind of alpargata for US market with concept for every pair of shoes sold, a pair of shoe free will donate to needy children in developing countries. Mycoskie run his business with concept ‘one for one’- for every pair of shoe sold, a new pair will give away to the shoeless youth around the world. This business model also have dubbed as ‘philanthropic capitalism’. The countries to which the free product are sent have included Argentina, Ethiopia, Haiti, Rwanda and so on. The company uses word-of-mouth strategy for generated its sales, focus on corporate social responsibility. During the first year in business, TOMS sold 10,000 pairs of shoes and since 2006, the company has donated more than 150,000 pairs of shoes to children around the world. The company was self-financed, as Mycoskie sold his online driver education company to support the shoe company’s budgeting. The name TOMS Shoes inspired by concept ‘shoes for tomorrow’. TOMS Shoes become famous when Mycoskie make a deal with owner of smaller local store and they could sell both the shoe and the stories. A few months later, the New York Times heard of Mycoskie’s story and interviewed him. The...
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...Name: Carlo Giovanni Santiago GarcíaMiroslava Hernandez Rocha | Matrícula: 27531002744981 | Name of the course: International business management | Teacher: Aaron Rodríguez Delgado | Lesson: International Business Environments | ------------------------------------------------- Activity: Project part 2 | Date: March 7, 2016 | Bibliography:https://www.facebook.com/Owl-Canvas-Mexican-Temptation-283300278508514/?fref=ts https://www.payless.com/ | INTERNATIONAL ENVIRONMENTS AND BUSINESS OPERATIONS — TERM PROJECT — PART 2: CHOOSING YOUR CLIENTS For this second delivery of your term project, you will pick two prospective clients to work with for the rest of the project: first, a company headquartered abroad that is currently exploring the idea of entering the Mexican market with their product or brand; and second, a real Mexican small business (PyME) of your choice (preferably from your own community) that is ripe for an international expansion. Both selections will be accompanied by a general description and an analytical justification. This exercise is particularly important for you because not much success is achieved without really knowing your clients and the people they work with. YOUR ASSIGNMENT SHALL INCLUDE: The description of a fictitious foreign company that is about to enter the Mexican market. * Business, administrative and contact information. * Introduction and strategy. * Business concept. * Management and ownership. ...
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...their products difficult. Both of these advertisements feature the basketball shoe with the outer part facing the audience, and also, both share the similar style of being a mid ankle rise shoe. Image one is from the 1995 era, and image two is from the 1985 area. Comparing the two advertisements shows the effective type of advertising that Nike used in two different time periods. These advertisements for Nike’s basketball shoes are used to attract customers to buying their shoes by using athletes to endorse them, the images surroundings and background to give this you a personality, and the text on the advertisement to support the reasoning behind the shoe. In image one, we see the shoe up close with a spotlight shining down to enhance the detail with a solid black background. It is a jet black shoe with an air cushion on the sole. It has a combination of mesh and solid material that reflects the light. To the left of the shoe, the text contains both white and gray color. It says and large, bold text, "unbreakable. Lightweight explosiveness. The LeBron X” (Nike. The LeBron X.). The Nike logo also called the swoosh is above the text. From the type of swoosh, the advertisement is of the 1995 to present era. You can call this advertisement by the name of the shoe, LeBron advertisement. However, the second image is very different. This image is more focused on Michael Jordan as he is holding the shoe in his right hand at...
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...Ballerinas * Pumps USP:- * After sale service * No questions asked returns * Customised shoes for half sizes * Trendy footwear for young women not compromising on comfort Location:- * Hudson Lane – proximity to North Campus; 80% student residents; no shoe store nearby providing our services- only small shoe shops selling locally made sneakers and bata selling fixed designs. * Rent- * Distance from supplier – 20 minutes by car; accessible by Metro Target Market:- * College students * Homemakers * Professionals Price:- * Sandals- Rs. 500/- * Boots- Rs. 2500/- * Ballerinas- Rs. 500/- to Rs. 800/- * Pumps- Rs. 500/- to Rs. 1000/- Suppliers:- * Vishal Footwear, Paharganj * Naveen Footwear, Paharganj Costs of production:- * Boots- Rs. 750 to Rs. 1000/- on an order of more than 20 pairs(negotiable) * Sandals- Rs. 250/- on an order of more than 20 pairs(negotiable) * Ballerinas- Rs. 300/- on an order of more than 20 pairs(negotiable) * Pumps- Rs. 350/- on an order of more than 20 pairs (negotiable) Promotion:- * Referrals * Facebook and twitter Expenses:- * 2 salespersons- Rs. 8000/- each * 1 store manager- Rs. 10000/- * Utilities * secuitry-1 Rs. 3000 * Cleaner-1 Rs. 500 Role for Human Resource Manager (Bakari) * Determining how many new employees to hire * Provide job assignments to the new employees hired * Set time schedules for new employees...
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