...Meagan Koltes Shoes for Moos Case Brief Section 02 March 6, 2014 403286237 A. Problem Identification and Justification The problem in the Shoes for Moos case is the lack of definition of the Target Market. Jim isn’t sure who exactly his target audience is, which could be broken down either by type of cattle, or by geographic location. B. Alternative Identification A decision needs to be made between the alternatives of targeting towards a specific type of cow, for example, dairy or beef, Or if the product should be targeted towards a geographic location, for example a particular province. A combination of the alternatives is also available. C. Evaluative Criteria Size of the Market: The number of cows in each geographic location, and the type of cow will be evaluated against each other to figure out the best target audience for this product. Potential Sales: The sales potential of each segment of the market will be compared against each to find out which market segment is going to be the most profitable. D. Alternative Evaluation In table 1.1, I compared how many of each type of cow existed in each province. From there it was decided that the worst case scenario would be that two percent of the dairy cows from each province would become infected with a foot disease and require treatment. This number would help me determine how big of a potential market Shoes for Moos could have. As you can see in table 1.2, Quebec has the potential for having the...
Words: 798 - Pages: 4
...in all of the target market areas and advertise their products | 2:Put his advertisement in the magazine | 3: Go to CDMV inc. and try to sell them the product | The three most important Evaluation Criteria are: | 1: The price of the boots which is $3.44-$3.60 with a minimum 5000-6000 units | 2: Where most of the vets are located ( 36.5% in Ontario, 22% Quebec, Alberta and BC 12.5%, rest of the provinces were less then 5%) | 3: Shoes for moos sold their shoes for about $39.95- $79.95 per shoe, most farmers leave hoof disease untreated, so the prices of the shoes might turn the farmers away, but only 5-15% of the herd gets hoof disease in the spring time. | My recommendation and its justification is the following: | My recommendation is to go to trade shows and go to CDMV inc. to sell their product. The order of shoes will cost $18,000- $20,640 for 5000-6000 shoes. The trade shows will cost him around $20,000 per year. For the first year they have a budget of $50,000, if Ted goes to the trade show and buys the 6000 shoes from the manufacturers, he still will have $9,360 left which he can use a portion of to go see CDMV inc. and pitch his...
Words: 496 - Pages: 2
...business sales. In a niche business strategy Jim will focus on a specific target market r and their needs. He must have full knowledge of his customers, the potential competitors, and substitute products. With this niche strategy it allows the sales management team to be very specific in fulfilling customers needs and wants. In the strategy of product quality, Jim and his sales team must pay close attention to the design and functionality of the product. He must test and research the durability and functionality of the Cow Shoes. With this knowledge the sales management team will be in better position to inform potential customers of the features of the shoe. Jim would benefit in focusing on business to business sales. This is a larger reach of the product. It will target a greater audience, such as veterinarians and farm stores. For promotion, selling business to business will allow the marketing management team to use different tactics in selling the Moo Shoes. For example, sales calls to farm stores is an inexpensive way to promote the product. For the product element, knowing the durability and performance of the product allows for easy sales. When promoting the product a feature sheet can be provided for customers to...
Words: 308 - Pages: 2
...1: There are more than 12 000 veterinarians in Canada. Canada has approximately 3000 veterinary practices: large or/and small animal practices. The majority of veterinarian practice in the provinces: Ontario, Quebec, Alberta, and British Columbia. (Promote and distribution to veterinarians because they are the target market) 2: Ted Henderson has $40,000 + $10,000 = $50,000 to self-invest. 3: The prices offered by manufacturers in China range from $3.44 to $3.60 per boot. The order from the company with the lowest price has to be a minimum of 6000 boots. The main problem is that Ted Henderson needs to put together a marketing plan in order for him and his friend, Brett Welch, to make a decision on whether to proceed with the business of...
Words: 509 - Pages: 3
...Romans 12:14-21 An Exegetical Paper on Forgiving Your Enemies Romans 12:14-21 Bless those who persecute you; bless and do not curse them. Rejoice with those who rejoice, weep with those who weep. Live in harmony with one another; do not be haughty, but associate with the lowly; never be conceited. Repay no one evil for evil, but take thought for what is noble n the sight of all. If possible, so far as it depends upon you, live peaceably with all. Beloved, never avenge yourselves, but leave it to the wrath of God; for it is written, “Vengeance is mine, I will repay, says the Lord.” No, “if your enemy is hungry, feed him; if he is thirsty, give him drink; for by so doing you will heap burning coals upon his head.” Do not be overcome by evil, but overcome evil with good. I. Introduction In our life, there will be people we run across that will not like us no matter what we do. At that moment we will need to make a choice, payback or forgiveness. One of the most prevalent problems plaguing modern Christianity is an insincere attitude when it comes to loving our enemies. George Washington Carver said, “I will never let another man ruin my life by making me hate him.” It all comes down to our attitude. Romans 12:14 (NLT) talks about attitude and how we need to act towards people who treat us wrong. “Bless those who persecute you. Don’t curse them; pray that God will bless them”. Why is this easier said than done? Human nature we want payback or at least what we think is payback...
Words: 2913 - Pages: 12
...give way to incoming twilight. I could smell winter in the air, even through my closed window. Soon there'd be snow on the ground. Matchbox Twenty was playing on my clock radio. I want to push you around...” The mood was set for a soft autumn night. However the mood inside my room was quite different. I was running around trying to do a million things a one time. My makeup was all wrong for my outfit. My hair was too big, no, now too flat. My stomach was rolling inside itself. My poor tummy was on tumble dry and I couldn't quite get it to stop. I couldn't find my shoes; my shirt had foundation on the side. What I really wanted to do was to sit on my bed and cry. Brian had called twenty minutes before the chaos. I could not believe he had called me. He probably thought I was stupid because I was so tongue-tied. He asked me if I would mind coming to dinner with him and a few of his friends. Would I mind? Do cows moo? The horn honked. My frustration grew. If this was a real date, my first one ever, shouldn't he come to the door and pick me up? Maybe take my arm in his and lead me to the car? I had envisioned my first date to at least start off right. This must be an omen. I walked out the door. The moment I heard the click of the lock I knew I looked horrible. A million thoughts raced through my mind, among these were the fact that I should have worn the blue shirt, my hair looks horrible, and oh God everyone is watching me. I tried to hide the sheer gut-retching fear that...
Words: 778 - Pages: 4
...Orca-stras! ———- Q: Why did the cow cross the road? A: To get to the udder side. ———- Q: What do you call a fish without an eye? A: Fsh! ———- Q: What do you do if your dog chews a dictionary? A: Take the words out of his mouth! ———- Q: What do you call a cold dog sitting on a bunny? A: A chili dog on a bun. ———- Q: Why do fish live in salt water? A: Because pepper makes them sneeze! ———- Q: Where do mice park their boats? A: At the hickory dickory dock. ———- Q: Where did the sheep go on vacation? A: The baaaahamas ———- Q: What do you call a thieving alligator? A: A crookodile ———- Q: What goes tick-tock, bow-wow, tick-tock, bow-wow? A: A watch dog. ———- Q: What do you call a cow that eats your grass? A: A lawn moo-er. ———- Q: What do you call a girl with a frog on her head? A: Lilly. ———- Q: How does a dog stop a video? A: He presses the paws button. ———- Q: Why do cows go to New York? A: To see the moosicals! ———- Q: What do you call lending money to a bison? A: A buff-a-loan ———- Q: What is the snake’s favorite subject? A: Hiss-story ———- Q: What is black ,white and red all over? A: A sunburnt penguin! ———- Q: Why does a dog wag its tail? A: Because there’s no one else to wag it for him. ———- Q: What is a cat’s favorite movie? A: The sound of Mew-sic! ———- Q: How do you make a goldfish old? A: Take away the g! ———- Q: Why did the lamb cross the road? A: To get to the baaaaarber shop! ———- Q: How does a mouse feel after...
Words: 4101 - Pages: 17
...A Classroom Plan DeWanna McIntyre ECE332: Child Development Professor Jessica Lindquist-Karci February 14, 2016 A Classroom Plan “A preschool classroom, based on Piaget’s Stage Theory” Today many preschoolers from 3-5 are learning new things in the world of education; it is up to parents and teachers to assure a quality education. When we think of a quality education we first look at the one that started it off. Jean William Fritz Piaget was a pioneer in child development who studies were influenced by the observations of his own children. This gave him an interest to study the thought processes of young children. Although his study is criticized by many, Piaget’s theories are used in many classrooms throughout the world. It is Piaget’s belief that people move through stages of development which allow them to think in new and more complex ways. He states that every interaction affects the cognition in every child. He developed a theory of cognitive development that corresponds to his hope for the educational process. He states that each child moves biologically through four stages of development. The first stage is Sensory-motor which is discovered at birth to two; According to Piaget, all humans are born with an innate (inborn, existing from birth) tendency to organize their thinking into structures. These mental structures are known as schemas. Piaget (1952) believed that these stages are universal - i.e. that the same sequence of development occurs...
Words: 2346 - Pages: 10
...INTRODUCTION Children’s acquisition of language has been considered one of the uniquely defining characteristics of human behavior. Still today, it is the commonly held belief that children acquire their mother tongue through imitation of the parents, caregivers or the people in their environment. Linguists too had the same conviction until 1957, when a then relatively unknown man, A. Noam Chomsky, propounded his theory that the capacity to acquire language is in fact innate. This revolutionized the study of language acquisition, and after a brief period of controversy upon the publication of his book, Aspects of the Theory of Syntax, in 1964, his theories are now generally accepted as largely true. As a consequence, he was responsible for the emergence of a new field during the 1960s, Developmental Psycholinguistics, which deals with children’s first language acquisition. He was not the first to question our so far mute acceptance of a debatable concept – long before, Plato wondered how children could possibly acquire so complex a skill as language with so little experience of life. Experiments have clearly identified an ability to discern syntactical nuances in very young infants, although they are still at the pre-linguistic stage. Children of three, however, are able to manipulate very complicated syntactical sentences, although they are unable to tie their own shoelaces, for example. Indeed, language is not a skill such as many others, like learning to drive...
Words: 7709 - Pages: 31
...INTRODUCTION Children’s acquisition of language has long been considered one of the uniquely defining characteristics of human behaviour. Still today, it is the commonly held belief that children acquire their mother tongue through imitation of the parents, caregivers or the people in their environment. Linguists too had the same conviction until 1957, when a then relatively unknown man, A. Noam Chomsky, propounded his theory that the capacity to acquire language is in fact innate. This revolutionized the study of language acquisition, and after a brief period of controversy upon the publication of his book, Aspects of the Theory of Syntax, in 1964, his theories are now generally accepted as largely true. As a consequence, he was responsible for the emergence of a new field during the 1960s, Developmental Psycholinguistics, which deals with children’s first language acquisition. He was not the first to question our hitherto mute acceptance of a debatable concept – long before, Plato wondered how children could possibly acquire so complex a skill as language with so little experience of life. Experiments have clearly identified an ability to discern syntactical nuances in very young infants, although they are still at the pre-linguistic stage. Children of three, however, are able to manipulate very complicated syntactical sentences, although they are unable to tie their own shoelaces, for example. Indeed, language is not a skill such as many others, like learning...
Words: 7537 - Pages: 31
...Holiday Celebrations Around the World/Family Traditions By Cathy Abraham/2003 HOLIDAYS CELEBRATIONS AROUND THE WORLD Curriculum Goal – Children will explore different ways in which people celebrate holidays, and foster respect for other cultures and traditions. Vocabulary: - Chanukah - Kwanzaa - Dreidel - Christmas - Ramadan Letter of the Week: C Colors of the Week: Red and Green Concepts: - Families celebrate holidays in different ways – and that’s okay - People celebrate holidays based on what they believe and where they are from - Customs and traditions are things that families do every year - People eat different kinds of food when they celebrate - A family tradition is a way of celebrating Sensory Table Ideas: Curling ribbon and blunt, round-end scissors. Teach children how to curl ribbon. Art Activities: - Children cut out a pine tree (Christmas Tree) pattern. Decorate. - Make a collage from old Christmas cards, wrapping paper scraps, etc - Christmas/holiday cookie cutter prints - Make Holiday gift wrapping paper (sponge painting, etc.) - Passover candle menorah (made out of handprint) - Kwanzaa placemat (weave even-sized red and green strips of paper) - Snoglobe (babyfood jar, silver glitter, small winter or holiday theme décor minature figure glued to the bottom. Add water. Glue babyfood jar shut) - Star of David Ornament (Children make 2 triangles out of 6 craft sticks. Glue. Place one triangle over the other at an angle, going the other way) - Pipecleaner candycanes...
Words: 8763 - Pages: 36
...| Lexington, Kentucky Page 1 of 42 The Lexington Public Library 50 Books to Read in Kindergarten is a diverse list of titles including award-winning books, notable children’s authors, and promising new works chosen by experienced Children’s Librarians at the Lexington Public Library. More... See the original "50 Books to Read In Kindergarten" and "50 More Books to Read In Kindergarten" lists Showing 50 results Print This List A Splendid Friend, Indeed A Splendid Friend, Indeed (Theodor Seuss Geisel Honor Book (Awards)) Author: Suzanne Bloom Publisher: Boyds Mills Press (2005) Binding: Hardcover, 32 pages IllustratorSuzanne Bloom Item Call NumberE BLOOM When a studious polar bear meets an inquisitive goose, they learn to be friends. Questions to talk about with your child • The polar bear has to be very patient with goose's questions. When was a time you had to be patient? Was it hard to wait? • How would the story be different if the polar bear wasn't patient and lost his temper? How do you think the goose would feel? • Who is your best friend and why? • Do you know what makes a friend? • Can you be friends with someone who is different than you? Fun things to do together • Look at the many colors in Bloom's illustrations. Ask what colors the different objects are. See if your child can locate these colors in his/her room or clothing. • Pack a snack and blanket. Enjoy a picnic outside with your child. • Play "Goose, Goose, Bear" instead of "Duck, Duck, Goose"...
Words: 13803 - Pages: 56
...Cities 29 (2012) 142–154 Contents lists available at ScienceDirect Cities journal homepage: www.elsevier.com/locate/cities City profile Seoul Hyung Min Kim, Sun Sheng Han ⇑ Faculty of Architecture, Building and Planning, The University of Melbourne, Parkville, VIC 3010, Australia a r t i c l e i n f o Article history: Received 13 August 2010 Received in revised form 25 November 2010 Accepted 12 February 2011 Available online 13 July 2011 Keywords: Urban history Economic development Housing Planning policies Metropolitan governance a b s t r a c t Seoul is a major global city with a history of over 600 years. Its development trajectory, current status in the world economy, and challenges faced in socio-spatial dynamics present an excellent case in the study of cities, especially of the Asia–Pacific region. This profile outlines Seoul’s historical development, recent changes and contemporary conditions (in terms of its territory, economy, land and housing market, urbanisation policy, infrastructure development, social impact and culture), metropolitan planning, and future development. Ó 2011 Elsevier Ltd. All rights reserved. Historical development A significant year in Seoul’s history is 1394 during which Seoul, by the name of Han Yang, was chosen as the new capital of the Chosun (or Joseon) Dynasty (Kim, 2009: p. 194). The first 10 years of Seoul as a capital city were characterised by uncertainty about its status as the capital,...
Words: 9950 - Pages: 40
...PART 1: INTRODUCTION The Korean peninsula is located at the eastern end of Asia, between China, Siberia (now part of the Russian Federation), and the islands of Japan. Because of the complex, shifting, and historic relations between these areas, as well as relations with other places such at the United Sates in more recent times, the history of Korea has been told in many ways and is still the subject of hot debate both inside and outside the Koreas. North and South Korea have different versions of the peninsula’s history, both of which differ in detail and perspective from histories written in China, Japan, Russia, and the USA. The following sections, which attempt to outline the history in a balanced way, are based on a variety of materials, including lectures attended in a special workshop on Korean culture at Korea University in the summer of 1997. Map of Korea The overall pattern of development in the history of the Korean peninsula is a process that begins with an unknown number of early tribal groups that populate the peninsula in prehistoric times, wandering out of Siberia and areas to the west. Over time, some of these groups form more complex societies that eventually result in early kingdoms that grow up on the peninsula; in some cases extending westwards into what is now Chinese territory. As time and events unfolded, these kingdoms were unified, though the borders and degree of unity have continued to change over time—down to today. Besides the obvious split between...
Words: 13044 - Pages: 53
...The year is 1959, a pivotal moment in American cultural history, when rock and roll was giving birth to the Sexual Revolution and everything in America culture was about to be turned upside down. Record companies were releasing more than a hundred singles every week and the country was about to explode. Grease, generally considered a trivial little musical about The Fabulous Fifties, is really the story of America’s tumultuous crossing over from the 50s to the 60s, throwing over repression and tradition for freedom and adventure (and a generous helping of cultural chaos), a time when the styles and culture of the disengaged and disenfranchised became overpowering symbols of teenage power and autonomy. Originally a rowdy, dangerous, over-sexed, and insightful piece of alternative theatre, Grease was inspired by the rule-busting success of Hair and shows like it, rejecting the trappings of other Broadway musicals for a more authentic, more visceral, more radical theatre experience that revealed great cultural truths about America. An experience largely forgotten by most productions of the show today. Like Hair before it and The Rocky Horror Show which would come a year later, Grease is a show about repression versus freedom in American sexuality, about the clumsy, tentative, but clearly emerging sexual freedom of the late 1950s, seen through the lens of the middle of the Sexual Revolution in the 1970s. It’s about the near carnal passion 1950s teenagers felt for their rock...
Words: 13750 - Pages: 55
