...person enjoys it or not. Also today’s generation has changed to where everyone has to or needs to buy things. Actually, there are three kinds of shopper such as intelligent shopper, window shopper, and impulsive shopper. The first type of shopper is the intelligent shopper. The intelligent shopper is the best type of shopper. The Intelligent shopper usually used to make a plan or a list of things needs before they decided to go for shopping. The reason why the intelligent shopper is the best is my mom is the intelligent shopper and when she decide to go shopping she can go directly to buy what she needs and come back directly; she do not lose too much time in shopping. In fact, she saves her money and her time because she do not buy something that she do not needs. She also do not spend most of her time in the shop. Another type of shopper that saves money is the window shopper. The window shopper usually don’t buy anything. They just go out to the malls during the weekend and walk from store to store looking at items. They may even try an item out to see how it fit or to see if it works but not necessarily buying anything. The window shopper just like to see what the stores have or enjoy themselves in the shop. Just like the intelligent shopper save their money, the window shopper save their money too because they don’t usually buy anything. They just like to walk around in the stores and look an items. ...
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..."Shopper Marketing at traditional retail: An inevitable journey" 90% of the Indian retail is built on the strong bricks of traditional trade. The just next door 'kirana store' is still a significant part of the shoppers’ life. This makes Point-of-Purchase venture into knowing what role does shopper marketing play at the foray of traditional trade, is shopper marketing seeking its relevance here. Experts introspect, answer and help us gain a definite ground on this issue. By Reena Mehta An Inevitable Journey Traditional retail amounts for 90% of Indian retail surely sounds a cliché statistic, but for brands it’s a journey that must be taken. The reason to embark on this journey is the fact that shopper behavior is well established and fairly mature within the traditional trade. Over generations the traditional trade has been able to establish and build a relationship, rapport and trust which are nearly impossible to replicate. Added to this is the proximity to the shopper - which by far is its biggest USP and this makes traditional retail the building block of Indian retail. Shopper marketing no doubts has gained its momentum at the modern retail but modern trade only contributes in single digit %s to the overall sales of many brands and will continue to do so for years to come. Kirana outlets will be the main stay of Indian Marketing. Unless shopper marketing programs cater to the kirana stores, shopper marketing as a practice will not able to make any real impact in...
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...Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler Fine Foods is seeking to expand its operations by improving their quality and providing enough quantity. Kudler is seeking to take their business in a whole new direction with a Frequent Shopper Program. Proposed System Requirements List • The system shall have three tiers of users: Customers, Users, and Managers. o Users in the “Customers” tier represent customers of Kudler Fine Foods and account holders. They will be able to view their Frequent Shopper Points balance that they have accumulated in their account in the system as well as redeem their points for rewards. o Users in the “Users” tier represent employees of Kudler Fine Foods. They will be able to view their Frequent Shopper Points balance on their account, it would allow them to process the credits gained for purchases made as well as automatically issue debits to the customer’s account when an item has been returned. o Users in the “Managers” tier represent employees of Kudler...
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... by Jia Chen Peapod: The e-version of shopper marketing Overview In Sorensen’s “Inside the Mind of the Shopper” book, I explored some of the key features from the shopper purchase behavior, the quick trip, three moments of truth for the shopper, in-store “migration” patterns, and how to put products in the path of customers through anticipatory retailing. I also looked at how manufacturers and retailers could collaborate better in shaping flow and adjacency to sell more products in stores. With the development of new digital technology, the penetration of the online browsing, and the conveniences to compare products, more and more customers begin to choose to do the grocery shopping by click-through internet on their personal computers or smartphones. Peapod is one of the online retailer that allows us to study the click-click-click shopper behavior resemblance to what we studied on the physical store. Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown from a small family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets. Sorensen’s key concepts application 1. Shopper kinds In Sorensen’s book, we has learned about the three kinds of shoppers: Quick trips-These shoppers spend a short time in a small area, with a relatively slow walking speed but high spending speed. A third of all...
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...Kudler Frequent Shopper Program Lauriettta Oakleaf BSA 310 September 16, 2011 Jack Davis Abstract This paper talks about Kudler Fine foods and their speaking about incorporating the frequent shopper program into their store. They are considering the positive and negative benefits for the company and for the customers. They are trying to also consider the legality and ethical issues that would need to be issued for this to be installed. Kudler Frequent Shopper Program Kudler Fine food is an upscale specialty food store located in San Diego, California but they also have three sister stores in: La Jolla, Del Mar, and Encinitas where a customer can find in California(Apollo Groups, 2005). Kudler Fine foods was founded and is managed by Kathy Kudler, who is requesting a program that will track customers information on their purchases that they make at any of the three stores using a frequent shopper program. This program will award loyalty points similar to other program such as: Kroger, speedway, or chase banking when a customer uses their card at a retail store they will earn points on their loyalty card. A customer who makes a purchase using a loyalty card that will be provided through Kudler Fine food will receive loyalty points, but this program will only be for those customers that have signed up for it and wish to partake in the program. The customers participating, their purchases will be monitored and will be converted into loyalty points that they can...
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...| Introduction: Our team visited Shopper’s Stop, Rajouri Garden and narrowed our research to ethnic wear section. We observed a lady, who was in her late 30’s, accompanied by her daughter. We observed her for 40-45 minutes which helped us to understand her buying behaviour and also the factors that influenced her in making the decision for a particular product and brand in the ethnic wear section. Since we visited an MBO, we could observe the customer with ease and permission from store was also not a problem. Once she was over with her purchase and was making the payment we introduced ourselves to her and interviewed her on a few basic points and why did she choose Shopper’s Stop for making a purchase. This activity instilled in us the power of observation and helped us know various aspects that a customer keep’s in his/her mind while making a purchase decision. Buying Process: 1. Need Recognition- Observation- The lady was specifically looking for pastel colored suits (ethnic wear) with very light embroidery or design. Inference- Maybe she wore Indian formals to her office. She had a need to buy suits for her office wear purposes. 2. Information Search- Observation- Initially the lady specifically looked for brands like Biba and ‘W’. Inference- Maybe through her past shopping experience she wanted to but only these two brands. She was comfortable with the fit and style of these two brands and was quite satisfied with its...
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...Unit 2 Analysis 1: Computer Shopper NT1110 Computer Structure and Logic 07/09/2014 1. DESKTOPS | FEATURES | Asus Essentio- Desktop$799.99 | AMD FX 8300 Volan Processor with AMD R9 255 graphics, 12GB DDR3 memory, Multiformat DVD±RW/CD-RW drive with double-layer support, 8MB L3 cache memory, 2TB hard drive (7200 rpm), 16-in-1 media reader, 4 USB 3.0 and 6 USB 2.0 ports, Built-in high-speed wireless LAN (802.11ac), Built-in 10/100/1000 Ethernet LAN, Bluetooth 2.0 interface, Microsoft Windows 8.1 64-bit operating system preinstalled, Q-fan technology. | HP-AMD A4-Series$389.99 | AMD Quad-Core A4-5000 Accelerated Processor with AMD Radeon HD 8330 graphics, 6GB PC3-12800 DDR3 SDRAM, Multiformat DVD±RW/CD-RW drive with double-layer support, 2MB L2 cache memory, 1TB Serial ATA hard drive (7200 rpm), 7-in-1 media reader, 2 USB 3.0 and 4 USB 2.0 ports, Built-in 2.4GHz 1x1 high-speed wireless LAN (802.11b/g/n), Built-in 10/100Base-T Ethernet LAN, Microsoft Windows 8.1 64-bit operating system preinstalled | 2. LAPTOP | FEATURES | Samsung 11.6 Chromebook$229.00 | Samsung Exynos 5 Dual (Exynos 5250) mobile application processor, 2GB system memory, 16GB flash (eMMC) memory, Bluetooth 3.0 interface syncs with compatible devices, HDMI output expands your viewing options, Dual-band wireless network connectivity, Google Chrome OS, Built-in 0.3MP webcam with microphone, Chrome OS keyboard | HP - Pavilion 17.3" Laptop$379.99 | AMD Quad-Core A8-4500M Accelerated Processor with...
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...Rueben Fernandez Computer Shopper Computer Name/Brand | CPU | Ram | HD | OS | Price | Lenovo | AMD A6 1.80GHz | DDR3 6GB | 1TB HDD | Win 8.1 | $349.99 | Cybertron | Intel i7 3.40RHz | DDR3 16GB | 1TB SATA III | Win 7 | $1,599.99 | HP | Intel i7 2GHz | DDR3 8GB | 1TB HDD | Win 7 | $699.99 | Asus | Intel i7 2.5GHz | DDR3L 24GB | 1TB HDD | Win 8.1 | $1,599.99 | I believe a doctor would need a low end PC depending on what they are doing. If it is just for paperwork, emails and Internet they shouldn’t need much. In most doctors offices they should and most likely do have servers. The server would handle all the heavy work and that means the towers would just need the minimum. Now if it were a dentist with an ICat X-Ray machine they would most likely need a higher end PC with a good graphics card. A Scientist is like a doctor but with much more information. There computers and servers would need to be higher end and most likely they would need bigger monitors. They would also have many more programs doing multiple calculations. The PC would have to be very fast and so would the server. An Educator doesn’t need much since the school has servers also. Most teachers just pull information from the Internet and the school servers. Depending on the school the PC’s are most likely outdated anyway. Also most schools get there computers in bulk for all...
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...Winning the Shopper Winning the Shopper How do consumers shop today ? ‘We now live in the age of new retailing in a multichannel world……Their high street, their computer, their smartphone – all these offer different ways of shopping (for consumers) and all are converging’ Philip Clarke, Tesco Group CEO. 8 June 2011 Winning the Shopper How do consumers shop today ? • The internet is the primary source for consumer electronics shoppers • Online research drives both online and in-store purchases • Online and in-store electronics shoppers purchase from different types of retailers Winning the Shopper A Multichannel Retail Vision In-store Online On Mobile Required to deliver a seamless experience across channels and to maintain and drive competitive differentiation Connecte d Shopper Winning the Shopper A Seamless Cross-Channel Customer Experience The same level of personalization, customization, access to information and good service needs to be delivered both online and offline Winning the Shopper Reacting at the street retail point MULTIPHONE Android Smartphones Winning the shopper Changes in Consumer Behavior The rise of the connected shopper has changed the shopping experience. Online shopping transformed consumer purchasing behavior, giving rise to crosschannel shopping and far higher shopping expectations, yet the in-store experience is changing very slowly since the earlier days of the shopkeeper. Winning the shopper Reinventing...
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...Computer Shopper Just about all professions, these days, require the use of computers. They help record, organize and store anything we need them to. The use of computers has grown rapidly and it is hard to get a job without having at least a basic knowledge of how they work. There are some professions, though, that use computers a lot more than others. Some of these professions would be grueling without the help of computers. I have chosen three professions and four computers. For the computers, I have chosen the Dell Inspiron Desk Top, the Hp Pavilion Slimline desk top, the Toshiba Satellite Laptop and the Hp Envy laptop. I have chosen author, educator and lawyer as my profession. I will pair the appropriate computer with its profession. An author may seem like they would not need much in the way of computers. Often times they do not even use computers to write, but instead prefer pen and paper. However, the work will have to put into a computer sooner or later. An author probably would not be in need for very much space. Their work will most likely be stored on portable storage devices so that they can transport it agencies. Because of this, I think that a suitable computer for an author would be the Toshiba Satellite laptop. It has memory and hard drive space, just not a lot. It is cheap and would serve its purpose for the author perfectly without having the extra features. Teachers and instructors have a little more of need for space. Again, however, they don’t need...
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...Computer Shopper The computers and note book I found were really exactly for the professions I was looking for. The four professions I chose were engineer, teacher, graphic designer and also a lawyer and separated on which one will get the desk top and which one will get the laptops based on their job and the requirement needs. I went to Best buy and asked them to help me find two desktops and also two laptops based on the professions they are needed for. First desk top I got was the Lenovo k45e desk top it has 8GB of ram as well as 2GB of ram for graphics and the 2 GB ram is separate from the 8 which makes it total of 10 GB of ram; it has an Intel I5 processor with the speed of 3.2GHZ and hard disk capacity of 1TB. The second desktop I got was the ACEs M11BB07 desktop which has 8GB of ram and 1TB of hard disk capacity and also an AMD A10 processor with the speed of 3.7GHZ. The laptops I got were The Aces g75 which had 8 GB of ram and 1TB o hard drive capacity and also I7 quad core processor. The last notebook I got was actually a tablet from windows called the surface tablet pro 3 which has 4 GB of ram and also flash memory and you could use an usb port to expand your memory and also processor speed of 1.9GHZ and turbo boost. For the engineer I chose the Lenovo desk top, because it has an 8 GB of ram and also the 2 separate gigabyte of ram for the graphic part, which lets him separate his graphic work from his other work and in that case the computer won’t slow down because...
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...4/20/2016 4/20/2016 Katie Carrabbia (19258403) ITT/ESI Corporation Katie Carrabbia (19258403) ITT/ESI Corporation Computer Shopper Katie Carrabbia Computer Shopper Katie Carrabbia HP- Pavilion desktop Hard Drive Capacity | 1TB | Processor Brand | AMD | System Memory (RAM) | 8 GB | Processor speed | 2.0 Gigahertz | Acer Aspire V17 Hard Drive Capacity | 500 Gigabytes. | Processor Brand | Intel | Processor speed | 2.6 GHZ | System Memory (RAM) | 8 Gigabites | Microsoft surface book Hard drive capacity | 128 Gigabytes | Hard Drive Type | Solid State Drive | Processor Brand | Intel | Processor Speed | 2.8 Gigahertz | Before making a purchase for a computer a person should take into consideration what kind of computer they need and for what. The first thing you should think into before even looking for a laptop would be the budget you are going to set for yourself. Think about how much money you are really willing to spend on a computer. They come in many different options so choose wisely on what you need the computer for whether it would be for school or work or even a basic home computer. The next topic to take into consideration before making a purchase would be what purpose will it serve? Is this computer you are going to buy for school? For just school maybe looking into a basic laptop for using word which could be a cheap way out of it. Maybe this computer is for gaming, which money will come into play for this. A gamming computer typically needs a fast...
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...Amanda Ramos NT 1110 7 January 2014 Computer Shopper | Processor | RAM | Hard Disk Capacity | Price | MacBook Pro 15” | 2.3GHz Quad-core Intel Core i7 | 2GB GDDR5 memory | 1TB PCIe-based Flash Storage | $3099 | Lenovo Yoga Ultrabook 13.3" | Intel 3rd Generation Core i5 | 4GB | 128GB SSD | $899 | Dell Inspiron One 20" All-In-One | Intel Pentium | 4GB Memory | 1TB Hard Drive | $399 | Asus Model: M51ACUS005S | Intel 4th Generation Core i5 | 16GB Memory | 3TB Hard Drive | $699.98 | The professions I chose were a field mechanic, a photographer, and a student. The field mechanic travels around to different jobsites to perform their job so they would need a portable computer that can create spreadsheets, access the internet and something slightly ruggedized. Nothing fancy, it doesn’t need to be too powerful or even have that much space on its hard disk. A photographer might prefer a Mac or MacBook, depending on whether they work out of an office or not, because of the graphics and display. Also, Apple’s operating system seems to strike a chord with the artistic type of person because it is clean and nice to look at. These computers tend to be very easy to work with. Students will more than likely prefer a laptop computer that they can take to class, and can choose either a pc or a Mac since you can run Microsoft Office on either type of machine. Unless they want a computer for gaming they will not need anything with a lot of processing power, and unless they are studying...
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...Table of Computer Comparison Choosing a Computer based on 3 different professions When a shopper is looking for a computer they just don’t look at the price they look to see if it fits all the needs that it will be used for. They also look to see if the computer if going to be at a fixed location or it has to be portable. So, after looking over the table of computer comparison, I was able to determine what profession the computer would be the best fit for all there need. A Teacher would need a computer like the DELL Inspiron with its 4GB of RAM, 500 GB Hard Drive, and a processor speed of 3.0GHz. The computer would be used for the internet and creating documents such as word, excel, and power point. They wouldn’t need a massive hard drive on their computer due to the fact that they would store a lot of their course info on it. It would be too easy for a student to break a password and steal an answer sheet for a test. A Graphic Designer would be using the iMac. With its 8GB of Ram, 1 TB Hard drive, and a processor speed of 3.4GHz. They would need to have a computer that has a large hard drive to store all the designs. With the use of Dreamweaver and Photoshop they will need all the storage that they can get. IMac’s are also known for making extreme designs with outstanding colors. That is why the iMac’s are the working horses of the design field. A medical professional [doctor or nurse] would make great use of the Sony VAIO. The VIAO has 8GB of RAM, 1TB Hard Drive...
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...1. Table of Computer Comparison. Computer | Model | RAM Amount | Hard Drive Size | Processor Speed | Price | Dell- Inspiration One (Desktop Computer) | IO 2020667BK | 4GB | 1TB | 2.8 GHz | $699.99 | Gateway Black(Desktop Computer) | SX2110G | 6 GB | 500GB | 1.48 GHz | $398.00 | Toshiba(Laptop Computer) | L55-A5284 | 8 GB | 750GB | 1.8 GHz | $699.99 | HP- Pavilion (Laptop Computer) | 17-e020dx | 4GB | 750GB | 2.1 GHz | $399.99 | 2. Choosing a Computer based on 3 different professions After checking the table of computer comparison I can mention that a computer shopper has to purchase a computer depends of their needing and the purpose for they want to use the computer. Such as, an educator will need a computer whit a 4GB RAM amount, at less 500 GB for a Hard Drive Size and a Processor Speed of 1.8 GHz because they most of the time use Power Point and Internet, and they don’t use to store a lot of information on their computers. Also I can mention that a graphic designer will need a computer with the following features. System Memory (RAM) 16GB, a Hard Drive of 1TB can upgrade to 2TB and a Processor Speed of 2.81GHz. A graphic designer will need a computer will at less this features because they need store a lot of data information. As well be able to make graphics in different kind of dimensions and finally a really good definition of colors. For this reasons a lot graphic designer prefer to buy a Mac Computer because they offer extreme computer power...
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