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Shopping Centre Template

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Module 2:
How would you define the industry to be analysed? Australian shopping centre Industry
Is the industry Global? Not really
Is the organisation mentioned Australian or overseas based? Australian
Can you make any inferences about the industry value chain from the article? Build, Develop and manage shopping centres
Are you able to identify the stage of the industry life cycle from the facts in the article? Shake out or decline * Sales have delcines by 0.3% pa in the last 5 years (Australian retailers) and expect to grow by the same amount in the next 5 years. Therefore profitability is not in clear decline, * Buyers have how power (information power, not dependent of traditioinal methods of shopping) * Suppliers have high power ( they can choose how where they want their shop or wether just online) * Australian has sturcuters in place whereby a few major players determine market trends and consumer offerings
Remote Environment (eg PESTEL)
What have been the remote environment trends that have driven the industry to its current state?
Political – Not really mentioned - changes in tarrifs and taxes may shift balance of power
Economic – Global Financial Crisis. Industry is very reliant on overall economic growth and prosperity.
Social-
Technological- Biggest Issue- Online reatialing has become bigger, information at buyers fingertips (literally), new technology emerging to provide cusomters with more of a service rather then just selling products (eg body scanners).
Enviroment – not mentioned
Legal- not mentioned

Are these factors changing?
Techology is the biggest one changing
What will be their impact on future growth in the industry?
If it is not utilised and controlled, different modes of retailing will take over
Industry Environment (eg 5 forces)
What are the forces within the industry that determine current

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