...Final PDF to printer case 6 Google’s Strategy in 2013 JOHN E. GAMBLE Texas A&M University – Corpus Christi Google was the leading Internet search firm in 2013, with nearly a 67 percent market share in search from home and work computers and a 97 percent share of searches performed from mobile devices. Google’s business model allowed advertisers to bid on search terms that would describe their product or service on a cost-per-impression (CPI) or cost-per-click (CPC) basis. Google’s search-based ads were displayed near Google’s search results and generated advertising revenues of more than $43.6 billion in 2012. The company also generated revenues of about $2.4 billion in 2012 from licensing fees charged to businesses that wished to install Google’s search appliance on company intranets. In addition, a variety of new ventures contributed to the company’s consolidated revenues. The most notable of which was the company’s recently acquired Motorola Mobility division that contributed revenues of $4.1 billion in 2012. New ventures such as the acquisition of Motorola’s smartphone operations were becoming a growing priority with Google management since the company dominated the market for search-based ads and sought additional opportunities to sustain its extraordinary growth in revenues, earnings, and net cash provided by operations. Another important initiative under way in 2013 was Google’s cloud computing productivity package that was intended to...
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...Table of contents Executive summary------------------------2 1. Introduction------------------------------------------------------------------------------2 2. Explanation of Google’s success from a motivational theory perspective-----------2 2.1. Brief introduction of Google’s culture------------------------------------------2 2.2. Hierarchy of Needs Theory and ERG Theory---------------------------------3 2.3. Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information...
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...opposite perspectives, and finding the same thing which is deep down in two opposite perspectives. (Westenholz, 1993) For example, in the 1830's, Faraday had observed that a current of electricity passing through a wire could cause the magnetized needle, which was located close to the wire, to move in a rotational direction. This was the basis of his electric motor. But he didn't stop with this. He twist his mind and found that moving magnets can cause electricity to flow. This is one of the most brilliant application of paradoxical thinking. Paradoxical thinking has helped plenty of companies to be successful. The following research on Google is trying to find out how they practice paradoxical thinking. Research on Google Company History Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release...
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...with Chinese government officials began to arrive at San Francisco International Airport two hours before their scheduled departure. The seasoned team had been briefed on Chinese culture throughout the past two weeks by a special consultant retained for the negotiations. They had also been provided with an executive summary of press coverage on China and China’s most recent policy announcements regarding the Internet. The flight across the Pacific would give the executives valuable time to prepare for the negotiations concerning the acquisition of a Chinese domain name for Google and to reflect on just how far the company had come. By the summer of 2005, Google had matured from a cutting-edge Silicon Valley start-up to emerge as one of the world’s Internet titans. In only eight years the brainchild of two Stanford University graduate students had transformed an industry and was generating impressive earnings from advertising and the licensing of its search engine technology. Google’s publicly traded stock had skyrocketed since it began trading a year before (Exhibit 1). The company was admired for its audacious goals (nothing short of organizing and providing access to “the world’s information”, its corporate principles (famously and succinctly encapsulated in three words: “Don’t be evil”, and its healthy balance sheet. By combining a Microsoft-like aggressiveness, an Apple-esque zest for innovation, and seemingly rigid adherence to utopian ideals...
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...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? ...
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...__Savitree Sinchai____ CASE 14: Google’s Strategy in 2008 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | | | |1998-2008 until |USA |Global internet search solutions, |Big size, American public corporation earning revenue from | |now | |advertising solution |advertising related to its internet search, e-mail, online | | | | |mapping, social networking, and video sharing services as well | | | | |as selling advertising-free versions of the same technologies. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | | | | |Providing advertising solutions, global internet search |Google’s innovative search technologies connect...
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...LICUAN, Mark Justin U. DE JESUS, Hovenson A. DE JESUS, Sebastian B. BSBA-MM II-B MM-101 – Consumer Behavior MABEZA, Ryan Marvin Case 3: Wanted: Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering...
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...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
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...Yahoo! Case Analysis May 9 2007 Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives. Table of Contents Executive Summary......................................................................................................................... 3 History: ............................................................................................................................................ 5 Problem ........................................................................................................................................... 7 Competitive Analysis ....................................................................................................................... 9 Yahoo Financials............................................................................................................................ 12 Economics ..................................................................................................................................... 19 Demographics ............................................................................................................................... 23 Market Analysis............................................................................................................................. 30 CPM ..........................................................
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... ACKNOWLEDGEMENT I would like to express my gratitude to our course instructor MD MOQBUL HOSSAIN BHUIYA for inspiring me to know about INFORMATION TECHONOLOGY and then prepare an assignment on web search engine. This is the way I want to know the INFORMATION TECHONOLOGY and I feel myself sufficient now. Although, it is little about the topic, however I must cite that he gave me the apt direction and showed me the accurate way to complete the assignment in a creative way. TABLE OF CONTENTS Index Page General information 5 1. History 5-7 2. How it works 8-9 3. List of search engine 10-13 4. Market share 14 5. Bias 14 6. Facilities 14 7. Why I choose this topic??? 14 8. Reference 15 General information A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained by human editors, search engines...
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...Microsoft Corporation International Business BADM 455, Section 1 Peng Wang (Nath) October 01, 2011 Catalogue Summary ................................................................................................. 1 Introduction............................................................................................................. 2 SWOT Analysis.......................................................................................................... 5 Global Market and Challenges................................................................................. 7 Industry Analysis…………........................................................................................... 9 Competitor Analysis…………...................................................................................... 10 Recommendation…………………………......................................................................... 12 Conclusion…………….................................................................................................. 13 Reference...........................................................................................................14 Summary Introduction of Microsoft Corporation Starting in 1975, Microsoft corporation was established by Bill Gates and Paul Allen. Depending on MS-DOS, Microsoft rose a lot in home computer operating system market in 1990s. Later, used Microsoft Windows control the computer operating system market. Relying...
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...History of the Web The World Wide Web, abbreviated as WWW and also known as The Web. With a web browser, you can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Invented by Tim Berners-Lee software engineer at CERN, realized there was a need because many scientists participated in experiments at CERN for extended periods of time, then returned to their laboratories around the world. These scientists were eager to exchange data and results, but had difficulties doing so. Tim understood this need, and understood the unrealized potential of millions of computers connected together through the Internet. Wide Web in 1989 was established. By Christmas 1990, Berners-Lee had built all the tools necessary for a working Web. It proved successful when they put the CERN telephone directory on the web previously users had to log onto the mainframe in order to look up phone numbers. Paul Kunz from the Stanford Linear Accelerator Center visited CERN in September 1991, and was captivated by the Web. He brought the NeXT software back to SLAC, where librarian Louise Addis adapted it for the VM/CMS operating system on the IBM mainframe as a way to display SLACÕs catalog of online documents; this was the first web server outside of Europe and the first in North America. On August 6, 1991, Berners-Lee posted a short summary of the World Wide Web project on the alt.hypertext newsgroup. This date also marked the...
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...Summary of Apple’s Latest Launch: iFinance According to the article on the newspaper of Barron’s, “Apple’s Latest Launch: iFinance,” written by Randall W. Frosyth on February 10, 2014, once computer technology leading enterprise--Apple company not only has produced many unimaginable and wonderful computerized gadgets, such as iPod, iPad, and iPhone for the modern society, but also has extended its energetic innovation to the finance world. Based on the article, recently Apple’s products have gradually lost its dominated position on the market competed with its counterparts such as Google Friday. Currently Google’s (GOOD) Android operating system has become the most popular software for the smartphones, notable phones and tablets on the cell phone market. Even though Apple’s lawyers sue the imitation of Android phones compared with Apple’s products, Google Friday has risen to the second-largest company in terms of stock-market value right behind Apple. In order to deal with those challenges, about weeks ago Apple’s Chief Executive Tim Cook told The Wall Street Journal that Apple had bought back $14 billion of its shares even though “he was surprised by the 8% drop[of its stock market price] on Jan. 28.” But Mr. Cook plans to continually accelerate its total $60 billion stock-repurchase program, and Apple has bought back $40 billion of its shares over the past 12 months. Meanwhile, he believes that repurchase program is a sign of confidence as his words, “we are really confident...
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...DAFTAR ISI Daftar Isi 02 Executive Summary 04 History of Google 04 Google Timeline 05 The vision, Mission and Focus of Google 19 Google Management 19 Uses of Google 28 Market Share 29 Usage Application of Google 29 Share of Advertiser 30 Google For Education 30 Google and User 31 The Google Culture 31 About Google Office 32 Google Workspace 32 Top 10 Reasons to Work at Google 33 SWOT Analysis 33 * Strengths 33 * Weaknesses 34 * Opportunities 35 * Threats 35 * Recommendations 36 Google Product Development Process 37 Google Ethics 37 Criticism of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google deal with the host of privacy issues associated with its application 43 Antitrust 44 Google and Antitrust 44 Some spesific activities have been made for anti trust claims 45 The Issues are associated with the launch of Google Health 45 * The look of Google Health 46 * Screen shot deeper on the application 46 * The Issues of google health 46 * Google Response 47 The issues might arise in Google’s ownership of Tianya.cn 47 * What is Tianya.cn? 47 * The issues might arise in Google’s ownership of Tianya.cn 48 * Google’s Partnership status in China 48 Google...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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