Fernandes, Marcelle
ID: 2775353 Marketing Mini- Project
Principals of Marketing
Chapter 5 pag.166 1- Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products?

Answer 1: I choose Wendy’s.
Anwer 2: It uses the red color of predominantly color in logo or packaging.
Answer 3: The perception of red color scheme subliminally encourages consumers to order and eat their food quickly, it is a whole idea of fast food. Scientists know that color literally affects the body and mind. Colors are associated with certain qualities or emotions, and red means excitement, strength, sex, passion, peed, danger.

2- Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not ? How might this affect consumer attitudes toward the company and its products?
Answer 1: I do not think that global firms like McDonald’s or General Mills should change the colors of the logo. Colors for global firms represent unique enterprise culture and brand. Although firms invest a lot of money to marketing do a great deal of research to determine greater color.
Answer 2: Unified logo is necessary because it not only protects the brand, but prevents counterfeits. Also it helps company build their unified brand image in order to improve the popularity of an enterprise in costumer. As packaging I think do not have problem to firms to be in line with local marketing preference (change the color).
Answer 3: It can make costumer get intimacy from the products. Understanding the psychology or colors is the best way can be used to affect perception and shape consumer attitudes toward goods and services, is an important tool for marketers.