...Alcohol Advertising Television is the number one spot where advertisements are released because of the variety of age groups that it reaches throughout the United States. “Average number of hours per week that American youth ages 12-17 watch television: 20 hours, 20 minutes,” (CERC, 1998). Although Television is the most effective way to advertise products because of how much it is consumed and how large of an audience it captures, does it attract individuals who were not intended to be targeted when it comes to alcohol advertising? Advertisements centered on alcohol have proven to attract all races, both the male and female gender, and all age groups, especially those who are underage. The marketers of alcoholic products have succeeded with these advertisements, but have also created a negative impact to many individuals that have experienced this product. Although it is clear that alcohol industries aim to only increase market share and not necessarily increase the number of underage drinkers that their commercials attract, research has stated that this is, in fact, the direct outcome. Alcohol advertising has also shown to attract low income and minority groups. The television networks are fully aware that because of this specific advertising, it could be causing greater harm then what is intended. “Alcohol marketers say they have voluntary standards that prevent them from targeting consumers younger than the legal purchase age. They claim to avoid pitches that primarily appeal...
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...progressively abused. This study’s central concern is the ethical dilemma plaguing advertisements in Lebanon. It focuses on how Lebanese people, especially the youth, are manipulated and influenced by the ethical digression exposed in advertisements. The three aspects examined were the portrayals of sexual appeals, alcohol and tobacco since they represent the most mistreated issues. The study used an electronic survey consisting of ten questions intended to depict the opinions of Lebanese people on current advertisements. It was found that the male and female participants mutually find present ads to be inappropriate when considering these aspects. Alcohol, tobacco and sexual portrayals pose a concern to the participants rendering them unethical. A general consensus proposed stricter regulatory measures to be taken against such advertisements. Lebanese advertisers must venture for opportunities and methods to publicize ideas and products without submitting them to immoral standards. Further recommendations and research gaps are presented in the study. Introduction: The Ethical Predicament of Advertisements: An in-depth study of publicizing tobacco, alcohol and sexual appeals. Imagine a world where humans are mentally captivated, fed through prescribed tubes and artificial packages and continuously exposed to selected dogmas, images and understandings. A situation seeming unbearable, torturous or even anachronistic, unfortunately describes the situation of our world...
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...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...Final Paper Aggression in the Human Society The topic I have chosen is aggression. I want to try to show that everyone can be affected by aggression. I want to show the different stimuli that will bring anger out in people thus causing them to have aggressive behavior. I want to discuss the different types of aggressive behavior as well as who else can be affected by aggressive behavior besides the victim. I have been a victim of aggressive behavior which is the reason I picked this topic. I want to try to understand the causes behind the behavior. Understanding from my own experiences the aggressor may know the victim in one of many different roles; such as, and intimate partner, a family member, a close friend, or they could be a stranger. Aggression is an attacking, hostile behavior by one person toward another person with the intention of causing pain or doing harm. Aggression is usually thought of as physical acts against another person. However, verbal assaults meant to cause psychological harm are also considered acts of aggression (FAQs, 2013). Direct aggression is the physical act of attacking someone; indirect aggression can be overt or covert. While indirect aggression may be less passive it can cause just as much pain and harm to an individual as direct aggression. Indirect aggression is a behind-the-back behavior that reduces the chances for retaliation by the victim (Archer, 2005). Aggression may be considered as a hostile act or as an instrumental...
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...BUSINESS CULTURE AND STRATEGY SECTION 1 EXTERNAL ENVIRONMENT Part A Social: Most pubs have a Family dining area was created where children and their parents can eat together. Children are not allowed to use the bar areas. The consequences of anti-social behaviour have affected JDW as they could not encourage people to drink more. Technological: JDW did not show televised football and sales dramatically decreased. From that moment on, JDW decided to have football match on TV. Furthermore, they did not play music or show TV programmes. Due to the increasing demands, JDW have TV screens and shows live matches in their pubs. JDW also has a ventilation system where smokers are able to smoke without leaving the place smelling of smoke. This system cost more than £ 100.000. Economic: Supermarkets began selling drinks, particularly premium lager, at lower prices which encouraged people to drink at home and spend less money in pubs. Due to this changes, JDW sales and profit growth have also slowed down and the number of new openings was lower than the previous year. Political and legal: Monopolies and Mergers Commissions had been limited the number of pubs which a brewer could operates. It was one of the reasons for JDW's successful expansion because they entered into the market as a retailer without any connection with brewery. The traditional link between the brewing companies and pubs known as the "tied house" system has been broken by a ruling. Part B (SWOT analysis) ...
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...The Ethics of Marketing The Use of Alcohol, Sex, and Children Business Ethics 11/23/2013 Introduction The American Marketing Association defines marketing as, the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com) This practice dates back to the 1450’s when the Gutenberg invented the first movable type, which allowed mass printing to be possible for the first time. Marketing and advertising has since evolved from magazines, to billboards, radio, television, telemarketing, print ads, and now with the digital age booming, has become a hyper competitive industry where companies will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories...
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...Langston American Intercontinental University Abstract This paper examines the many factors of search warrants it will examine the process by which a search warrant may be applied for and issued, focusing on the requirements of the Fourth Amendment. This paper will also describe probable cause and the standard by which the cause is fulfilled. In addition, it will describe and discuss at least two forms of searches that do not need a warrant. Also discussed in the study is warrant less searches, if the reasons are compelling, and if all requests require probable cause exists or exceptions. Search Warrants & Probable Cause Search warrants are issued when there is probable cause and it needs one. If a police officer was to walk into your household and search it without consent or a search warrant, they not only get into trouble, but what they might find could be thrown out at the hearing and does not count against you. Occasionally there are even searches that will not involve a search warrant which means whatever they do discovery can become trouble for you as well as can be used alongside you in court. Under the Fourth Amendment, to law enforcement or anyone else in this field, individuals need be safe in their households and in their individuals against arbitrary searches and seizures (Schmalleger, 2012). Fourth Amendment states: "The right of the people to have protection of their persons, houses, papers, and effects, against unreasonable searches and seizures shall...
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...Industry Overview The Indian liquor industry is a highly competitive industry with strong brands, diversified portfolios and large operations to achieve market leadership positions. The key success factors for the leading players are the need to have operations across various states and also brand salience. While whiskey demand has been gradually declining in the western markets, the demand is rising in India and Asian countries. As per preliminary estimates from International Wine and Spirits Record, the sale of premium whisky has grown to 19.5% in 2010, beating the overall growth of the domestic liquor market by over 3%. This coupled with rising disposable income in the region has made India and other Asian countries an attractive market for MNCs with strong whiskey brands, leading to stiff competition between domestic companies like United Spirits, Radico Khaitan and Allied Blenders & Distillers and foreign manufacturers Diageo, Pernod Ricard and Bacardi for the top position. Royal Stag: Introduction Royal Stag is an Indian-made foreign liquor. It is a blended whisky and is a blend of imported Scotch Malts and selected Indian Grain Sprits. Seagram’s markets it in India. It is produced in several distilleries, some are company-owned and others bottler-owned. One of the key reasons for the brand’s success is its quality that is always same. Seagram has launched this brand especially for Indian market and it’s a big hit. Royal Stag is the leading whisky in the Indian...
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...NORML-National Organization for the Reform of Marijuana Laws By Abigail Galicia PID: A09469570 POLI 100E Final Paper Prof. Galderisi 12/13/2012 Abigail Galicia POLI 100E Galderisi 12/13/12 Final Paper NORML-National Organization for the Reform of Marijuana Laws “It’s NORML to Smoke Pot.” How is NORML organized, and how does it pursue its policy interests? I. Introduction. The issue of the legalization of marijuana has been a hotly-debated and increasingly bitter confrontation among Americans. On the one side lie those who oppose everything about the drug and believe it to be a threat to society’s health and well-being, while the other side is composed of “the millions of smokers, many of them well educated, successful people who resent being defined as criminals for using what they regard as a mild but enjoyable drug (Anderson 3).” Both sides—for and against the legalization of marijuana—have presented proper research and evidence on either the virtually harmless or life threatening effects of marijuana along with either the economically beneficial or detrimental effects drug policy reform will have on the US. Either way, this debate has gained political momentum in the past decades and can no longer be seen as one-sided. Fueling this debate and whole-heartedly representing the pro-marijuana lobby organization, is the interest group NORML. NORML stands for the National Organization for the Reform of Marijuana Laws and has been the top main advocate in leading the...
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...Television Media Abstract Television is an amazing thing. Many years ago, we had a black and white screen with big knobs, as bulky as a microwave for a television. Now, with technology so advanced, we have it almost paper thin and we sit in front of it just mesmerized by what we watch on the screen. We watch anything from the news, to reality television, to educational programs, and so on. It’s such a powerful tool that can have a big influence on most consumers because most of us sit in front of it either when we are bored or just want to relax. It is a phenomenon that has allowed us to see the latest news, advertisements, the latest movies, or even the most up to date current events that is happening throughout the whole world. History of Television There are different Era’s of the televisions. Prior to the year 1935, it was called the Mechanical Television Era. It was the first generation and was not completely electronic which displayed a TV screen and it had a small motor with a spinning disc and neon lamp. (Bennett, 2001) First Media Advertisement in the United States In the United States, the first advertisement shown on the television was for Bulova and it had showed for 10 seconds and was placed before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The company paid only $9.00 for the advertisement. There are two main characteristics to television advertisement in the United States. The first task is to create a television...
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...War on Drugs 1 Running Head: WAR on DRUGS: EFFECTS of DRUGS War on Drugs: Effects of Drugs Matthew Boone Camden County College War on Drugs 2 Abstract This paper will attempt to explore the effects of the War on Drugs by showing the way drugs have effects on people and been classified. This researcher will show how effects of drugs plays a major factor in today’s society. It will explore the cost of incarceration that play apart of today’s economy and how it has increased since the War on Drugs. This paper will also explore the term drug interdiction and how it has affected the War on Drugs. Drug interdiction is the process of confiscating illegal drugs from traffickers smuggling drugs into the United States borders. War on Drugs 3 War on Drugs Drugs have been around for years, being used for their medicinal uses, for their hallucination affects and other reasons. The same drugs are still being used today. Some argue that certain drugs should be legal considering that they are mainly plant based and therefore natural. The problem with it is people are learning ways to modify and condense the chemicals that are producing the affects wanted and making the affects stronger. Drugs are also being combined to create new drinks and drugs to be used, known as designer drugs. These new combinations can become lethal due to the drugs being condensed to intensify the effects. The United States has been fighting a war on drugs for over 100 years. In...
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...entertainment type businesses come with their own type of issues when it comes to tax laws, business permits, and so forth, but in the past these types of businesses have been able to utilize their First Amendment Rights to defend their style of business, but when these types of businesses are utilizing local tax money to protect and defend their businesses when is enough, enough? It is well known that many people will turn to adult entertainment, not only for entertainment but for work for the simple fact of making a significant amount of money in a very short time; however what kind of impact do these types of businesses have on local governments and societies when the majority of the employees do not pay any taxes on their income? The following paper will describe the effects that adult entertainment businesses have on local governments, the tax laws, and the effects these taxes have on the society of the environment the business is in. Throughout history there have been many different types of entertainment for the masses. In recent years the idea of adult entertainment has shifted form to a style that is all in its own. With this new style of entertainment has come a high amount of changes that have had to be made by local government officials for the ethical and moral sake of the town they govern. Studies have shown that this type of entertainment has created its...
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...Marijuana is one of the world’s oldest plants to come to wide practice of production, sale, and consumption originally used for medical purposes. This generated rapidly growing industries based around the variety of uses for the easily grown plant species. Hemp has been used for a variety of everyday purposes in Americas past including paper, clothing, food, and fuel; the economic potential for this plant type surpasses many plants which are considered staple crops today. Marijuana is America’s number one cash crop surpassing corn and other items. Its decriminalization would open new tax revenues and slash old tax budgets as funds are re appropriated to satisfy a hungry criminal justice system. There have been many non-violent convictions in the justice system that costs the country potentially hundreds of billions of dollars every year and have since the start of the war on drugs during the Reagan era. These convictions could be avoided if the government let each American decide if the production and consumption of marijuana violated their moral and ethical values as individual liberties. As Americans, we are given, at birth, unalienable rights to life, liberty, and the freedom to pursue happiness through whatever means beyond any clear and eminent harm. The combined benefits that would be experienced from legalization are obvious, evident, and too important to remain illegal; the decriminalization of marijuana is more a matter of time due to the variety and abundance of positive...
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...Carel Bou Maroun Research Paper on Media ENG 203 – Layla Al Kadi Harmouch Introduction: Everywhere you go, you hear people talking about Media. Media is the plural of Medium. But what is a medium? A medium is a mean of mass communication. How can you communicate with a big number of people without what we call a medium, such as newspapers, television, or the Internet for example? Simply, you can’t. Media are elements that help to communicate messages. Any element. In a classroom for example, media are the walls, the board, and even the people inside it. The term mass communications alludes to any type of correspondence that at the same reaches a huge number of people, including yet not constrained to radio, TV, daily papers, magazines, bulletins, movies, record. (Wimmer and Dominick, 1983.) As we all know it, some media are more active and used than others today. For instance, we can think about televisions or mobile phones. But we all know that television is not the first technology used to spread messages. “Media are the result of technology.” (Avery and McCain, 1982.) Day by day, new technologies are emerging and the “old” ones are being forgotten. This is what our modern-day world looks like. It’s constantly changing, moving, evolving… The innovation and models for creating and conveying media substance are always advancing. (Croteau, David, Hoynes, and Milam, 2003.) Media are also socialization agents. You learn...
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...Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media.[4][5][need quotation to verify] Contents * 1 Issues with definition * 1.1 Characteristics * 1.2 Mass vs. mainstream * 1.3 Mass vs. local * 2 Forms of mass media * 2.1 Broadcast * 2.2 Film * 2.3 Video games * 2.4 Audio recording...
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