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Should Businesses Avoid Changing Their Strategies Due to the Risks Involved?

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Submitted By AngelGirlEllie
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On the one hand, I do think that businesses should avoid changing their strategies because of the risks involved as it can potentially damage finances and the reputation of the business. Not only is it often difficult to implement change, it can also be costly and as there is no guarantee that the new strategy will be a success, we must consider the opportunity costs associated with it. Instead of completely changing the strategy, businesses could use their money to improve their current strategy or find out what isn’t working for them and try to improve it. Not only will this be less costly, but it will also be easier to implement as staff are less likely to resist a small change than a large one. If we take Apple Inc. as an example, following the years after Steve Jobs left in 1984, the company changed their strategy and experimented with a number of different consumer targeted products including digital cameras, speakers, video consoles and TV appliances. Enormous resources were also invested in the problem-plagued Newton division. Ultimately none of the products helped Apple’s market share and their stock prices continued to slide. It wasn’t until Steve Jobs returned in 1996 and the iPod was launched that Apple began to regain its popularity. From this we can see that no matter how much money you put into a new strategy, it is not always guaranteed to work. If Apple had just focused on one or two new products, they may have been able to make them a success, but instead they overspent and tried to take on too much too quickly. Of course, this wouldn’t always be a problem for businesses trying to change their strategies as the level of risk will depend on how great the change in their strategy is, how quickly they hope to implement it, and how much money they are planning on spending on it. Additionally, their existing strategy may be quite easy to change and so

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