...Assignment 7.2, I was asked to analyze the case of Jihad vs. McWorld applying the criteria, as defined by Barber the scientist, as follows: utilize the Jihad vs. McWorld reading assignment, define Barber’s two primary metaphors “McWorld” and “Jihad,” create the major summary issues about the nature of social, cultural, and/or religious resistance to globalization, and establish a list of “dos” of “don’ts” for global enterprises to avoid the tensions reflecting from the resistances. The Jihad has the agenda to care for and protect the community, environment, and everyone living within the parameter that the global businesses are conducting the sales to the global consumers. The McWorld had the agenda to supply the global consumers’ needs and wants as the business knows best. The two opponents head opposite directions. Nevertheless, they do not support and have anything to do with democracy. The Jihad employs violent to stir up the attention of the public or the McWorld in a way to resist or prevent globalization from successfully dominating the whole world. Alternatively, the McWorld while striving to supply or exploit the global consumers with large-volume sales, it ignores major responsibilities regarding culture, social, politics, religious, and so forth existing within the areas – countries and societies. ( Barber, The Atlantic, 2012, JIU, 2012). Because of these two major conflicting impacting on people living around the world, there have been much social turmoil, economic downsize...
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...Introduction In this era of globalization, multinational companies play an important role of the economy development. As a result, consumer behavior, which includes how consumers think and feel and the physical actions that result from those decisions and feelings, becomes more and more important for the marketers. (Michael R, 2010) Consumer behavior has changed rapidly over the past decade. To meet the needs of consumers more effectively, accurate market segmentation is necessary. One of the most well known theories of human motivation is Maslow’s hierarchy, which gives five basics of human needs. From the low-level to high-level are physiological needs, safety and security needs, social needs, ego needs, and need of self-actualization. (David, D, 2007 )Everybody have their personal picture or image of themselves, some products or brands are match their self-image but some are not. Before join in a market marketers should research the consumer’s self-image and have a great understanding of how and why the product and brand match the consumer’s self-image. As the worlds’ largest developing country, China becomes the most attractive country for the foreign competitors. At present, more and more multinational companies have established their corporation and relationship in China. (Warren S, 2007) Our topic is focus on the difference of consumer behaviors between Australia and China. We will analyze the topic on the basis of segmentation, Maslow’s hierarchy of needs, and self-images...
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...town of Bra, Italy. In an attempt to resist this fast food offense, Petrini began mobilizing people to fight against this invasion in a movement that is now internationally known as the “Slow Food” Movement. By 1989, the founding manifesto of the international Slow Food movement was signed in Paris, France by delegates from 15 countries. At its heart is the aim to promote local foods and centuries-old traditions of gastronomy and food production. Conversely, this means an opposition to fast food, industrial food production and globalization. Since 1986, the Slow Food movement has expanded to over 100,000 members with branches in over 150 countries, including the United States, the United Kingdom, Switzerland and Japan. With its “Good, clean and fair” motto, the Slow Food movement is striving to preserve traditional and regional cuisine and encourages farming of plants, seeds and livestock characteristic of the local ecosystem (Slow Food International). Through these means they hope to create a better, more sustainable and healthier planet for everyone. While the Slow Food movement began with modest, local minded roots, it has since expanded to become potentially the most effective attempt to guide the direction of globalization. Globalization has to ability to harm as well as help. On one hand, Globalization “homogenizes” and allows multinational corporations to extend their grasp to every corner of the world. Simultaneously, globalization can also spread local cultures allowing...
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...Introduction With 138 years of the Nestle Company originated in Switzerland. It was originally started in the production of baby food. " Nestle" means" little bird", this warm nest as the logo of the Nestle company, received by consumers know and love. It represent the Nestle company philosophy: caring, safe, natural, nutrition. As the largest food company in the world, Nestle uphold the philosophy and principles of people-oriented and quality as the most important. They provide quality food and bring good things to life for consumers around the world. Today, the Nestle Company is the largest food manufacturers in the world, it has more than 80 countries with nearly 500 factories, 250000 employees. In 2005, the annual sales of the Nestle Company amounted to 91 billion Swiss francs, grew 7.5% compared to the same period. Net profit also hit a record, reaching 8 billion Swiss francs. The Nestle Company' products are mainly involved in mineral water, dog and cat food, ice cream. They are in a leading position in these industries. In addition to milk powder, spices, chocolate candy, ophthalmic medical supplies and other industries also enjoy a high reputation. Although the production line is broad, covering all kinds of food, but in the eyes of consumers, Nestle is synonymous with instant coffee. Nestle International Communication The Nestle company according to the European market is more integration in the future, adopted such a new strategy：Trying to make new products...
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...The Attitude of Youth Populations toward Globalization What exactly are the youth views on globalization? First let’s start by defining globalization. Globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political, and ecological spheres. Globalization is an umbrella term and is perhaps best understood as a unitary process inclusive of many subprocesses that are increasingly binding people and the biosphere more tightly into one global system (Wikipedia, 2007). Next let’s verify the term youth. Youth is "The time of life when one is young; especially: a: the period between childhood and maturity b: the early period of existence, growth, or development" (Wikipedia, 2007). “Globalizing issues have effects on four major areas of international relations theory and practice. First, the interconnectedness of the plethora of subissues within health, environmental, and human rights issues affect international bargaining” (Mingst, 2004). These issues are talked about daily in the news. Often times when health issues are brought up it is related to youth whether it is HIV, STD’s, or just simple obesity. Often times these issues when viewed at by youth are things that do not affect them in actuality it affect them more so than adults. “Second, these globalizing issues themselves may be the source of conflict” (Mingst). With this being said it is evident why the world goes through epidemics...
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...seen in international trade today. The Bitcoin can easily be seen as the first steppingstone towards the development of a universal currency. TABLE OF CONTENTS INTRODUCTION Globalization The Bitcoin Bitcoin and its Impact on Economic Globalization Is the Bitcoin the Beginnings of a Universal Currency? The Future of the Bitcoin Pro: No Specific Monetary Authority Pro: Gaining Acceptance Across the Globe Con: Lack of Regulation Con: The Bitcoin is Innovative Start but Not the Final Answer SUMMARY AND CONCLUSIONS I. INTRODUCTION 1. Globalization Globalization is expansion of economies, culture, and cooperation beyond geographical borders in which countries can grow beyond their personal limitations by engaging the world market. This cooperation can lead to technological advances, increased manufacturing capabilities, economy stability, and encourage innovation. The three major types of globalization are economic, cultural, and political. Economic globalization has reached the point where no country can claim to have an economy that does not have, at least at some level, that is not connected to at least one other country. In today’s world understanding economic globalization is essential to the success of the country’s economy and local enterprises. Cultural globalization is more noticeable to the average...
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...Romania Abstract: A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in mass marketing communication programs. With their centralized decision making, most companies simply stopped having a connection with the new global marketplace and neglected its emergence. Hence, the influence of local characteristics arose, and with that a new term that encapsulates the global and the local – glocal. “Glocalization” encourages companies to “think global, act local”, and they could do so by using the global brand, while localizing certain elements of that brand in order to suit a particular country. Keywords: global brands, globalization, glocal strategy, glocal marketing. 1. Introduction In 1983, Theodore Levitt published a provocative Harvard Business Review article entitled “The Globalization of Markets”, in which he stated that a new global market, based on uniform products and services, had emerged. He asserted that large scale companies have stopped emphasizing on the customization of their offers to providing globally standardized products that are advanced, functional, reliable and low priced. He argued that informed customers were heading toward a “convergence of tastes”; thus corporations should exploit the “economics of simplicity”...
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...nations in the present era of globalization? When historians write of the world’s recent history, they are likely to reflect on two trends: the advance of globalization and the spread of democracy. Globalization has been the more contentious, because it has effects both good and bad, and democracy has opened space for people to protest the bad effects. So, controversies rage over the environmental, economic and social consequences of globalization. But there is another domain of globalization, that of culture and identity, which is just as controversial and even more divisive because it engages ordinary people, not just economists, government officials and political activists. Globalization has increased contacts between people and their values, ideas and ways of life in unprecedented ways. People are travelling more frequently and more widely. Television now reaches families in the deepest rural areas of China. From Brazilian music in Tokyo to African films in Bangkok, to Shakespeare in Croatia, to books on the history of the Arab world in Moscow, to the CNN world news in Amman, people revel in the diversity of the age of globalization. American coffeehouse chain Starbucks has begun selling its espresso and food items to ever-increasing number of countries and this way spreading American food habits. It is the first time in human history that virtually every individual at every level of society consciously or unconsciously feels the impact of globalization. He finds it in the media...
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...Ecofeminism and Monsanto There are many different kinds of ecofeminist theories, but most are based on the belief that the patriarchal societies we live in create destruction in their need to dominate humans and nature. Ecofeminism is a belief that all struggles are connected, and are the cause of patriarchy playing “...god by manipulating, controlling and attempting to transcend nature” (Mcguire 4). This is why Ecofeminists are committed to challenging all hierarchies, oppressions, and dualistic thinking that empowers patriarchy, and deems “Otherness” as inferior. It is through this feminist theory I would like to analyze the destructive power of Monsanto, the largest agricultural corporation in the United States, has in the Unites States particularly in the farm industry, the effect they created in the food supply, and their effect as a global corporation. In order to analyze the impact of Monsanto, a feminist lens of intersectionality is needed to see how the genetically modified seeds created by Monsanto lead to their domination of the nature and humans. According to Kimberle Crenshaw, “...any analysis that does not take intersectionality into account cannot sufficiently address the particular manner” (58). Crenshaw argues that an experience is greater than a sum of two factors, and instead that the experience is unique due to these factors. In the case of Monsanto, I will analyze the unique effects this corporation has created in their quest to maximize their profits....
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...Q1. What are the different approaches to Globalization? Comment on relevance of Swadeshi movement in today’s Globalized environment. Ans. Globalization has become a ‘magic’ word used to express a change in all areas of life from economy to politics or from social politics to culture. Globalization is the growing role of external factors (economic, social and cultural) in the reproduction of all member of a country to form of a single world market(s) without barriers. 'A global shift'; that is, a world being molded, by economic and technological forces, into a shared economic and political arena. Major phase in international relations, which has been established several decades ago, but its formation was not completed by the beginning of the third millennium. However, the public attention it attracted only in 1990. Approaches towards Globalization The Indian companies are adopting the following approaches to globalization- The First Approach is the Reliance approach. Here the Indian company attains global parameters of production but its market focus is mainly domestic. E.g. Bajaj Auto, Hero Cycles, Maruti Udoy, BHEL, Mahindra & Mahindra. The Second Approach is the Sundaram Fasteners route where an Indian Company emerges as a global sub-contractor. The Chennai based Sundaram Fasteners is now a major supplier of radiator to GM. The Third Approach is the one personified by the Tata Tetley deal itself. Taking over foreign companies or investing in the foreign ventures....
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...s the HR profession moving fast enough to capture the opportunities in emerging trends? Much of the work addressing this issue has defined the future of HR in terms of competencies, workforce demographics, or professional techniques or practices. Here we take a different departure point by starting with prominent emerging general trends and examining their potential effect on HR, now and in the future, and HR’s desired and actual role in addressing them. What we found was that while HR leaders generally feel their ideal role is one of broad leadership, their assessment of the current role often is far less than that. Our research at the Center for Effective Organizations was conducted with a consortium of 11 large companies: Citrix Systems Inc.; Electronic Arts Inc.; Gap Inc.; Lockheed Martin Corp.; Mattel Inc.; Rockwell Automation; Royal Bank of Canada; Sony Pictures Entertainment; Unilever; UPS Inc.; and The Walt Disney Co. Twenty to 30 HR professionals within each company participated in the consortium. We examined the trends of globalization, generational diversity, sustainability, social media, personal technology, mass customization, open innovation, big data and gamification. Beyond Tradition: Reach Out, Venture Out, Seek Out, Break Out Our findings suggest that human resources can make great progress by simply allocating more time, budget and expertise to the emerging trends that have the greatest potential effect on organizations. However, at a larger level...
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...Final Research Paper-Multicultural Workforce COMM/215 December 1, 2014 Introduction-Worldwide Telecommunications Company Globalization is a process of interaction and integration among the people, companies, and governments of different nations. It is driven by international trade and investment and aided by information technology (The Levin Institute, 2014). Indeed, globalization has made our world smaller. As the markets for products, services, labor, and capital increasingly integrate worldwide, we are witnessing the increasing economic, cultural, demographic, political, and environmental interdependence of different locations around the world (Elfrink, 2014). In his book The World Is Flat, Thomas Friedman perfectly captured the essence of today’s new era of globalization. By flat, Friedman meant that the world is connected. The lowering of trade and political barriers, and the exponential technical advances of the digital revolution have made it possible to do business or almost anything else, instantaneously with billions of other people across the planet (Friedman 2005). However, with a more global business environment comes a host of new challenges including managing a multicultural workforce comprised of people with widely differing backgrounds. In a multicultural environment, where the meanings of various behaviors and practices are as diverse as the people demonstrating them, incorrect assumptions could easily lead to miscommunication (Lankard, 1994). The...
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...GLOBALIZATION The world today has been described as a ‘global village’, this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. A closer examination of globalization will indicate that indeed the barriers of space, time and borders which once existed have now disappeared or are disappearing. Globalization has been described as the rapid increase in cross-border economic, social, technological exchange under conditions of capitalism, which also, influences all spheres of our life: culture, business, trade, politics, environment and even our mentality. It connects different countries and makes their interaction easier. The globalization of the world economy is reflected in many ways. The General Agreement on Tariffs and Trade (GATT) simulates free trade between countries which allows firms to trade more easily and move around the world. A result of this increased mobility is the increasingly large scope of money and capital markets and general regulations on Foreign Direct Investment (FDI). Globalization implies that there are forces that are global, objective and universal which restrict not only diversity, but also the scope for national governments’ policy formulations. An example of this, are the conditions of the IMF loan to the British Labour government in 1976 which led to a greater role for the private...
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...……………………………………………………………………….2 Ⅱ. General Knowledge of Brand ……………………………………………………..2 2.1 Definition of Brand ……………………………………………………………….2 2.2 Brand Strategy ………………….…………………………………………………3 Ⅲ. The Benefits of Brands ……...…………………………………………………….3 3.1 Company Value ……………………………………………………………...……3 3.2 Consumer Preference and Loyalty ....……………………………….............…….3 3.3 Barrier to Competition ……...…………………………………………..…….…..3 3.4 High Profits ……………………………………………………………………….4 Ⅳ. The Ways to Build Branding Strategy …………………………………………....4 4.1 Increase Brand Loyalty …………………………..……………………………….4 4.2 International Brand Strategy …………………..………………………………….5 Ⅴ. Branding Strategy in Changyu Company …………………………………………5 5.1 The Culture Branding Strategy ……………………………………………………5 5.2 The High-edge Market Branding Strategy ………………………………………..6 Ⅵ. Conclusion ………………………………………………………………………...7 Bibliography…………………………………………………………………………...8 页数：共8页 字数：1952字 The Effect of Branding Strategy in the Development of Changyu Company Abstract This paper describes the definition of brand, why we should study brand, and how to create a brand. In order to value the effect of branding strategy in a company’s development, the author takes Changyu Company as an example. Through the analysis of Changyu’s branding strategy, some effective ways to build branding strategy were identified. Meanwhile some...
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...Chapter 1 INTRODUCTION The globalization of culture – the effect upon culture of the “increasing connection of the world and its people” – is perhaps nowhere more visible than in the changing nature of the relationship between the world’s youth and their sense of identity (Solomon & Scuderi 2002:13). It has become commonplace to think of the world’s youth as that part of the community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood means acceptance, and adulthood means conservatism, youth means rebelliousness. Youth are seen as the part of society that is most likely to engage in a process of Cultural borrowing that is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies. From Japanese punk to Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread impression may be is difficult to assess. What is certain, however, is that the age of globalization, more than any other age before it, is an age that has both exerted great effects upon, and been greatly affected by, young people. Adolescents undergo the process of identity formation as one of their foremost development challenges. This paper addresses what role the mass media play in this...
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