...Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A founding member of Fashion Design Council of India FDCI and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography. CAREER : He trained under a pioneer in Indian fashion Rohit Khosla, before starting his own label.With his elder brother TJ (Tribhavan Jit) Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya’s creative vision together with his brother’s organizational abilities have been the key factors for the success of Valaya as a luxury brand.Around 2003, when he launched his pret line, he was already retailing fashion and lifestyle products under three brands: JJ Valaya, Studio Valaya and Valaya Home-Life, in which his first couture label, JJ Valaya, comprising his trousseau line launched in 1993.[6] The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation also known as FSF. In 2010, Valaya's collection of ALIKA showcased at several...
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...The golden sand looks beautiful along the beach doesn’t it? The sun is just starting to set, creating a display of colors as they dance through the sky. Looking around, you notice the people walking by, waving and smiling like you’re one of their good friends; even though neither of you have ever met before. Someone approaches you asking how you’re doing, and you feel so accomplished when you are able to answer them back in Portuguese. ‘Wow!’, you think to yourself ‘it feels good to be able to speak another language’. Taking a sip of your fresh coconut water you sit back and stare off into the setting sun; now beginning to make its way down into the backdrop of the ocean. This may not be your current reality, likewise it’s not even mine. However,...
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...November 9, 1924 in Zurich, Switzerland. He is best known for his documentary photography book The Americans however he has released additional books and documentary films as well. Robert Frank was raised into a wealthy Jewish family, his father of German decent and a photographer as well, and a Swiss mother coming from money. In an interview that Frank gave to the NY Times, he stated, ‘‘My father married my mother because of money. It became the most important thing in order for them to feel good. If my father had a good day, dinner would end and my father would take out his wallet and give my mother 100 Swiss francs." (DAWIDOFF) At the time of his upbringing, the beginnings of WWII were also in play where by Frank states remembering the speeches of Adolf Hitler via the radio in his youth. Frank later studied as an apprentice under a commercial photographer by the name of Herman Segesser. It was then that Frank had thoughts of exploring elsewhere to shoot photography. Although safe in Switzerland, growing up during the Holocaust years and the oppression that he witnessed took it's effect of Frank, this of which pushed him into traveling to America to pursue broader interests in photography. Coming to America: In 1947, Frank immigrated to America to explore photography in new ways and other outlets than he had done before. Upon arriving, Frank landed a short stint as a fashion photographer at Harper's Bazaar, and then had subsequently attempted to get...
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...studios, at either end of the spectrum, that will consider photographing a pet. However, they do not openly welcome your furry family members. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...FINAL REPORT OF “SHOPPING PATTERNS OF THE PEOPLE INSIDE THE GIFTS SHOPS AND HOME DÉCOR SHOPS – A COMPARITIVE ANALYSIS (September 4, 2010) In partial fulfillment of the requirements of the course "Retail Marketing" of MBA (Full Time) CARD AND GIFT: For the past decade or so the gift and card industry has been growing at a rapid rate and gaining market share. At the whim of discretionary spending, gift shops and card stores rely on low-margin, high-volume sales and are finding it increasingly difficult to compete with supermarkets and online retailers. The key to survival is consolidation and vertical integration which is seeing the number of companies decline while store numbers edge up. The cards and gift shops fall into the impulse purchase category. The product mix includes: cards, collectible gifts, gift wrap, holiday and seasonal decoration, novelties, party supplies, souveniers, etc. Gift shops come as both standalone stores as well as part of supermarkets. In India these stores are franchisees, chain retailers, as well as independent retailers. The customer base is spread over a wide demography, but the main consumers are young. Some of the main players in this category are: Archies: [pic] Archies was founded in 1979 as a mail order poster shop, and introduced its first line of greeting cards in 1980. The company procured its first ever foreign license from Walt Disney, USA in 1984 and offered its customers some of the best loved Disney characters...
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...The greatest of the silent clowns is Buster Keaton, not only because of what he did, but because of how he did it. Harold Lloyd made us laugh as much, Charlie Chaplin moved us more deeply, but no one had more courage than Buster. I define courage as Hemingway did: "Grace under pressure." In films that combined comedy with extraordinary physical risks, Buster Keaton played a brave spirit who took the universe on its own terms, and gave no quarter. I'm immersed in his career right now, viewing all of the silent features and many of the shorts with students at the University of Chicago. Having already written about Keaton's "The General" (1927) in this series, I thought to choose another title. "The Navigator," perhaps, or "Steamboat Bill, Jr.," or "Our Hospitality." But they are all of a piece; in an extraordinary period from 1920 to 1929, he worked without interruption on a series of films that make him, arguably, the greatest actor-director in the history of the movies. Most of these movies were long thought to be lost. "The General," with Buster as a train engineer in the Civil War, was always available, hailed as one of the supreme masterpieces of silent filmmaking. But other features and shorts existed in shabby, incomplete prints, if at all, and it was only in the 1960s that film historians began to assemble and restore Keaton's lifework. Now almost everything has been recovered, restored, and is available on DVDs and tapes that range from watchable to sparkling. It's said...
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...professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance...
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...Our vision is to enhance the quality of life of our citizens by bringing arts and culture from the margins to the mainstream of the economy and society through culturally sustainable policies and actions that will lead us to the status of the first Artistic & Cultural Island City in the World Table of contents Page Message of Prime Minister…………………………………………………………. 3 Message of Minister of Arts and Culture …………………………………………... 4 Introduction…………………………………………………………………………. 5 Executive summary…………………………………………………………………. 7 Chapter 1: Overview of the Arts and Culture set-up ………………………………. 19 Chapter 2: The Music industry……………………………………………………... 23 Chapter 3: The Arts sector …………………………………………………………. 30 Chapter 4: Publishing, Reading and Writing ………………………………………. 39 Chapter 5: The audio-visual sector ………………………………………………… 43 Chapter 6: Heritage Management and Promotion………………………………….. 47 Chapter 7: Mauritius, an Artistic and Cultural Island City- ACIC………………… 51 Chapter 8: Developing synergies…………………………………………………… 56 Chapter 9: Arts and Culture: the cement of our nation …………………………….. 61 Chapter 10: Conclusion - Arts and Culture make Mauritius a haven ……………...63 Message of the Prime Minister Culture is connecting with development and is poised to become a fundamental component of sustainable development. This White Paper sets the stage for...
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...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven...
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...An artistic movement whose influence on film has been as profound and enduring as that of surrealism or cubism on painting, the French New Wave (or Le Nouvelle Vague) made its first splashes as a movement shot through with youthful exuberance and a brisk reinvigoration of the filmmaking process. Most agree that the French New Wave was at its peak between 1958 and 1964, but it continued to ripple on afterwards, with many of the tendencies and styles introduced by the movement still in practice today… French New Wave The New Wave (French: La Nouvelle Vague) was a blanket term coined by critics for a group of French filmmakers of the late 1950s and 1960s, influenced by Italian Neorealism and classical Hollywood cinema. Although never a formally organized movement, the New Wave filmmakers were linked by their self-conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. "New Wave" is an example of European art cinema. Many also engaged in their work with the social and political upheavals of the era, making their radical experiments with editing, visual style and narrative part of a general break with the conservative paradigm. Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking presented a documentary type style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of objective realism...
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...july ‘10 ISSuE 186 • £3.95 reader prOfIleS artISt prOfIleS Goldilocks u gu Mick Squires anD The BanK roBBer s Korpus TaTToos th-8 fr ns e i id e ww.tatt tw o o j a A Xed Lehead & Mad Alan Divine Canvas evil From The neeDle m th .uk 6t h-8t hA .co . .co su e e Jeff Ortega we highlight some of the gifted artists working tattoo jam 2010 REGULARS: Fall out ‘news & reviews’ | inkoming | Tattoo Tour | Conventions | personals | Jobs | For sale gu h st t h is a is m www.tat to o wi t Tommi Ink & Iron SKI N SHOWS no regreTs u j Birmingham usa tatto o 2010 tat toos a form of self-harm? you decide 9 770966 435048 San Jose www.jazzpublishing.co.uk • 07 Please mention Skin Deep when responding to adverts. GEnEral EnquIrIES Jazz Publishing, The Old School, Higher Kinnerton, Chester, CH4 9AJ, UK. 01244 663400 www.skindeep.co.uk EdItor Neil Dalleywater email: editor@skindeep.co.uk Telephone: 01244 663400 ext. 212 art EdItor Gareth Evans email: gareth@jazzpublishing.co.uk Telephone: 01244 663400 ext. 204 productIon manaGEr Justine Hart email: production@skindeep.co.uk Telephone: 01244 663400 ext. 235 accountS & admIn manaGEr Emma McCrindle email: accounts@jazzpublishing.co.uk Telephone: 01244 663400 ext. 207 admInIStratIon Jan Schofield email: jan@jazzpublishing.co.uk Telephone: 01244 663400 ext. 219 Katie-Marie Challinor email: katie@jazzpublishing...
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...The Story of the Fourth of July The Declaration of Independence We celebrate American Independence Day on the Fourth of July every year. We think of July 4, 1776, as a day that represents the Declaration of Independence and the birth of the United States of America as an independent nation. But July 4, 1776 wasn't the day that the Continental Congress decided to declare independence (they did that on July 2, 1776). It wasn’t the day we started the American Revolution either (that had happened back in April 1775). And it wasn't the day Thomas Jefferson wrote the first draft of the Declaration of Independence (that was in June 1776). Or the date on which the Declaration was delivered to Great Britain (that didn't happen until November 1776). Or the date it was signed (that was August 2, 1776). So what did happen on July 4, 1776? The Continental Congress approved the final wording of the Declaration of Independence on July 4, 1776. They'd been working on it for a couple of days after the draft was submitted on July 2nd and finally agreed on all of the edits and changes. July 4, 1776, became the date that was included on the Declaration of Independence, and the fancy handwritten copy that was signed in August (the copy now displayed at the National Archives in Washington, D.C.) It’s also the date that was printed on the Dunlap Broadsides, the original printed copies of the Declaration that were circulated throughout the new nation. So when people thought of the Declaration of Independence...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...the threshold of a new era of growth and opportunity. This is driven by increasing economic activity, ongoing ‘Make in India’ initiatives and a demographically well-placed, aspirational society. Reliance Industries Limited (RIL) continues to be a partner in India’s ongoing journey towards economic and social well-being, and remains committed to investing in and innovating for India. RIL is striving to meet and exceed global benchmarks in product quality and customer service with inspiring ideas and strategic investments. From the manufacturing landscape to high-growth consumer service sectors, RIL is achieving superior outcomes that facilitate India’s drive for global leadership. RIL is delivering industry-leading performance through consistent efficiency in operations and prudent configuration of assets. RIL is making sizable capital investments, focusing on technology and expanding its level of services from the hydrocarbons sector to consumer businesses. RIL innovates for existing businesses and also focuses on developing new business models to deliver g g g y significant value for its growing stakeholder fraternity. In this effort, it collaborates with o s with leading global institutions to help usher in a n era of possibilities. global new is growing o RIL’s focus is to continue growing as a respons responsible organisation, thereby e inspiring progress in the lives it touches. financial a r n RIL’s financial and operational performanc...
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