...1. Title The effect of brand placement on brand recall and buyer behaviour. 2. Introduction Brand placement is an art in itself. Correct placement of a brand may give flying colours to the company and on the other hand wrong placement may ruin the image of the brand and then a considerable investment may be again required to re-build the lost brand image. Huge amounts are spent every year by various organisations worldwide in order to build their brand. Companies have placed their brands in various television programmes, movies, internet, music videos and many other sources according to their need. Apple laptop computers have been used in more than 1500 movies and TV shows. Brand Placement can create both a positive as well as negative impact on the buyer behaviour and brand recall (Karrah 1998). 3. Research Background Brand placement is an attractive option for marketers for some of the advantages such as low cost, substantial reach, low competition and longer shelf life. Placement can provide a competitive edge to the brand as compared to competing brands. The use of Nokia mobile in The Dark Night has given tremendous amount of publicity and reach to the Nokia 5800 before the launch of the handset (Bartlett,1932). There is a unique relation which carries the brand to the consumer which modifies the buyer behaviour as well as the brand recall process. TATA has been selling all its products in the name of one single brand i.e. TATA whereas if any other company...
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...Study between Major Depressive Disorder and Bipolar Affective Disorder” by Shubham Mehta, Pankaj Kumar Mittal, and Mukesh Kumar Swami. Shubham Mehta et al.’s (2014) stated that both major depressive disorder (MDD) and bipolar affective disorder (BAD) causes acute impairments as it relates to a persons social life, ability to work and think clearly. According to Shubham Mehta et al.’s (2014), the world health organization (WHO) uses the Years lived with Disability (YLD) to ascertain that these two illnesses are among the leading causes of psychological and psychosocial disability. The article sought to compare both disorders and there effect on individuals during each depressive stage of the diagnoses. According to Shubham Mehta et al.’s (2014), the Global Burden of Disease 2000 study, depression was responsible for 4.46% of total Disability Adjusted Life Years (DALYs) and 12.1% of total YLDs. Shubham Mehta et al.’s (2014), states that the specimens utilized in this study were obtained from 96 patients between the ages of 18 to 45 years visiting the outpatient facility of a psychiatric centre in Jaipur, India. The Hamilton Depression Rating Scale was used to assess each patient and only the ones experiencing the depressive stage were selected. Half the patients diagnosed with MDD (unipolar) were placed in one group and the other half diagnosed with BAD (depressed) in another group. According to Shubham Mehta et al.’s (2014), the Range of Impaired Functioning Tool (LIFE-RIFT)...
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...set of researcher looks at how M Commerce should be adopted. There are articles like "Effective optimization of Web Sites for Mobile access" which talks about technical problems that occurred while introducing E Commerce website over mobile phone screen. (Marci Troutman, Steve Timpson, 2008). Further researchers talked about who are the first adopters of E Commerce mobile applications and their patterns. When M Commerce was introduced the initial users were mostly web users. (Liren Einav, Igor Popov and Neel Sundaresan 2012). E-commerce consumer behaviour has been studied in the past. Regression analysis has demonstrated that the determinants of online shopping acceptance differ among product or consumer characteristics (Goswami, Shubham 2014). Some researchers argue that although user behaviour was the top concern for the past decade, scholars now...
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...PROJECT REPORT: CHIKAN KURTA HOUSE 27th Sept. 2013 Submitted by:- SHUBHAM VASHISHTHA(10 IT) DIBAS KAR (10 IT) 1. GENERAL INFORMATION CHIKAN KURTA is a famous art in Lucknow which is done on cloth especially Kurtas.We aim for the production of Kurtas in Delhi-NCR areas. 2. PROMOTERS The promoters include Shubham vashishtha and Dibas kar pursuing B.Tech in final year and are freshers with little project experience. 3. LOCATIONS The shop would we placed in the heart of Delhi with branches in cities like Ghaziabad and Noida. These areas have minimum distribution of LUCKNAVI kurta thus the competition of our product is very low and would prove beneficial once established in this area. 4. LAND AND BUILDING A shop area would be 30 square ft. with two floors for the production and distribution. The cost of construction would be Rs.50,000 since it is the prime areas of the city. 5.PLANT AND MACHIENERY This would include all equipment required for performing art on cloths and other general equipment like sewing machines and measuring instruments. 6.PRODUCTION PROCESS After obtaining the raw materials from the cloth factories and then working on them to build finished products,it would then be distributed to all branches from where it would be sold to...
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...Quantitative questions on Management Control Systems University Question Paper May 2011: 1. A company is working at 50% of its capacity. It sells 20000 units at a price of Rs. 100 per unit. Cost per unit is Rs. 90, the breakup of which is as follows: Material Rs. 40 Manufacturing Cost Rs. 30 ( 30% is fixed) Selling Cost Rs. 10 ( 40% is fixed) Administration Cost Rs. 10 ( 50 % is fixed) When the company works @ 80% capacity, selling price will fall by 5% and material cost will rise by 5%. At full capacity selling price will fall by 8% and material cost will rise by 8%. Calculate Profit & Loss at each level of working. Should the company work at its full capacity? Solution: Working of the company at different capacities is as under Particulars | Capacity Utilisation | | 50%=20000 units | 80%=32000 units | 100%=40000 units | Sales | 20,00,000 | 30,40,000 | 36,80,000 | Less Variable costs | | | | Materials Cost | 8,00,000 | (42 x 32000) = 13,44,000 | (43.20 x 40000) =17,28,000 | Manufacturing Cost | (21 x 20000) =4,20,000 | (21 x 32000)= 6,72,000 | (21 x 40000)= 8,40,000 | Selling Cost | (6 x 20000)= 1,20,000 | (6 x 32000)= 1,92,000 | (6x 40000)=2,40,000 | Admin. Expenses | (5 x 2000)= 1,00,000 | (5 x 32000)= 1,60,000 | (5 x 40000)=2,00,000 | Total Variable Cost | 14,40,000 | 23,68,000 | 30,08,000 | Fixed Cost : | | | | Manufacturing cost | (9 x 20000) =1,80,000 | 1,80,000 | 1,80,000...
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...STATISTICS PROJECT TOPIC- Regional and State wise analysis of sex ratio in India Group name – ANALYST GROUP MEMBERS: SHUBHAM VATS 1401087 VIVEK KUMAR 1401112 SIDDHARTH BHAGAT 1401089 Abstract: Sex ratio is used to describe the number of females per 1000 of males. Sex ratio is a valuable source for finding the population of women in India and what is the ratio of women to that of men in India. In the Population Census of 2011 it was revealed that the population ratio in India 2011 is 940 females per 1000 of males. The Sex Ratio 2011 shows an upward trend from the census 2001 data. Census 2001 revealed that there were 933 females to that of 1000 males. Since decades India has seen a decrease in the sex ratio 2011, but since the last two of the decades there has been in slight increase in the sex ratio. Since the last five decades the sex ratio has been moving around 930 of females to that of 1000 of males. The major cause of the decrease of the female birth ratio in India is considered to be the violent treatments meted out to the girl child at the time of the birth. The sex ratio of India was almost normal during the phase of the years of independence, but thereafter it started showing gradual signs of decrease. Though the sex ratio of India has gone through commendable signs of improvement in the past 10 years, there are still some states where the sex ratio is still low and is a cause of concern for the NGO organizations. One...
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...Dream Engineering Abhinav Shubham Embry-Riddle Aeronautical University Worldwide May 14th, 2014 * Resist Loss not Change : support by social cognitive theory, correlation does not prove causation * Homeostasis or Allostasis to popularize resistance wrong approach. Homeostasis and allostasis reduces loss by changing function. * Burden of proof on changers * Organisation non-linear models, metastability., naturally change when significantly away from stable position: allostasis, adaptation * Resistance to change undemonstrated conventional wisdom * Incremental change more accepted than fast change * Change resisted when certain goals fail to adapt with change * Cognitive dissonance leads to changing behaviour Fallacy of composition Support by free market Organisational inertia has often proved to the bane of institutions as demonstrated by countless examples of failed business and projects. Strategists in an effort to explain this inertia initially propounded that humans are naturally prone to resist change. Behavioural studies conducted for the purpose of researching this phenomenon have concluded that the inertia occurs amongst individuals and groups who are risk averse and ill-informed about the nature of change. Thus it can be asserted that individuals resist loss. To argue that we naturally resist change because we naturally resist loss would lead to an argument which would be alluding to correlation by causation and hence be a fallacy...
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...Purpose: * Reaching out to sunrise sectors, untapped markets and underserved sections of the society, engendering an inclusive and sustainable development. Classification: Responsible Banking at Yes Bank is divided into 2 broad categories, 1. Responsible Banking – in thought 2. Responsible Banking – in action Responsible Banking – in thought: This is a strategic unit that undertakes sustainability research and development activities in order weave sustainability principles into the Bank’s long term business strategy and ensure triple bottom line accountability. Responsible Banking – in action: This division comprises strategic business units entrusted to address pertinent social and environmental development issues with financial solutions. These units include: 1. Microfinance Institutions Group 2. Inclusive & Social Banking 3. Agribusiness & Rural Banking 4. Sustainable Investment Banking Inclusive & Social Banking (ISB): Its objective is to reach out to the un-banked and under-banked population (in urban and rural areas) by leveraging on branch network, technology edge and relationship capital in the Public, Private and Social sectors. Working with the guiding principle of Frugal Innovations for Financial Inclusion, ISB is continuously developing innovative business models such as YES SAMPANN and forging partnerships for seamless implementation for the same. Agribusiness & Rural Banking: Its objective is to provide end-to-end...
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...Shubham Surani Professor Senft Writing II 2/7/13 Database Research Step 3 1) Drew P. Cingel and S. Shyam Sundar Texting, techspeak, and tweens: The relationship between text messaging and English grammar skills New Media & Society December 2012 14: 1304-1320, first published on May 11, 2012 doi:10.1177/1461444812442927 * This article was found in the Sage database under New Media and Society. The authors are Drew P. Cingel and S. Shyam Sundar. The article was published in December 2012 * The paper states the new generations methods of learning are changing towards technological ways such as communication technologies. * What fascinated me was why the new generation cannot use proper grammar when texting or chatting. Is there a way that the educational system could adapt to the new generation’s method of learning or even differentiate between when to use bad grammar and correct grammar. * The author uses quantitative research by preforming an experiment suing 228 students. Also, the research is qualitative because the research is than analyzed to assume a new method of learning. * The author is examining 228 sixth, seventh, and eighth graders. * The author asks, “Does the increased use of text messaging engender greater reliance on such textual adaptations to the point of altering one’s sense written grammar? * Why should teaching and learning methods evolve at the same pace as technology? 2) Kristin A. Searle and Yasmin...
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...Strategic IT Alignment Shubham Gupta, Venkateshwar Reddy Byreddy, Tejas Dharankar, Meseret Zeleke Businesses are constantly looking to harness competitive advantage and increase revenue using IT. If IT strategies are not implemented with foresight and planning, they tend to be a financial liability to the company. However, if IT is aligned to streamline, accelerate and boost a company’s business processes, the company reaps maximum benefit from its IT architecture. Companies have a sea of information which can be used to increase productivity, manage risks and make business processes consistent and precise. Cirque du Soleil is an excellent example of this. Cirque du Soleil being a large touring performing arts company, had huge information about its creative, technical and logistic activities. This information was scattered and not interlinked so as to use it across the company’s process value chain. Danielle Savoie, vice president of IT and knowledge management, intended to put knowledge into context through IT rather than automating the existing processes. This led to various applications supporting each stage of a touring show lifecycle. For example, ’open eyes’ application is used in the creation phase and there are makeup and costume applications to assist the design phase. Moreover, applications are used across stages to link relevant information like the KirCirque application (used basically for physical training at the preparation stage) updates the physical measurements...
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...Team 2- Decision Strategies | Google’s Case Analysis | | | Prashant Sinha, Xinyi Wang, Karthik Pedduri, Deepak Mittal, Shubham Goel | 11/5/2014 | | Case Background This case talks about Google, the world’s leading search engine and one of the world’s most technically innovative companies. Google was founded in 1998 by two Ph.D. students at Stanford who were able to leverage their algorithm to rank random search results by relevancy to build a multibillion dollar business. The company employs more than 30,000 people and is one of the most sort after companies for software engineers. Despite such a tremendous growth at a fast pace, Google has still been able to maintain the small company feel, giving its employees freedom to invest 20% of their time in any projects of their choice. This has been one of the sources of innovation for the company. SWOT Analysis for Google Strengths The biggest strength for Google is the established brand name with a worldwide market share of more than 70% in the search engine space. Also, Google has been able to distinguish its services from all others and has gained high awareness, perceived quality, and brand loyalty through its branding which is mostly done by word of mouth. Google has also been growing by acquiring companies with diversified market offerings. The leadership has ensured that most of the internet using population is using their products some way or the other making them the most successful marketing company...
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...A Project Report On “Online shopping” Submitted in partial fulfilment of the requirement for the award Of BACHELOR OF BUSINESS ADMINISTRATION (CAM) SUBMITTED BY- Shubham Pal BBA CAM 2nd ( Evening ) 02321001910 UNDER THE GUIDANCE OF Ms. Shivani Gupta Asst. Prof. ( IT ) IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Guru Gobind Singh Indraprastha University) Acknowledgement An undertaking such as this is never the work of a single person and this study is no exception. I, At a very outset thanks and express my gratitude to all those who directly or indirectly helped me a lot in the completion of the present project work and encouraged, inspired and enthusiasts me in the moments of and made it possible for this report to be in your hand today. First of all I wish to express my profound feeling of gratitude and indebtedness to my project guide MS. SHIVANI GUPTA ASST. PROFESSOR IIMT for sparing her time during completion of this project work. I thank her whole hearted. Shubham Pal BBA CAM 2nd (Evening) Enroll no: 02321001910 CERTIFICATE This is to certify that SHUBHAM PAL pursuing B.B.A (CAM) from IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY has completed this file under my supervision and guidance. He has taken care of all necessary aspects and shown interest and utmost sincerity during the completion of the project file to my full satisfaction. I clarify that the project...
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...2011B3A7508G 2011B3A7518G 2011B3A7542G 2011B4A7200G 2011B4A7439G 2011B4A7461G 2011B4A7474G 2011B4A7532G 2011B4A7560G 2011B4A7564G 2011B4A7590G 2011B4A7628G 2011B5A7289G 2011B5A7411G 2011B5A7413G 2011B5A7425G 2011B5A7432G 2011B5A7437G 2011B5A7483G 2011B5A7496G 2011B5A7501G 2011B5A7502G 2012A7B4065G 2012A7PS003G 2012A7PS004G 2012A7PS005G 2012A7PS006G 2012A7PS009G 2012A7PS010G RASTOGI STUTI RAKESH . CS SHIKHA SAXENA . CS ASHISH BAGHUDANA . CS SEERAT BINDRA . CS TRISHU DEY . CS PATLURI ABHINAV . CS ATMIKA HONNALGERE . CS MOHANA BHATTACHARYA . CS KRATIKA KUKREJA . CS ABHINAV MISRA . CS ABHINAV GUPTA . CS ANSHUMAN MITTAL . CS RISHABH SINHA . CS SOMYA MITTAL . CS RAMITH PADAKI . CS KADAM ROHIT DATTATRAYA . CS SINDHU ELLURU . CS SARANSH KUMAR . CS SHUBHAM JAIN . CS AASTHA AGRAWAL . CS JIMMY MAHESH MORZARIA . CS BHAVUL GAURI . CS DHRUVESH PARIKH . CS DIVYANSH KHANNA . CS PARAM SHAH . CS SHARVANI R . CS RAJAT MISHRA . CS PARNIKA RAI . CS JIBIN PARAYIL THOMAS . CS ANSHU AVIRAL . CS ANURAG HOTA . CS CHAKSHU SINGLA . CS SACHIN PARYANI . CS TUSHAR NAGARAJAN . CS KAKRAMBE MIHIR RAVINDRANATH . CS SHAH AMRUTA BHARATKUMAR . CS SAJIDUR RAHMAN . CS BATCHU NAGA MOHANA PREETAM . CS SHASHI KUMAR . CS DESAI ABHISHEK DEEPAK . CS ADRIAN SEBASTIAN EDASSERY . CS ADITYA SUNIL JOSHI . CS RAJEEV ATMAKURI . CS VANDAN VASANT PHADKE . CS KAJAL VARMA . CS VARSHA SHIBU THOMAS . CS 6 5 7 7 7 8 7 2 0.5 6 4.5 0 8 7 3.5 4.5 6 5.5 9 4 3.5 8 4.5 9 3 4.5 5 7 3 3 7 8.5 8 6.5 4.5 0 0 8.5 4 3 4 4 6 8 1.5 4.5 5 5 4 7 5 2...
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...The Forces Affecting the System Evangeline Hampton HAS/500 November 5, 2013 Doctor Debra Beazley Abstract The forces, which have affected the development of the health care system in the United States, are economics, technology and legal. The functioning of the health care system in economic development has become an influential issue. Health care is a predominant industry in the United States and is expected to develop further. Health care performance influences the economic growth in several rural communities. The health care system could be an influential organization and supplier of economic development or unimportant segment of the local economic model (Shinberger, 2005). As medical technology evolves, understanding how and when to adopt or invest in it is critically important. Move too early, and the infrastructure needed to support the innovation may not yet be in place; wait too long, and the time to gain competitive advantage may have passed. The economics affects the competition, which exists with the development of technology. The improvement in health care reports economic tasks: capital for the advance change and considering the parties responsible for the cost, and expenses for the product or service it yields. One difficulty is the time-consuming speculation period necessary for different medications or therapies, which needs the food and drug administration approval. Economics, Technology and Legal The health care segment is an essential factor...
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...1 November 3, 2012 Stanley Renser, Chairman and CEO Broward,Fort Laudredale, Florida 754 Dear Renser, Please find attached the analysis of the case “Class or Mass. This report examines the problem of excess inventory faced by Neptune Gourmet Seafood. The various reasons for the problem have been explored. The alternatives have been examined on basis of criteria defined. The report also provides recommendations and action plan. I hope you find this report satisfactory. Sincerely yours, Shubham Gupta Research Associates, Inc. 1212 Trace Dr., Suite 3 Austin, Texas 78741 2 Executive Summary Neptune Gourmet Seafood is North America’s third largest producer of seafood offering premium quality products. The latest advancement in trawler technology and government regulation has lead to a situation of excess inventory. The situation is not expected to change in future. The problem is to find a suitable step to increase demand. The options are to offer a 50% price cut or launch a new value priced brand without affecting its existing offering. It’s recommended to launch a new brand. The brand promotion should differentiate between the two brands to prevent cannibalization. This will increase the market size and be a sustainable strategy to the problem. 3 Table of Contents Serial No. Contents Page 1. Situational Analysis 4 2. Problem Statement 5 3. Options 6 4...
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