...By Miguel Toledo Cruz 20199666 “Homework 2” Strategic Management Instructor: Dr. Sibin Wu Master in Business Administration Wednesday, September 12th, 2012 Do you think Apple is a visionary company? Why? Do you think Steve Jobs built a long-lasting company? Why? Nowadays, who do not know Steve Jobs worldwide? There are probably thousands of people who don't know who he is/was, but certainly there is a higher percentage of people that somehow has had contact with any of Jobs geniuses creations or now they can get access to several content at affordable prices that can be found in iTunes, there are several products, that makes Steve Jobs a visionary man, he started along with Apple a technological revolution, bringing to life total new concepts starting with new words, earphones, music players, music by itself, computers, etc. Moreover, I would say there are just few companies as visionary as Apple, from its very beginning the founders, Steve Jobs and Steve Wozniak, knew what they were doing and what they wanted to do next. Even though, this tech company doesn´t have a formal vision statement, is clear what they are doing, and they have a very well defined goal where they want to get, they just work every day in building the path. There are a couple of “quotes” that sometimes are described as Apple vision: "It's in Apple's DNA that technology alone is not enough. It's technology married with liberal arts, humanities that yields us the result that makes...
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...Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication The Coffee Market – a Background Study Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication Acknowledgements This background study was written by Oliver Brown, Celine Charveriat and Dominic Eagleton. The authors want to thank the following persons for their useful comments: Mehmet Arda, Maria Jose Barney, Bart Ensing, Penny Fowler, Brian Lewin, Lamon Rutten, Denis Seudieu, Robert Simmons, Marcelle Strazer, Kevin Watkins, Michael Wheeler and Pete Williams. i Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication EXECUTIVE SUMMARY '[When prices are low] , we sacrifice a lot in the way of clothing, tools and food. We can’t afford meat, we had to buy other parts of the animal which were inferior. We can’t eat eggs, or drink milk...When the children get ill we don’t have the money to take them to the doctor… One always lives with uncertainty, always in debt; it's always borrow here, borrow there; we live dependent on credit... Of course, there is no peace living with such uncertainty. You don't know whether to take out a loan or not because you could lose the money you've invested.’ Vitelio Menza, small coffee producer in Colombia1 Providing livelihoods to farmers in developing countries is a crucial challenge for reducing world poverty. When fairly priced, export...
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