Submission Date: 06th of February, 2012
Lecturer’s Name: Dr. Payyazhi Jayashree

Significance of Alignment

Family Name of student | Student ID | Email | Mobile # | 1. | TAWFIK | 4113032 | waleedtawfik77@gmail.com | 0507214854 |

Subject Code: MGMT 915
Subject Name: Management of Change
Session: Autumn 2012

Table of Contents | | The Concept of Alignment and its Importance | 3 | Models and Different Views to Alignment | 4 | Discussion | 8 | References | 10 | | |

The Concept of Alignment and its Importance
There is no doubt that ‘alignment’ became more significant now than ever before, due to the recurrent changes occurring to the business environment in terms of technology, market demand, and even the customer preferences, which always lead to regular changes to organization strategies, systems, and processes, as noted by Schreyogg and Kliesch-Eberl (2007), that firms today are experiencing significant changes, and in response, many are significantly changing their strategies.
In this rapid-paced changing business environment; alignment process becomes an even greater challenge, (Higgins, 2005), and more important and significant for successful change implementation process.
The process of alignment shouldn’t have a start or end point, where it is an ongoing process of ‘fitting’ all organization’s functions in the right direction toward achieving the vision and the strategic goals of the organization.
The same as Miles and Snow (1984) suggest that rather than viewing ‘alignment’ as a state, because perfect alignment is rarely achieved, it might be better to think of it as a process (Hayes, 2010), when reviewing models and theories which are analyzing and discussing the concept of ‘alignment’ we have noted that some are viewing ‘alignment’ as an internal process of aligning organization functions with