...At the end of the 2011 fiscal year, Android phones crept just above iPhones in overall sales. Apple had been at the top of the list and unparalleled since the dawn of the iPhone. While there seems to be an ongoing debate over which is better, the iPhone and Android smartphones have many similarities and differences to consider. Apple's iPhone OS and Google's Android OS have many components in common; both are Linux-based operating systems for smartphones, but there are some dramatic differences that make these platforms almost very different. The iPhone's OS is completely closed. This means that it is being developed by Apple and used exclusively for Apple products. The only smartphones that will ever run the iPhone are manufactured by only this one company. Android, on the other hand, is open. This means that it is being developed primarily by Google, and with the help of a group of companies. Many of the members of this group, the Open Handset Alliance (OHA), will release smartphones based on the Android operating system. Some of these companies include HTC, Samsung, and Motorola. There are advantages and disadvantages to both operating systems, and the competition between the two platforms is going to shape the smartphone market for years to come. Both the iPhone and Android platforms offer many similar features that are appealing to the user. Both have a fairly long battery life, single and dual cameras that also take video, easy uploading to Facebook, Twitter, etc...
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...At the end of the 2011 fiscal year, Android phones crept just above iPhones in overall sales. Apple had been at the top of the list and unparalleled since the dawn of the iPhone. While there seems to be an ongoing debate over which is better, the iPhone and Android smartphones have many similarities and differences to consider. Apple's iPhone OS and Google's Android OS have many components in common; both are Linux-based operating systems for smartphones, but there are some dramatic differences that make these platforms almost very different. The iPhone's OS is completely closed. This means that it is being developed by Apple and used exclusively for Apple products. The only smartphones that will ever run the iPhone are manufactured by only this one company. Android, on the other hand, is open. This means that it is being developed primarily by Google, and with the help of a group of companies. Many of the members of this group, the Open Handset Alliance (OHA), will release smartphones based on the Android operating system. Some of these companies include HTC, Samsung, and Motorola. There are advantages and disadvantages to both operating systems, and the competition between the two platforms is going to shape the smartphone market for years to come. Both the iPhone and Android platforms offer many similar features that are appealing to the user. Both have a fairly long battery life, single and dual cameras that also take video, easy uploading to Facebook, Twitter, etc...
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...t the end of the 2011 fiscal year, Android phones crept just above iPhones in overall sales. Apple had been at the top of the list and unparalleled since the dawn of the iPhone. While there seems to be an ongoing debate over which is better, the iPhone and Android smartphones have many similarities and differences to consider. Apple's iPhone OS and Google's Android OS have many components in common; both are Linux-based operating systems for smartphones, but there are some dramatic differences that make these platforms almost very different. The iPhone's OS is completely closed. This means that it is being developed by Apple and used exclusively for Apple products. The only smartphones that will ever run the iPhone are manufactured by only this one company. Android, on the other hand, is open. This means that it is being developed primarily by Google, and with the help of a group of companies. Many of the members of this group, the Open Handset Alliance (OHA), will release smartphones based on the Android operating system. Some of these companies include HTC, Samsung, and Motorola. There are advantages and disadvantages to both operating systems, and the competition between the two platforms is going to shape the smartphone market for years to come. Both the iPhone and Android platforms offer many similar features that are appealing to the user. Both have a fairly long battery life, single and dual cameras that also take video, easy uploading to Facebook, Twitter, etc...
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...Jasmine Glass English 1101 Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. Human beings rely on smart phones in recording everything in their daily life. There are different smart phone manufactures all around the world such as Samsung, Apple, Nokia, Motorola and so on. Among the smart phone manufacture, the Apple and Samsung smart phone manufacturer are the leader in the smart phone world. Thus, the products from these two manufacturers are famous among the users, such as the Apple iPhone 5 and the Samsung Galaxy Note 2. Therefore, when we decide to buy a smart phone on either Apple iPhone 5 or the Samsung Galaxy Note 2, we should consider several aspects of the smart phone such as the design of the phone, the camera aspect, the life of battery can stand, call quality and the interface and function of the smart phone. First, we touch about the fabulous design of both the phones. The latest debuted iPhone 5 has created an entirely new design that thinner and lighter than the iPhones before. It is just 7.6 millimeters amazing thin and weighs 112g that made out of glass and aluminum. Moreover, its 4 inches screen is palm-friendly and easily to operate with just one hand. It is not only comfortable you can say about the phone when a crystalline diamond is used to cut the chambers which give the beveled edge wonderful sheen, it makes you gorgeous even when...
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...Android vs iPhone Junyao Zhang April 12, 2010 This is a complete analysis and comparison between Android and iPhone OS. The rest of this report is organized as follows. Section ?? outlines the system architecture, history and detail management configuration. Section ?? discusses the iPhone system. In Section ??, a comparison between these two systems is presented. 1 Android Android, originally meaning “robot”, is a mobile operating system using a modified version of the Linux kernel. It was initially developed by Android Inc., a firm later purchased by Google,[?]and lately by the Open Handset Alliance[?]. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries.[8] It empolys the software stack architecture, as shown in Figure 1. • Android relies on Linux version 2.6 for core system services such as security, memory management, process management, network stack, and driver model. The kernel also acts as an abstraction layer between the hardware and the rest of the software stack. It is implemented by programming language C. • The middleware level includes Runtime and Libraries. The Runtime includes core libraries, providing most of the functionality available in the core libraries of the Java programming language, and Dalvik virtual machine which allows every Android application runs in its own process. The Libraries is used by various components of the Android system, such as Media Libraries, 3D libraries...
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...Table of Contents Introduction 2 Human Aspect 3 Internet Security System10 Mobile Computing16 Conclusion21 References22 Introduction Background of the Company Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of “Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired John Sculley as the President of the company. After facing many failures, Apple launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave the company because of his controversial relations with the president. At that time John Sculley rejected the offer of Microsoft‘s CEO, Bill Gates to license the Macintosh operating system to Microsoft. After this refusal, Gates developed DOS operating system and in late 1980s, the competition between DOS and Macintosh decreased Apple's sale, workforce and resignation of John Sculley. So, Apple's current CEO planned to purchase Next Step operating system of Jobs in order to improve the Macintosh operating system. In late 90s Jobs again became the CEO of the company and be started surprising relations with Microsoft by developing a Macintosh version of office software. Apple also took cost saving measures like streamlining the product line, production of printers. Steve Jobs brought Apples' focus on two concepts of consumer series with the prefix “I” for internet like iMac, iBook laptop and professional with prefix “power” such as PowerMac desktop and PowerBook...
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...Android app Vs Apple app Market: A Design Perspective Pranjal Sutradhar Indian Institute of Technology, Guwahati Pre-final year stuent pranjal5026@gmail Abstract: Nowadays there is boom of smart phones, there are more than a billion smartphone users in the world [1]. As of 2013, two-third of Americans own smartphones [2].The key feature of these smart phones are their application support and there operating system on which these application runs. The most common mobile operating systems are Android, iOS, Blackberry and WindowsPhone. This paper provides analysis share of smart phones having different mobile operating systems. 1. Introduction iOS: It’s a mobile operating system used and developed by Apple Inc. It is used to run iPhone, iPad and iPod Touch devices. It was first released in 2007 for iPhone[3]. It is based on the concept of direct manipulationand utilizes a multi-touch interface where simple gestures are used to operate the device, like swiping your finger across the screen to move to the next page or pinching your fingers to zoom out also for rotating in three dimension, respond on shaking or tilting the device internal accelerometers are used applications[4]. It uses framework of OSX such as Core Foundation and Foundation but its UI toolkit is Cocoa Touch instead of AppKit framework. It’s therefore not compatible with OS X for applications.iOS also shares the Darwin foundation with OS X. Its is very restrictive when it comes to their...
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...permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-06-18 In April 2014, Samsung released its new high-tech flagship phone, the Galaxy S5. The new Android phone came after another successful year for the company. After becoming the leading global mobile phone manufacturer in 2012, 2 Samsung had maintained that lead in 2013 and sold more phones than rivals such as Nokia and Apple. Samsung was also a major player in the increasingly popular tablet computer market. The success of the Galaxy S3 and S4 had created a lot of expectations for the S5 device, but both Samsung and industry analysts were predicting that the new phone would help the company boost sales even further. This success and the ever-changing landscape of the mobile computing and telecommunication industries had put Samsung in an interesting competitive position. Many industry watchers had labeled mobile telecommunications as one of the most competitive industries in recent years. In only five to six years,...
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...BA 380 Case #9 APPLE INC. IN 2011: CAN IT PROSPER WITHOUT STEVE JOBS? INTRODUCTION It is not a secret that for 2009-2011 the United States had had poor economic conditions and it was barely possible to succeed for any businesses under these circumstances in the market. However, Apple Inc. had dared to celebrate its record quarterly revenues for 2011 that its stock price boomed to a level where Apple Inc. became the most valuable and demanded company by market capitalization worldwide. The growth revenues and profits came primarily from increased sales of iPhones and iPads, which increased by 142 percent and 183 percent from the same period in 2010. In addition, the sales of Mac computers increased by 14 percent from third quarter 2010 and reached a record of 3.95 million units. Steve Wozniak and Steve Jobs founded Apple Computer in 1976 and started selling them under the name the Apple I to computer enthusiasts. Two years later they produced their first major personal computer (PC) and named it the Apple II, and the sales for this new product became to be more than 10, 000 units. However, their next product line, the Macintosh (Mac), had changed personal computing history through graphical user interface (GUI) which was user-friendly and allowed users to interact more with screen images rather than regular typing text commands. In spite of the fact that the Macintosh introduced in 1984 became crucial in the personal computing history, because of speed limit and the...
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...improvements on the products they already produce. Being an innovator in in the industry and developing its own operating system and software used in these systems has kept Apple leaps and bounds ahead of their competition. Since they have complete control over their software and hardware, it allows them to be more flexible in their product development. When Apple was beginning back in the mid-1970s, their focus was on developing computers for individual consumer. Today they still innovate in the computer industry; however they have expanded out into the digital electronics and personal media player areas and continued to lead in innovation and popularity. In the last few years Apple has also been the innovator in the tablet computer and smart phone markets with the creation of the iPad and...
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...CHAPTER ONE: 1. INTRODUCTION: The background of the essay is discussed in the first chapter .Then, the research findings about customer satisfaction in Apple iPhone is being discussed in the next chapter. This finding is found out by taking short interview of students and some working professionals in the University of Chester. In the end the research comes to conclusion with understanding about what drives customer to buy Apple iPhone in comparison to other mobile phones available in market. 1.1 BACKGROUND: The background of mobile handset industry and some information on Apple iPhone is discussed in this section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as the fulfilment of customers’ response to the wants of his needs and wants. This adds the pleasurable level of this consumption with respect to a particular product or a service feature can either be under fulfilled or over. (Grigoroudis & Siskos, 2010). Therefore a brief study on customer satisfaction in Chester study regarding their satisfaction for the Apple iPhone is discussed. This section also describe the importance of the quality of customer service quality and its impact on customer satisfaction. 1.2 MAIN OBJECTIVES OF THIS RESEACH WORK: For the attainment of the broad objective of customer satisfaction discussed above, some of the specific objectives...
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...Project iphone 5 23th April 2013. Project iphone 5 Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. As learned the environment, health and safety of employees, customers and global communities are the most sweeping variables that the Apple company should take care of. Without a good environment, the company gets seen disable to operate, with unsatisfied employees inside the company, leads to the collapse because customers will not be well served thus will not buy the company’s product as a result, a loss in the company’s profits. Apple's Vision Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Given the increased changes in today’s world (taste, needs...
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... Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two...
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...Student Information: Dennis Momanyi Makori. Student ID #: 647540. Semester: Fall 2015. Lecturer: Dr. Peter Kiriri. Case Study: Samsung Electronics Co. Ltd Purpose of Paper: Identify an organization of my choice and evaluate the company’s marketing philosophy and application of the core concepts of marketing, SWOT Analysis, Marketing strategies and Plans- Including the Marketing mix, STP- Segmentation, Targeting and positioning, Product, Price and distribution strategies and IMCs. Table of Contents Company background: 3 Values & Philosophy 4 Vision 4 Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader. 4 Samsung Performance 4 History 5 The Samsung Philosophy 5 Samsung Values 5 People 5 Excellence 5 Change 5 Integrity 6 Co-Prosperity 6 Vision 2020 6 Samsung’s Core concepts: 7 What Is Marketing in Samsung 7 Samsung as Brand 7 Key Markets that Samsung Electronics Position its products to 7 Samsung Electronics Marketing Concepts: 8 Samsung’s Marketing Mix 11 An environmental scan and SWOT analysis for Samsung Electronics 14 Microenvironments 15 Macro environments 16 SWOT 20 Samsung SWOT analysis 20 Strengths 20 Weaknesses 20 Opportunities 20 Threats 20 Strengths 20 Weaknesses 21 Opportunities 22 Threats 22 STP MARKETING 23 SEGMENTATION: 23 TARGETING: 26 POSITIONING: 27 Samsung marketing mix 27 Product 27 ...
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...Buying behavior of customer depending on product. 6 AC 2.5: Amazon Fire product’s position in target market. 7 LO 3: Understand the individual elements of the extended marketing mix 8 AC 3.1: Product development to sustain competitive advantage. 8 AC 3.2 Distribution arrangement providing customer convenience 9 AC 3.3: How prices are set to reflect the organization’s objectives and market condition 9 AC 3.4: Illustrating how promotional activity is integrated to achieve marketing objective 10 AC 3.5: Analyzing the additional elements of the extended marketing mix 10 LO 4: Using marketing mix in different context 11 AC 4.1: Using the 7 P’s, create a table to demonstrate the similarities and differences of the marketing mix at Amazon and Argos 11 AC 4.2: Illustrating differences in marketing products and services to businesses rather than consumers 12 AC 4.3: Argos learning from Amazon’s experience as an international marketer 12 Conclusion: 13 Reference 14 Elizabeth Parsons and Pauline Maclaran , (2009), Contemporary Issues in Marketing and Consumer Behaviour. 15 Marketing Principles Introduction Marketing is the process in which goods and services find it potential customers. In another word we can say that the process in which a potential customer is turned into an actual customer is...
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