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Simple Rules of Complex World

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Simple rules for a complex world
All companies have goals crafted for them to achieve and to achieve those goals they form strategies. In this article as per the authors’ research, if a company wants to achieve their goals, they have to work on simple rules. Complexity is not always intended. It is not necessary that the solution for a complex problem has to be a complex and tricky one.
To make better decision, As per the author there are five simple ways of defining simple rules which are Identifying the bottle neck where in companies identify the opportunities and focus on one or two critical areas with greatest impact ad step is Let data outmaneuver opinion i.e. rather than relying on data mangers should look on small numbers of strategic events to analyze. Letting users make their rules can help the cross functional team to sort the tough decisions as these people are more near to the process than CEOs. Rules should be easy to understand as simple as they can be answered in yes or no and Rules should be evolving. Following these simple rules companies can overcome the complex issues
In Case of America Latina Logistica (ALL) a freight railway company in Brazil. In late 1990s they were struggling with bureaucracy, with only $15 Million capital available for spending on either projects or repairs, and they required about 10 times more of capital for upgradation of infrastructure and trains.in 1997 they saw a management change. Management team aligned the activities with corporate objectives; they focused on simple rules for spending the $15 Million capital to get the company back in profits. They removed bottle necks in various processes and adapted to local circumstances so that revenue can be increased. Rather than relying on external resources, they started using existing resources. They fostered the coordination by focusing on adapting to local” expand

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