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Simulation Analysis

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Simulation Analysis
Danielle B.
Western Governors University

Simulation Analysis
Introduction
In the following information below I will discuss many elements of decisions that were made while completing the Business Fundamentals Marketplace Simulation by Innovative Learning Solutions. These elements include, product design decisions, target markets, sales office locations, marketing research, international markets, and considerations for a heavy international commitment.
Product Design Decisions
Product design decisions are a very important piece of any company’s success. In the Web Marketplace Business Simulator I had three personal computer markets (PC) to choose from; Workhorse, Mercedes, and Traveler. The Workhorse segment wanted an easy to use computer for use by office workers. The Mercedes segment was looking for a high performance computer to use with engineering and manufacturing applications. The Traveler segment wanted a proactive computer to use on the road. In order to determine my product design decisions I first had to decide on which PC markets I was going to target. The PC markets that I chose to market my computers to were the “Traveler” and the “Workhorse” markets. The reason I decided to choose the Traveler and Workhorse markets was because I was hoping that if I initially sold to one market that I may also be able to sell to the other market eventually. The reason behind my thinking with this tactic was that office workers sometimes have to travel and because of the changing needs in the workplace, office workers have to or travel during their day to different locations to get their job done, and in that case, having a laptop would be more convenient. Keeping my idea in mind of eventually marketing laptops to the Workhorse market, and office computers to the Traveler market I decided to name my company MyMobile Office.

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