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Simulation Analyzed

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Submitted By therez42
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JCT Task 2
A. Simulation Analysis
A1. Brand Design Decisions
TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price.
The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design.

In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes.
In quarter three TMC performance results showed that we captured a good share of the market. TMC had 45% of the market, leaving 55% among the other three competitors, as illustrated in the tables below.

TMC performance results in quarter four shows that a certain number of potential customers decided to buy our competitors product. The company was not as successful in capturing a good share

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