Simulation Game Lesson Learned: Round 1 -- Digby
Since it is the first round, every group has the same market share and capacity, we have no former experience to learn, we just follow the strategy that learned from the class last week. I’m in charge of the R&D department, at the practice round, I tried to just use the ideal position of each product, the result is not bad, but haven’t reached my expectation. So at this round, I calculated a new product position for each product rather than just use the ideal position. Also, I decided to invent two new products. Although it used a lot of money, and the new product will come out at the end of round 2, I have confidence for those two new products.
I think we did fine at this round. We didn’t have the emergency loan; we left appropriate cash on hand at this round. We increased automation level a little bit. Also, we have increased customer awareness and accessibility in marketing department. For production schedule, we tried our best to do a good forecast of all products; we did a good forecasting on all products excepts the low-end product. There were total five groups had stock out on the low-end segment product, I think the reason for that is one group made a mistake on the low-end segment product, they lost a lot of customers and those customers had to buy product from other companies.
We still have a lot of things to do. Due to our current cash position, we can do only a part of that. Next round, we probably will increase our investment on marketing department. That is our weakness at the first round. On the next round, we want to increase the customer awareness and the accessibility of our