...marketing plan, we have identified that Yoguru’s problem lies in Segmentation, Targeting and Positioning (STP). The company aims to be one of Singapore’s leading frozen yogurt brands yet position itself to be one of the premiums due to their high quality ingredients that turns out to be more costly in comparison to the other brands. In addition, there will be a slogan for Yoguru which is, “Yoguru is your premium froyo choice!” Hence, in order to achieve this, we have put together a marketing plan that aims to revamp the image of Yoguru in Singapore by using the Integrated Marketing Communication (IMC) media map, with tactics that attains the one voice cohesion. Targeting the young adults aged 17 -35 years old; we would like to project a livelier image in repositioning. In order to gain the consumers’ awareness of Yoguru, we have came up with a series of eight events that will take about six months to complete, with a budget of SGD 50, 000. Some of the tactics include advertising through traditional and new media, holding an event, creating buzz, the launch of our new product, Blend It Yourself (BIY), etcetera. However, in the event of unforeseen circumstances, we also came up with a contingency plan. Page 2 of 21 BUS 214 Marketing Management | Marketing Plan Table of Contents Page 1. Title Page ------------------------------------------------------------ 2 2. Executive Summary ------------------------------------------------------------ ...
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...Introduction to Management Tutorial Work – Academic Year 2013 TABLE OF CONTENTS Overview ................................................................................................................................................. 3 Assessment ............................................................................................................................................. 4 Tutorial Activities .................................................................................................................................... 6 Session 1 ................................................................................................................................................. 6 Session 2 ................................................................................................................................................. 7 Session 3 ................................................................................................................................................. 7 Session 4 ................................................................................................................................................. 8 Session 5 & 6 ........................................................................................................................................... 8 Session 8 ................................................................................................................................................. 9...
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...Singapore Press Holding A Case Study GROUP 6 Special Group Project S P Jain Center of Management Singapore Amit Ambardekar Apoorv Babel GMBA07F261 GMBA07F278 Manu Gupta Parul Nagpal GMBA07D169 GMBA07D240 Preface S P Jain Center of Management has the academic support of Bharatiya Vidya Bhavan's. S P Jain Institute of Management & Research, Mumbai is ranked among the Top Ten Business Schools in Asia and India. In order to replicate its success and achievements in management education in the global arena, S P Jain decided to established centers of excellence in different parts of the world. The first international campus of S P Jain was established at the prestigious Knowledge Village in Dubai in the year 2004. and the 2nd international campus in the city of Singapore. Global MBA program of the S P Jain Center of Management is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs. The program is conducted jointly at S P Jain’s Dubai and Singapore campuses. As a part of the curriculum, students are required to do a “Special Group Project” based mainly on the Industry Research. We, for this, have taken up a project on Singapore Press Holdings. The project is a case study which looks into: a). History of SPH b). SPH foray into internet - AsiaOne c). AsiaOne, Journey d). ST...
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...CASES IN MANAGEMENT 115 Singapore Airlines : Gliding with People Excellence Nilanjan Sengupta and Mousumi Sengupta Introduction The aviation industry has been constantly facing several challenges, such as, overcapacity, commoditization of offerings, cut throat rivalry exacerbated by the entry of low cost carriers, and intermittent periods of disastrous under-performance (Costa et al., 2002). Several macro-level socio-economic factors such as rising oil prices, the SARS (Severe acute respiratory syndrome) crisis, frequent concerns about the eruption of bird flu, the Asian tsunami, and rising terrorism concerns have further impacted profitability, adversely. In 2006, the global airlines industry suffered a net loss of $500m, or 0.1% of revenues, accumulating net losses of $42bn between 2001 and 2006 (International Air Transport Association, 2007). In 2007, the airline industry made a modest net profit of $5.6bn on revenues of $490bn, equivalent to less than 2% margin (International Air Transport Association, 2008). The outlook from 2008 onwards remains bleak. Not surprisingly, the industry is regularly rated as one of the worst performing industries in the Fortune Global 500 rankings. In this industry environment, Singapore Airlines (SIA) has consistently outperformed its competitors (Heracleous & Wirtz, 2009). Copyright ‚ 2014 Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDMRCMS), SDMIMD, Mysore The case writer(s) Nilanjan Sengupta, Professor –HRM...
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...JEM UNDERSTANDING JEM ©Private & confidential. Property of Nanyang Optical Group. JEM’s Anchor Tenants & Positioning • Jem™ is the first lifestyle hub in west Singapore located at the heart of the Jurong precinct. • Key retail anchors include FairPrice Xtra, a 70,000sf hypermarket providing daily essentials on B1; Robinsons, bringing with it 4 levels worth of international brands; H&M, the Swedish fashion brand's second triplex outlet in Singapore; Uniqlo, a 17,000sf duplex with direct access from the MRT; Robinsons, Marks and Spencer, its largest suburban outlet in Singapore; and Koufu, a 18,000 sf food court on L5, located right next to Cathay, the largest cinema multiplex in the West with daily midnight movies ©Private & confidential. Property of Nanyang Optical Group. www.jem.sg JEM Flythrough Video • http://www.youtube.com/watch?v =du1g3dMTB8M&feature=youtu.be Retail+ Office space ©Private & confidential. Property of Nanyang Optical Group. POPULATION DEMOGRAPHICS POPULATION DEMOGRAPHICS ©Private & confidential. Property of Nanyang Optical Group. Understanding the Jurong East Population ©Private & confidential. Property of Nanyang Optical Group. http://www.citypopulation.de/Singapore.html#Stadt_alpha - Age group with highest population in Jurong East: 25-29, 35-39, 50-54, 65 & over ©Private & confidential. Property of Nanyang Optical Group. - Dwelling types: 90% HDB at Jurong East area ©Private & confidential. Property of...
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...this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature: GMBA Batch 10, Hyderabad road Singapore 2 Factors influencing customer preferences while choosing between budget airlines Acknowledgement I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms of knowledge gained as well as in self development. At the outset, I would like to thank SP Jain Centre of Management, Dubai – Singapore for having provided me with this wonderful opportunity to exercise my skills and apply my theoretical learnings in the real world. The exposure and knowledge gained as a result of this thesis has been very enriching. My heartfelt thanks to Prof. Veena Jadhav,...
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...OCBC Bank Talent Management and Development Name: Institution: Introduction Overseas Chinese Bank Corporation commonly known as OCBC bank is a publicly listed financial provider which was founded in 1932 and has its headquarters in Singapore. The main area of operation is South East Asia but it has retail banking subsidiaries in several countries; these countries include Indonesia, China, Malaysia, Japan, United States, Australia and the United Kingdom. The products provided by OCBC bank are corporate banking, consumer banking, asset management, insurance, investment banking and global wealth management. OCBC bank in Singapore has received recognition in different categories due to its outstanding performance in the banking sector, some of the recognitions are; in 2011 and 2012 the bank was ranked as the strongest bank by Bloomberg, the Bank of the year in 2012 in Singapore, most attractive employer 2013 (Banking and Finance sector) in Randstad Award and among the world’s 50 safest bank in the world by Global Finance 2012 (Global Banking News, 2012). This paper will focus on the OCBC bank talent management and development (TMD), comparison with another organization, how the TMD contributes to success and its limitations. Talent management and development can be defined as a set of coordinated strategies by an organization to engage, attract, retain, motivate and develop employees so that the organization can attain its set goals and objectives. The TMD is important in ensuring...
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...Strategy An Exciting Year Chairman's Statement GCEO Review 01 02 04 05 06 08 10 12 buSineSS review insight into each of our business units SuSTainabiliTy and governance information on our organisation structure, management team, corporate governance, risk management and sustainability efforts 16 24 30 36 Board of Directors Organisation Structure Management Committee Senior Management Sustainability and Governance Philosophy Corporate Governance Investor Relations Risk Management Philosophy and Approach Sustainability 39 44 45 48 49 50 70 72 80 Group Consumer Group Enterprise Group Digital L!fe Key Awards and Accolades performance our performance at a glance financialS audited financial statements for the year ended 31 march 2014 89 91 92 Directors’ Report Statement of Directors Independent Auditors’ Report Consolidated Income Statement Consolidated Statement of Comprehensive Income Statements of Financial Position Statements of Changes in Equity Consolidated Statement of Cash Flows Notes to the Financial Statements 102 110 111 112 113 114 116 120 123 addiTional informaTion Shareholder and corporate information, as well as contact points for our offices worldwide Interested Person Transactions Shareholder Information Corporate Information Contact Points 205 206 208 209 Group Five-year Financial Summary Group Value Added Statements Management Discussion and Analysis ovERviEw ANNUAL REPORT 2014 BUSiNESS REviEw SUSTAiNABiLiTy AND govERNANCE PERFoRmANCE ...
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...Investment Opportunities in the Digital Content Industry in Taiwan I. Industry Definition and Scope Taiwan's digital content industry includes eight sub-categories, of which five are core industries while three are related industries. Core industries include digital gaming, computer animation, digital audio and video, digital publishing and archives, and e-learning. Related industries include mobile application services, web services, and content processing software. Table 1 Scope of Taiwan's Digital Content Industry Main categories Related Industries Digital PC Games Content Gaming Online Games Processing Software for Home Game Software Multimedia Tools/Software Embedded Software Consoles System Integration Service Software for Commercial Other Software Game Consoles Software for Mobile Devices Textbooks Mobile Tools/Platform/System Applications Integration Services Learning Hardware/Vehicles Digital Audio Digital Music & Video Digital Karaoke Digital Video Broadcast Video Rental Digital Electronic Boards and E-Learning Web Services Personal Image Authorization and Derivative Products Digital Content Publishing Publishing & Circulating Services Archiving Internet Content Provider Internet Service Provider (ISP) New Media Animation (ICP) Movie Animation Mobile Receiving Service and System Integration Television Animation Animation Mobile Content Add-On...
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...temasek polytechnic SCHOOL OF BUSINESS Diploma in Business AY 2014/2015 Apr Semester Product Development & Innovation PDI (BBS3005) STUDENT KIT Table of Contents OVERVIEW 3 SUBJECT AIMS AND SYNOPSIS 3 ACADEMIC CALENDAR 3 ASSESSMENT STRUCTURE 4 IMPORTANT DATES 4 DESCRIPTION OF ASSESSMENT COMPONENTS 5 PDI EXERCISE (ONLINE SUBMISSION VIA OLIVE) 6 Section 1: Individual Report 6 Section 2: Review Questions 7 GROUP PROJECT REPORT 8 PRESENTATION 9 SELF & PEER APPRAISAL (ONLINE) 11 TUTOR ASSESSMENT 11 SUBJECT CONTENT AND GENERAL LEARNING OUTCOMES 12 RESOURCE REFERENCES 14 REPORT FORMAT & REQUIREMENTS 15 Appendix I - Temasek Polytechnic’s Policy on Plagiarism 16 Appendix II - Declaration on Plagiarism Form (Individual Submission) 17 Appendix III - Declaration on Plagiarism Form (Group Submission) 18 Appendix IV - Academic Calendar 20 OVERVIEW This student kit introduces you to the subject, Product Development & Innovation (PDI) is a diploma elective subject. We are using the Inductive Approach for learning and you are required to PDI exercise, a group report and other assessment component deliverables that will demonstrate your understanding of the subject, learning process and problem solving skills. Besides the resource sessions and tutorial sessions scheduled, you may also contact your tutor in person or via phone or e-mail on matters pertaining to the subject. The subject will use OLIVE as the main platform of communication...
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...tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of the ‘Best job in the world’ IPR campaign is a typical model of modern-day IPR campaign, which is different from traditional PR campaign in terms of the PR strategies, execution and communication channels. Therefore, research methods correspondingly adopted contrastive analysis and evaluation in a literature review in accordance with academic theories. With respect to the methods of data and...
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...company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1. By performing the SWOT analysis, we are able to identify strengths, improve on weakness, and anticipate the possible opportunities and threats in contrast to competitors. Thereafter, research was done regarding reviews of the tablet in order to find out consumer needs to come up with a suitable marketing plan. We studied the market trend and narrowed down the segmentation. Subsequently, a...
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...Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls 21 5.1 Implementations 21 5.2 Contingency Plan 22 6. Conclusion 23 7. References 24 8. Appendixes 30 1. Executive Summary In the following report, we are presenting the marketing strategy of Sony Ericsson Mobile Communication. Sony Ericsson, a limited liability joint venture between Sony Corporation and Telefonakiebolaget LM Ericsson, established in 2001 (Sony Ericsson 2010) and headquarter in London, United Kingdom. It is a global well-known top mobile phones manufacturer and has been in the industry for the past 10 years, offering a wide range of products and their main market emphasizes on mobile phones. It identify its targeted market through different segmentation such as demographic, psychographic and behavioral of its consumers and thus it manufactured series of mobile phones with unique designs and technology features that provide quality camera, music player, web application and entertainment functions (Global Data 2011)...
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...of other recreational attractions 7. Qualified Personnel inputs In addition, other aspect of the potential destinations such as the reputation of the destination, the economic development situation, the potential tourism development opportunities, accessibility problem in VISA restrictions and the risk analysis of the destinations will be taken into consideration. Attracting elements in choosing Singapore: After conducting the site selection analysis, it is found that Singapore could be one of the potential destinations to be developed for a new casino. General speaking, the high revenue generated by tourism, the high proportion of people in the highest socio-economic categories, the presence of Singapore’s iconic attractions, the high concentration of hotels and so on making Singapore being a higher potential for the new casino development. a) Prosperous Singapore Economic situation: Singapore is a prosperous city with a high living standard proving that it has a sound economic system. It is said that world’s highest millionaire households are in Singapore. It is regarded as one of the best investment destinations across Asia for foreign firms. According to the Business Environment Risk Intelligence (BERI) report (2011)...
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...employment at the New York office of one of the Big Four accounting firms. Your first week at the firm included presentations on the organization of the firm, as well as firm policies and procedures. Tomorrow morning, you begin a two-week training program on internal controls and you have a whole binder of information that you must read in preparation for the exercises and role-playing that are included in the training. You recognize most of the materials in the binder because you studied them in your ACC 409/609 class: The Committee of Sponsoring Organizations Report, Internal Control—Integrated Framework. You also notice that there are several cases addressing internal control issues. One case is the Barings Bank collapse and there is a video of this case that you and the other staff auditors will view as part of the training. You want to be prepared for the discussions during the training sessions, so you conduct some research on these topics, especially Barings Bank, because you are not familiar with that case. The COSO Framework You search the COSO website and find the 2013 Internal Control—Integrated Framework that outlines five essential components of any internal control system: (1) control environment, (2) risk assessment, (3) control activities, (4) information and communication, and (5) monitoring. This updated version of the Framework introduces 17 principles associated with the five components. These principles provide clarity for the user in designing and...
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