...Ltd and Singapore is the selected country. The purpose of this report is to conduct environmental analyze followed by the PESTEL analysis and Poster’s 5 forces on both company and country. In this report includes the strategic and recommendation. Cotton On Pte Ltd is an Australia retail chain and the largest value of fashion brand in Asia as it has started twenty years ago. Cotton on have been maintaining and improving the service and the standards of the merchandise. (Cotton On company profile, Rebecca, 6th June 2005). Cotton On Pte Ltd first retail store was opened in 1991 at Geelong and Nigel Austin, who grew up in Geelong, founded it and at the age of 18, he decided to design a denim acid jacket and sell it at Beckley Market. (Cotton On Pte Ltd, (N.D).) Cotton On have other few retail stores with other brand names such as “Typo, Cotton On Kids, Rubi”. As for this report the country that has been chosen is Singapore. Although Singapore is a small country/island, it is an economic giant. (About Singapore (N.d).) For a long time ago, Singapore are known as "Pu-luo-chung" . Afterwards, it was named “ Temasek “ when the first settlement established in the 1298 – 1299. Singapore gained its independence on 1965. Singapore is a multi racial country and it consists of different races that is Chinese, Malay and Indian. In terms of education, Asian country took the top five rankings. (Singapore tops biggest global education rankings published by OECD, MAY 13, 2015) Singapore is the...
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...at least a cup of coffee each day. In Singapore, coffee can be easily bought in any coffee shops, cafes, restaurants and even sold by vending machines. Besides that, Singapore is one of the highest coffee-consuming countries in the world which is meant that 4.4kg of coffee per year (280 cups of coffee) (Channel NewsAsia, July 14, 2013). For coffee lovers, Starbucks is a famous name. It is because of the high quality of coffee bean used and the environment that lets customers enjoy the coffee. So, Starbucks is always the first choice of many people. The purpose of this report is to investigate about how Starbucks can expand their market in Singapore. This report will provide the background of the company and country. A SWOT analysis, PEST analysis and Porter’s 5 forces also will be provided in this report. Lastly, this report will give the recommendation and conclusion. 2. Company Background Starbucks is mainly famous for selling coffee, but it also sells other hot and cold beverages, pastries, sandwiches and other snacks. Today, Starbucks is the top largest coffee chain in the world which has more than 19000 branches in more than 60 countries (Hawthorn, October 30, 2013). Singapore is the third international country outside North American to introduce the Starbucks (Our heritage, 2011). 3. Country Background Singapore is a prosperous developing country. It is one of the commercial hubs in the world. Although it is a small country, it has education, healthcare, government...
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...the Board of Examiners has published results. Laura Powell-Odabashy Management of International Business Laura Powell-Odabashy C3245807 Mary Leung Contents Page 1. Executive Summary 4 2. Introduction 5 3. Singapore Analysis 6 4.1. Singapore Country Overview 6 4.2. Singapore PESTLE Analysis 7 4. APEC Analysis 13 5.3. APEC Regional Overview 13 5. Debenhams Analysis 16 6.4. Debenhams Company Overview 16 6.5. Debenhams SWOT Analysis 17 6. Industry Analysis 20 7.6. Industry Overview 20 7.7. Industry Analysis 22 7. FMSS/Mode of Entry Analysis and Recommendation 27 8. Conclusion 30 9. Appendices 31 10. Bibliography 36 1. Executive Summary This report aims to firstly identify a suitable company that can expand overseas into a specific country within the APEC region and then distinguish the most appropriate foreign market servicing strategy to use in order to achieve a successful international position. The country selected within the APEC region is Singapore because it can offer an established business environment with various expansion opportunities for the company of Debenhams Plc to explore. The mode of entry which is most...
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...in the early 1950s, thus reflecting(mencerminkan) a longer history by comparison to MNCs from Taiwan and South Korea whose emergence(muncul) can be traced(ditelusuri) to the early 1960s. Hong Kong has grown to become a significant home country(negara asal) of FDI(foreign direct investment) with an outward FDI stock of ,$154.9 billion in 1998, or some 3.8 per cent of the global stock of outward FDI. Indeed, it had become the world’s tenth-largest source of FDI in that year based on the size of outward FDI stock after the United States (with a share of 24.1 per cent of the global stock of outward FDI), United Kingdom (12.1 per cent), Germany (9.5 per cent), Japan (7.2 per cent), the Netherlands (6.4 per cent), France (5.9 per cent), Switzerland (4.3 per cent), Italy (4.1 per cent) and Canada (3.8 per cent). In fact, Hong Kong is almost as important as Canada whose outward FDI stock was $156.6 billion in that year. Thus, Hong Kong had become a significant source of FDI in the world economy, particularly more so in relation to the stock of outward FDI from developing countries where Hong Kong is the single largest home country with a share of almost 40 per cent. Not only is Hong Kong comparable to Switzerland as a home country of FDI in terms of the size of outward FDI stock, the study of the emergence and evolution of Hong Kong-based MNCs is of interest as another case study of MNCs from a resource-scarce...
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...Profile Page 2 1.3 Company’s Aim and Vision Page 2 1.4 Scope of the Analysis Page 2 2.0 Geographic Location Page 3 3.0 Demographic Analysis Page 3 4.0 Economic Analysis Page 3 4.1 Macroeconomic Analysis Page 4 4.1.1 GDP and GDP Growth Page 4 4.1.2 GDP per capita and GDP per capita PPP Page 5 4.1.3 Income Distribution Page 5 4.1.4 Major Exports and Imports Page 5 4.2 Business Environment Page 6 4.2.1 East of Doing Business Page 6 4.2.2 Economic Freedom Page 7 4.2.3 Perceived Corruption Page 7 4.2.4 Tariffs and Trade Agreements Page 7 4.2.5 Competitive Analysis Page 8 4.3 Per Capita Spending Page 9 4.4 Technological and Physical Infrastructure Page 9 4.4.1 Transport Infrastructure Page 10 4.4.2 Physical Infrastructure Page 10 5.0 Social Characteristics and Market Potential Page 11 6.0 Political and Legal Environment Page 11 6.1 Political Risk Page 11 6.2 Legal Risk Page 11 7.0 Trade and Diplomatic Relations with Australia Page 12 8.0 Country of Choice Page 12 9.0 Mode of Entry Page 12 10.0 Conclusion Page 13 References Page 14 Executive Summary This report examines and assesses the market suitability of two countries for the company Octahedron’s SWIM software. This report analyses and compares Singapore and Indonesia’s political, economic and business environments. The report examines...
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...Introduction Singapore is an economically well-developed country; it enjoys a remarkably open and corruption free environment, stable price and a GDP per capita that is higher than most developed countries. Singapore depends heavily on exports, particularly in technology and biomedical, and services provide the main source of revenue for its economy. Singapore has attracted major investments in pharmaceuticals and medical technology production and will continue to establish itself as Southeast Asia’s financial and high tech hub. A Production Output Performance Analysis, Labour Market Analysis and Price Level Analysis will be provided from the viewpoint of Singapore’s economy to assess the performance trends over the past 10 years and what measures Singapore government has taken to achieve such performance. Production Output Performance Analysis The graph above shows Singapore GPD at constant prices The graph above shows Singapore GDP annual growth rate The graph above shows Singapore GDP per capita based on PPP Singapore has strong economic growth since 2004 after adapting to several shocks which include the global economic slowdown in 2001, the outbreak of SARS and the Iraq war in 2003, which affect tourism badly Singapore has a GDP growth of average 8.6% from 2004-2007. The economy contracted 0.6% in 2009 due to financial crisis, but rebounded 15.2% in 2010 on the strength of renewed exports, before slowing to 6.0% in 2011, 2.5% in 2013 and 3.8% in 2013, largely due...
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...SYSTEM IN SINGAPORE CASE STUDY PARKWAY HEALTH XXXXXXXX College University of Wales STUDENT ID- Anonymous (XXXX- XXXXX) INDEX 1. Introduction 3 2. Education system 4 3. Healthcare status 5 4. Health care system 5 5. PESTEL analysis 12 6. SWOT analysis 14 7. References 15 INTRODUCTION One of the most prosperous countries in the world was founded just 200 years back. Singapore was founded as a colony by British Empire in 1819. In 1963 it was under Malaysian federation for 2 years but it detached itself from that identity and now is an independent country. Known for the conservatism of its leaders and strong discipline in social controls, Singapore has grown to be one of the most important trading links in the world. Singapore’s port is one of the busiest ports in the world in terms of amount of cargo it handles. The country comprises of Main Island along with 50 small islands and they are linked to Malaysia by bridge and causeway. The location of Singapore is around south eastern Asia, an island between Indonesia and Malaysia. The latitude and longitude coordinates for Singapore are 1 22 N, 103 48 E. With covering a total of 697 sq km, it has land of more than 687sq km and water of somewhere over 10 sq km. It also enjoys a strip of 193 kms of coastline. On the comparison of countries in the world, it lies at 192 rank. The prosperity and the economic importance of this country are really...
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...1. Summary of Lewis' analysis of the country and his suggested areas for improvement: Lewis does not directly analyze Singapore in his analysis, although many of his suggested areas for improvement can be found in Singapore’s strategy over the past 50 years. In many ways, the Singapore Model has been an example of success in focusing on productivity to produce growth and value. It also provides a counterexample to several of Lewis’ ideas arguing against market distortions and level playing fields. I will now outline Lewis’ main ideas, and analyze them according to the Singaporean experience: - Industry Analysis: Lewis advocates for analysis at the industry level, rather than the macroeconomic level. Singapore has also followed an approach that has favored industrial policy. Recognizing its lack of natural resources, Singapore since the 1960s has focused on investing in 4 key industries: ship refitting and repair, metal engineering, chemicals and electrical equipment. The current emphasis is on the biomedical science industry. Singapore has been effective at identifying key industry “clusters” for development and growth, strategies that move its economy up the value chain towards knowledge-based sectors. The country can improve upon this by identifying new industries, such as the latest focus on biotechnology, which are beyond the currently established industries from decades past. - Skill training vs. education: Lewis argues that education is not directly linked to productivity...
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...Singapore Pokka Company Pokka Company was established in January 1977 by Pokka Sapporo Food & Beverage Limited (previously known as Pokka Corporation Japan). Pokka is a leading food and beverage group in Singapore and Asia Pacific. The company manufactures and markets a wide range of beverages under the reputable brand name "Pokka". Also, they own and operate several restaurant chains, serving varied culinary delights. In Japan, their representative is President and CEO Tsutomu Kamijo. (Pokka Singapore, 2013) SWOT Is a tool to identify the strengths, weaknesses, opportunities and threats of an organization. The method of SWOT analysis is to take the information from the environment then analyse and separate it into internal and external issues. Once it is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives. (Swot analysis, 2013) Singapore Pokka Swot Analysis Strength - Pokka in Singapore targets consumers’ health. Without them thinking of the products might cause harm but to enjoy the beverages which benefits them. Example, Green Tea has the benefits of helping consumers calm down and lead good and healthy lifestyles. Weakness - Pokka should get a unique and appealing packaging because of customers demand. Consumers are more attracted to eye-catching packaging and also not harmful to the Opportunities – Pokka can add tea into their foods to be creative and attract more...
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...Political/Legal * Singapore is an enterprise friendly country. Several organisations are set up by the Singapore government to help businesses runs in a very systematic way. * Ministry of Trade and Industry (MTI) provide the vision of make Singapore a leading global city of talent, enterprise and innovation. * SPRING Singapore (Standards, Productivity, and Innovation Boards) helps for growing innovative companies and fostering and encouraging a competitive SME sector. * Lemon Law will not only benefit consumers and retailers but also boost Singapore’s retail industry in the long run. * Singapore is a country where enforcement units are very efficient and with very low corruption rate. (arun 2011) Economic * Singapore is known as vibrant free market economy. Its economy depending heavily on export. Also, it enjoys a higher per capita income than most of the developed countries (Kashyap 2011). * High inflationary pressures on Singapore will affect the consumers buying power. This pressure is cause by the financial crisis since 2008 onwards (arun 2011). * The unemployment rate in Singapore was last reported at 2 percent in the second quarter of 2012 (Trading Economics 2012). * Historically, The Singapore interest rate averaged 1.69 Percent (Trading Economics 2012). Increment of interest rate will affect the consumer’s spending power. Social Cultural * Singapore is an eastern country, which still follows the traditional families values...
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...Overview Of Singapore 3 1.1 Highlight Of Singapore Economy 3 2 Economic Indicator Analysis Of Singapore Economy 4 2.1 GDP 4 2.1.1 GDP(Gross Domestic Product) 5 2.1.2 GDP Growth Rate: 6 2.1.3 GDP Per Capita 7 2.2 Labour 8 2.2.1 Unemployment Rate: 9 2.2.2 Employed Person 10 10 2.3 Price 10 2.3.1 CPI(Consumer Price Index): 11 2.3.2 Inflation Rate: 12 2.3.3 GDP Deflator 13 3 References 14 * OVERVIEW OF SINGAPORE Singapore is a highly developed trade-oriented market economy. It has been ranked as the most open in the world, least corrupt, most pro-business, with low tax rates. Singapore is a wealthy country with a medium-sized economy, located in East Asia. Singapore has the world’s 35th largest economy by nominal GDP. It is a high-income economy with a gross national income of $47,210 per capita (statistics of 2013). It provides the world’s most business-friendly regulatory environment for local entrepreneurs and is ranked among the world’s most competitive economies. In the decades after independence, Singapore rapidly developed from a low income country to a high income country. GDP grew with an average of 7.7% since independence; in the first 25 years growth topped 9.2%. Per capita GDP over the same periods grew by 5.4% and 7.2%. Rapid industrialization took momentum in the 1960s and, by the end of the decade; manufacturing had become the lead sector of the country’s economic growth. By the early 1970s, Singapore had reached...
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...Analysis of Differences in Marketing Environment between Singapore and the U.S.A. March 05, 2013 Analysis of Differences in Marketing Environments between Singapore and the U.S.A. Abstract My motivation for analyzing the differences in marketing environments between Singapore and the United States was to be able to gain more knowledge of the marketing environment that lies between these two countries. The method that I used to approach this report was reading one book on international marketing and several websites that contained several topics and information regarding these countries. After analyzing the methods that I used, I learned several important facts about Singapore and the United States. Also, I learned that both countries face different problems in diverse cultures. One of the greatest implications is that you cannot market to Singapore the same way you would in the United States because both countries desire different things. Introduction This paper analyses the differences in marketing environments between Singapore and the United States, and is structured into five tables. Table 1 presents general differences between Singapore and the USA; it also gives information on both countries. For example, it shows the differences in land size, population, and GDP. Table 2 discusses trade relationship between Singapore and the USA. It explains the U.S. exports and imports from and to Singapore over the past five years. It also explains the key products and services...
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...most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry, FDI, joint ventures, greenfield investments, mergers and acquisitions | Index | About Elecdyne 3 1 Current and Future Business Environment 4 1.1 STEEP Table 1.2 STEEP Diagram 2 Choices for Elecdyne 6 2.1 China 2.2 Germany 2.3 Singapore 3 SW-OT/PEST Analysis for Elecdyne 7 3.1 Internal Analysis: Strengths...
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...slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic, financial, cost, and market reasons. In Brazil, we recommend that Tesla create an office for operations, including a team for supply chain management and a team for sales. In Singapore, we included a supply chain management team, a sales team, and also recommended the opening of a global R&D hub. In addition, these locations will be responsible for managing regional dealers, developing...
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...Content 1.0 Introduction……………………………………………………………………02 2.0 Background……………………………………………………………………03 3.0 SINGAPORE AIRLINES Mission, Vision and Values……………………………………………04 3.1 Mission…………………………………………………………………………04 3.2 Vision…………………………………………………………………………...04 3.3 Values…………………………………………………………………………..04 Table 1: Values………………………………………………………………………..04 4.0 Core Competencies………………………………………………………….05 5.0 SWOT Analysis……………………………………………………………….06 Table 2: SINGAPORE AIRLINES SWOT Analysis ………………………………………………………06 5.1 Weakness……………………………………………………………………...06 5.2 Threats…………………………………………………………………………06 6.0 PESTLE Analysis…………………………………………………………….07 Table 3: SINGAPORE AIRLINES PESTLE Analysis …………………………………….......................07 7.0 Recommendation…………………………………………………………….08 8.0 Conclusion…………………………………………………………………….09 9.0 References…………………………………………………………………….10 1.0 Introduction Aviation industry is one of the largest, growing and most competitive industries in the world. Its main duty is to provide air transportation services for its customers. Manufacturing aircrafts, handling airlines and ground support are part of the industry. Global market businesses such as medicine, tourism, transport are connected to the airline industry. Every year, more than half of the world’s tourist travel by air as it is fast, safe and a comfortable way to travel long and short distances. In 2013, the Airports Council International (ACI) annual published report stated that 6.3 billion passengers...
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