...Tourism background in Singapore Tourism is at its rapid expanding stage. Being in the 21st century, most of people are traveling and visiting attractions all around the world. There are seven continents on earth and these continents constitutes of many states and even tiny islands that can be considered as a tourism destinations and attractions. Where it is accessible, there will be tourists. Singapore has one of the largest service sectors in tourism. For Singapore to take this advantage as a tourism destination, it has contributed 3% of Singapore's GDP which has generated a sum of US$ 9.4 billion in 2007. As one of the most popular countries in Asia, Singapore has been growing rapidly for the past few years. With the help of the tourism industry, it has strengthened the infrastructure developments, in addition of various events and the countries strategic location in the heart of region. This shows how much the role of tourism industry can play in Singapore's economy. To ensure that tourism remains a key economic pillar, a bold target, Tourism 2015, was unveiled in the year 2005. The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional 100,000 jobs in the services sector by 2015, according to "Opportunities in Singapore Tourism Industry (2007-2009)". Having all these advantages, the negatives are also a factor to look at so by doing this research; I will have a better view on the...
Words: 5276 - Pages: 22
...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Topic: deadline: saved: Page count: Singapore Tourism Marketing Strategy Evaluation Marketing Management 8th of August 8. August 2011 30 excluding Layout Version Version V1.0 date 8.08.2011 changes Turn- it in Version responsible Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. 2. Executive Summary ................................................................................................................. 6 Situational Analysis.................................................................................................................. 7 2.1. Market Summary .......................................................................................................... 7 Target Markets Evaluation.............................................................................. 7 2.1.1. 2.1...
Words: 2012 - Pages: 9
...International Logistics Specialized Aspects of Singapore Central Washington University Tien Nguyen Tuyen Do Dat Phan Global Supply Chain Management Professor Ozden Bayazit May 22, 2013 1. What are the rough dimensions of the country in miles? * 271.8 sq miles (703.96 sq km) 2. What is the population? What percentage lives in the 3 largest cities? * 5,076,700 people (City Population, 2010) * The percentage lives in the 3 largest regions: +North East: 747,216 (14.72%) +West: 893,739 (17.60%) +Central: 929,082 (18.30%) 3. What is the predominant language? How widely used is English in business? * Official language: Malay (14.1%), English (23%), Standard Mandarin (35%), Tamil (3.2%) (Singapore: history, geography, government, culture and trade, 2012). * English is used widely in most business, especially international trade * There are 2 types of English: +Standard Singapore English (SSE): business, school& formal speaking. +Singapore Colloquial English (Singling): informal speaking. 4. What are the principle cities and political divisions which would have an impact on transportation? * Singapore is itself a city-state. * Principle towns: * Toa Payoh * Ang Mo Kio * Choa Chu Kang * Bedok * Tampines (City Population, 2010) 5. What are the principle products for the country (top 3-5 in each of the following categories) - Overall (produced in the country): * Electronic integrated...
Words: 2433 - Pages: 10
...SINGAPORE HOTEL INDUSTRY ANALYSIS Prepared by: Nazia Husain Marketing 558: Marketing Across Cultures TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 HISTORY 4 GOVERNMENT 6 CULTURE 6 Religion 6 Language 7 Economy of Singapore 8 Trade 9 Employment 10 ASEAN 10 MACRO-ECONOMIC REVIEW OF SINGAPORE 11 Economic Factors 11 Macro-environment factors and hotel industry 12 INDUSTRY ANALYSIS 14 Hotel Demand 15 Hotel Supply 16 COUNTRY CLUSTER ANALYSIS 17 Regional Analysis in the Hotel Industry 17 Singapore Industry Analysis 17 RevPAR 19 Singapore Hotel Association 20 Corporations Expanding Into the Region 22 CONCLUSIONS AND RECOMMENDATIONS: 23 Working culture differences between the US and Singapore 23 Expansion into Singapore 24 APPENDIX 26 EXECUTIVE SUMMARY The purpose of this research paper is to provide insights into the Singapore Hotel Industry. Through an analysis of economic indicators and the hotel industry in the region, along with a look at how the cultural characteristics of Singapore help illustrate many reasons why hotels should look to expand in Singapore. One of the many reasons why the hotel industry is of such importance in Singapore is its continuous growth and expansion of the services industry in the region. Although there is a slow growth of visitors projected in 2012 due to an uncertain economy, it is to the countries best advantage to increase the number of hotels being planned to open in the next...
Words: 8199 - Pages: 33
...Singapore Singapore, a country with mixed nationalities and mixed cultures, attracts numerous culture experts and enthusiasts to study on it. Here in this article, the writers would like to discuss Singapore and introduce Singapore to you from the aspects of the general knowledge of Singapore, the factors that influence the Singaporean culture, Lewis’s theory about cultural categories, Hofstede’s theory about cultural dimensions and Edward’s theory about communication styles. Brief Introduction of Singapore Singapore, officially called the Republic of Singapore, the world's busiest port, though physically small, is an economic giant. It has been Southeast Asia's most modern city for over a century. The name of Singapore comes from Malay language, which can be directly translated into the lion city. Frist of all, Singapore is located in Southeastern Asia, islands between Malaysia and Indonesia. The main island is about 42kilometres from east to west and 23 kilometers from north to south. Singapore’s total land area, including that of the smaller islands, is 697.1 square kilometers. Singapore's strategic location at the southern tip of the Malaysian peninsula has ensured its importance, which is greater than its size might seem to justify. Singapore consists of the island of Singapore and some 63 islets within its territorial waters. Like most of Southeast Asia, Singapore is generally hot and humid. It's warm and humid year round, with the temperature almost never dropping...
Words: 6699 - Pages: 27
... estimated at 6,928,198,253 people around the world (Rosenberg, World Population - The Current World Population, 2011). From the 7 billion populations in the world, they certainly have a different background, such as country, language, race, culture, religion, customs etc. People as a human being cannot live alone without others people. They must communicate with each other. Language is the way of communication. Therefore, the purpose of this paper is to show to the people how to communicate with each other in different background especially in Global Business Communication. The expectation is the readers will learn how to using and understand the way people communicate, base on every aspect of their background. Business definition itself is a commercial activity engaged in as a means of livelihood or profit, or an entity which engages in such activities (WebFinance, 2012). In this paper, there will be the research and analyzing personal behavior and attitudes in a country and the relationship with others country. The countries that will be research and analyze are: Indonesia-Malaysia, Indonesia-China, Indonesia Singapore. Chapter II: Research The research divided into three groups: Indonesia-Malaysia, Indonesia-China, Indonesia-Singapore. Because those countries located in the same area that is Asia and also because those countries is Relationship-Focused Country, and there’s so much interesting about issue that happened in those countries, so that will be more challenge working...
Words: 2537 - Pages: 11
... | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology like its YourSingapore website. Through this website, Singapore differentiates itself by promoting and highlighting its features. Additionally, with a good brand personality, the destination would be able to earn good brand equity with continuous visitation. However, Singapore being an island lacks natural resources. This has been countered by having deep cultural roots and built resources....
Words: 3047 - Pages: 13
...Name: Ramlah Binte Eesah Student ID: K1571682 Course Title: BA English with Psychology Assignment Number: TMA02 Should the Singapore MOE continue to conduct overseas learning journeys even after the incident of the Sabah Earthquake? One of the best ways to broaden our minds is to travel and be exposed to the world. Schools in Singapore provide overseas learning journeys to encourage students to learn not only through the classroom but also through experiential learning, giving them the chance to break out of their academic routine. Students should be encouraged to embark on overseas learning journeys provided by their schools as it develops their leadership skills, gives them a greater sense of independence and confidence, and allows them to become appreciative and altruistic individuals (Ministry of Education (MOE), Para 1, 2014). Overseas learning journeys have allowed students to develop their leadership skills. The Member of Parliament, Dr Lim Wee Kiak, highlighted that “For many of the students, the experience of having to overcome the physical and mental challenges to conquer Mount Kinabalu was a metaphor for learning to conquer themselves and future challenges in life” (MOE, Para 7, 2015). Such trips have enhanced students’ social competence, allowing them to go beyond their comfort zones and confront challenges that may befall them. These experiences have been beneficial to students as they learn to resolve issues and make independent decisions without family...
Words: 1380 - Pages: 6
...University Institute of International Studies, Bangkok Thailand. Master Degree Program in Business Administration Minor: General Management I.I.S. Business Environment in Singapore MASTER DEGREE TERM PAPER 2015 BY, MARK ETHELBERT CHIJIOKE 2/10/2015 Abstract Mark Ethelbert Chijioke Business Environment in Singapore, 51 pages, 1 appendix Ramkhamheang University Institute of international studies Master of Business Administration Instructors: Dr. Bahaudin G. Mujtaba. Ramkhamheang University (IIS) Topic: Term paper Subject: Managing in Global Business Organization. Topic: Term paper Research focus Business Environment in Singapore The main reasons for this term paper research alone, Is because this is my final semester in master of business administration and I belief by doing it all alone the knowledge and the research I gather will help me so much in my final year project and might be useful for academic researcher and journal for organization and individual wanting to make Singapore a second home of base and work. 1. My research was to find out which kinds of experience European companies are having in Singapore. In addition, the task was to determine the main advantages and disadvantages of doing business in Singapore and which kinds of cultural difficulties European companies encounter in Singapore and how they can eliminate them. 1. In the theoretical part of study the first issue will be to find out the advantages and disadvantages of Singaporean business environment...
Words: 13554 - Pages: 55
...definitely be criticized and discriminated by Singaporeans. Not all the Tamil Nadu people are bad, it was a misunderstanding and there are also good people from Tamil Nadu. These people like the lifestyle here in Singapore and they have grown to feel at home and rooted to this country. Now that the riot has occurred Despite the riots being a mere misunderstanding and there was no clear indication of who was at fault, the fact that a riot had occurred after such a long time in Singapore has made it such a big issue. I truly feel that that the Indian workers would be disadvantaged. Employers may just base their facts on the Little India Riots and not hire the Indian foreign workers from now on. Future Indian workers may not even come to Singapore to work anymore because of the generalization that Indian workers are bad people and the fact that discrimination and distrust towards these Indian workers will arise. Singapore will not only lose cheap labour but also people that can help Singapore grow as a country in terms of its economy and boost the culture here. There was a quote by Mr Muthukumar, an Indian worker that was not involved in the riot, “If I was there, I would have tried to stop them, because Singapore has given me a life.’’ All the more this proves that Singapore has positively...
Words: 444 - Pages: 2
...Compare and Contrast Essay [pic][pic] Language – Writing The purpose of a compare and contrast essay is to examine two things of interest and tell the reader about the similarities and differences between them. There are many different formats for writing a compare and contrast essay. For the purpose of this assignment, we will focus on the most common format called the Feature by Feature Format, where we compare and contrast (similarities and differences) between two subjects (i.e. Singapore versus Trinidad, etc.) on three different features about the subjects (i.e. geography, people, and food, etc.) Basic Structure: |1st Paragraph – Introduction | |General Topic Sentence(s) – catch the reader’s attention | |Brief background information about the two subjects | |THESIS STATEMENT | |Brief overview of the three features you are comparing and contrasting | |2nd Paragraph –Personality Inventory ...
Words: 1846 - Pages: 8
...Toast Box is a company related to Bread Talk which sells Singapore style of breakfast like kaya butter toast and traditional Nanyang coffee. This company was established in December as a food stall unit of Food Republic Wisma Atria in Singapore. After that, Toast Box has fast expanded with more than 30 stores to provide the best service and products to their customers. Now, this Singapore local company has been well received in other places, expanding its foothold in Malaysia, Thailand, Philippines, Hong Kong and China. As we known, environment forces can affect companies’ ability to serve its customers. Environment can be divided into two parts: macroenvironment and microenvironment. The two parts have its different effects. Toast Box, one of the most popular Singapore style breakfast sellers, also affected by macro environment and microenvironment. As for macro environment, in my opinion, cultural will be the most important part of macro environment to affect Toast Box efficiently. It is often said that when a place start to have their own breakfast “culture ", there will no longer be a sleazy city. Several years ago, many hainanese worked on British ships as cooking helpers. When they arrived in the British colonies now constituting Singapore and Malaysia, they started selling the foods which they prepared for the British, including coffee and French toast, to the local populations. They replaced the Western jams by the British with native coconut jams. This native coconut...
Words: 1383 - Pages: 6
...ECONOMIC FORCES – SINGAPORE According to US Department of State in 1990, Singapore, otherwise known as the Lion State, has an annual growth rate (1998 in real terms) of 11 percent. The country’s per capita income is $8782, which is the third highest in Asia after Japan and Brunei. However, Singapore relies heavily on industry with the industrial sector (including food and beverages) making up above 17 percent of Singapore’s real GDP. It imports about $44 billion in crude oil, machinery, manufactured goods, and food stuff from the United States, European Community, Malaysia and Japan. In addition, Singapore is constantly looking for new products and new markets to drive its export – led economy. It is attempting to become a complete business center, offering multinationals as manufacturing base, a developed financial infrastructure, and excellent communications to service region and world markets. However, the late 1990’s was not a very good period for Singapore, for the country was affected to some extent by the Asian financial crisis. The economy grew at an annual rate of 8.7 percent from 1990 to 1996 but has since slowed down significantly. The man sector that was hurt by this slow growth was the manufacturing industry, which grew by less than 3 percent, down from 10 percent in 1995. In addition, the commerce sector grew by less than 4 percent, down from 9 percent in 1995. Analyst claim that weak economic growth, global competition, and a very slow tourist season...
Words: 1071 - Pages: 5
...picture is so compelling, so painfully clear, that it simply cannot be ignored. Faced with it, all one can do is carefully explore the contours of the ancient and the new, hoping to retain enough responsibility to open his eyes to the differences when they manifest themselves. This is what the current paper sets out to do. Though hundreds of years and thousands of miles stand between 16th century Italy and 20th century Singapore, between the writings of Niccolò Machiavelli and the statecraft of Lee Kuan Yew, the similarities are extraordinary. This paper will argue that the political views and actions of Singapore’s ruling elite – more precisely, those of the country’s ‘founding father’ Lee Kuan Yew – can be powerfully interpreted through an application of Machiavellian principles. This interpretation takes place on two levels. First, the political actions of Singapore’s ruling People’s Action Party (PAP) can be shown to consistently reflect Machiavelli’s prescriptions for maintaining an authoritarian regime, diffusing discontent and crushing opposition. Singapore is a country where human rights have come to be seen as nonessential in the race towards national economic excellence. Riding on the wave of modernity and capitalism, the government provides...
Words: 7718 - Pages: 31
...globally into the Asian continent, I would highly favor Singapore. After much research, I discovered that Singapore is paramount in global ranking in satisfaction of achieving a successful business. Doing business in Singapore provides boundless advantages which could lead one to believe that establishing ones business there could be done without challenges in regard to cultural differences. Nonetheless, there are several crucial cultural hurdles, if not addressed, could lead to incurring massive costs, should they be overlooked. Following are three primary cross-cultural differences to be considered in doing business in Singapore. In regard to relationships, Singapore is greatly persuaded by Asian ideologies. There is a strong emphasis on the significance of establishing a good relationship prior to doing business. This process is often unhurried as Singaporeans are guarded, wanting to be sure they are forming business relationships with those they are able trust. It is beneficial to keep in mind when doing business in Singapore, devoting time to create solid relationships will be best for business in the long haul. In establishing these bonds, it is crucial to be genuine and demonstrate good character and capabilities. Singapore, being a somewhat immature country, is influenced by both east and west and is well set to do business profitably with both. As the most advanced country in Southeast Asia, Singapore harmoniously balances between modern and traditional, Western...
Words: 394 - Pages: 2
