...Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture, economy, progress, status, etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system, moral, conduct, individual behaviour, relationship, lifestyle, expression, tradition”. Social culture impact of tourism discussed below is categorised broadly as positive and negative impact of tourism, factors responsible and impact management utilising various supportive journals articles. Interaction between host and tourist at particular destination leads to social culture impacts. This could have immediate social impact like change in quality of life, adjustment to tourist industry and long term culture impact like change in standards, social relationship defined as “conducting elements of behaviour and product of that behaviour” (Weidenfeld, 2012). Broadly literatures revels positive impacts like urban relocation by creating jobs, infrastructure, security, foster pride in culture, etc. certain negative impacts like increase in crime, environmental detonation, increase traffic, alcoholism, drugs, prostitution etc. However, the impacts are considered ambiguous broadly varies country to country and hosts perceptions. Various pre studied articles are taken into consideration to have detailed...
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...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Singapore Tourism Marketing Strategy Evaluation Topic: Marketing Management deadline: 8th of August saved: 8. August 2011 Page count: 30 excluding Layout Version Version date changes responsible V1.0 8.08.2011 Turn- it in Version Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis.................................................................................................................. 7 2.1. 2.2. SWOT......................................................................................................................... 13 2.2.1. Strengths................
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...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Topic: deadline: saved: Page count: Singapore Tourism Marketing Strategy Evaluation Marketing Management 8th of August 8. August 2011 30 excluding Layout Version Version V1.0 date 8.08.2011 changes Turn- it in Version responsible Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. 2. Executive Summary ................................................................................................................. 6 Situational Analysis.................................................................................................................. 7 2.1. Market Summary .......................................................................................................... 7 Target Markets Evaluation.............................................................................. 7 2.1.1. 2.1...
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...1 Social Marketing Intervention Plan for Singapore Casino Gambling Introduction Singapore is among the fastest growing economies in the world. The country has diversified its revenue sources in order to expand its economy. The country in 2010 launched Integrated Resorts that would serve as tourist destination and attraction sites. These two resorts that are equipped with several modern facilities are: Marina Bay Sands and Resorts World Sentosa (Shi, 2013; Mazza, 2013). Among the many facilities, the resorts have gaming and Casino Gambling facilities. The two Casinos at the two resorts have had positive contributions to Singapore’s economy since their launch. Casino Gambling however have impacted negatively on the society. Casino Gambling is considered to very addictive and some even argues that it destroys the social fabrics in a society (Kae and De, 2012). According to Ng (2011), casino gambling since the inception of two resort centers has taken shape in Singapore. Gambling is a legal activity that has economic value and pumps money through taxes into the economy (Tse, Hong and Ng, 2013; Case, 2011). Casinos also offer employment to many people making it even more beneficial in an economy. The government is blinded by everything for the simple reason that more addiction among gamblers drives more profits in terms of taxes for the government. It is the responsibility of businesses to be socially responsible and has activities that in anyway can degrade the moral values, beliefs...
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... MMAY14CMM015 MMAY14CMM012 Research Title : Comprehensive Analysis of Issues faced by Street Food Vendors in Singapore 1. Research Objectives (Be Specific) • What is the root cause of problems that are being faced by Street Food Vendors? • What are the efforts being made by the Government to uplift them? How are they faring in reality? • Who are the Street Vendor’s competitions? • What is the scope of including Hawker Centres for Gourmet Tourism in Singapore? • Can Hawker Culture be promoted as a BRAND? 2. Readings Status (How many of your sources are from ) Consultation I Mid-Review Consultation II a. Journal articles 5 ___________ ___________ b. Book chapters 0 ___________ ___________ c. Business related publications 5 ___________ ___________ d. Government / Regulatory etc. 3 ___________ ___________ e. Others (Videos, Presentations, etc.) 1 ___________ ___________ f. Case Studies / Research Papers 5 3. References (1 reference per line) (Attach additional sheet if required) Online...
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...William Angliss Institute Final Report Integrated Resorts The Report for Gaming Operations Subject By Quynh Nhu Dang 28 August 2013 Teacher: Simon Hamm Table of Contents Introduction3 Body3 1.An overview of what is Integrated resort a) Sun city – South Africa 2. An overview of the Singapore Government’s approach to Integrated Resorts b) Singapore + Marina Land Bay + Sentosa 3.Objectives and aims, what will happen in the future ? . Discussion and Conclusion Recommendations and Implementation . References Integrated resorts I. Introduction The purpose of this report was to analyse the definition of the topic Integrated resort, also to explain different fields including geography locations, operational aspect and business entity. According to Nunkoo and Ramkinsoon (2010), the implementation of integrated resorts has been regarded as an option to operate sustain the economy and cash flows .While investigating these aspects of integrated destinations, it is also very important to consider the standard features and benefits. The information used will depend consisting of online website and individual knowledge. The intention of society dissection is to specify and provide ways to enhance the life of the citizens and the socio-economic requirements of the community (Board of Investment, 2009). Gaming areas, restaurant, hotels, retail shopping and other tourist attractions are consisting to be one: Integrated resort. When the term “IR” appears...
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...Background of Transformation of Suntec Singapore by partnership Suntec Singapore, Asia’s Convention City established in 2001. The purpose of the partnership is to set up efforts in promoting Suntec Singapore, and the surrounding hotels and adjacent infrastructure as a unique and fully integrated convention city (Suntec Singapore, Media Release, and 2 March 2004). The initiative partners are Suntec Singapore, hotels including Conrad Centennial Singapore, Pan Pacific Singapore, Ritz-Carlton Millenia Singapore, Mandarin Oriental Singapore, Marina Mandarin Singapore, Fairmont Singapore and Swissôtel The Stamford Singapore, also Singapore Airlines and Singapore Exhibition & Convention Bureau (SECB) currently in its three years. All of them are joint marketing alliance to market the self-contained meetings, convention and exhibition hub. Also, the Singapore Tourism Board actively supports the project, such as orgainsing network session (Asia’s Convention City, 2010). Besides, convenient location and strong ownership background of Suntec Singapore are helping Suntec Singapore to be transformed by partnership. Reasons for Transformation of Suntec Singapore by partnership - Location factor Firstly, the district surrounding area forms a unique, self-contained and fully integrated convention city, so it is easily transforming to partnership as Suntec Singapore enjoying a prime central city location as Suntec Singapore offer direct access to 75,000 square meters of meeting place...
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...The International Journal of Human Resource Management 9:1 February 1998 HRM strategies and labour turnover in the hotel industry: A comparative study of Australia and Singapore Angeline Cheng and Alan Brown Abstract This study explores the perceptions of HR managers on the strategic management of labour tumover in a selection of large hotels in Australia and Singapore, The main argument is that the effects of labour tumover can be mitigated with strategically managed human resources through the four key HR activities. The hotel industries in both Singapore and Australia revealed a comparable range of HR policies and practices being adopted, with an explicit recognition of the contribution an organization's human resources have on the bottom-line. There was a clear convergence towards minimizing tumover primarily through the recruitment, selection and induction processes. This was despite fundamental social, economic and labour differences between Singapore and Australia, Keywords Introduction In recent years, there has been widening recognition that human resource management (HRM) strategies impact on an organization's perfomiance and bottom-line results, contributing to overall effectiveness (Nankervis and Debrah, 1995). Particularly in the service industry, the effective utilization of human resources can give an organization its competitive edge (Schneider and Bowen, 1993). This has led to an increased interdependency of corporate strategy with human resource management...
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...The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment opportunities and indicated the need for enlargement of the ASEAN regional grouping in order to maintain its relevance (Wong, Mistilis & Dwyer, 2011a). The momentum to expand ASEAN was further accelerated by the need to strengthen the region’s voice in international trading bodies such as the Asia-Pacific Economic Cooperation (APEC) forum, the World Trade Organization, and in negotiations with the European Union (Tan, 2003). Between 1995 and 1997, Cambodia, Laos, Myanmar and Vietnam (CLMV) joined ASEAN. They are sometimes referred to as newer members with less-developed economies. With the ASEAN Concord II in late 2003, Southeast Asia charted an ambitious path toward creating a community (AC) founded on economic, security and socio-cultural pillars. In contrast to the EU on which the agreement is loosely based, have rested on open dialogue and concensus processes that have allowed politically and economic diverse nations to cooperate at the regional level. The progress of on ASEAN Concord II will rest on strong regional diplomacy and management...
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...ERASMUS MUNDUS MSC PROGRAMME COASTAL AND MARINE ENGINEERING AND MANAGEMENT COMEM MEGA CONTAINER SHIPS: IMPLICATIONS TO PORT OF SINGAPORE City University London 25 June 2012 Liyenita Widjaja 110047669 (City University) 4128761 (TU Delft) The Erasmus Mundus MSc Coastal and Marine Engineering and Management is an integrated programme organized by five European partner institutions, coordinated by Delft University of Technology (TU Delft). The joint study programme of 120 ECTS credits (two years full-time) has been obtained at three of the five CoMEM partner institutions: • • • • • Norges Teknisk- Naturvitenskapelige Universitet (NTNU) Trondheim, Norway Technische Universiteit (TU) Delft, The Netherlands City University London, Great Britain Universitat Politècnica de Catalunya (UPC), Barcelona, Spain University of Southampton, Southampton, Great Britain The first year consists of the first and second semesters of 30 ECTS each, spent at NTNU, Trondheim and Delft University of Technology respectively. The second year allows for specialization in three subjects and during the third semester courses are taken with a focus on advanced topics in the selected area of specialization: • Engineering • Management • Environment In the fourth and final semester an MSc project and thesis have to be completed. The two year CoMEM programme leads to three officially recognized MSc diploma certificates. These will be issued by the three universities which...
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...Medical Tourism Medical Tourism Introduction Medical tourism is the act of traveling to other countries to obtain medical, dental or cosmetic care. Medical tourism is a new term but thousands of years old act. People have been traveling across the continents in search of cures for any imaginable illnesses and making therapeutic trips for health wellness. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, Asklepios at Epidaurus, and from the 18th century wealthy Europeans have been traveling to spas from Germany to the Nile. In recent years, medical tourism is becoming more popular with patients seeking treatment for health and well-being purposes abroad. Medical Tourism is also known as Medical Travel, Health Tourism, Surgical Tourism, Health Travel, Treatment Abroad, Surgeries Abroad, and Medical Outsourcing. Medical Tourism Concerns Though many are eager to be the right pieces in the puzzle, many are still struggling to get the right fit. There are a number of concerns and risk factors for patients getting treatment much less seeking them abroad. Some concerns for patients include a consistent quality of care, lack of extensive dialog between the patient and the doctor, lack of post-op follow up, cultural differences and difficulty in obtaining sufficient insurance coverage. In order to mitigate the risk, it’s essential that the patient works with well reputed facilitators. Medical Tourism Accreditation ...
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...A CASE STUDY TO UNDERSTAND THE FACTORS THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS A CASE STUDY TO UNDERSTAND THE FACTORS THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS Tejasvi Vasudevan An Independent Study Presented to The Graduate School of Bangkok University In Partial Fulfillment of the Requirements for the Degree Master of Business Administration 2014 2014 Tejasvi Vasudevan All Rights Reserved This Independent Study has been approved by The Graduate School Bangkok University Title: A case study to understand the factors that promote and facilitate medical tourism in Thailand with regards to services provided by hospitals Author: Ms. Tejasvi Vasudevan Independent Study Committees: Advisor Dr. Sriwan Thapanya ………………………………………………………………………… Field Specialist …………………………………………………………………………… (Asst. Prof. Dr. Sivaporn Wangpipatwong) Dean of the Graduate School Tejasvi Vasudevan. Master of Business Administration, May 2014, Graduates School, Bangkok University Title: A case study to understand the factors that promote and facilitate medical tourism in Thailand with regards to services provided by hospitals (72 pages) Advisor of Independent Study: Dr. Sriwan Thapanya ABSTRACT The aim of this study is to understand reasons behind the growing medical tourism industry in...
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...www.emeraldinsight.com/1753-8335.htm JPMD 1,1 Dubai – a star in the east A case study in strategic destination branding Melodena Stephens Balakrishnan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro-environment. Design/methodology/approach – The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case. Findings – There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended. Research limitations/implications – Since, this study depends on secondary research there is some limitations as data in this region is...
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... | |Tourism Marketing | |11/2/2012 | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology like its YourSingapore website. Through this website, Singapore differentiates itself by promoting and highlighting its features. Additionally, with a good brand personality, the destination would be able to earn good brand equity with continuous visitation. However, Singapore being an...
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...Activities of Indian Tourism v/s Other Countries Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14 1 Promotional Activities of Indian Tourism v/s Other Countries www.incredibleindia.org 2 Promotional Activities of Indian Tourism v/s Other Countries Table of Contents 1. Executive Summary Objective Pedagogy 2. Indian Tourism Promotional Activities in the International Arena Vision Statement Major Issues: Is India really ‘Incredible’? 3. Why nation branding is important for tourism? 4. Comparison of tourism promotion activities of India v/s other Countries Travel and tourism Competiveness Index Comparison of India with top five tourist destination in the world Comparison of India with top five tourist destination in the Asia-Pacific region Conclusion based on the comparison 5. Major Challenges for Indian Tourism Industry 6. Critical Evaluation Brand Planning & Strategy Comes First Successful Advertising Does not equal Brand Strategy 7. Tourism promotion and success strategy 8. References 3 Promotional Activities of Indian Tourism v/s Other Countries Executive Summary Objective: This study has been undertaken to put light on the various nuances of the Indian tourism Industry, India’s...
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