Audience Profiling:
Audience profiling enables a media company to reduce the audience/customers down to find their target audience. It’d essential for a media business to find their target audience before they market a new product for example a documentary) so they can get the best outcome and also best outcome financially. A target audience is an audience obviously, but it has interests in connections to the media product that a company is trying to make money by selling it.
This allows media companies to trim down an audience to find their target audience. Its essential media companies find their audience before they send a product to market, so they can get the best results and profit. For instance it could be documentary on mafias, they could show it to a small target audience as they I have connections in terms of interests.
When a media company is identifying an audience to find their target audience some of the factors they must consider are…
Age –
Gender –
Religion –
Race –
Sexuality –
Education – Occupation – Annual income – Disposable income – Current and desired lifestyle –
Media interests –
Buying habits –
Loyalty to brands –

Quantitative research:
Quantitative research is a method used by producers to shape their targeted audience. This way it allows media producers to see the viewing figures on selected TV channels. In my opinion this way of doing it does not really help producers who are working on documentaries in finding out their target audience because it’’ just give you channels and programs get the most views and doesn’t give on the actual audience themselves in terms of interests. . Here is a link to a useful website that shows these viewing figures. http://www.barb.co.uk/
A way that I find this method useful to producers who are looking to create a documentary is that it shows the times