...Industrialization: The Tata Nano Case Study [pic][pic] STRATEGIC MANAGEMENT IN NON-MARKET ENVIRONMENTS GROUP 3 Table of Contents I. INTRODUCTION 3 II. CASE SUMMARY 3 III. BACKGROUND 3 a. A History of Tata Motors 3 b. Tata’s Nano 4 c. Politics in West Bengal 4 IV. ANALYSIS 5 a. Issues 5 b. Interests 7 c. Institutions 8 d. Information 8 V. RECOMMENDATIONS 9 a. Better Government Involvement 9 b. More Effective Branding 9 c. Tata Nano Coalition Prospects 10 d. Develop Grassroots-level communications 10 e. Create True Stakeholders 11 VI. CONCLUSION 11 VII. BIBLIOGRAPHY 11 VIII. APPENDICES 12 I. INTRODUCTION This paper analyzes the case of India-based Tata Motors and the controversial introduction of the Nano, Tata’s revolutionary inexpensive car. The case represents a study of the non-market forces that influence the decisions made by managers of big firms with an Indian national and global perspective. The paper is divided into 2 parts: The first part (sections II – III) is an overview of this particular case study, and the second part (sections IV – V), presents detailed analyses and recommendations for Tata to become successful in future investments. In addition, a bibliography and some appendices are included to illustrate the content of this study and provide further background...
Words: 4758 - Pages: 20
...Tips For Selling Property…………………………………...26 • Tips While Buying Property………………………………..27 Legal Documents…………………………………………………...30 India's Land Disputes • Whistling Woods International……………………….36 • Case against builder Hiranandani…………………………….37 • POSCO Case………………………………………………….39 Case Study: Singur Tata Land Controversy………………………....42 Recent News…………………………………………………………47 Bibliography…………………………………………………………50 Overview This project talks about the Legal and Regulatory Aspects of Buying and Selling of Immovable property. Immovable Property can be described as land, benefits arising out of land and things attached to the earth, or permanently fastened to anything attached to the earth. There are a number of acts which adhere to the issues relating to immovable property, but the main acts is Transfer Property Act – 1882.The act states the legal aspects related to buying and selling of immovable property. There have been a number of cases in the recent past related to Immovable Property namely- Whistling Woods Case, Case against builder Hiranandani, and Case study of Singur land. Introduction The Indian Judiciary is partly a continuation of the British legal system...
Words: 14482 - Pages: 58
...Strategic development TATA MOTORS Introduction: Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's seventeenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa, Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. Tata Motors' principal subsidiaries include the British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover and Range Rover cars) and the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has a bus manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture with Fiat which manufactures automotive components and Fiat and Tata branded vehicles. Founded in 1945 as a manufacturer of locomotives...
Words: 8963 - Pages: 36
.................... ................................ ......... 3 The Process ................................ ................................ ................................ ............................... 3 Definition of Public Purpose................................ ................................ ................................ ....... 4 Compensation and Valuation ................................ ................................ ................................ ..... 4 3. Land Acquisition and Rehabilitation and Resettlement Bill 2011 ................................ ................ 4 4. Land Acquisition across the Globe................................ ................................ .............................. 8 5. Case Studies of Land Acquisition in India ................................ ................................ .................... 9 6. Reforms and Recommendations ................................ ................................ .............................. 10 Innovative Solutions for Land Acquisition................................ ................................ ................. 11 7. References................................ ................................ ................................ ............................... 13 2|P ag e 1. Introduction Land is an essential requirement for the industrial development of a country....
Words: 2811 - Pages: 12
...Elevator Pitch: This case talks about how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata Nano was a runaway bestseller—left Tata Motors debating how large a bet they should make on the Nano and what kind of capacity commitment this requires. Never before in the history had, a new product in the automobile industry created such a huge buzz after Ford's famous Model ‘T’. Ever since Ratan Tata announced that he would make a ‘People’s car’ for a price less than $ 2,500, in 2003 Geneva Auto show, it mystified various groups of people about the possibility of price, power, quality, performance and other factors. However, Ratan Tata was never to be bogged down with by apprehensions and or naysayers. During 2008, Nano was all over the press for the wrong reasons and that probably would have been a blessing in disguise for Nano’s buzz and all the critics were are silenced for ever when the car was launched on March 23rd 2009 with various public and private sector banks offering loans to customers. Nano and Ratan Tata became almost synonymous providing India Inc. in general...
Words: 3098 - Pages: 13
...UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest...
Words: 3951 - Pages: 16
...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first;...
Words: 4004 - Pages: 17
...GKCA Update 1st to 31st Dec Starred Articles 01 UN recognizes Palestine as a non-member observer state Dec World > Palestine The United Nations General Assembly has finally voted in favour of recognizing Palestine as a non-member observer state. Palestinian President, Mahmoud Abbas, had earlier stated this recognition as the last resort to maintain peace and harmony with Israel. This recognition means that, Palestine can now participate in UN debates, join the affiliated bodies and have a voice in world affairs. The votes were as follows: 138 nations voted in favour of Palestine while 9 voted against the country. 41 nations chose to abstain from the voting procedure. The Palestinian reaction to the UN decision was ecstatic and celebratory parades were seen on the streets of Ramallah in Israel. However, some countries are against the decision. Israel said that this decision by the UN will put the peace process between Israel and Palestine “backwards”. Israeli Prime Minister Benjamin Netanyahu announced his plans to expand settlement buildings in Palestinian territory despite the UN decision. The U.S. has said that the UN bid was "unfortunate". Opponents of the bid say a Palestinian state should emerge only out of bilateral negotiations. The countries of the world reacted majorly in support of Palestine. Countries like Britain, France, Spain, Sweden and Denmark made appeals to ambassadors in Israel to ask Prime Minister Netanyahu to reconsider his plan to erect close to 3...
Words: 10111 - Pages: 41
...POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies, University of Kashmir, South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar, Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered the market place highly competitive and complex. The customer's needs, wants and expectations are changing at an exponential rate posing great challenges to the companies. For surviving and thriving in this scenario companies need to develop effective brand positioning strategies .Positioning helps customers know the real differences among competing products so that they can choose the one that is most valuable and useful to them.This is a case study of Tata Nano, one of the most ambitious projects of Tata Motor’s, which was started in 2008. It was envisioned by the Tata Group former chairman Ratan Tata himself. The case focuses on how the initial strategies for launching and positioning Tata Nano as a “People’s Car” backfired and how management recognized its shortcomings and mistakes that led to the wrong positioning of Tata Nano as “Worlds Cheapest Car” among the segment it was created for. And how finally after four years of it commercial launch, understanding the inevitability...
Words: 6332 - Pages: 26
...POSCO Proposed Project in Orissa – Case Study & Analysis Disclaimer • • • • While studying & analysing the case supplementary reading materials have been referred to (source: the Internet) & also quoted in this text. Figures, images & other exhibits used in answering the questions of the case have been sourced from the internet. The name of the state of Orissa has been changed to Odisha. However, for the sake of consistency & in line with the case the state has been referred to as Orissa throughout in the answers. All dates & timelines mentioned in the answers are with reference to the time frame of the case. 1. What are the socio-economic and environmental costs of proposed POSCO Projects? Before proceeding to identify the socio-economic and environmental costs of proposed POSCO Projects lets quickly look into the broad aspects of the project first from the state’s, the company’s & the steel industry’s perspectives in general: The Pohang Iron and Steel Company, or POSCO based in Pohang, South Korea, is the world's fourthlargest steel maker by market value and Asia’s most profitable steelmaker. Korea is the world leader in shipbuilding & gradually becoming a leading automobile manufacturer in the world. Both these industries depend heavily on steel & this is where the role & importance of POSCO for supplying steel becomes paramount. POSCO has been seen as the bedrock of Korea's industrial development over the past 40 years. The steel market, growing at an annual...
Words: 3631 - Pages: 15
...1. Executive Summary India is the sixth largest passenger vehicle manufacturer in the world (Wikipedia Automobile industry). With a population of over 1.2 billion people, India has a huge market potential for automobiles. In the Indian Automobile Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable price for the middle class masses. The Tata’s had relied rather heavily on the publicity of their product. But rather than leveraging this publicity, Tata became complacent about the communication strategy. The USP of the product, the “cheapest” price tag, had backfired miserably, and actually shunned its sales. The status conscious customer obviously did not want to get associated with the tag of “Poor man’s car”, and would rather opt for slightly pricier rival options. Hence, instead of being perceived as a functional step above the motorcycle as it was intended to be, the Tata Nano started being largely perceived as a cut-price car. The Tata Nano was initially conceived as a safe personal mobility alternative to the huge section...
Words: 7419 - Pages: 30
...3.1 Financing the Plan with Macroeconomic Balance Given the grim looking macroeconomic scenario which is further marred by global slowdown, it seems unlikely for India to be able to cut down its fiscal deficit by a whopping 2.2 % as being forecasted. Moreover high inflation, even higher interest rates makes the need for lowering the fiscal deficit even more difficult one to achieve. Measures taken to curb inflation have not borne fruits till now, and some policy implementation is required in this direction. The target figure of fiscal deficit is 4.6 % during 2011-12. It is further targeted to reach 4.1% and 3.5% in FY13 and FY14 respectively. These estimates are majorly based upon two factors * An optimistic growth in tax Revenues * A substantial decline in the subsidy expenditure. We would analyze the feasibility of the aforementioned assumptions and would argue the difficulties that lie ahead in the realization of the two factors. GOI has assumed a growth in tax collections of 18% with a real economic growth of 9%, which seems highly optimistic given the poor implementation of tax reforms and seemingly unstable global macroeconomic environment. Budget at a Glance Rs. Bn | 2009-2010 A | 2010-2011 BE | 2010-2011 RE | 2011-2012 BE | 1. Revenue Receipts | 5,728 | 6,822 | 7,838 | 7,899 | 2. Tax Revenue (net to Centre) | 4,565 | 5,341 | 5,637 | 6,645 | 3. Non-tax Revenue | 1,163 | 1,481 | 2,201 | 1,254 | 4. Capital Receipts $ | 4,517 | 4,265 |...
Words: 7857 - Pages: 32
...Management Development Institute, Gurgaon MARKETING PLANNING Study on ‘TATA NANO’ Submitted By : Aabid Bains (15P001) Arti Jain (15P011) Gautam Bindlish (15P021) Mayank Rajput (15P031) Rohit Gupta (15P041) Siddharth Gupta (15P051) INDEX Chapter No. Section-1 1 2 3 Section-2 4 5 Section-3 6 Chapter Name Page Number Preface The Curious Case of Tata Nano SWOT and PEST Analysis 3 4 6 Porter’s Five Forces Analysis Analysis of Consumer Behavior 11 14 Positioning Strategies 20 2 CHAPTER : 1 PREFACE The project aims at building a comprehensive understanding of how a company decides its marketing strategy and answer associated questions such as pricing, promotion and positioning of the product. Post launch, the effectiveness of the marketing strategy and performance of the product is also to be analyzed. The project also aims to analyze the decision-making process, purchase behavior and buying patterns from the perspective of the consumer. We will consider the dynamic market environment and changes at the micro and macro levels in the economy which affect the automobile sector 3 CHAPTER : 2 The Curious Case Of TATA Nano Introduced in January 2008 and launched in March 2009, TATA Nano was the most awaited launch of the year or perhaps the decade for the automobile industry. TATA MOTORS invested heavily in the project, not only financially but also as a brand. They were going to build an affordable “Rs...
Words: 6960 - Pages: 28
...Environment Management Topic : Hazardous Waste Management Group Members : Rohan Shanbhag (146) Amit Sharma (147) Nandita Sharma (148) Priya Shegoankar (149) Hazardous waste management is the collection, treatment, and disposal of waste material that, when improperly handled, can cause substantial harm to human health and safety or to the environment. Hazardous wastes can take the form of solids, liquids, sludges, or contained gases, and they are generated primarily by chemical production, manufacturing, and other industrial activities. They may cause damage during inadequate storage, transportation, treatment, or disposal operations. Improper hazardous-waste storage or disposal frequently contaminates surface and groundwater supplies. People living in homes built near old and abandoned waste disposal sites may be in a particularly vulnerable position. In an effort to remedy existing problems and to prevent future harm from hazardous wastes, governments closely regulate the practice of hazardous-waste management. Hazardous Materials Regulations Hazardous materials are regulated by three primary government agencies: ...
Words: 8581 - Pages: 35
...INTRODUCTION Globalisation has brought about immense change in the business environment, however thorough analysis of both the task and broad environment much be well understood before setting up business especially in Asia. The broad environment composed of the External Determinants. This includes factors such as political-legal, economical, social-demographic, technological, ecological and Cultural. These factors have an indirect impact on a firm or any business activity. While the task environment is composed of the Internal determinants. This includes factors such as suppliers, consumers, competitors. Bringing this into perspective it is very significant to analyse and study the Business environment in order to make plans, design strategies, entry mode and taking effective decisions on expansion. Company from South Africa setting up its activities in Indonesia has to focus on the Macro and Micro Environment in Indonesia to run successfully. If they work according to the analysis of the business environment in the South Africa they are bound to fail in their operations in Indonesia. Thus to understand the Macro environments, usage of PESTEL analysis which helps in critically evaluating the political, economical, social, technological, environmental and legal determinants which have an indirect impact on any business entity. This critical evaluation helps a business firm to strategise effectively and take justified decisions. After analysing the business environment using...
Words: 3192 - Pages: 13