...Essentials of Management Information Systems Essentials KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 8 CASE 1 ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE APPLICATIONS Sinosteel Strengthens Business Management with ERP Applications VIDEO CASE Systems Systems TAGS SUMMARY URL CASE Coordination of decentralized business units; centralization of business rules; data security; management decision making; real-time “enterprise wide” resource planning (ERP); collaboration; knowledge sharing. China’s state owned strategic resources enterprise Sinosteel Corporation uses Oracle Enterprise Resource Management (ERP) to strengthen its business management and global reach. L= 4:50. http://www.youtube.com/watch?v=j5rBGljckjw “Sinosteel Corporation (abbreviated as Sinosteel) is a central enterprise under the administration of the State-Owned Assets Supervision and Administration Commission. There are 76 subsidiaries under the administration of Sinosteel, among which 53 are in China and 23 abroad. The revenue from core businesses reaches RMB 111 billion in 2008. Chinese currency is called the Renminbi (RMB), and it is currently trading at .146 US dollars in 2009. Sinosteel is mainly engaged in developing and processing of metallurgical mineral resources, trading and logistics of metallurgical raw materials and products, and related engineering technical service and equipment manufacture. It is a large multicontinued CHAPTER...
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...Sinosteel Question 2. (1) Why did Sinosteel pursue the development of an ERP system? “The go-live of the ERP system is a major milestone in our efforts to deploy a modern management system. It is also a testament to the joint efforts and achievements of Sinosteel”, said Mr. Huang Tianwen, President of Sinosteel Corporation. With the ERP system, Sinosteel is able to deliver timely updates of accounting records and gain insights into underlying business transactions. The company can achieve synchronous flow of materials, funds and information; integrate its systems for human resources management and customer relationship management with its financial and operation management systems. (2) What were the objectives? SinoSteel Corporation uses Oracle ERP to strengthen its business management. To increase the management levels, to prevent all kind of risks, independence of operations and management, to optimize all resources assignments and human resources management are the objectives of Sinosteel. (3) What challenges (risks) does ERP address for Sinosteel? As the IT Manager said in the video “In the past, the costumer information was decentralized and controlled by sails and needy subsidiary company. These prove risk as there localized were delinquent costumers could all many to one needy subsidiary, all need an invoice be paid by another. Through CRM they could prevent this kind of thing happening again, they are sharing all costumers’ information.” During the implementation...
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...1 Case Study : Sinosteel Strengthens Business Management with ERP Applications SUMMARY: China’s state owned strategic resources enterprise Sinosteel Corporation uses Oracle Enterprise Resource Management (ERP) to strengthen its business management and global reach. Case: Sinosteel Corporation (abbreviated as Sinosteel) is a central enterprise under the administration of the State-Owned Assets Supervision and Administration Commission. There are 76 subsidiaries under the administration of Sinosteel, among which 53 are in China and 23 abroad, the revenue from core businesses reaches RMB 111 billion in 2008. Chinese currency is called the Renminbi (RMB), and it is currently trading at .146 US dollars in 2009. Sinosteel is mainly engaged in developing and processing of metallurgical mineral resources, trading and logistics of metallurgical raw materials and products, and related engineering technical service and equipment manufacture. It is a large multinational enterprise with core businesses engaging in resources development, trade & logistics, engineering project and science & technology, equipment manufacturing and specialized service, providing comprehensive auxiliary service for steel industry, especially steel mills. Sinosteel is organized as decentralized, multi-business unit firm. Like most rapidly growing global firms, Sinosteel has grown through the acquisition of hundreds of small companies, and many medium to large size companies. In the...
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...Case 3: Sinosteel strengthens business management with ERP 1. What is the business of Sinosteel, what are its major challenges, and how would an ERP system address the challenges they face? „h It has core business in resources development, trade & logistics, engineering project and science & technology, equipment manufacturing and specialized service, providing comprehensive auxiliary service for steel industry, especially steel mills. „h Maintenance of economic and technological cooperation with other nations and global companies and strengthen its global reach. As well as, along with other state enterprises, continue efforts to expand the global control over commodities-key, thus exclusivity to get stream in the provision that will ensure a steady stream of resources to the booming economy of China. „h They optimize management processes, standardize coding, regulations, etc. prevention of information risks, adapt industry processes and superior ownership expertise, centralize and unify the communication process, reports, accountancy, etc. 2. Why did Sinosteel pursue the development of an ERP system? What were the objectives? What challenges (risks) does ERP address for Sinosteel? [The CEO is difficult to understand on some of the objectives, but later in the video an IT manager is clearer and reflects the CEO¡¦s position almost exactly. You will need to listen carefully]. „h Because the need to consolidate management of diverse operations implementing the major enterprise...
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...Sinosteel Strengthens Business Management with ERP Applications 1. What is the business of Sinosteel, what are its major challenges, and how would an ERP system address the challenges they face? 2. Why did Sinosteel pursue the development of an ERP system? What were the objectives? What challenges (risks) does ERP address for Sinosteel? [The CEO is difficult to understand on some of the objectives, but later in the video an IT manager is more clear and reflects the CEO’s position almost exactly. You will need to listen carefully]. 3. What factors were important in the choice of Oracle? 4. How did business processes change in order to implement this ERP system? 5. What do you think some of the implementation issues and risks might have been with this system? 6. How did this investment in ERP systems help Sinosteel achieve operational excellence? What do you think were the benefits of installing this system given the substantial costs involved? 1. Sinosteel Corporation is a strategic resource company that mines, processes and supplies iron and chrome ore to major international steel manufacturers. Alongside these operations, they manage logistic planning and equipment distribution. The major challenges that Sinosteel was facing were the decentralized management of 86 different subsidiaries, 63 of which are located in China. The enterprise had many different employees, systems and practices that varied from one subsidiary to another causing overlapping...
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...12th Edition Video Matrix ONLINE EDITION Student Instructions: 1. Go to www.azimuth-interactive.com/MIS12. 2. Enter your school .edu email address. You must have a .edu mail account. 3. Press Submit. 4. Check your email for an activation link. 5. Click on the activation link. 6. Click on the video you want to view. Chapter Videos |Part One: Organizations, | | |Management and the Networked | | |Enterprise | | |Chapter 1: Information Systems in|(1) UPS Global Operations with the DIAD IV | |Global Business Today | | | |How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million | | |packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wirelessly connected| | |to UPS main databases located...
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...Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Video Cases Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas) Video Case 1b: Workday: Mobile Solutions for iPad Video Case 2: Evolution Homecare Manages Patients with Microsoft CRM (2011) Video Case 3: Sinosteel Strengthens Business Management with ERP Applications (2008) Instructional Video 1: Zara’s: Wearing Today’s Fashions with Supply Chain Management 6.1 Copyright © 2014 Pearson Education publishing as Prentice Hall Management Information Systems, Global Edition Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications LEARNING OBJECTIVES • Describe how businesses use enterprise systems to achieve operational excellence. • Explain how supply chain management systems coordinate planning, production, and logistics with suppliers. • Describe how customers relationship management systems help firms achieve customer intimacy. • Explain the challenges posed by enterprise applications. • Describe the new technologies used by enterprise applications. 9.2 Copyright © 2014 Pearson Education Management Information Systems, Global Edition Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Enterprise Systems • Enterprise Systems – Enterprise resource planning (ERP) systems – Suite of integrated software modules and a common central database – Collects ...
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