...India & Real State investment: A case study of Jaipur region” Submitted in partial fulfillment of PGDM program 2011-13 Submitted by: Harshit Jain 19/093 Corporate Mentor Mr Shantanu Mehra ( Channel Retail Sales Head) Faculty Mentor Mrs. Monica Arora (Assistant Professor) Apeejay School of Management New Delhi July 2012 SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 1 P age |2 CERTIFICATE This is to certify that the project work done on” Scope of investment in Real Estate in India & Real State investment: A case study of Jaipur region ” Submitted to Apeejay School of Management, Dwarka by Harshit Jain in partial fulfillment of the requirement for the award of PG Diploma in Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried out during 14th may 2012 to 5th june 2012 in Customer First Concepts , Pvt. Ltd.( Currently working as a Marketing division of various townships in Jaipur region ). Date: Seal/Stamp of the Organization Name of the faculty Mentor SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 2 P age |3 Acknowledgements This summer internship project would not have been possible without the support of many people . I wish to express my sincere gratitude to my Faculty Mentor Mrs. Monica Arora & my Corporate Mentor Mr. Shantanu Mehra( channel retail sales...
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...of Faculty guide) Mrs.Semila Fernandes Assistant Professor SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, BENGALURU 95/1 & 95/2, Electronic City Phase-1, Hosur Road, Bengaluru – 560100 Certificate This is to certify that Mr. Tushar Rohatgi of MBA (2013-15 Batch) of Symbiosis Institute of Business Management, Bengaluru has done the project entitled Digital Marketing & Content Development & Management under my guidance. Signature of the faculty guide Name: Mrs.Semila Fernandes Designation: Assistant Professor Date: 16 -5 – 2014 DECLARATION I hereby declare that the project work submitted by me entitled “Digital Marketing & Content Development & Management” done during my Summer Internship Program (SIP) is submitted as a partial fulfilment of the requirement of MBA program at Symbiosis Institute of Business Management, Bengaluru. Project Details: Project Title:_ Digital Marketing & Content Development & Management Company: Percept Knorigin Online Ventures Private Limited Company guide name : Mr. Enosh David Faculty guide : Mrs.Semila Fernandes Place:Bengaluru,Karnataka Name Tushar Rohatgi Date: 16 -6 -2014 PRN - 13020841049 Industry Analysis DIGITAL ADVERTISING IN INDIA | 2 CONTENTS Executive...
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...Proiect Comportament organizational - Planul de afaceri sl companiei APPLE - 2013 - 2014 CUPRINS: I.ISTORIC APPLE II.SITUAŢIA ACTUALĂ A. PERFORMANŢA ACTUALĂ A COMPANIEI APPLE B. POZIŢIA STRATEGICĂ A COMPANIEI III. MEDIUL EXTERN AL COMPANIEI APPLE A. ANALIZA PEST 1.FACTORII POLITICI 2. FACTORII SOCIALI 3.FACTORII ECONOMICI 4. FACTORII TEHNOLOGICI IV. AMENINŢĂRILE MEDIULUI CONCURENŢIAL A.MODELUL PORTER V. MEDIUL INTERN AL COMPANIEI APPLE VI. ANALIZA SWOT (Putere, Slăbiciuni, Oportunităţi, Ameninţări) VII. MATRICEA BCG VIII. ALTERNATIVE STRATEGICE ŞI STRATEGII RECOMANDATE A. ALTERNATIVE STRATEGICE B. STRATEGIA RECOMANDATĂ IX. MENŢINERE ŞI CONTROL I. ISTORIC APPLE În 1976, Steve Jobs şi Steven Wozniak porneau o firmă de produse electronice într-un garaj închiriat din Palo Alto, în sudul Californiei. Acest garaj este temelia a ceea ce urma să devină curând "Silicon Valley". Peste 37 de ani, alţi doi tineri, într-un alt garaj, porneau o altă firmă legendară: Apple, o afacere de zeci de miliarde de dolari a fost începută în acel garaj. Apple a proiectat, dezvoltat şi comercializat numeroase linii de produse şi servicii electronice. Compania îşi vinde produsele în domeniul educaţiei, oamenilor de afaceri oamenilor politici şi deasemenea clienţilor pasionaţi de electronice şi creativitate. În timp ce Apple îşi dezvoltă activitatea de comercializare, dirijându-şi activitatea pe diferite segmente, se...
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...BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat): Village: Goblej, Dist.: Kheda, Gujarat – 387440. Name of the President: Mr. Sanjiv Gupta Telephone: 02694 84386 / 87 / 77585 Website: http://www.coca-colaindia.com History Birth of a Refreshing Idea John Styth Pemberton first introduced the refreshing taste of Coca – Cola in Atlanta, Georgia. It was of 1886 when the pharmacist concocted a caramel – colored syrup in a three – legged brass kettle in his backyard. He first “distributed” the new product by carrying Coca – Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca – Cola at the soda fountain. Whether by design or accident, carbonated water was proclaimed “Delicious & Refreshing” Dr. Pemberton’s partner & bookkeeper, Frank M. Robinson suggested the name & panned “Coca – Cola” in the unique flowing script that is famous worldwide today. Mr. Robinson thought ‘the two C’s would look well in advertising. In 1886 sales of...
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...Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you for giving Mr. ............................... an opportunity to learn under your guidance as a part of Summer Internship Program. We are sure that Mr. RUPESH KUMAR (PGDM-09-43) has lived up to your expectations. We request you to spare a few more minutes and provide us with a formal feedback regarding the candidates conduct and performance as per your interaction with him so as to enable us to focus on further development of the candidate based on your inputs. Thanks in Anticipation. For: Career Management Centre, IILM College of Management Studies, Greater Noida. 2 Company Feedback Format (To be provided on Company Letterhead) Company: LUMBINI BEVERAGE PVT.LTD. Location: Hajipur Industrial Area Intern Name: Mr. RUPESH KUMAR(PGDM-09-43) Internship Commencement Date: 15/04/2010 Internship Completion Date: 15/06/2010 Evaluation Parameter Rating(out of 10 on each parameter) Knowledge & Content Knowledge of Industry Practical Application of Knowledge Learning on the Job Ability to grasp new Idea Communication Skills ...
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...T H E S I M P L E PAT H T O C O O K I N G L I K E A P R O , L E A R NING ANY THING, AND LIVING THE GOOD LIFE TIMOTHY FERRIS S Published by Houghton Mi in Harcourt Boston | New York 2012 Produced by 49316_CH00_FM_p001t015_092012_NB.indd 3 9/25/12 10:27 AM 49316_CH00_FM_p001t015_092012_NB.indd 4 9/25/12 10:27 AM PUBLISHER’S DISCLAIMER The material in this book is for informational purposes only. Since each individual situation is unique, you should use proper discretion, in consultation with a health-care practitioner, before undertaking the diet and exercise techniques described in this book. The author and publisher expressly disclaim responsibility for any adverse e ects that may result from the use or application of the information contained in this book. NOTICE ON FOOD HANDLING This book is about cooking; it’s not a food processing and handling manual. I strongly encourage you to read and follow the established safe food processing and handling guidelines available through the USDA, FDA, and Department of Health and Human Services, including: foodsafety.gov fsis.usda.gov fda.gov/food/foodsafety NOTICE ON INTERNET RESOURCES My full curriculum is within the covers of this book. For those of you who want to “go beyond” in your research, I have provided links to Internet resources. My team and I have worked to check that these links are accurate and point to resources available when this book was released for publication. But Internet resources...
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...cover next page > Page iii THE McGRAW-HILL HANDBOOK OF MORE BUSINESS LETTERS Ann Poe McGraw-Hill New York San Francisco Washington, D.C. Auckland Bogotá Caracas Lisbon London Madrid Mexico City Milan Montreal New Delhi San Juan Singapore Sydney Tokyo Toronto title: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: subject publication date: lcc: ddc: subject: The McGraw-Hill Handbook of More Business Letters Poe, Ann. McGraw-Hill Professional 0070505179 9780070505179 9780071368780 English Commercial correspondence--Handbooks, manuals, etc. 1998 HF5726.P545 1998eb 651.7/5 Commercial correspondence--Handbooks, manuals, etc. cover If you like this book, buy it! next page > < previous page page_iv next page > Page iv Library of Congress Cataloging-in-Publication Data Poe, Ann The McGraw-Hill handbook of more business letters / Ann Poe. p. cm. Includes index. ISBN 0-07-050517-9 (alk. paper) 1. Commercial correspondenceHandbooks, manuals, etc. I. Title. HF5726.P545 1998 651.7'5dc21 98-24855 CIP Copyright © 1998 by Ann Poe. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. 2 3 4 5 6 7 8 9 0 DOC/DOC 9 0 3 2 1 0 9 8 ISBN 0-07-050517-9 The sponsoring editor for this book...
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...This document is exclusive property of Cisco Systems, Inc. Permission is granted to print and copy this document for non-commercial distribution and exclusive use by instructors in the CCNA Exploration: Network Fundamentals course as part of an official Cisco Networking Academy Program. Activity 1.1.1: Using Google Earth™ to View the World Learning Objectives Upon completion of this activity, you will be able to: • • • • • Explain the purpose of Google Earth. Explain the different versions of Google Earth. Explain the hardware and software requirements needed to use Google Earth (free edition). Experiment with Google Earth features such as Help | Tutorial. Experiment with Google Earth to explore continents, countries, and places of interest. Background Google Earth is a popular application that executes on the desktop of most operating systems. It requires a broadband connection to the Internet and displays Earth as a manipulated 2D, or 3D image. The popular world news channel, CNN, regularly uses Google Earth to emphasize where a news story has occurred. At the time of writing this activity, there are three versions of Google Earth. The version that fits most needs is Google's free version, Google Earth. A Google Earth Plus version includes GPS support, a spreadsheet importer, and other support features. The Google Earth Pro version is for professional and commercial use. The URL http://earth.google.com/product_comparison.html contains a description of the versions...
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...Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing relevant touch points with customers (e.g., Aaker and Joachimsthaler, 2000; Keller and Lehmann, 2003). To this end, managers are striving to better understand consumer behavior and positively influence consumers' brand perceptions through marketing initiatives (e.g., Keller, 1993). However, the direction of influence on a brand's perception and image has become increasingly bilateral. Today, consumers are no longer simply “receivers” of company- and brand-related information. Instead, they operate as “senders” of this information, e.g., by giving brand recommendations, by expressing criticism, or by sharing information with others (Hennig-Thurau et al., 2010). For this reason, managers no longer have exclusive control over information circulating about a company or brand. Consumers therefore play an important role in forming a company's or brand's perception and value in the marketplace (Keller, 2007). Exchange of information about companies and brands between consumers is not...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman THE MAYAN MISSION THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman Copyright © 2006 by Karen B. Chapman. All rights reserved. Published by Wiley Publishing, Inc., Hoboken, New Jersey No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Wiley, the Wiley Publishing logo, and related trademarks are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. *SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...ALSO BY NEIL STRAUSS The Long Hard Road Out of Hell WITH MARILYN MANSON The Dirt WITH MOTLEY CRUE How to Make Love Like a Porn Star WITH JENNA JAMESON Don't Try This at Home WITH DAVE NAVARRO THE GAME PENETRATING THE SECRET SOCIETY OF PICKUP ARTISTS Neil Strauss Regan Books An Imprint of Harper Collins Publishers Cover silhouettes are from the following fonts :Darrian's Sexy Silhouettes by © Darrian (http://westwood.fortunecity.com/cerruti/445/), Subeve by © Sub Communications (http://www.subtitude.com),NorpIcons 1 and Norp Icons 2 by © DJ Monkeyboy (http://www.djmonkeyboy.com). "The Randall Knife": Words and Music by Guy Clark © 1983 EMI APRIL MUSIC INC. and GSC MUSIC. All Rights Controlled and Administered by EMI APRIL MUSIC INC. All Rights Reserved. International Copyright Secured. Used by Permission. In order to protect the identity of some women and members of the community, the names and identifying characteristics of a small number of incidental characters in this book have been changed, and three minor characters are composites. THE GAME COPYRIGHT © 200 5 BY N E I L STRAUSS. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address HarperCollins Publishers Inc., 10 East 53rd Street, New York, NY 10022. HarperCollins...
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...Fabian Heilemann, Fabian Siegel, Florian Heinemann, Ijad Madisch, Jens Begemann, Klaus Hommels, Lukasz Gadowski, Joel Kaczmarek and 85 other great minds. „ BerlIn has the most potentIal of all CItIes In europe“ peteR tHIeL * Peter Thiel, Former CEO of PayPal, first investor of Facebook and partner of the venture capital firm, Founders Fund. ENJOY BERLIN VALLEY! HUNDERT IS A PROJECT FROM BERLINVALLEY.COM DAILY NEWS FROM THE BERLIN ONLINE SCENE WHAT A gREAT FAMILY: HIRE! WE MODEL: JENNIFER IRMLER (WWW.MODEL-FABRIk.COM) PHOTO: MAx THRELFALL (WWW.THRELFALL-gOERS.DE) MAkEUP: BIANCA BENSCH (FACEBOOk.COM/BENSCHBIANCA) OUTFIT WITH FRIENDLY SUPPORT FROM PEPE JEANS (NEUE SCHöNHAUSER STRASSE) WE ARE LOOkINg FOR COOL INTERNS AND EDITORS, MALE OR FEMALE. CAREER CHANgERS WELCOMED. APPLY WITH 100 WORDS OR LESS AT PIMPMYFUTURE@WHY-BERLIN.COM the hundert Register now, and receive every issue by mail for free! introduCtion Klaus Wowereit KlauS WoWereit haS been the governing mayor of berlin Since 2001, and the longeSt Serving head of government in office of any german State. Governing Mayor of Berlin Hundert Continues as a series! We are very excited about the response that “Hundert – insight on the Online Capital Berlin” has received. Therefore, we have decided to continue “Hundert” as a series. In the coming year we will present new issues such as, “Hundert: Online entrepreneurs speak about their biggest mistakes”, “Hundert: Startups that you...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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