Management Control System
TASK 6
REPORT CASE 8.2
“Hasbro Interactive”

By :
Group 1

Nadya Azahra Rangkuti (023100004)
Hanna Dwina Putri (023100066)
Fahrina Trinandasari (023100117)
Felisitas Yola (023100184)
Gabriella Rahajeng Putri (023100208)

Trisakti University
2013

CHAPTER I
INTRODUCTION

A. Background of company

In 1923, three brothers, Henry, Hilal, and Herman Hassenfeld, founded Hassenfeld Brothers, a company selling textile remnants, in Providence, Rhode Island. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated with Hilal leaving for another textile business while Henry took charge of the corporation. With cost of pencils rising and their pencil supplier making pencil cases, Hassenfelds began making their own pencils becoming a source of funding for future lines. In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys and modeling clay becoming a primarily toy company by 1942. In 1960, Henry died and Merrill took over the parent company and his older brother, Harold, ran the pencil-making business, Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. Having previously sold toys under the Hasbro trade name, the company shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low cost, longer life cycles toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which when bust in the early 1980s.
In 1982, Hasbro revived its G.I. Joe line — with the help of Marvel Comics — as an anti-terrorist commando based on current events. The company launched