...: 3925731 ------------------------------------------------- Poh Yueng Zhen ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Executive Summary ------------------------------------------------- ------------------------------------------------- The following report was developed to determine the most logical, if any, location for the establishment for a new Disney theme park from a predefined list of candidate...
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...Themes, Entertainment ________________________________________ The theme park, as an experience design, differs from amusement parks in the critical design intent of its architects. Theme landscapes are developed to distill a glimpse of world /out of this world locations, not unlike a world's fair, at a single location. These entertainment complexes are familiar vacation territories for generations of the world's travel public, as theme parks are deliberately designed to be internationally-focused attractants. The successful dynamism of these landscapes designed for appeal and dependable itinerary offer assurances of what can be expected, with safety and value for the expense of time and money. Generally, themed landscapes perpetuate and promote folk history and cultural traditions, as these are exploited, yet celebrated, simultaneously. Perception of space in the themed environment, without apologies, is inauthentic, but never-the-less successful, and delightful moments for the viewer. Intentionally, architecture is manipulated in order to impart the necessary factors which will aid in promoting happiness by use of ironic realism. Despite pretentions, everyone enjoys themed experiences at some level. Ambivalent designers are not undermined by the pristine and ineffectual notions the design profession propagates on what characterizes good design. Rather, the successful destination architect gives social value and art to underappreciated human elements in architecture. Human...
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...Regardless of point-of-view, the events surrounding Disney’s America theme-park provide compelling lessons to policy makers, business interests and citizen activist groups. The purpose of this paper is to examine the Disney’s America controversy through the lens of public policy process. I first analyze the core issues of the case. Second, I identify predominant actors and stakeholders. Third, I point out policy instruments and processes germane to the case. Finally, I discuss the outcome and lessons to be gleaned from the case. Issues Haymarket, a community with a population of 375, is located approximately 30 miles southwest of Washington D.C., in Prince William County, Virginia. It is situated in an area characterized by farmland in view of the Blue Ridge Mountains to the west. Nearby is a Civil War battlefield site, now a National Battlefield Park administered by the National Park Service, where 20,000 Union and Confederate soldiers died during two battles fought at Bull Run: the first land battle of the Civil War in 1861, and in 1862, when Robert E. Lee defeated Union forces as he led the Confederate toward the Potomac River. In the early 1990s, Chairman Michael Eisner of Disney, envisioned an American history theme-park to be called Disney’s America. Colonial Williamsburg in southeastern Virginia initially provided inspiration for Disney executives. Prior to 1993, Disney officials surreptitiously acquired land-options in Prince William county using false names in...
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...main points that need to be considered while evaluating the opportunity. Europeans were already familiar with Disney products and they appeared to be very receptive to it. Another major point that needs to be considered to evaluate the project is the population and how easily they can access Disney Park. European population exceeded that of the United States by 150 million in roughly one-half of the land mass. This meant that Disney would be accessible to more number of people who lived closer to it than in the United States. Also, Europe had a lot of holiday destinations such as Paris, Madrid and London. This means that a large number of people from outside Europe would be visiting these places and they could also be added to the number of potential people who would visit the park. European vacation practices also would play a major role in setting up a park there as they took upwards of five weeks of vacation a year, whereas most Americans took only two or three. The choosing of location in Paris, France was a wise decision as it was almost at the center of Europe. Seventeen million people lived within two hours; of the site by car, 109 million people lived within six hours of the site by car, and 310 million people could reach the complex by plane in less than two hours. The planned opening of the Euro Tunnel in 1994 would make Euro Disney accessible from England in four hours by car. Also, a survey conducted showed that about 85% of France’s population welcomed Euro Disney...
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...ULMS 157 Recruitment, Selection and Performance Management at Epcot Theme Park Introduction This case study examines the concept and management of performance in organizations. In organization and management studies the word performance has two meanings (Fineman, Sims and Gabriel, 2005). On the one hand it simply refers to how well individuals are doing the tasks, duties and job responsibilities assigned to them, whether or not they are achieving output targets and productivity goals, product and service quality standards and meeting customer expectations. It is also refers to personal performance, how well a person is doing in achieving the goals they set for themselves. On the other hand the word performance also relates to how people at work conduct or, more specifically, present themselves to others; how they interact with fellow employees, management, clients, customers, the general public, and so on. In this context the concept of performance takes on a rather different meaning. It refers to how everyday behaviour in organizations is about ‘putting on a performance’. In recent years this latter use of the term ‘performance’ has become increasingly popular in organizational and management studies, and is widely used to illustrate how the nature of everyday behaviour and social interaction at work - verbal and non-verbal communication, such as greetings gestures, posture, etc. - are essentially performances. ’The presentation of self in everyday life’ (Goffman, 1959:...
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...Site Selection: The location of a casino is an important decision, because this raises strategic, regional and local considerations (Hannigan, 2007). A framework of site selection criteria, therefore, should work out to determine the casino location. Selection Criteria: The locational determinants are documented as followings to determined our casino development location: (Rephann, 1997) 1. Proximity to larger urban areas 2. Quality of transportation infrastructure: 3. Restrictiveness of state casino gaming regulations 4. Proximity to non-casino-gaming states 5. Scale of casino development 6. Presence of other recreational attractions 7. Qualified Personnel inputs In addition, other aspect of the potential destinations such as the reputation of the destination, the economic development situation, the potential tourism development opportunities, accessibility problem in VISA restrictions and the risk analysis of the destinations will be taken into consideration. Attracting elements in choosing Singapore: After conducting the site selection analysis, it is found that Singapore could be one of the potential destinations to be developed for a new casino. General speaking, the high revenue generated by tourism, the high proportion of people in the highest socio-economic categories, the presence of Singapore’s iconic attractions, the high concentration of hotels and so on making Singapore being a higher potential for the new casino development...
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...CHAPTER ONE INTRODUCTION BACKGROUND The restaurant industry consists of restaurants, bars, and other away-from-home eating facilities. The National Restaurant Association (NRA), an industry trade group based in Washington, D.C., estimated that industry sales in 2001 totaled $399 billion and predicted that industry sales will hit $576.9 billion by 2010. According to the National Restaurant Association (1999), an estimated 844,000 establishments offered prepared food in the United States in 2001 and the number of restaurants in the U.S. is forecasted to increase to 1,001,305 by the year 2010 (Figure 1.1). 1200 1000 1000 831 800 577 600 400 376 200 0 Sales (billions) Locations (thousands) 2000 2010 Source: National Restaurant Association (1999) Figure 1.1 Restaurant Industry Sales and Locations 1 There are a variety of possible locations for restaurants including a freestanding unit, located in shopping mall outlet, food court, or a multiple concept unit within an existing facility designed for another business such as a gas station and convenience store. It may be leased space, a building the retailer purchases, or a new structure built to specification. Each has its own advantages and disadvantages for specific types of restaurants (James, Walker, and Etzel, 1975; McGuire, 1993; Powers, 1997; Hsu and Powers, 2002). The cost of land, lease expenses, and building varies with the location of the restaurant. Metropolitan...
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...Judgment of Information Quality and Cognitive Authority in the Web Soo Young Rieh Excite@Home* 450 Broadway Street, Redwood City, CA 94063. Email: srieh@excitehome.net In the Web, making judgments of information quality and authority is a difficult task for most users because overall, there is no quality control mechanism. This study examines the problem of the judgment of information quality and cognitive authority by observing people’s searching behavior in the Web. Its purpose is to understand the various factors that influence people’s judgment of quality and authority in the Web, and the effects of those judgments on selection behaviors. Fifteen scholars from diverse disciplines participated, and data were collected combining verbal protocols during the searches, search logs, and post-search interviews. It was found that the subjects made two distinct kinds of judgment: predictive judgment and evaluative judgment. The factors influencing each judgment of quality and authority were identified in terms of characteristics of information objects, characteristics of sources, knowledge, situation, ranking in search output, and general assumption. Implications for Web design which will effectively support people’s judgments of quality and authority are also discussed. Introduction One of the advantages of searching in the Web is its grant of access to a great amount and a wide variety of information. As a result, however, people need some ways to reduce the...
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...Park Design Guidelines & Data Province of British Columbia Ministry of Environment Lands and Parks A NATURAL LANDSCAPE ARCHITECTURE FOR BRITISH COLUMBIA’S PROVINCIAL PARKS BC PARKS: PARK DESIGN GUIDELINES & DATA Overview Simplicity in design and restraint in construction creates park facilities suited to what attracts visitors in the first place – recreation in the natural park landscape. q The aim of Park Design Guidelines & Data is to help BC Parks staff use their park expertise to produce appropriate facility landscapes. These guidelines identify design criteria and planning processes for BC Parks staff to provide sustainable, appropriate park recreation facilities. They promote facility design that requires the least visible development. q A design approach to visitor facilities is defined that: Recognizing the facilities are an integral part of a park means reducing the impact of use and basing planning and design decisions on local and regional considerations – for the park environment’s long term health. Maintaining natural park landscapes and environments will help ensure the quality of visitor experiences now and in the future. At neighbouring Bromley Rock Provincial Park and Stemwinder Provincial Park, illustrated left, natural site elements create facilities that blend into the natural park landscapes. These examples show the careful expenditure of resources and the thoughtful use of native materials...
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...of disparate and interrelated skills and activities. This complexity is further compounded in implementing public sector projects where multiple project objectives are expected by a wide range of stakeholders who have different interests associated with the projects. With reference to current practice in Hong Kong, this paper examines the major risks in implementing public sector works, and the ways that the application of public private partnership (PPP) can help to manage risks in project delivery. The example of Hong Kong Disneyland (KDLD) demonstrates how various major risks in committing to a PPP project are allocated and shared effectively between public and private partners. In this typical PPP project, it is found that allocation of site acquisition risk and legal and policy risks to the public sector is more effective while private sector could effectively allocate the design and construction risks, operation risks and industrial action risk to the private sector. Also, development risks,...
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...Journal of Business and Management International Market Expansion Strategies for High-Tech Firms: Partnership Selection Criteria for Forming Strategic Alliances Øystein Moen (Corresponding author) Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Tel: 47-7359-3505 E-mail: Oeystein.Moen@iot.ntnu.no Ottar Bakås SINTEF Technlogy and Society, Department of Industrial Management N-7465 Trondheim, Norway E-mail: ottar.bakas@sintef.no Anette Bolstad Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Vidar Pedersen Investment Office Nordic, Telenor Nordic Finance Snarøyveien 30, N-1331 Fornebu Tel: 47-9823-2599 E-mail: vidar.pedersen@telenor.com Abstract Newly established, technology-based firms entering international markets often have limited resources in terms of capabilities, time, and capital. As a consequence, these firms often use entry modes characterised by low resource commitment, including partnership agreements (strategic alliances). This paper, investigates which partner selection criteria that are important for this group of firms when they are selecting partners. Based on case studies of three Norwegian firms targeting the UK market, five selection criteria have been identified as important (trust, relatedness of business, access to networks, access to market knowledge...
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...Business English Certificate Speaking Course Shanghai NOS 陈文笠 (Henry) Class Planning Focuses Concepts Chapter One Briefing Part One Oral Communication Ⅰ. Oral Communication 1. Vocabulary 2. Grammar 3. Pronunciation 4. Practice makes perfect Chapter One Briefing Part Two BEC Speaking Test Ⅱ. BEC Speaking Test 1. Introduction of format 2. Selection of partners 3. Introduction Part 1 Mini-interview 3 min, personal information, brief business ideas Part 2 Presentation 6 min, 1 out of 3 topics of different fields, preparation + presentation + (Q&A) Part 3 Discussion 5~7 min, decision making, follow-on questions Ⅱ. BEC Speaking Test 4. Scoring Criteria Interaction Impression Fluency Accuracy Pronunciation Business English Certificate Speaking Course Shanghai NOS 陈文笠 (Henry) Chapter Two Basic Expressions Functions of the Language Fondness Of course, I sure love … Oh, yeah, … is always my favorite. Well, … is a bit too …, but I sure love the … of …. Well, some say that … is a bit too …, but I sure love the … of …. Disfavor No, not at all / absolutely not/ definitely not. I’d rather not. Well, generally speaking, … is fine with me, but I’m not so keen on the … of...
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...Prepared for: THE CUPCAKE LOUNGE [pic][pic] Prepared by: 2PHASE3 [pic] [pic] BUSINESS PERFORMANCE SOLUTIONS Business Consultants TABLE OF CONTENTS INTRODUCTION ORGANIZATION The Cupcake Lounge was established in 2011 by Claudia Arizmendi and her husband Bill McGuiness to solve a void in the Byward Market sector of Ottawa – the existence of a gourmet cupcakery. The Cupcake Lounge has, since May 2011 grown into a fast-growing boutique cupcake shop catering to not only the tourists who flick to this historic sector, but to the numerous locals who work and shop in this area. To develop and master the variety of products sold within the store, Claudia has banked on her skills honed while completing her studies in baking and pastry art at Algonquin College. A testament to her skills in pastry art and specifically gourmet cupcakes, The Cupcake Lounge was rated the #1 cupcake taste champion in Ottawa by celebrity Hilary Duff as illustrated in the of Local Tourist Ottawa magazine on May 31/2012. A celebrity endorsement in a city like Ottawa brings attention. The Cupcake lounge presently has one location in the Byward Market and is planning to work operational efficiencies into its corporate identity in order to open a second location in the very near future. This fiscal year, The Cupcake...
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...LSCM Assignment-2 On Case Studies Comparison Sudhakar Varada Roll No: 133307 SOM Assignment-3 On News Articles Summary Sudhakar Varada Roll No: 133307 SOM Assignment-2 On Service Company Sudhakar Varada Roll No: 133307 Hard Rock Café The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band -Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a longtime. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life. Hard Rock In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. Mission: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” To spread the spirit of Rock 'n Roll...
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...1. Introduction 1.1 Executive summary 1.2 Business Objective 2. Project scope management 2.1 Project Scope 2.1.1 Includes 2.1.2 Does Not Includes 2.2 Project Description 2.2.1Deliverables 2.2.2 Project Completion Criteria 2.2.3 Assumption 2.2.4 Constraints 2.3 Authorization 2.3.1Project Sponsor 2.3.2Project team 2.3.3 Project stakeholders 2.4 Scope management planning 2.5 WBS 2.6 Scope control 2.7 Scope Verification 3. Project time management 3.1Project schedule 3.2 project schedule control 4. Project cost management 4.1 Estimating Project cost 4.2 Project Budget 4.3 Project costs control 5. Project risk management 5.1Risk identification 5.2 Risk Analysis 5.2.1Probability 5.2.2 Impact 5.3 Risk response Planning 5.3.4 Risk control and report 、 Executive summary Zen-travel Pty ltd is a travel agent company that is established in the city of Shanghai, China. Its primary market is the oceanic market, especially Australian tourism hotspots. Due to the recent global economy struggle, tourism has been severely affected. In order to revitalize both the Australian tourism market that exists within China...
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