...Google Case Study Teresa Molina Concordia University Texas Decision Making and Strategy in Complex Situations MBA 5321 Dr. Ivonne A. Delgado-Perez October 8, 2014 Strategic Profile and Case Analysis Purpose Google began as a web search engine originally called Backrub created in 1996 by two Stanford University students, Larry Page and Sergey Brin. Currently, Google is the world’s most widely used search engine. Google uses text-matching techniques to find important and relevant web pages to a user’s search, and it host up to 70 percent of the worldwide Internet search market. Web search is essential to Google’s business and an indispensable feature of the Internet. Google owns over 160 localized country/regional domains and is available in over 130 languages. Google’s main financing comes through investor funding and advertisements. Therefore, Google makes a concerted effort to keep advertisements as unobtrusive as possible for its advertising sales account for approximately 97 percent of total revenues. Financially and competitively, Google ranks first in the overall per share data and growth categories and second in overall profitability. In 2004, Google began publicly trading shares on Wall Street. Google’s success is due to its consistent utilization of its competencies to challenge the strategies of the world’s leading technological innovators. Google’s desire is to bring the world to within the reach of every consumer (Hitt, Ireland, & Hoskisson, 2013)...
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...Professor Jennifer Brown jmbrown6@pipeline.sbcc.edu Online and Mobile Marketing MKT 164/MAT 164 Welcome to Online Marketing! MKT 164 and MAT 164 are the same course. Required Material Internet Marketing: Integrating Online and Offline Strategies, 3rd ed. Roberts and Zahay (Cengage Publishing, 2012). You can purchase your book online or at the SBCC bookstore. Overview The course will address critical components needed to develop effective online and mobile marketing strategies. Emerging digital and mobile advertising developments are emphasized. With successful participation, students will be able to apply online and mobile media as a strategic tool. Background and Format of the Course Recent events continue to highlight the importance of the Internet as a global communications medium. As a business communications and transactions channel the Internet has achieved stature equal to that of traditional broadcast and print media. Among the important realities of the Internet as a business medium/channel are: • • • • • • • The Web challenges many aspects of conventional economic wisdom. It provides marketers with several important capabilities not present in most other media including interactivity and measurability. Social media have rapidly assumed a preeminent role on the Internet. Mobile communications are the norm for many people and provide another important channel for marketers. Marketing programs and business enterprises must integrate...
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...EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests such as bombing but the Nigerian government is doing all it can to stop the situation. Nigeria is a developing country and so to continue to increase the rate of development, the government has removed all stringent restrictions on foreign direct investment. International companies can now own and invest in businesses in the country but with the help of an accredited agent in the Country. The process of licencing, registration and incorporation is now easier and flexible. The country’s population is 161 million and is forecasted to grow at 2.553% per annum and the telecommunication industry has entered the maturity stage where the highest profit can be made. These are opportunities for our company to invest though the competition in the industry is high. There is high rate of innovation and retaliation amongst the top four GSM service providers in the market but the quality of call and internet services offered is bad and customers are complaining and considering joining the CDMA...
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...Richard Frenkiel invented mobile phone at first, people could only make and receive call with that and it was mentioned as an unbelievable invention at that time. But they didn’t know that more surprising things were waiting for them. People became more surprised Internet was spreading all over the world with its mobility power and its popularity. For this consequence mobile phone Internet started its journey in Bangladesh at September when they found many unbelievable items in their cellular mobile phone and one of those items was mobile phone internet. Mobile phone met with Internet at 1999. From then mobile phone 1999 with the hand of one private mobile phone company named Grameen Phone. Now all the cellular mobile phone companies are providing their subscriber Internet service through mobile phone. This seminar paper is based on about the user satisfaction of mobile phone Internet in Bangladesh. The objectives of this paper are to identify the current picture of this sector, problems and solutions. After having fundamental ideas about mobile phone Internet, we met with the related people of every mobile phone company for collecting data about their companies. But some obstacles hampered the project activities. In many cases officials and employees were not co operative because of their restrictions; there were lack of time and money. However, a survey was made among some people in Sylhet about customer satisfactions of using Internet through mobile phone. From that survey...
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...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion in 2007...
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...Introduction………………………………………………………………………………2 2. External Analysis: Macro-environmental- PESTLE……………………………………..3 3. External Analysis: Industry Analysis - Porter’s Five Forces…………………………….9 4. Internal Analysis: SWOT analysis……………………………………………………...11 5. Internal / Organization Analysis (VRINE/VIRO analysis)……………………………..13 6. Internal / Organization Analysis (Value Chain)………………………………………...16 7. Recommendation (Corporate Strategy)…………………………………………………17 8. Recommendation (Business Strategy)…………………………………………………..21 9. Recommendation (Functional Strategy)………………………………………………...23 10. Conclusion …………………………………………………………..………………….26 11. References………………………………………………………………………………28 Introduction The Company of Activ which is now known under the trade mark of Kcell in Kazakhstan is one of the three licensed GSM mobile network operators in Kazakhstan. Beeline and Tele2 are the other license holders. It is operated by GSM Kazakhstan Ltd under Kcell, Activ and Vegaline trademarks. The company was established in 1998 and since February 1999 it began rendering services of cellular communication. Activ brand was launched in September the same year. Today the Company's subscriber data base exceeds 11.6 million. From the very beginning of its operation Activ has been playing the role of the trend setter giving tone, trends and tendency to development of the Kazakhstani cellular market. Through the dynamic actions of the Company in the Kazakhstani mobile market the Company was first to launch...
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...Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. For Academic Office use: | Date Received | Days Late | Penalty | | | | | An investigation and analysis of the factors that lead to...
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...SWOT Analysis of Grameenphone Ltd. Introduction Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call centre to support its subscribers. GP aims to provide the best possible technical quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face some challenges. In the present highly competitive telecommunication market in Bangladesh there is no way to overlook a simple fraction of problem. From the SWOT analysis we are trying to measure the company‟s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. Methodology and...
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...by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize the World’s Information and make it universally accessible and useful. Management believed that the most effective, and ultimately the most profitable, way to accomplish their mission was to put the needs of the users first. They found that offering a high-quality user experience led to increase traffic and strong word of mouth promotion” (Hunger, 6) Larry Page, the cofounder of Google...
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... |Google is one of the leading internet technology and | |1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% | | | |David Filo – Yahoo Co-founder |of its revenues in both 2008 and 2009 from its search-based | | | |Erick Schmidt - CEO |advertisers. Besides, it maintains a large index of web sites | | | | |and other online content, which are freely available through | | | | |its search engine. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | |The industry includes enterprises that operate search engines, internet portals and| | |other types of websites that display advertisements. Websites attract users by |The case describes the successful story of the company development,| |offering a range of mostly free services such as internet search, e-mail, news, |its features and possibilities as well...
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...Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA) industries, into a complex new landscape of competition. For many of these firms, capturing a portion of the total value created by the smartphone industry is believed to be a key to future growth and profits. (Kenney, 2011) The interest is understandable. Today more than 1.3 billion mobile phone handsets are being sold annually, and in 2010...
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...Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ....................................................................................................................... 8 3.2.3 Income segmentation ....................................................................................................
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...Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ..........................................................................
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...Conference on Wireless, Mobile, and Ubiquitous Technology in Education An Activity-Oriented Design Framework for Mobile Learning Experience Huanglingzi Liu Nokia Research Center, Beijing Linda.2.liu@nokia.com Jyri Salomaa Nokia Research Center, Beijing Jyri.p.salomaa@nokia.com Ronghuai Huang Beijing Normal University huangrh@bnu.edu.cn Ding Ma Beijing Normal University mading70@126.com Abstract This paper proposes a conceptual design framework for mobile learning (mLearning) mainly based on the reflection and action research results of Nokia Mobiledu project, which was recently launched in China and is targeted especially for learning English. The framework involves five stages: mLearning activity design, requirement and constraint analysis, mLearning scenario design, mLearning technology environment design and mobile learner support services design, in which mLearning activity design plays a key role in a systematic design procedure for mLearning experience. 1. Background In China, there are more than 600 million mobile phone users and people are spending more time on the road or commuting. There is a big growth potential for mobile learning in China. Nokia recently set up China’s first interactive mobile learning service Mobiledu (www.mobiledu.cn), with the aim to enrich people’s learning experiences anytime anywhere in a most convenient way with their mobile phones. Reflecting on the design and development process of Mobiledu and other mobile learning projects, this...
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...vision statement of sorts on his own Facebook profile page which describes more about Facebook's vision, and value to the Facebook user... "People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them." Facebook SWOT analysis Strengths 1. Integration with websites and applications. To enrich user experience and engage more users to use Facebook, the social network has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. Easy integration and use of applications results in competitive advantage over other social networking websites that struggle to provide the same level of service. 2. More than a billion active monthly users. For a social network to grow, it must have users. The more users the Facebook has, the more socially connecting it is. With one billion active monthly users, Facebook is able to connect people not only locally but globally as well. 3. Excellent user experience. Facebook has an easy to use interface, is integrated with many website, can connect people through PC or mobile devices, is translated into more than 70 languages and has many more additional features that lack other social networks. 4. Understanding of user’s needs and behavior. Except Google, no other business has so many data collected on what users like, dislike, needs and how the users behave online. With so much...
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