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Situational Analysis Report for Amazon Drive-Thru Grocery

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Submitted By condekoma9
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Pages 4
By: Shawn Eghterafi
Section –041
Submitted To: Professor Julie Kellershohn
Ted Rogers School of Management in partial fulfillment for the requirements for MKT100 Principles of Marketing
10/27/2015
Situational Analysis Report for Amazon Drive-Thru Grocery

Ryerson University

Situational Analysis
Strengths
Amazon has been in business for over 20 years and is known for its wide distribution network and low prices.Amazon Fresh builds on this network distribution centers. Amazon’s management team is led by “clear thinking and a cohesive vision, even if it takes a while for rivals to figure out Amazon’s motives.”Amazon Fresh’s most marketable feature that will resonate with customers the most is that it offers local products. Amazon Fresh works with small business, which gives customers“more of a local flavor than places like Wal-Mart.”Thanks to Amazon’s close relationship with its suppliers allows it to offer the lowest overall prices for household items.

Weaknesses
Amazon Fresh is currently in a few cities. Amazon Fresh will need a lot of time to expand. Think about how long it took Wal-Mart to expand. Amazon Fresh must also built dedicated refrigerated warehouses to be able to handle fresh fruit and frozen items.With properties over valued in Canada it will limit Amazon’s ability to expand. Amazon Fresh may have trouble hiring people because workers have told Business Insider that it’s a “bruising workplace where employees are asked to harshly critique their peers, and those suffering personal crises are often pushed out of their positions.” Another weakness lies in Amazon Fresh’s search feature. Many users reported that they “either did not find what they were looking for or they got some strange search results.” If a customer searched for gin then Amazon Fresh would find “matches for gin and Gin Tama, a Japanese manga (comic) series.” A major weakness

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