...the space. Scientists have warned that the earth could be hit by a wave of violent space storm(Coronal Mass Ejection) after a massive explosion on the sun. This huge explosion could shut down the global communication and the satellites might get destroyed. “These eruptions occur when immense magnetic structures in the solar atmosphere lose their stability and can no longer be held down by the Sun’s huge gravitational pull. Just like a coiled spring suddenly being released, they erupt into space.” This means we have a very good chance of seeing major and prolonged effects, such as the northern lights at low latitudes.” The solar explosion that causes the tsunami has been observed by many satellites along with the Solar Dynamic Observatory, NASA. The blasts will reach to a maximum level in 2020 it is estimated. Along with this blast there was another blast of cold air circumference of the sun’s northern pole. A huge cloud has been thrown in to the space with these related developments. This paper focuses on the global changes caused by the future solar activity and also presented pre actions for safe guarding our lives. Key Words: Coronal mass Ejection, Solar storms, Magneto Hydro Dynamic Waves, Solar electric repulsion, Faraday Cage INTRODUCTION: The sun is hot, bright and enormous. Its surface is a veritable caldron of white-hot matter more turbulent than anything on this planet. The biggest volcano, the strongest earthquake, the tallest tsunami does not even come close to the...
Words: 2035 - Pages: 9
...Business Research Papers Vol. 4 No.5 October-November 2008 Pp.20-33 The Strategic Issues, Business Plan and Implementation from Situational and Industry Analysis: A Discussion on a Specific Case Moha Asri Abdullah A business strategy is the focal point of the business practices and competitive strategies in the operational management. It is used to strike out a market position, conduct operations, attract customers, compete and achieve organizational objective. Thus, whether a company wins or loses in the marketplace, it is directly attributable to the calibers of a company’s strategy and the proficiency with which the strategy is implemented and executed. This paper attempts to analyse the overall situation of an accountant company in the wine industry known as Moss Adams whose company is facing the problems with strategy and execution in the specific market place of the northern California. To critically analyse this, a number of process involve; First, the use of the situational analysis and SWOT. Then, the Porter’s Five Forces model is also used to illustrate the nature of accounting industry of wineries businesses before strategic issues for Moss Adams’s company will be discussed in relation to the crafting alternative business solutions and predicting the outcomes of the plan. Filed of Research: Business strategy, situational analysis, Porter Five Forces 1. Introduction Strategic business plan and its implementation are the ‘heart and soul’ of any business organization...
Words: 5710 - Pages: 23
...Strategic Marketing Planning SOUTH WEST ARTS MARKETING APRIL 2002 STRATEGIC MARKETING PLANNING Introduction Strategic Marketing Planning is one of a series of publications produced by South West Arts Marketing for South West Arts and Bristol City Council. The guides are intended as an introduction to arts marketing and as a practical guide for artists and organisations working with very limited resources. Further information and advice on any of the topics covered in this guide or any other issue related to arts marketing, training, audience profiling, research or regional support networks are available from South West Arts Marketing on 0117-927 6936. South West Arts Marketing is an independent agency established to add value to arts marketing activity in the South West by providing strategic services and support to artists and arts organisations wishing to increase and broaden their arts audiences. For further information about the range of support and services available contact: South West Arts Marketing St Nicholas Church St Nicholas Street Bristol BS1 1UE Tel: Fax: e-mail: 0117-927 6936/41 0117-927 6936 info@swam.org.uk South West Arts Marketing is funded by South West Arts, Bristol City Council and Arts Council of England. STRATEGIC MARKETING PLANNING What is Marketing? To be successful, an organisation must constantly try to match its own capabilities to the needs of its customers both current and potential as well as all of its stakeholders. Over the years marketing...
Words: 12027 - Pages: 49
...levels. Design/methodology/approach – The literature on the influence of context on consumption and purchase behavior is reviewed to provide a framework to understand contextual factors as a means to refine entry strategy and develop effective segmentation strategies. Findings – A wide range of contextual factors exert influence on consumption choices and contribute to within-country heterogeneity. These are typically examined at the macro-level, but also need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications – Examination of contextual factors provides a richer and deeper understanding of which international markets to enter and which segments to target. Within-country cultural diversity, dramatic economic and regional disparities and marked differences in the infrastructure need to be assessed. In particular, examination of contextual factors helps to shed light on heterogeneity within countries not only in customer behavior, but...
Words: 6454 - Pages: 26
...THE IMPACT OF CULTURE ON INTERACTIONS: FIVE LESSONS LEARNED FROM THE EUROPEAN COMMISSION Anne-Katrin Neyer Anne-Wil Harzing Version May 2008 Accepted for European Management Journal Copyright © 2007-2008 Anne-Katrin Neyer and Anne-Wil Harzing. All rights reserved. Prof. Anne-Wil Harzing Email: anne-wil@harzing.com University of Melbourne Web: www.harzing.com Department of Management & Marketing Faculty of Economics & Commerce Parkville Campus Melbourne, VIC 3010 Australia AN EXAMINATION OF THE IMPACT OF CULTURE ON INTERACTIONS: SIX LESSONS LEARNED FROM THE EUROPEAN COMMISSION Anne-Katrin Neyer1) Anne-Wil Harzing 2) 1) University of Erlangen-Nuremberg, Department of Information Systems I, Faculty of Economics and Business Administration, Lange Gasse 20, 90403- Nuremberg, Germany, Anne-Katrin.Neyer@wiso.uni-erlangen.de 2) University of Melbourne, Department of Management and Marketing, Faculty of Economics and Commerce, Parkville Campus, Melbourne, Victoria 3010, Australia, harzing@unimelb.edu.au Acknowledgements This study was supported by funds from the 'Jubiläumsfondsprojekt Nr. 11618 of the Oesterreichischen Nationalbank'. We thank Professor Gerhard Fink and Dr. Markus Pudelko for their helpful comments on earlier versions of this paper. Abstract Using data collected from 25 interviews with Austrian employees in the European Commission, we explore the conditions under which cultural differences do and do not influence...
Words: 8424 - Pages: 34
...essay provides a comprehensive public relation ideas and tactics that can enhance ChildFund achieve its vision. By using the ideas presented in this research, ChildFund can enhance its image and enhance their future as a non-profit organization working in Mali. Theme: Piloting new possibilities Using this plan, and using the theme (piloting new possibilities), this research views ChildFund from a different point of view. With strong brand image, ChildFund can employ a different way of alleviation instead of using the old methods. ChildFund can remarket itself as simple and offer personalized services. Additionally, with strong brand and involving the community, ChildFund the organization will move forward to the road of success. Situational analysis Organization history ChildFund Australia is a non-religious and independent international organization which works to eradicate poverty, especially in developing world. The organization provides help mostly to children through development and implementation of programs tailored toward poverty eradication. ChildFund Australia partners with locals in Cambodia Vietnam Papua New to develop programs that alleviate poverty. ChildFund started in 1938 as China’s Children Fund (CCF), with the aim of helping displaced children of the Sino-Japanese war. ChildFund was founded in Richmond Virginia, by Dr. J....
Words: 2346 - Pages: 10
...ASSESSMENT FRONT SHEET Programme: BTEC Higher National Diploma (HND) in Business Unit Number: Unit 4 Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. Signature: ……………………. Date: …………… Key dates Distribution date: 15/09/2015 Submission date: 13/12/2015 Return date: 4 weeks after submission Contents ASSESSMENT FRONT SHEET 1 Key dates 1 Introduction 3 Task 01 3 1.1 Define marketing and explain the elements of the marketing process for BT 3 1.2 Evaluate the benefits and costs of a marketing orientation for BT. 5 Task 02 6 2.1 Show macro and micro environmental factors which influence marketing decisions of BT. 6 2.2 Propose segmentation criteria to be used for BT products in different markets. Chose one example for demographic and one for geographic segmentation. 8 2.3 Choose a targeting strategy for a selected product/service of BT 8 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations for BT. 9 2.5 Propose new positioning for a selected product/service of BT 11 Task 03 12 3.1 Explain how...
Words: 5414 - Pages: 22
...S.PALAVESAKRISHNAN palavesakrishnan@gmail.com Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Background to the Project. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Defining the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 The Nature and the Scope of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Risk of Break-ins and Builder Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Selecting and Implementing the Preventive Measures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Monitoring Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Evaluating the Preventive Measures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Summary of the Results of the Experiment . ...
Words: 15894 - Pages: 64
...University of Ulster MSc International Business International Marketing Assignment One Student No: B00630158 Word Count: 3020 Words Date of Hand in: 08/02/13 Content Page Section No Page No 1. Introduction 4 2. Product Information 4 3. Current Situation Analysis 6 3.1 Market Summary 6 3.2 SWOT Analysis 7 3.2.1 Strengths 8 3.2.2 Weaknesses 8 3.2.3 Opportunities 8 3.2.4 Threats 8 3.3 Competition 8 4. Market Entry 9 5. Marketing Strategy 10 5.1 Mission 11 5.2 Marketing Objectives 12 5.2.1 Segmentation 12 5.2.2 Targeting 12 5.2.3 Positioning 12 5.3 Communications Plan 13 5.4 Pricing Plan 14 6. Summary 14 7. References 15 1. Introduction This report will give information about the marketing plan of exporting Turkish coffee to the UK. The main information will be some background information about the coffee and the rest will be outlining and justifying the market and customer information, market entry methods, competitors and distribution channels. At the same time, the following plan formulates a new business strategy that will lead the way for future success. The most important part of a business plan...
Words: 3335 - Pages: 14
...| SUMMER PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE PGDM PROGRAM By :- Abhishek Kumar Roll. No.: 03 Supervisors: 1.Company Guide:- Bharath Rajgopal 2.Alumini Guide:- Siddharth Sharma 3.Faculty Guide:- Dr. M.Sivagnanasundaram Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka (2011-2013) ACKNOWLEDGEMENT It has been a privilege that Cipy Polyurethanes Pvt. Ltd has been my stepping-stone into the corporate world. Words cannot express the gratitude I feel towards the innumerable people who have helped me in my endeavor. I avail this opportunity to express my heartiest gratitude to Mr. Bharath Rajgopal (Asst. General Manager) for giving me the platform to do a project and providing me with an enriching experience, with the right blend of theoretical as well as practical exposure. I would like to thank Mr. Naveen Sangwan (Business Development Ofiicer) and Ms.Kriti Wadhwa (Business Development Ofiicer) for her guidance, valuable inputs and also for her time. .Their guidance during the internship has proved to be beneficial in many ways. I would like to express my sincere gratitude to my Faculty Guide, Dr .M. Sivagnanasundaram and my alumni guide, Mr. Siddharth...
Words: 7206 - Pages: 29
...●TANGLEWOODCASEBOOKfor use withSTAFFING ORGANIZATIONS●●6th Ed.Kammeyer-Mueller | TANGLEWOOD CASEBOOK To accompany Staffing Organizations, sixth edition, 2009. Prepared by John Kammeyer-Mueller Warrington College of Business University of Florida Gainesville, Florida Telephone: 352-392-0108 E-mail: kammeyjd@ufl.edu Copyright ©2009 Mendota House, Inc. Herbert G. Heneman III President Telephone: 608-233-4417 E-mail: hheneman@bus.wisc.edu INTRODUCTION TO THE CASE CONCEPT | Rationale for the Tanglewood Case Many of the most important lessons in business education involve learning how to place academic concepts in a work setting. For applied topics, like staffing, learning how concepts are applied in the world of work also allow us see how the course is relevant to our own lives. The use of these cases will serve as a bridge between the major themes in the textbook Staffing Organizations and the problems faced by managers on a daily basis. The Tanglewood case is closely intertwined with textbook concepts. Most assignments in the case require reference to specific tables and examples in the book. After completing these cases, you will be much more able to understand and apply the material in the textbook. With this in mind, it should be noted that the cases are designed to correspond with the types of information found in work environments. This means that for many important decisions, the right answers will not always be easy to detect...
Words: 27119 - Pages: 109
...Brand Extension Marketing Plan for D.Light and the State of Virginia 1.0 Executive Summary Solar Photovoltaic (PV) consumer products are reliable, renewable and pollution-free energy sources that collect energy from the sun. PV systems are utilized within commercial and residential areas and are becoming more affordable for consumers to purchase. Here at D. Light we are offering PV options to consumers that will help lower their electricity cost. D.Light’s D3200 is an off-grid solar photovoltaic system that allows consumers to purchase three different sized systems that will generate more power than needed to do daily chores or run a business. Lowering the cost of electricity for consumers in the Virginia Beach area is our goal; utilizing this brand extension and the marketing mix with various strategies. Operating in the PV industry can bring more investors and create value for the company while providing a return on investment for all stakeholders. Utilizing the research conducted on the targeted area, we will sale and promote our product to the 62% homeowners creating a 30% sales potential from the market. In addition, low operating costs will permit the company to design and sell the most affordable solar-powered products on the market, offer consumer’s energy independence, and create a sustainable energy economy all while remaining true to its vision: transform millions of lives. Utilizing off-grid systems provide numerous benefits for both the customer’s and...
Words: 7996 - Pages: 32
...Literature Review on Leadership Commissioned by the Performance and Innovation Unit of the Cabinet Office Dr Keith Grint Templeton College University of Oxford Introduction 1. Over 25 years ago Stogdill’s Handbook of Leadership [1] exposed a problem for understanding leadership that has, if anything, grown worse over the years: there are almost as many definitions of leadership as there are people attempting to define it. Over ten years ago Yukl’s [2] wide ranging review of the literature on leadership effectiveness came to an equally perplexing conclusion: ‘most of the theories are beset with conceptual weaknesses and lack strong empirical support. Several thousand empirical studies have been conducted but most of the results are contradictory and inconclusive.’ [3] Against this background of confusion and uncertainty within the literature on leadership, the following review establishes the two most common and traditional approaches (trait and contingency theories) before engaging in the more contemporary debates that support the general perspectives taken in the main report. Traditional Models of Leadership 2. Trait approaches to leadership have been popular since Hippocrates’s construction of personality types derived from ‘body humour’, but contemporary forms are rooted in psychological assessments of personality and a consequent taxonomy of consistent behaviour: leaders behave in certain ways because of their traits. These traits, or ‘unseen...
Words: 6162 - Pages: 25
...National Service Training Program Introduction • Republic Act (R.A.) 9163 – also known as National Service Training Program (NSTP) Act of 2001 • Republic Act 9163 is an act establishing the National Service Training Program (NSTP) for tertiary level students, amending for the purpose Republic Act 7077 and Presidential Decree 1708 and for other purposes. • R.A. 9163 – enacted on January 23, 2002- date of approval and signature of President Gloria Macapagal-Arroyo. • What is the guiding principle in establishing the NSTP? Section 2 of R.A. 9163 affirmed that it is the prime duty of the government to serve and protect its citizens. In turn, it shall be the responsibility of the citizens to defend the security of the state and in fulfillment thereof, the government may require each citizen to render personal, military or civil service. • What are the goals of the State from among the youth in nation building? In recognizing the vital role of the youth in nation building, the state shall promote their civic-consciousness and develop their physical, moral, spiritual, intellectual and social well-being. It shall inculcate in the youth patriotism and advance their involvement in public and civic affairs. • What should the state do to pursue the afore cited goals? The youth shall be motivated, trained, organized and mobilized in military training, literacy, civic welfare and other similar endeavors in the service of the...
Words: 13029 - Pages: 53
...Student: Instructor: Class: Date: A Marketing Plan for Blackberry Bold 9900 in the Hispanic Market Executive summary The population of the Hispanics in the United States is growing tremendously. In 2010, the population hit 50 million constituting of 16.3% of the total united state population. At that time, it became the second largest group in terms of population. The population grew by 43% since 2000 and projections for the trend are high in the coming years especially in Los Angeles, New York, Chicago, Miami and Texas. Economically, the contribution of Hispanics in the gross domestic product in United States rose by $338 billion from $862 billion in the year 2007 to $1200 billion in 2012. This growth increased their buying power by close to 10% of all the United States buying power. As at 2010, 31% of mobile consumers in United States owned a Smartphone. The demand for smart phones is likely to grow massively especially within the Hispanic market which accounted for 27% usage among the Hispanics by then. On Smartphone usage, apple accounted for 29%, android phones accounted for 27% and other mobile phone products accounted for 18% usage among the Hispanics. According to this data, it is conclusive to say that any marketer who does not recognize the potential of this target market is missing a great opportunity. Hispanics are educated and their lifestyle is modernized. They are therefore technology oriented and they consume upscale goods. This is a marketing plan for Blackberry...
Words: 3685 - Pages: 15
