...Marketing Plan Situation Analysis Natasha N King Unit IV June 3, 2015 Breakdown and target for market analysis Arimount deodorant is targeting the following segments: 1) Young adults aged between 15-25 This group of individuals may not have an enormous amount of income; however they have the right aim to go along with the product. People in this group looks forward to distinguish it and the product is a good way to implement this. 2) Class of working people 25-45 These individuals have the means to purchase the product as well as the ambition to use the Arimount deodorant product. They reside in an economical culture where cosmetics can be a way to point them in the right direction. The product has the probable to service the affiliates in the segment to meet their goals of feeling good and changed (Curtis, (n.d.)). Economic Analysis The deodorant has already gotten a lot of competitors in the market. The feature of the fragrance lasting a long time will just be an added bonus. The top brands such as; Suave, Dove, Axe, Secret products, America Red and etc., attempt to set apart from the norm. This includes pricing, fragrance, the effects after the use, and how it is rated from the consumers. There has not been a brand to cultivate the substance formulation to have a fragrance to last at a minimum of four to five days. This gives the company the leverage needed for the competition. . At the same time, this may not suffice enough...
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...Situational Analysis a. The Company Overview i. Describe your products, experience, know-how, financial, human and capital resources. What is the company’s long-term vision and strategic goals? What is the company’s progress towards these goals? Identify key performance gaps? A Fixed Base Operator (FBO) is a business that provides services at the 20,000 airports in the USA. They operate flight training schools, provide aircraft repairs and maintenance, provide fuel and provide pilot support with weather and flight planning facilities. As such they are the backbone of general aviation. Airport Tenant – An airport tenant is a person, firm, or corporation leasing or using airport property solely for the purpose of storing an aircraft and is not engaged in or providing any aviation related commercial activity or service at the airport. An airport tenant is not authorized to function as or provide the services of an FBO Current Products and Services With committed capital and deep industry experience in general aviation services transactions (having closed over thirty transactions in the last fifteen years), we can move quickly and discreetly with minimum disruption of day to day operations. Ideal FBO acquisition candidates will have: • Annual general aviation fuel uplift in excess of one million gallons • Long term lease rights at its airport operating location • Ancillary business segments such as maintenance and charter will be considered but should be...
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...organization. It is into, automobiles, motorcycles, financial services, rovers etc. It has a large market share in America. It is a global company with 28% of its market is in North America, 25% of its market is in Germany, 21% in rest of the Europe and its products are sold in Asian regions as well. Its flagship product is automobiles which constitutes 68% of its sales. The BMW 7 Series is a line of full-size luxury vehicles produced by the German automaker. Introduced in 1977, it is BMW's flagship car and is only available as a sedan or extended-length limousines. Just about every company is affected by factors that are external to their own workings. These factors includes governmental, societal, and environmental. I conducted a SWOT analysis of BMW and concluded the following statistics. Strengths -Their brand name is already a boost in their strength says it all in aspects when in the market. - BMW 7 Series includes the best highly educated and highly disciplined working labor force that serves as their strength in dwelling precision in manufacturing. And their overall sales have shown stability and marginalized control among other leading automobile manufacturer in the world. Therefore strategic objective has been clearly defined. And that is to be a leader in premium products in automobile. Weaknesses – Their pricing strategy may be the only weaknesses that they have been facing but customer’s preference still remains looking for economic diversity to satisfy. This...
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...Situational Analysis & Positioning for By Nature Handmade Soaps Client: Darlene Del Mundo Brand: By Nature Handmade Soaps Date: January 23, 2012 The contents of this publication are intended exclusively for the personal information of the client to the exclusion of every other interpretation. Copyright © Thrive Tactics, 2013 This work is licensed under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Philippines License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ph/ Situational Analysis & Positioning for By Nature Handmade Soaps by Thrive Tactics Situational Analysis & Positioning for By Nature Handmade Soaps by Thrive Tactics 4 The Global Cultural Wave: Eco-awareness Eco-friendly goods are going mainstream in the Philippine market nowadays because of the growing concerns over global environmental problems. The effects of actual, first-hand experiences such as Ondoy & Habagat, among other recent calamities caused by environmental negligence, has compelled Filipinos to embrace environmental consciousness. This is a mindset born out of the realization that human life and the preservation of the environment/the planet are very closely interconnected realities. One cannot flourish without the other. Therefore, there is a strongly emerging mindset of integrating environment-friendly measures into everyday life. As consumers, people are beginning to integrate environmental impact into buying decisions –...
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...Situational Analysis PESTEL Analysis: Political Factor: Generally, McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone, people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore, hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in this industry. Economic Factor: McDonalds have to consider the effect of economic. Organizational performance is usually affected economic factors such as tax rate, exchange rate and unemployment rate. Running a Business in local market, a company must be facing government regulation on tax or profit. Especially McDonald is an international company, and its business is successfully running over the world. Every country also has its own regulation on tax or other else that affect the business. Moreover, McDonald needs to import food and drink in local market, which mean the exchange rate and people living standard also affect the cost of running a business and productivity. Social Factor: The changing lifestyle will affect the sales performance of McDonalds. Nowadays, people are willing to eat more expensively. They want to have quality services and food more than fast food. Moreover, different country has different eating behavior. In western country...
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...Problem Statement and Situational Analysis: Cottle India is a subsidiary of Cottle-Taylor, which focuses exclusively on oral health care. They manufactured toothpaste, toothpowder, and toothbrushes. Cottle India had a wide distribution network in which products were sold in more than 450,000 retail outlets all around the country. Total sales for Cottle India have consistently increased from 2008 through 2010. Their share of total oral care market volume in 2009 was 38%. They were also accountable for 46% of total toothbrush sales in 2009 making them the market leader The Problem Half of all Indians are still not concerned with preventing or curing dental problems, how to increase Indians awareness of oral health care is a big problem and a huge opportunity to engage 500 million customers. Also more than three-quarters of Indians lived on less than 2 dollars a day, how can the products be accepted for Indians. Situational Analysis Cottle-Taylor had several advantages that they used to leverage themselves in the Indian market. First of all, they created a subsidiary of Cottle-Taylor called Cottle India to specifically run operations in India. They had international employees that knew the Indian market that took care of marketing and provided strategic advice. They had a strong commitment to international employees within international divisions that worked together and collaborated with Cottle-Taylor in the US. Cottle partnered with the Indian Dental Association...
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...PORTERS Threat of new entrants The threat of new entrants is very low. On the cost side, entering the market of uranium mining is extremely expensive due to exploration cost and initial capital. Also, the government has very strict regulations on nuclear mining and usage. Since Federal government enforces the environment law on energy sector, companies, which want to entry into nuclear energy industry, need to ensure the environment safety before the business launched. According to Cameco, “We study the environment around the project area to gain an understanding of potential effects on air and water quality, wildlife, plants, noise, human health, aboriginal activities, and the use of land and natural resources.”(Cameco, 2010) This is not an easy industry to penetrate, especially since the industry has been fulfilled by numerous major players such as Cameco, Nuchem, and Areva. The majority of uranium resource has been controlled by the existing operators. In 2011, eight companies marketed 85% of the world’s uranium mine production. (World Uranium Ming, 2012) Thus, the barriers to entry the current nuclear industry are intense. Threat of substitutes Respect to the main product that Cameco, Uranium currently are principle to produce nuclear weapon and nuclear energy. The nuclear weapon industry merely has substitution from other bomb industries. However, on the energy side, there are a huge amount of energy sources can substitute uranium to generate electricity and heat...
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...1. Vision mission goals * To reach car-less people of urban areas who did not want to own a car or deal with car ownership issues, but who could get easy access at their convenience by charging lower prices * Be a pioneer in the car sharing/rental market in the United States with long-term potential. * The main goal of Zipcar is to satisfy unmet consumer needs regarding a convenient access to transportation by offering car-sharing service that works with advanced wireless platform. 2. Current Target Markets Basically Zipcar wants to attract people who do not have a car, and people who are not interested in dealing with the hassle of owning a car due to traffic jams, maintenance costs, not enough parking lots especially in urban areas. This company wants to facilitate its customer’s life by allowing them to access Zipcar’s parked cars at designated spots. Then we can mention that the companies target markets are: * Males and females who are cost-conscious customers * College-educated and web-connected individuals * People who care about the environment and prefer “green” options * Executives and workaholics who do not have enough time to keep a car due to their busy lives. 3. Current Positioning Strategy Zipcar positions itself as a trendy company and the green solution to the problems of metropolitan cities such as traffic jams, and high cost of car ownership. The company attracts its target markets by offering a low cost and convenience...
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...Situational Analysis To expand the hospital’s referral base To increase referrals of privately insured patients To establish a liaison with the business community by addressing employers’ specific health needs To become self-supporting three years after opening South, Southwest, West of PHC Business workers Privately insured patients Objective: Alternative to physician practices by providing convenient and personalized ambulatory health care services Strategy: Differentiation Tactic: Preventive health care, minor-emergency care, referral for acute and chronic health care problems, specialized employer services, primary health care services, basic X-ray and laboratory tests. Objective: Service convenience Strategy: Direct channel strategy Tactic: PHC: Open 260 days a year (Mon-Fri, 8 AM- 5 PM). Located in Objective: To become self-supporting three years after opening Strategy: Price Skimming Tactic: Average: $67.90: Personal illness/exam: $50, Workers’ compensation exam/treatment: $78, Employment/insurance physical examination: $94, The Pate Health Clinic created a 12-month budget during construction in fall of 1998. They had a total annual budget of $510,048. It would cost $137,280 to pay the physicians (260 days, 8hr/day at $66/hr). The lease would cost $76,500. Supplies and utilities would cost $46,894 and $6,630 respectively. Amortization would cost $30,648 and...
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...been important that time, effort and adequate research is done to properly execute a plan to take place within an organization. In Law Enforcement, this same rule applies. In this body of work, an outline of an approach to conduct research and interpret the situational analysis for the City of Miami is discussed as well as the determination of the main goals and objectives of the proposed communication plan, the target group of the plan, the proposal of the general communication strategies of the proposed plan and lastly, the first four main steps of the City of Miami police department’s strategic communication plan. Keywords: Law, policing, patrol, patterns, community, plan The Outline...
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...Principles of Marketing Essay Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent. Top Smartphone Platforms September 2011 Total Canada Smartphone Subscribers Ages 13+ Source: comScore MobiLens | | Share...
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...I. Customer Analysis a. Who: consumer, business, national, international i. Consumer: Younger, affluent, present on social media, fare-conscious 1. The “middle space” for those who dislike larger airlines and love amenities that low-cost rivals don’t offer ii. Business: NY Jet’s Official Team Carrier iii. National: Serves 90+ destinations in 25 states, the District of Columbia, Puerto Rico, and Virgin Islands 2. New routes from: Detroit, Ft. Lauderdale, Hartford Springfield (CT), Washington-National (DC), Salt Lake City, Orlando, Las Vegas, San Francisco, Cleveland, West Palm Beach, NYC, Pittsburgh, Boston, Savannah/Hilton Head, Charleston, Fort Myers, Reno/Tahoe, Martha’s Vineyard, Anchorage, Portland, and Nantucket iv. International: Serves 15 countries in the Caribbean and Latin America 3. New routes from: Nassau (Bahamas), Port of Spain (Trinidad & Tobago), Curacao (Curacao), Catagena (Colombia), Montego Bay (Jamaica), Newark, Punta Cana, Hyannis/Cape Cod (MA), St. Lucia (UVF), Puerto, Plata (DR), Santiago (DR), and Port-au-Prince (Haiti) b. B2B, B2C, etc. v. B2B: Subsidiary, LiveTB, LLC, provides in-flight entertainment systems and internet connectivity in commercial aircrafts, sells vacation packages through JetBlue Getaways which provides fares for air travel on JetBlue along with a selection of JetBlue-recommended hotels, resorts, car rentals, and attractions 4...
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...SITUATIONAL ANALYSIS OF NORTHERN LIGHTS LIMITED James Slater, Vice President (Sales and Marketing), Northern Lights Limited (NLL),has to make a tough decision whether to sponsor its client, Amtron Pvt Ltd. NLL is a company in the steel service centre industry. Amtron is one of NLL’s oldest clients. They have been NLL’s first major client in 1945. They have been a strong business source of business and referrals to NLL. AMTRON gave all its orders to NLL even though they have been approached by many other suppliers. Thus, there is a great customer loyalty seen by Amtron. NLL too has a great deal of goodwill in the market. The situation in front of NLL is whether to sponsor for Amtron’s event which would be attended by the sales and service achievers of Amtron. This was termed as a great marketing opportunity by AMTRON. It would be attended by all of Amtron’s executive marketing staff. The situation can be divided into two decisions: A. To sponsor the event Sponsorship can be given in 3 different ways: i) Grand Reception ($50,000) ii) Golf Tournament ($20,000) iii) Grand Banquet ($90,000) Sponsoring the event won’t cost NLL much. Amtron placed an order of $20 million in the previous year. The sponsorship they give Amtron would be a small fraction of revenue earned from Amtron. Also, NLL believes in keeping strong customer relationship which would be tested in the situation. However this decision could also pose as a problem for NLL. By...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...SITUATIONAL ANALYSIS OF THE ROLE OF THE STAFF NURSE IN THE CONTEXT OF INTER-PROESSIONAL WORKING. The aim of this assignment is to discuss the role of the nurse in the context of the inter-professional team. Discharge planning will be discussed and analysed incorporating relevant knowledge such as teamwork and role enhancement. Relevant social, economic and health policies such as clinical governance will be discussed. Perspectives of each of the principle professional groups including myself as a third year student nurse, will be incorporated and collaborative team working addressed. The Department of health (2002) describes discharge planning as a pathway used to decide patient needs, for a smooth move from one level of care to another (Hunt 1996) and is the process through which patient’s needs are identified and plans are written, facilitating continuity of health care (Jackson 1994). According to the department of health (2000) discharge planning illustrates well, the role of the nurse within the inter-professional team the balance between goals set, care delivered and evaluation of care from a nurse and team perspective. Nurse involvement is considered integral and, aims to provide effective discharge plans (Department of Health 2000). The Royal College of Nursing (RCN 2002) supports the concept of nurses taking the lead and recommends the development of nurse led protocols in discharge planning. However the NMC (2004) highlights the importance of nurses being able...
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