...INDEPENDENT UNIVERSITY, BANGLADESH MARKETING CASE REPORT COURSE: MARKETING MANAGEMENT MKT: 302 SECTION: 3 DATE: SPRING-2007 PRESENTED FOR MOHMMED ARAFAT PRESENTED BY 1. Sharmin Alam-0210024 2. Maisha Sakura-0210066 3. Amanatullah-0320443 4. Faujia Ferdousy Rahaman-0410074 INTRODUCTION There are two basic types of institutions in Bangladesh. The public sector and the non government sector or the private sector. The nongovernmental universities started their operation during the late 1990 in Bangladesh. Having the act passed of private university establishment in 1992 many Universities has started to boom. During 1990 the number of private universities was twenty however the number reached to fifty with in 2005. In addition the numbers of students are also accelerating day by day. There is a mushroom growth in university establishment in the private sector. However the number is not huge in terms of quality education and standard. Apart from a few non qualifying standard universities, nongovernmental universities are not any point less than the public universities. On the contrary the leading private universities are providing with quality North American standard with a highly educated and skilled faculty members and facilities (Campuses). Among all of the nongovernmental universities, the study focuses of some of the leading and major private universities which are playing a vital role to produce...
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...BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion...
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...This page intentionally left blank Copyright © 2007, New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com ISBN (13) : 978-81-224-2487-4 PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS 4835/24, Ansari Road, Daryaganj, New Delhi - 110002 Visit us at www.newagepublishers.com CONTENTS xvii Dedicated to My Parents Shri Gopalrao and Gayabai Kondalkar This page intentionally left blank Preface Globalisation, technology advancement, open market system and desire of human beings to excel in the field one works has increased competitiveness and resultant work stress. Management of human behaviour and chanalizing it into correct direction has become important. Application of motivational theories, art of leadership and skill of redesigning jobs and modification to organisational structure is an on going process that facilitates positive work environment leading to increased job satisfaction of employees, greater productivity and organizational growth. Due to scientific advancement managing human resources is more challenging. It has been observed that everybody...
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...Journal of International Business Studies (2006) 37, 285–320 & 2006 Academy of International Business All rights reserved 0047-2506 $30.00 www.jibs.net PERSPECTIVE A quarter century of Culture’s Consequences: a review of empirical research incorporating Hofstede’s cultural values framework Bradley L. Kirkman1, Kevin B. Lowe2 and Cristina B. Gibson3 1 Department of Management, Mays Business School, Texas A&M University, College Station, TX, USA; 2Department of Business Administration, Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, North Carolina, USA; 3Graduate School of Management, University of California, Irvine, California, USA Abstract Since Geert Hofstede’s Culture’s Consequences: International Differences in WorkRelated Values (Sage, 1980) was published, researchers have utilized Hofstede’s cultural values framework in a wide variety of empirical studies. We review 180 studies published in 40 business and psychology journals and two international annual volumes between 1980 and June 2002 to consolidate what is empirically verifiable about Hofstede’s cultural values framework. We discuss limitations in the Hofstede-inspired research and make recommendations for researchers who use Hofstede’s framework in the future. Journal of International Business Studies (2006) 37, 285–320. doi:10.1057/palgrave.jibs.8400202 Keywords: Hofstede; cultural values; cross-cultural management Correspondence: Bradley...
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